Product Updates

In case you missed it, here's a recording of the new Email Designer Office Hours on Nov 5th 2025. The session walked through the newest capabilities in the Marketo Engage Email Designer, including a live demo of Conditional Content alongside updates like Template Converter, A/B testing support, Brand Themes, and Image-to-HTML generation. See how these features streamline personalization, speed up production, and improve governance for modern email workflows.   AI-Generated Summary:   2:30 – 16:30 | Conditional Content (live demonstration) Walkthrough of how to enable Conditional Content on an email block and create multiple variants. Demonstrated selecting segments for each variant, adjusting images/content per variant, and understanding top-to-bottom execution order with a default fallback. Emphasized parity with V2 Dynamic Content but redesigned in a new, more intuitive UI. 16:30 – 23:30 | Conditional Content Q&A Covered how variant testing works through Simulate Content and proof sends. Addressed segmentation requirements, variant logic, and light/dark mode behavior. Confirmed Conditional Content is currently email-only, not yet supported in templates or fragments. 23:30 – 26:30 | Background Images in the Designer Demonstrated applying background images to structures or columns and how content behaves when layered over them. 26:30 – 30:00 | Additional feature discussions Introduction to the new Template Converter, allowing V2 templates to be imported and rebuilt automatically in the new Email Designer. Mention of custom font handling via custom CSS and future improvements to global font application. 30:00 – 37:30 | Release highlights walkthrough Template Converter (Beta): convert V2 templates into editable new-designer templates. Conditional Content (GA): the feature demoed earlier. A/B Testing: new-designer emails can now be used in standard Marketo A/B tests. Brand Themes (GA Nov 7): upcoming feature to centrally define brand colors, fonts, spacing, and button styles for reuse across emails, templates, and fragments. Image-to-HTML generation: upload a design image to automatically convert it into an editable email layout. Cross-program email cloning: restored ability to clone emails directly into other programs. Reporting fix: new designer emails will soon behave correctly in program-level reporting without manual selection. 37:30 – 42:19 | Closing and open questions Confirmed no retirement date yet for the V2 editor and encouraged exploration of the new features released or coming this week.  

We’re continually inspired by how you use Adobe Analytics to drive impact. Your experience can help others make confident, informed decisions, and we’d love to hear from you! If you’ve used Adobe Analytics, please take a few minutes to share your thoughts in a peer review on G2 or TrustRadius — or both! As a thank-you, you’ll have the option to receive a $25 gift card. (Just a quick note: reviews should be unique to each site.) 👉 Leave your G2 review here👉 Leave your TrustRadius review here Thank you for being such an engaged and thoughtful part of our community — your voice truly makes a difference! Questions? Reach out anytime at dxpeerreview@adobe.com. Warm regards, The Adobe DX Peer Review Team

Conversational AI that drives discovery, confidence, and conversion  We’re excited to share that Adobe Brand Concierge is now generally available - a new, brand-first AI application designed to help you deliver richer, more intuitive digital experiences.  💬 What is Brand Concierge?  Brand Concierge transforms your digital properties into dynamic, conversational experiences. Powered by Adobe Experience Platform Agent Orchestrator, Brand Concierge understands intent, surfaces relevant content, and delivers on-brand responses that feel like a direct interaction with your brand.  Instead of visitors clicking through menus or search bars, they can now engage naturally with your site and other digital properties just as they do with ChatGPT, Perplexity, and other AI tools - asking questions, getting personalized guidance, and exploring content through an engaging dialogue.  🎥 Watch the overview:  💡 Why it matters for AEM customers  If you’re already using Adobe Experience Manager (AEM), you’re in a great position to unlock even more value. Brand Concierge integrates natively with AEM to help you:  Fuel AI with trusted AEM content: Dynamically pull approved content fragments and assets into AI-driven responses.  Maintain brand integrity: Built-in controls for tone, governance, and compliance keep every interaction on-brand.  Enhance collaboration: Enable seamless AI-to-human handoff with full context transfer for better customer care.  Together, AEM + Brand Concierge helps you create effortless, AI-driven discovery experiences - all while maintaining control, compliance, and brand integrity.  ⚙️ Key Capabilities  Personalized Contextual Conversations: Match customer intent with the right content to boost engagement and conversion.  Intent-Based Experience Orchestration: Turn existing digital touchpoints into personalized, conversational journeys.  Brand-Controlled Conversations: Maintain trust and alignment with brand guardrails and analytics-driven insights.  🌟 Learn More  Discover how Brand Concierge can transform your AEM-powered sites into immersive, conversational experiences that anticipate customer needs and guide discovery.  👉 Get the full story ›  💭 We’d love to hear from you!  What possibilities do you see for conversational AI on your digital properties? Drop your thoughts or questions below. 

In 2021, we introduced Segment Match to enable the sharing of audiences between and within Adobe Real-Time CDP customers. In early 2025, we took a significant step forward with the launch of Adobe Real-Time CDP Collaboration a simplified, interoperable and privacy-centric audience collaboration application that empowers any two entities, from brands to publishers to media networks, to work together discover, reach and measure their audiences. Real-Time CDP Collaboration, embedded within Real-Time CDP, will be Adobe’s long-term approach to provide customers with data collaboration capabilities.      What you stand to gain by adopting Real-Time CDP Collaboration for your collaboration needs: Improved and Simplified Collaboration Experience: Leverage Real-Time CDP Collaboration's easy to use workflows to discover partners, identify audience insights, activate and measure. Action on New Use Cases: Benefit from actioning on paid media use cases, co-marketing , intra company collaboration and more.  Greater Flexibility: Easily collaborate across the ecosystem by using data partners, identity providers, and data warehouses of your choosing.  What should you do next? We encourage you to begin using Real-Time CDP Collaboration as soon as possible. Our teams are here to support your transition every step of the way. Resources: Check out our Get Started Guide to ensure a smooth adoption and  transition. Support: Reach out to your Adobe account team or support representative for tailored assistance or to discuss specific migration requirements. Thank you for trusting Adobe with your collaboration needs. We are committed to helping you unlock even greater value with Real-Time CDP Collaboration. For more information, please review our official documentation or contact your Adobe representative.  

What if I told you that you could generate a brand-compliant email template in seconds by simply uploading a screenshot? Well, thanks to the latest release in both Marketo Engage and Journey Optimizer B2B Edition, Marketing Ops can do just that.    Creating and updating branded email templates has always been a critical part of the campaign creation process. Yet, for many marketers, this process has historically been time-consuming and resource-intensive, often requiring manual HTML coding or reliance on agencies and IT teams. These traditional methods not only slow down campaign execution but also consume valuable budget and resources.    The new Image to Template feature transforms the way Marketing Ops build email templates. Instead of spending hours coding or outsourcing, you can now convert design files, such as screenshots, into brand-compliant, editable HTML templates in seconds. No coding. No waiting. Just instant results.     With drag-and-drop simplicity and both JPEG & PNG file support, email template generation has never been easier. Picture this: your content team shares a design file for a new campaign email. Normally, you’d send it to IT or an agency and wait days for a coded template. With Image to Template, you simply upload the JPEG/PNG file, apply a Brand Theme (pre-defined design guidelines) and within seconds, you have a fully editable template ready in the new Marketo Engage email designer.    Why you’ll love it:    Drag-and-drop simplicity: intuitive UI for effortless usage  JPEG and PNG support: upload common image formats with ease  Speed and efficiency: generate templates in seconds, not days  Cost savings: eliminate reliance on agencies or IT teams  Brand-compliant templates: apply pre-defined brand design guidelines     To prove just how easy this feature is to use, we put it to the test by drawing a skeleton email on a scrap of paper and uploading a picture of it. The result? A very basic but functioning email template with image and text blocks, and buttons! See for yourself...   This feature is available to all Marketo Engage and Journey Optimizer B2B Edition customers inside the new email designer at no additional cost. Start turning designs into live campaigns today by checking out this demo video below.      This feature will be available from November 7th 2025. 

As part of Marketo Engage's migration to Adobe Identity Management System (IMS), the product URL has changed and now includes a different domain: Old Domain: xxxx.marketo.comNew Domain: experience.adobe.com   Why This Matters Depending on how your VPN or proxy is configured, your network may dynamically assign a different source IP address based on the destination URL. Because the destination domain has changed, your previous routing rules may no longer apply—resulting in a different source IP being used than before the migration. This becomes a critical issue when IP restrictions are enabled, potentially blocking users from accessing Marketo Engage.   What You Should Do To ensure consistent access and avoid disruptions: Inform your IT department about the domain change. Review and adjust VPN/proxy settings so that the same source IP address (as pre-migration) is assigned when accessing: experience.adobe.com Other Marketo-related domains This will help maintain stable connectivity and avoid unexpected behavior due to IP mismatches.    Helpful Resources For more details on the domains used in the post-migration environment, please refer to documentations linked below. Configure Protocols for Marketo Engage Domains used by the Adobe Experience Cloud  Understanding Marketo Subscription and User Migration to the Adobe Admin Console - What is Changing?

How can we support you on your Workfront journey? 😎   Help shape the direction of events and resources to make your life easier in 2026! We need your feedback on this 7-10 minute survey.   The Workfront Scale team is planning for the year ahead and want to make sure our offerings meet your needs.   Thank you in advance for sharing your thoughts! 

Earlier this year, we posted that a newer version of the native CRM Integration daily synch component was on its way. After a brief delay, we would like to inform you that this version will be deployed to active sandboxes that have the native connector enabled over the course of seven days, beginning November 13, 2025. Once all active sandboxes are deployed, there will be a phased approach for Production instances where the newer version will be deployed as a limited GA plan, starting November 25.   Is there anything we need to do in order to deploy the newer version? There is nothing you need to do. It will be deployed directly to your subscription.   Is there any new functionality that will be offered with the new version? This version is a technical upgrade and offers the same functionality as the previous version. The key benefits are improved performance and efficiency.   Can we choose to opt out of the new version? No, this new version applies to all subscriptions.   How will we know which version we’re on? In the Admin tab of your Salesforce account, there will be label on the top of the screen showing the version that ends in “V2”.

October '25 release notes Check out what’s new in the latest Adobe Experience Platform release update: Release Notes New capabilities  Alerts: Activation failure rate alert - A new alert has been added for destinations: Activation failure rate exceeds threshold. This alert notifies you when the number of failed records during data activation has exceeded the allowed threshold, enabling you to respond quickly to activation issues. Destinations:  Snowflake Batch: Create a live Snowflake data share to receive daily audience updates directly as shared tables into your account. This integration is currently available for customer organizations provisioned in the VA7 region.  Snowflake Streaming: Create a live Snowflake data share to receive streaming audience updates directly as shared tables into your account. This integration is currently available for customer organizations provisioned in the VA7 region.   Please find the detailed information around the new capabilities and updates here: Latest Release   Feel free to reach out in case you have any questions and/or feedback through the below comment section.

👋Hi Adobe Experience Platform (AEP) Community! Nice to e-meet you. I’d love to learn from you all when it comes to onboarding as a net new customer.    Q: When you were a net new customer implementing AEP from scratch, can you share an asset (for example: links to free courses, documents, videos 📑📚📹) that helped you with onboarding to AEP? In your response to this discussion, can you include: The asset The goal of the asset   Who it's for   What works well/what does not   What learning material is missing/what did you wish you had?  This will help us all learn together, and will help me develop future onboarding content for you all. Feel free to browse Perspectives on Experience League here for some examples of the content I will develop with your feedback.    Thank you in advance for your time and I look forward from learning from everyone. ❤️

With Adobe Journey Agent, Adobe brings clarity to complexity by helping every marketer deliver smarter, more seamless experiences at scale even as demands continue to rise.   Included in both Adobe Journey Optimizer and the B2B Edition, Journey Agent streamlines the design, launch, and optimization of marketing journeys so that tasks that once took hours can now be accomplished in minutes. Powered by Adobe Experience Platform Agent Orchestrator, Journey Agent acts as an intelligent subject matter expert (SME) alongside the marketer. The agent can generate journeys from prompts, analyze journey conflicts and drop-offs, then make recommendations for improvements, therefore allowing marketers to prioritize creativity and strategy over task completion.   Key features: Text-to-journey creation: Marketers will soon be able to build multi-step journeys from natural language prompts. Conversational insights: Receive instant answers to operational-related questions. Anomaly detection: Automatically spot drop-offs and conflicts. Proactive optimization: Soon, get upcoming alerts for overlaps, timing issues, and journey enhancements.   Explore how it works: See Journey Agent in action with this overview tutorial. Dive deeper into features, sample prompts, and use cases in the Journey Agent documentation.   Ready to learn more? Explore how Journey Agent helps B2C marketers. Explore how Journey Agent helps B2B marketers.

Adobe Audience Agent enables marketers to transform audience creation and management from a slow, complicated process into quick and simple tasks that only take minutes. Available in Adobe Real-Time CDP and Adobe Journey Optimizer solutions, including B2B editions, Audience Agent streamlines the discovery, building, and optimization of audiences. By analyzing multiple data sources, the agent can infer intent and proactively suggest new audiences or buying groups. This makes it possible for the marketer to identify the right contacts faster, expand campaign reach, and deliver precision targeting at scale while spending more time focused on strategy and impact instead of manual data work.   Key features: Field exploration and discovery: Find and surface existing audiences and attributes with the agent to help streamline the audience creation process. Conversational audience creation: The agent will soon be able to build and refine audiences for marketers using simple, natural language prompts. Predictive and goal-based segmentation: Coming soon, the agent will be able to generate audiences aligned to business outcomes using AI-driven models. Audience insights and management: The agent can monitor changes in size, suppress duplication, and maintain data quality. Intent-based persona inference: Identify and group individuals using the agent based on first-party data such as intent, engagement, and other buying signals. Buying group identification and creation: For B2B marketers, automatically detect and assemble buying groups across accounts.   Explore how it works: See Audience Agent in action with this overview tutorial. Dive deeper into features, sample prompts, and use cases in the Audience Agent documentation.   Ready to learn more? Explore how Audience Agent helps B2C marketers. Explore how Audience Agent helps B2B marketers.

Adobe Audience Agent enables marketers to transform audience creation and management from a slow, complicated process into quick and simple tasks that only take minutes. Available in Adobe Real-Time CDP and Adobe Journey Optimizer solutions, including B2B editions, Audience Agent streamlines the discovery, building, and optimization of audiences. By analyzing multiple data sources, the agent can infer intent and proactively suggest new audiences or buying groups. This makes it possible for the marketer to identify the right contacts faster, expand campaign reach, and deliver precision targeting at scale while spending more time focused on strategy and impact instead of manual data work.   Key features: Field exploration and discovery: Find and surface existing audiences and attributes with the agent to help streamline the audience creation process. Conversational audience creation: The agent will soon be able to build and refine audiences for marketers using simple, natural language prompts. Predictive and goal-based segmentation: Coming soon, the agent will be able to generate audiences aligned to business outcomes using AI-driven models. Audience insights and management: The agent can monitor changes in size, suppress duplication, and maintain data quality. Intent-based persona inference: Identify and group individuals using the agent based on first-party data such as intent, engagement, and other buying signals. Buying group identification and creation: For B2B marketers, automatically detect and assemble buying groups across accounts.   Explore how it works: See Audience Agent in action with this overview tutorial. Dive deeper into features, sample prompts, and use cases in the Audience Agent documentation.   Ready to learn more? Explore how Audience Agent helps B2C marketers. Explore how Audience Agent helps B2B marketers.

  Are you an Adobe Experience Platform user looking to deepen your technical expertise? We’re excited to announce a new beta opportunity: an on-demand learning experience designed to help you master the foundational architecture of Adobe Experience Platform through hands-on practice in your own sandbox environment.    What is this beta program? This beta program gives you exclusive access to the Adobe Experience Platform Foundations course and a personal sandbox for hands-on learning. You’ll benefit from expert-led lecture videos and a pre-populated sandbox to apply key concepts provided in the lab guides.  This program is a launchpad to accelerate your Adobe Experience Platform implementation knowledge and skills.    What will you gain? After completing the program, you will:  Understand the “why behind the how” of Adobe Experience Platform’s architecture  Learn to design a future-proofed architecture  Accelerate your implementation with best practices  Gain hands-on experience in a dedicated sandbox environment    Why join the beta?  Personalized sandbox environment for 60 days  On demand access to foundational Adobe Experience Platform course content  Guided exercises to reinforce key concepts  Who should apply? This beta is ideal for technical practitioners who meet these prerequisites:  Familiarity with general database concepts  Working knowledge of REST APIs  Ability to utilize Postman  General business understanding of Adobe Experience Platform    Typical participant titles include:  Data Architects  Data Engineers  Developers  Enterprise Architects  Solution Architects    How to apply: If you’re interested and meet the prerequisites, apply for the beta program today! Don’t miss your opportunity to gain hands-on experience and help shape the future of Adobe Experience Platform learning —apply now and unlock your potential!  Apply now* *Thank you for the overwhelming interest. The On Demand Learning Beta is taking rolling applications as current capacity has been met. We encourage you to submit an application for the waitlist if you have not already applied. Please refrain from submitting duplicate applications. If you have not received credentials to date, please be ensured you are automatically in the queue for the next wave of participation.

On September 16, 2025, Adobe transitioned to a more modern hosting infrastructure for REST API URLs that leverages newer technology, adding security and scalability.   If your subscription has been using APIs with a double forward slash (//) in the URL, you should have received the following alert in Marketo Engage, with a Learn More link:   It is possible not everyone received or noticed the alert, as we recently discovered some existing API URLs have been generating 500 server errors, due to the API call itself. If you were affected by this, to resolve the error, you must modify the URL of the API call to change the double slash (//) to a single slash (/) where applicable.   Which API endpoints are impacted and should be modified?Any Marketo REST APIs that include a double slash (//) in the URL. What happens if we didn't make any changes prior to the deprecation date?Those specific APIs will fail; data synchs, Lead updates, or Campaign Triggers (depending on those specific calls) will not execute successfully. Additionally, monitoring or automation pipelines relying on those pipelines may show errors or experience delays.We didn't see or receive that alert. What action should we take?-Locate URLs by reviewing API endpoint configurations and integrations in the codebase to search for double slashes.-Normalize the impacted URLs by ensuring their calls are modified as recommended.-Apply URL sanitation logic, especially where they are dynamically generated from environment variables, base URLs, or paths.-Validate post-fix calls – use a test call to confirm that endpoints are working after the fix.How can we get guidance on this deprecation?For self-service:-Review API logs if logging is in place to look for errors (if logs are not accessible, contact Adobe Support for assistance).Should changes be made in a Sandbox environment first?Yes, it is highly recommended to make changes in a Sandbox environment (if applicable) prior to making changes in production.Once these changes are made, any ongoing failures due to double slash URLs should be resolved and processes should run back to normal. What if we have more questions, or don't want to go the self-service route?If you need assistance or have any additional questions, please reach out to your Account Representative or Adobe Support at any time.

Marketo’s new email editor is here—and it’s packed with features designed to make email creation smarter, faster, and more flexible than ever. In this article, we will explore what’s new to the designer and what’s coming soon. Here’s what you need to know.   ✨ AI Assistant: Smarter Email Creation The headline feature is the AI Assistant, powered by Adobe’s proprietary GenAI. This tool helps users generate everything from subject lines to images and full email content. You can tailor prompts for specific buying groups, marketing journey stages, communication strategies, and tones. Want a subject line with FOMO and an emoji? Just ask. Need content for decision-makers in an informative tone? The AI Assistant delivers. Key points: AI Assistant is currently English-only, but support for other languages is planned. You can use prebuilt prompts or customize your own. Text settings allow for deep personalization by audience, journey stage, and tone. Image generation is available, but still a bit glitchy—best results come from uploading branded PDFs or reference content.   🌑 Dark Mode: Modern, Customizable Previews Dark mode is now available at both the email and module level. With a simple toggle, you can preview how your email will look in dark mode across different clients. You can even customize images and certain modules for dark mode-specific styling. Tips: Not all email clients support dark mode (Yahoo, AOL, etc.), and some (like Gmail, Outlook) may force their own styling. You can render previews across clients and send proofs to tools like Litmus for full compatibility checks.   🛠️️ Coming Soon: Streamlined Collaboration and Enhanced Reporting Marketo’s new email designer is evolving rapidly, with several exciting features on the horizon. Soon, marketers will be able to tag team members directly within the editor, making collaboration and review cycles faster and more transparent. Enhanced reporting is also in the works, ensuring that emails created in the new editor will be easier to track and analyze within campaign dashboards. Additionally, ongoing improvements to template imports and URL handling will help reduce errors and streamline the migration process. As these updates roll out, marketers can look forward to a more efficient, connected, and data-driven email creation experience.   Final Thoughts Marketo’s new email editor is a leap forward for teams looking to streamline email creation and leverage AI. While some features are still evolving, the combination of smart content generation, dark mode, and flexible templates makes it a compelling choice for many organizations. As always, test thoroughly, train your team, and choose email processes that fit your customer’s needs.

October '25 release notes Check out what's new and improved in the latest Adobe Journey Optimizer product release update: Release Notes New capabilities Image to HTML converter: The image to HTML converter is an AI-powered feature that converts static image designs into fully customizable, modular HTML email content templates. This no-code tool enables marketers to transform visual designs into responsive, editable email templates without requiring technical expertise—perfect for platform migration, rapid template creation, and building reusable template libraries. This capability is available in Limited Availability. Contact your Adobe representative to gain access. Custom action monitoring and reporting: This capability provides better visibility into custom action endpoint health and performance. A new custom action monitoring dashboard and corresponding fields in journey step event dataset will help you monitor successful calls, errors, throughput, response time and queue waiting time for your custom action endpoints. You can now quickly understand when, where, and why an anomalous situation is occurring in a custom action. This capability is currently in Limited Availability for customers. Landing page custom forms: With Journey Optimizer, you can now capture profile attributes though your landing pages. Create, design and manage custom forms tailored to your needs based on a specific dataset. You can then leverage these forms in landing pages to add the profile attributes of your choice into the dataset defined for each form. This capability is currently in Limited Availability for customers in the United States and Australia. Contact your Adobe representative to gain access. Quiet Hours / Time Based Exclusions: Quiet hours let you define time-based exclusions for Email, SMS, Push, and WhatsApp channels. They ensure that no messages are sent during specific periods of time, helping you respect customer preferences and compliance requirements. You can apply quiet hours through rule sets, which can be assigned to individual actions in campaigns or journeys for precise control. Quiet hours rules are currently only available for a set of organizations (Limited Availability). To be added to the waitlist, contact your Adobe representative. High throughput messaging for API triggered email campaigns: A new high throughput transactional messaging mode is available in API triggered campaigns. This mode is designed for large-scale, real-time transactional messaging and supports up to 5,000 transactions per second with higher availability. This mode also supports transactional messages without referencing or creating customer profiles, such as guest checkout, order confirmation, password resets, security notifications, and other service/operational notications. This capability is only available for the email channel, for organizations that have purchased the Adobe High Throughput Transactional Messaging add-on offering. Contact your Adobe representative for more details. Reusable targeting rules: To save you time and effort, Journey Optimizer now allows you to create reusable rules from a dedicated UI menu and leverage them when building targeting, either as part of content Optimization in a campaign or a journey, either in the Optimize journey activity. Targeting rules are currently in Limited Availability. Contact your Adobe representative to gain access. Please note this capability is only available to organizations that have purchased the Decisioning add-on offering. It will be progressively rolled out to all customers. New Journey Alerts: New pre-configured alerts are available to monitor your journey execution: Profile Discard Rate Exceeded: Ratio of profile discards to entered profiles over the last 5 mins exceeded threshold Custom Action Error Rate Exceeded: Ratio of custom action errors to successful HTTP calls over the last 5 mins exceeded threshold Profile Error Rate Exceeded: Ratio of profiles-in-error to entered profiles over the last 5 mins exceeded threshold. You can modify threshold values and subscribe to individual journey-level alerts vs globally. Execution Metadata helper: A new `executionMetadata` helper function is available in the personalization editor. It allows you to append contextual information to any native action and capture it in a dataset for export to external systems. This capability is available in Limited Availability. Contact your Adobe representative to gain access. Experimentation Agent is here!: Powered by Adobe Experience Platform Agent Orchestrator, Experimentation Agent is available in Journey Optimizer. The Experimentation Agent is an AI-powered tool that modernizes how you can run and manage digital experiments across websites, emails, push messages, and applications. It helps you run experiments more efficiently, organize business goals, and generate actionable insights, highlighting what worked, what did not, and where to experiment next. PDF attachments to emails: You can now attach a static PDF file to an email message sent with Journey Optimizer. You can send up to 6 messages with a PDF attachement per profile per year. The maximum allowed file size for each attachment is 5 MB. For any additional size or volume, you can purchase the PDF Attachments add-on. For more details, contact your Adobe representative. Previously released in Limited Availability, this capability is now available to all environments (General Availability). Public API to retrieve journeys: A new Journey Optimizer API is now available to retrieve journeys and their associated objects such as campaigns and surfaces.   Please find the detailed information around the new capabilities and improvements here: Latest Release   Feel free to reach out in case you have any questions and/or feedback through the below comment section.

Help the Workfront Scale customer success team learn more about you, how you learn, and how we can support you on your Workfront journey!   We're looking for feedback in this brief, 7-10 minute survey.   Responses will help us with future programming and inform some of our team's branding!   Thank you so much for your help - if you have any questions, don't hesitate to reach out to the team at csatscale@adobe.com.

Many of you have been building on AEM for years - crafting sites that don’t just look great but drive measurable business outcomes. You’ve set the bar high. Now, the landscape is shifting. People are finding answers and getting work done through new, powerful tools - ChatGPT, Google AI Mode, and others. The AEM team is committed to making sure this community stays ahead of that curve. That’s why we’ve built LLM Optimizer - a new capability that gives you deep visibility into how generative AI systems (like chatbots and agents) consume and interpret your site’s content. It connects those insights to business outcomes and provides step-by-step guidance to help you capture emerging opportunities. This week, we’re starting to roll out LLM Optimizer for AEM customers on AMS and Cloud Service. You’ll start seeing real data - tracking agentic traffic and surfacing your first set of optimization opportunities. We started this journey just over 100 business days ago, and it’s only the beginning. As we continue to learn, we want this community alongside us - shaping how LLM Optimizer evolves and helping every one of you become experts in building agentic websites. Questions - let's talk below

The AEM product team has been building something new: Adobe LLM Optimizer In the next few weeks I’m going to share actions for you folks to do, to improve your AEM sites to be more visible in LLMs. My first ask: Check that your pages main text is in the initial HTML (ok to ignore header, nav, footer). LLMs like ChatGPT and Perplexity don’t run JS when they fetch page during the reasoning phase. If the content isn’t there, you won’t get cited at the moment they try link back to your site. 🧰 Test your pages with this Chrome/Comet browser extension → https://llmo.page Questions? - let’s talk here

September '25 release notes Check out what’s new in the latest Adobe Experience Platform release update: Release Notes New capabilities Agent Orchestrator:  Agent Orchestrator: Adobe Experience Platform Agent Orchestrator is the new agentic layer in Adobe Experience Platform. Designed to leverage the platform’s rich data and customer knowledge, Experience Platform Agent Orchestrator powers the intelligence and reasoning behind purpose-built expert Adobe Experience Platform Agents, enabling them to execute complex decision-making and problem-solving tasks at speed and scale — all with human oversight. Audience Agent: The Audience Agent lets you view insights about audiences, including detecting significant audience size changes, detecting duplicate audiences, explore your audience inventory, and retrieve your audiences’ size.  Alerts: Streaming profile ingestion alerts - You can now subscribe to two new alerts for streaming ingestion on a dataflow level: Streaming Ingestion Failure Rate Exceeded Streaming Ingestion Skipped Rate Exceeded Destinations:  Snowflake Batch connector:A new Snowflake Batch connector is now available, providing an alternative to the streaming connector for specific use cases. Data Landing Zone encryption support: You can now attach RSA-formatted public keys to encrypt your exported files, giving you the same level of security that other cloud storage destinations provide for your sensitive information. Authentication expiration details for Pinterest destinations: Authentication expiration information for Pinterest destinations is now visible directly in the Experience Platform interface, so you can see when your authentication will expire and renew it before it causes any disruptions to your dataflows.  Enhanced destination management capabilities in the Experience Platform UI: Improve your destination management workflow with new sorting capabilities across the Browse and Accounts tabs. You can now also see a visual indicator when your account authentication is about to expire. Experience Data Model (XDM): Data Mirror - Ingest row-level changes from cloud data warehouses (e.g., Snowflake, Databricks, BigQuery) into Adobe Experience Platform using model-based schemas. Data Mirror eliminates upstream ETL and preserves relationships, versioning, and deletions by mirroring existing database structures directly into the data lake.    Please find the detailed information around the new capabilities and updates here: Latest Release   Feel free to reach out in case you have any questions and/or feedback through the below comment section.

Introducing Adobe Experience Platform Agent Orchestrator Latest Updates  Customer experiences are evolving at a rapid pace, and static automation and rigid workflows are no longer enough to keep up. Practitioners need intelligent systems that can adapt, reason, and collaborate—expanding their team capacity and unlocking greater productivity and efficiency gains. That’s where Adobe Experience Platform Agent Orchestrator, the new agentic layer in Adobe Experience Platform, comes in. Designed to leverage the platform's rich data and customer knowledge, Experience Platform Agent Orchestrator powers the intelligence and reasoning behind expert Adobe Experience Platform Agents, enabling them to execute complex decision-making and problem-solving tasks at speed and scale — all with human oversight.   We’re excited to announce two major updates that make Experience Platform Agent Orchestrator even more powerful:  A next gen conversational interface designed for new and improved interactions.  The highly anticipated debut of Agent Orchestrator reasoning engine, the core intelligence behind Adobe Experience Platform Agents.     Smarter, smoother, more impactful interactions  We’ve upgraded our conversational interface to do more than just respond—it now helps you work smarter and faster. Whether you’re checking on a workflow, troubleshooting an issue, or adjusting a process, interactions feel more natural, more helpful, and more powerful. Let’s take a look at the latest upgrades to the conversational experience in Agent Orchestrator:  Immersive application: Initially a right-rail experience, we’ve moved to a sleek, full-page interface that brings cross-product capabilities into one unified experience. It’s immersive, intuitive, and built for flow.  Skill onboarding: We’ve heard customer concerns about not knowing how to get started. With the new experience, users now get built-in guidance with sample prompts to get started fast and help them understand and activate new skills with confidence.  Conversations: Each interaction is now organized into discrete threads—so users can focus on solving one problem at a time, without losing context or momentum.  Split view: If users feel the need to go deeper, split views provide them with focused panel displaying rich responses, external pages, or digital experience (DX) application panels—right alongside the conversation for seamless multitasking.  Confidence scoring: If we’re not certain that a response provided is in line with what the users are looking for, users get a heads-up so they can validate before acting.  Streaming responses: Agent Orchestrator and Agents can deliver an initial answer, while continuing to process deeper complexities—like long-running machine learning tasks, sourcing, and verification—to follow up with richer, more explainable results.    A smarter core for smarter workflows  The reasoning engine is one of key components of the Experience Platform Agent Orchestrator, and it is the brains of the operation. The reasoning engine in Agent Orchestrator interprets natural language prompts, identifies clear goals, and breaks them into actionable phases. It charts the optimal execution path, activates the appropriate agents, and incorporates safeguards like validation and verification. Whether executing a simple one-step task or coordinating complex, multistep workflows with recurring schedules, it uses chain-of-thought reasoning and a human-in-the-loop approach to ensure transparency, traceability, and ease of debugging—logging each decision for review and refinement.   Whether someone is an audience specialist, data analyst, marketing operations specialist or campaign manager, the reasoning engine acts as your strategic partner. Here’s how reasoning engine supports simple, common end-to-end customer experience use cases:  Uncovering audience insights: When an audience specialist inquires “which audience have changed in size by more than 10% in the last week,” the reasoning engine activates Audience Agent to retrieve audience size and changes over time, simplifying and accelerating audience activation for better, more optimized campaigns.   Analyzing journey drop-off: When a marketer asks, “Which nodes in journey Fourth of July Campaign – B have the highest fallout?” the reasoning engine triggers Journey Agent to analyze fallout points, detect scheduling conflicts, and recommend fixes*. It adapts the plan based on real-time feedback and logs each step for transparency. This enables fast, explainable journey optimization with minimal disruption.  Exploring and visualizing data: When prompted to “explore campaign performance across channels,” the reasoning engine activates Data Insights Agent to analyze datasets, surface trends, and generate visualizations like charts and summaries. This empowers marketers to quickly understand what’s working, identify anomalies, and share insights with stakeholders—without needing to manually wrangle data.  Creating support cases: When a marketing operations specialist requests assistance in creating a support case through AI Assistant, the reasoning engine activates Product Support Agent, which auto-fills contextual data (e.g., page URL, user ID) and drafts a support case, which the user can review before submitting. The process includes human-in-the-loop review, ensuring accuracy and accountability while reducing resolution time.  *Capability is currently in development and will be coming soon.     All these cases only scratch the surface of what the reasoning engine is capable of. Complex, multistep workflows are where the magic behind reasoning engine comes through clearer than ever. Imagine you're tasked with launching an email campaign. The reasoning engine springs into action, coordinating a seamless multi-agent workflow behind the scenes:  Data Insights Agent is activated first to uncover recent performance trends and behavioral signals across channels.  Based on those insights, the engine calls on Audience Agent to generate high-propensity audience segments tailored to your campaign goals.  Finally, it engages Journey Agent to design the optimal customer journey—from initial touchpoint to conversion—ensuring timing, triggers, and personalization are aligned.  Throughout this process, the reasoning engine keeps everything coherent and efficient. It adapts dynamically to prior results, pauses to ask for clarification when needed, and continuously updates the plan based on real-time feedback. This orchestrated teamwork allows domain-specific agents—each with their own expertise—to collaborate intelligently, while giving you a clear, logical path to execution.     Intrigued yet? Don’t just take our words for it; see how you can leverage the reasoning engine and its multi-agent orchestration power to build a campaign from scratch in minutes here.        What’s Next for Adobe Experience Platform Agent Orchestrator?  The journey for Agent Orchestrator is just beginning. Other than continuously enhancing the conversational interface for better user interactions, we are also actively expanding the reasoning engine’s capabilities to support more sophisticated workflows—think advanced troubleshooting, deep search, idea generation, and richer collaboration among agents. As marketers’ needs evolve, the engine will continue to adapt, coordinate, and reason with greater nuance. Soon, features like long-term memory and personalization will allow the reasoning engine to tailor plans based on past behaviors, preferences, and industry-specific goals—making every experience smarter, more relevant, and more effective.  👉 Want to see it all in action? Join us next month for our exclusive Experience League Live webinar “Next-Gen Customer Experiences & Efficiency with Adobe Experience Platform Agent Orchestrator”, where our Product team dives deeper into how Agent Orchestrator and the reasoning engine are transforming the future of customer experience. Register now for a behind-the-scenes look, hear from product experts, and explore real-world use cases.  Written by HuongVu (@huongvu), Product Marketing Manager - AEP

AI Assistant in Adobe Experience Manager (AEM) offers a conversational interface designed to streamline finding answers to your AEM-related queries. It helps you get instant answers to your AEM product-related questions (available to all users), and automate support ticket creation (available to Support Admins). Learn More. Watch Overview  Scope and Value  AI Assistant supports AEM as a Cloud Service, including the following solutions:  Experience Hub overview page  Edge Delivery Services  Sites  Assets  Forms  Dynamic Media  Cloud Manager  It is directly embedded in AEM and accessible from AEM Experience Hub, Cloud Manager, and Author UI.  The current scope of the AI Assistant in AEM focuses on addressing product knowledge questions for AEM as a Cloud Service. This scope includes comprehensive support for key areas.  Surfaces: Available across AEM Experience Hub, Author UI, and Cloud Manager.  Capabilities: Product knowledge and first-stop for troubleshooting and guidance, automated creation of support tickets, and lookup.  Value: Saves time, accelerates learning and time to value, reduces the need to create support tickets manually, and improves efficiency in creating support tickets.  Access and Permissions: The Prerequisite  To get access to the AI Assistant in AEM:  Customers must have an additional agreement in place to access most AI-powered and agentic capabilities in Adobe Experience Manager. Contact your Adobe representative for details.  To use the AI Assistant in AEM, permission to access Product Knowledge through the AI Assistant is mandatory. This permission is turned ON by default.  If you want to control who can access Product Knowledge, send an email to aemaiassistant@adobe.com from your email address associated with your Adobe ID. Adobe can enable user-level access control. When it is enabled, your Admin can grant user-level access by following the steps in Configure AI Assistant in AEM.  Feel free to drop your thoughts or questions below. We’re excited to hear how your journey with AI Assistant is going and what you would like to be able to use the Assistant for.       

AEM Experience Hub is the intelligent, unified front door to Adobe Experience Manager, streamlining how content authors, marketers, and administrators discover, generate, and launch, supercharged by AI.  Empower every AEM user and beyond: From authors to marketers to admins, intuitive and personalized navigation makes it intuitive for every user, with each user seeing tools and workflows mapped to their mental model.  Quick Actions, Recents, & more: With features like Recents and Quick Actions, Experience Hub remembers what you worked on, suggests next steps, and shortcuts repetitive tasks.   Fuel intelligent workflows with AEM AI Assistant: The AI Assistant turns user intent into actions, supporting self-serve knowledge and ticket creation.  Watch Overview  Why Experience Hub is transformative  The Home Screen is the personalized starting point for every AEM user. It simplifies the experience by surfacing what’s most relevant to each persona, whether that’s recent projects, quick actions, or pending tasks.   Quick Actions give users immediate access to their most common tasks, tailored to their role, so they can skip the clicks and get straight to work.  Recents keeps track of your most recently accessed pages, assets, and projects so you can jump back into your work without missing a beat.  Agent-powered Intelligence: Built on Adobe Experience Platform Agent Orchestrator, the Assistant uses purpose-built agents like:  Product Knowledge – Retrieves and summarizes relevant documentation to answer product questions   Product Support Agent – Automates support ticket creation with context-rich case generation.  Get started now  The new AEM Experience Hub is available to all Cloud Service and Adobe Managed Services customers today. Simply start accessing AEM via http://experience.adobe.com/experiencemanager   Learn More  Feel free to drop your thoughts or questions below. We’re excited to hear how your journey with Experience Hub has made a difference!   

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