Product Updates

Please note: This article was originally published on 1/6/26, but was accidentally removed during the Community transition.On Tuesday, March 31, 2026, Marketo Engage will deprecate the Search Engine Optimization feature (SEO).  Why deprecate SEO? When we deprecate older features that have low usage, we can reallocate their resources to newly released and upcoming features, as well as to the overall maintenance of Marketo Engage. This in turn creates an improvement in performance for users across the board.What do I need to do? If you don’t actively use SEO, nothing.  If you have used SEO in the past few months and you want to export your data, it must be done on or before March 31, 2026. All SEO-related data will be removed from the system and the SEO tile will no longer be available as of April 1, 2026. How to export:  -Issues  -Keyword Results -Keyword Trends -Competitor Keyword Trends  I still want to use SEO. What tool can I use instead? We recommend Semrush, which offers a comprehensive set of SEO capabilities, including keyword research, competitor analysis, backlink tracking, reporting, and more.  If you have any additional questions, please reach out to our Support Team. 

DetailsThe features in this release focus on Experience Manager Sites, Forms, Assets, and Cloud Foundation innovations and include the following: AEM SITES: Edge Delivery Updates AEM FORMS: Interactive Communications Associate UI AEM ASSETS: AI Search (Multilingual, Semantic) CLOUD FOUNDATION: MCP Server Release Overview Video: https://video.tv.adobe.com/v/3479789/ Seed Q&APlease use this thread to ask questions related to this release.See all the Previous Releases here and the Current Release Notes here.

We’re excited to share that all Prime and Ultimate customers now have access to the Lead Activity and User Audit Marketo Engage Data Streams. Whether you need to sync lead data into your CDP, keep a close eye on asset changes, or are looking to reduce your API load, Data Streams can help you do more with your data with less effort.What are Data Streams?Data Streams let you stream real-time events from Marketo Engage to any system. They send event data directly to your systems as they time, so you don't have to wait for scheduled syncs or manually query for changes.Current streams available:Lead Activity: Send lead-level engagement and activity events (e.g., form fills, list adds) directly from Marketo Engage to other platforms and services. User Audit Events: Stream changes made by users, such as updates to assets, programs, or tokens, to improve compliance across all marketing operations.If you are looking to integrate Marketo with downstream tools such as Snowflake or a homegrown CDP, Data Streams are your perfect solution.Early examples of how customers are using Data Streams:Dual Mastering: Keep a copy of person/lead data in your internal systems (like data lakes and CDPs) that’s always up to date. Webhook Monitoring: Keep an eye on whether actions triggered by webhooks were carried out correctly. Campaign Orchestration: Use real-time engagement data to trigger downstream processes, such as sales alerts.. Compliance & Governance: Get notified when programs or tokens change, and monitor user actions to ensure governance and rollback policies are followed.Access and AvailabilityData Streams have been provisioned for all Prime, Ultimate, and Performance tier customers as of December 2025. If you're on a different package, please reach out to your Adobe Account Team to explore upgrade options.How to Set Up & Start Using Data StreamsOnce your organization has been provisioned with access, here’s how to get up and running:Go to Adobe I/O Events: All setup is done using Adobe I/O Events. Choose your delivery method: Webhooks: Pushes events in near real-time to your endpoint (great for reactive workflows) Adobe Runtime: Serverless event handling with logic inline Amazon EventBridge: Native AWS integration Journaling (on by default): Collects a rolling 7-day event history (ideal for recovery or auditing) Start routing event data to your systems: Follow the setup guides and use the sample code provided in our documentation. More detailed instructions:Marketo Data Streams Documentation Adobe I/O Events Overview Setting up Marketo Lead Activity Data Streams Setting up Marketo User Audit Data StreamsStill need help? Please contact Adobe support for additional assistance. What’s next?We’re continuing to invest in expanding Data Streams and making setup even easier, and we are excited to help you get started with Lead Activity and User Audit today.Have a cool use case? Post it here. We’d love to feature your story and share best practices with others!

AI is changing the way experiences are discovered, delivered, and optimized as people increasingly use AI to answer questions and even act on their behalf. As Adobe Experience Manager customers, you’re already building incredible digital experiences. Now, Adobe is helping you take them a step further. We’re excited to introduce five Adobe Experience Platform agents now surfaced directly in Experience Manager. These agents are designed to help your teams accelerate development, automate governance, and optimize content in real time — all while ensuring experiences remain human‑centered, brand‑safe, and discoverable by both people and AI systems.  Why this matters These new agents bring Adobe’s agentic web vision to life by helping you: Move faster with automated experience creation and optimization  Scale safely with built‑in governance and trustworthy guardrails  Improve discoverability for both human audiences and AI agents  Maximize impact by shifting from AI experimentation to measurable business value Want to see what this means for your business? Your Adobe account team can walk you through how these agents work inside AEM and help you identify the highest‑value use cases for your organization. To learn more about these agents, click here  

Since its launch in early 2025, Real-Time CDP Collaboration, Adobe’s easy-to use, interoperable, and privacy-centric solution has been enabling publishers to connect with thousands of advertisers at scale and power audience discovery, activation, and outcome-based campaign measurement. Capture incremental revenue and maximize advertiser value with Adobe. With signal loss and the focus on data privacy, reaching relevant audiences has become increasingly challenging for advertisers. This presents a unique opportunity for publishers to partner with advertisers and provide rich audience insights, new activation pathways, and measurement insights through privacy-centric data collaboration. But data collaboration solutions today can be hard to scale across advertisers, operationally inefficient, and difficult to use. There is a critical need to re-think data collaboration to unlock efficient commercialization and deliver advertiser value. Why Adobe Real-Time CDP Collaboration? Access to Top Brands: Collaborate with thousands of Adobe Real-Time CDP and Experience Cloud advertisers, with audience and measurement data at the ready. Interoperable: Work cross-cloud with advertisers, technology, data and identity partners of choice. Radically Simple: Use simple workflows to onboard and showcase audiences, activate securely, and deliver results. Privacy-Centric: Execute secure collaboration without the moving of underlying customer data. World-Class Sales Team: Benefit from skilled sales and post-sales experts to drive incremental investments and advertiser adoption. Key Capabilities Discover and ConnectGain visibility to thousands of Adobe advertisers and showcase audience insights and overlaps instantaneously.Activate SecurelyMaterialize advertiser audiences and activate campaigns to desired endpoints for maximized revenue and impact.Measure and OptimizeDeliver on-demand performance insights for current and past campaigns to drive ongoing investments. Get started with Real-Time CDP Collaboration to improve business outcomes for publishers.In a marketing environment with a reduced reliance on third-party cookies, publishers face significant challenges in driving revenue, operating efficiently, and proving value to advertisers. Real-Time CDP Collaboration addresses these challenges by providing a secure platform for data collaboration that maintains compliance with privacy regulations. T he platform’s scalability lets publishers connect with thousands of advertisers through a single interface. Its privacy features allow for meaningful audience insights without compromising sensitive data. High-performing audience segments and actionable campaign metrics in  Real-Time CDP Collaboration position publishers as indispensable partners in the  advertising ecosystem.Explore how Real-Time CDP Collaboration can help your organization. Contact your Adobe team to learn more.

As of the October 2026 release, the Adobe Marketo Engage Email Designer possesses nearly all of the core capabilities of the old editor, while boasting powerful new features like AI assistance, Image to HTML, Brand themes, and more. This is a big milestone, as now all users can confidently utilize a Designer that expands email creation functionality, integrates with modern tools, and enhances collaboration. Shared capabilities Let’s take a look at what features can be found in both the new Designer and the classic editor.   Feature Description Classic editor Email Designer Starter templates Out-of-the-box templates to jumpstart campaigns. ✔️ ✔️ Saved templates Reusable designs for efficiency. ✔️ ✔️ Use/create emails in programs Create email assets for specific programs outside of the Design Studio. ✔️ ✔️ Preview/send sample See how emails render before sending. ✔️ ✔️ WYSIWYG view Visual editing without coding. ✔️ ✔️ HTML/Text switching Toggle between formats. ✔️ ✔️ Device view switcher Preview across desktop, tablet, and mobile. ✔️ ✔️ Image/file uploads Add your own assets or grab them from the web. ✔️ ✔️ Rich text editing Style text with formatting options. ✔️ ✔️ Analytics reporting Track performance in Marketo Engage. ✔️ ✔️ Conditional content Dynamic content that changes based on the audience you specify. ✔️ ✔️   Beyond classic Why stop at parity? The Email Designer offers many new capabilities that help you get the most out of your campaigns. With Brand themes, define themes using specific styling configurations that can be reused and applied across email templates and other email assets to maintain consistency for your brand. With the Image-to-HTML converter, upload a compliant PNG/JPEG image file of an email (created in virtually any design program) and it will automatically be converted to HTML for use in the Email Designer.   Integrations Take advantage of the Adobe Express integration to easily edit and create images directly in the Designer, with or without an Enterprise license. With the Litmus integration, instantly see how your email renders in popular email clients. The Spam Assassin integration helps you test your email content and see the likelihood of ISPs/Mailbox providers marking it as spam, increasing the chances of getting more opens/clicks. And leverage the GenStudio integration to import email variations you created outside of Marketo Engage in your GenStudio account. But wait there's more AI Assistant: Create contemporary, performant, and intuitive emails with Adobe’s generative AI technology/prompt library and Firefly for image generation.Content locking: Prevent unintentional edits or deletions, giving you greater control over template customization.Fragments: Build reusable components that can be referenced in one or more emails and email templates for a more streamlined design process.   For a more comprehensive list, please visit the Email Designer/Email Editor Feature Comparison page.   The Marketo Engage Email Designer is more than just an enhanced editor. It is a reimagining of how teams build, test, and scale email campaigns. With AI-powered content creation, brand governance tools, and deep integrations, it provides marketers with a dynamic, brand-safe, and future-ready environment.  

In case you missed it, here's a recording of the new Email Designer Office Hours on August 27th, 2025.   This session introduced the AI Assistant for content generation in the new Marketo email designer. We demonstrated how to create full email bodies, subject lines, and preheaders using uploaded brand assets (PDFs or content briefs). The walkthrough showed how prompts, tone, and persona targeting shape AI-generated content and how marketers can iterate, rephrase, and refine outputs. The team addressed questions on sending proofs, testing workflows, using brand guidelines for tone and style, inline CSS customization, and HTML editing. Upcoming features like spam scoring integration and background image layering were also previewed.    AI-Generated Timestamps  Introduction and AI Assistant Overview 1:31  Uploading Brand Assets and Context Files 5:00  Generating Email Body Content with Prompts 8:40  Editing Text, Images, and Iterating on Variations 13:25  Creating Subject Lines and Preheaders with AI 19:45  Sending Proofs and Simulating Content 21:30  Training AI with Brand Guidelines and Style Inputs 26:00  Workfront Integration and Workflow Questions 28:33  Using HTML Blocks and Inline CSS Styling 43:03  Background Image Layering and Custom CSS 43:49  Spam Check Integration and Deliverability 50:03 

In case you missed it, here's a recording of the new Email Designer Office Hours on Sept 10th 2025.   This session focused on content locking and governance in the new email designer. We demonstrated how to control edit permissions using fragments and templates, showing how admins can lock logos, headers, and footers while allowing limited edits to text or URLs. We detailed the difference between fragments (reusable modules) and templates (master layouts), explained governance options like “editable content only” vs. “read-only,” and clarified how changes propagate. The Q&A covered module migration, dynamic content rollout, HTML component locking, and upcoming reporting and cloning improvements.    Chapters  Introduction and Poll on Adoption 0:40  Creating Fragments and Enforcing Governance 2:30  Editable Fields and Locked Components 9:00  Publishing and Reusing Fragments 13:00  Creating Templates with Content Locking 16:00  Governance Modes and Edit Permissions 21:00  Using Locked Templates in Emails 27:00  Fragment vs. Template Behavior and Reuse 33:00  Dynamic Content and Reporting Fix Updates 36:00  HTML Component Locking and Editor Settings 38:00   

In case you missed it, here's a recording of the new Email Designer Office Hours on Oct 8th 2025.   This session introduced two major enhancements: dark mode support and the new collaboration workflow in the Marketo email designer. Product development demonstrated how users can preview and define custom dark mode styles, toggle between light and dark mode, and adjust individual component colors. We clarified client compatibility (Outlook, Gmail, Mac clients) and best practices for logo visibility. The collaboration workflow demo showed how to tag teammates, add threaded comments, resolve discussions, and receive notifications via email and Marketo Pulse. Additional Q&A covered A/B testing timelines, dynamic content rollout, known Outlook bugs, and deprecation timing for the classic editor.    AI Generated Timeline  Welcome and Agenda Overview 0:09  Poll on Editor Adoption 2:32  Dark Mode Feature Overview 5:44  Editing and Previewing Dark Mode Styles 8:00  Best Practices for Logos and Color Inversion 12:51  Collaboration Workflow Demo 20:30  Tagging and Comment Notifications 22:46  Resolving Threads and Filtering Comments 25:00  Access Permissions and Limitations 27:09  General Q&A (A/B Testing, Bugs, UTM Links) 35:37  Classic Editor Deprecation and Roadmap 44:23   

In case you missed it, here's a recording of the new Email Designer Office Hours on Nov 5th 2025. The session walked through the newest capabilities in the Marketo Engage Email Designer, including a live demo of Conditional Content alongside updates like Template Converter, A/B testing support, Brand Themes, and Image-to-HTML generation. See how these features streamline personalization, speed up production, and improve governance for modern email workflows.   AI-Generated Summary:   2:30 – 16:30 | Conditional Content (live demonstration) Walkthrough of how to enable Conditional Content on an email block and create multiple variants. Demonstrated selecting segments for each variant, adjusting images/content per variant, and understanding top-to-bottom execution order with a default fallback. Emphasized parity with V2 Dynamic Content but redesigned in a new, more intuitive UI. 16:30 – 23:30 | Conditional Content Q&A Covered how variant testing works through Simulate Content and proof sends. Addressed segmentation requirements, variant logic, and light/dark mode behavior. Confirmed Conditional Content is currently email-only, not yet supported in templates or fragments. 23:30 – 26:30 | Background Images in the Designer Demonstrated applying background images to structures or columns and how content behaves when layered over them. 26:30 – 30:00 | Additional feature discussions Introduction to the new Template Converter, allowing V2 templates to be imported and rebuilt automatically in the new Email Designer. Mention of custom font handling via custom CSS and future improvements to global font application. 30:00 – 37:30 | Release highlights walkthrough Template Converter (Beta): convert V2 templates into editable new-designer templates. Conditional Content (GA): the feature demoed earlier. A/B Testing: new-designer emails can now be used in standard Marketo A/B tests. Brand Themes (GA Nov 7): upcoming feature to centrally define brand colors, fonts, spacing, and button styles for reuse across emails, templates, and fragments. Image-to-HTML generation: upload a design image to automatically convert it into an editable email layout. Cross-program email cloning: restored ability to clone emails directly into other programs. Reporting fix: new designer emails will soon behave correctly in program-level reporting without manual selection. 37:30 – 42:19 | Closing and open questions Confirmed no retirement date yet for the V2 editor and encouraged exploration of the new features released or coming this week.  

We’re continually inspired by how you use Adobe Analytics to drive impact. Your experience can help others make confident, informed decisions, and we’d love to hear from you! If you’ve used Adobe Analytics, please take a few minutes to share your thoughts in a peer review on G2 or TrustRadius — or both! As a thank-you, you’ll have the option to receive a $25 gift card. (Just a quick note: reviews should be unique to each site.) 👉 Leave your G2 review here👉 Leave your TrustRadius review here Thank you for being such an engaged and thoughtful part of our community — your voice truly makes a difference! Questions? Reach out anytime at dxpeerreview@adobe.com. Warm regards, The Adobe DX Peer Review Team

Conversational AI that drives discovery, confidence, and conversion  We’re excited to share that Adobe Brand Concierge is now generally available - a new, brand-first AI application designed to help you deliver richer, more intuitive digital experiences.  💬 What is Brand Concierge?  Brand Concierge transforms your digital properties into dynamic, conversational experiences. Powered by Adobe Experience Platform Agent Orchestrator, Brand Concierge understands intent, surfaces relevant content, and delivers on-brand responses that feel like a direct interaction with your brand.  Instead of visitors clicking through menus or search bars, they can now engage naturally with your site and other digital properties just as they do with ChatGPT, Perplexity, and other AI tools - asking questions, getting personalized guidance, and exploring content through an engaging dialogue.  🎥 Watch the overview:  💡 Why it matters for AEM customers  If you’re already using Adobe Experience Manager (AEM), you’re in a great position to unlock even more value. Brand Concierge integrates natively with AEM to help you:  Fuel AI with trusted AEM content: Dynamically pull approved content fragments and assets into AI-driven responses.  Maintain brand integrity: Built-in controls for tone, governance, and compliance keep every interaction on-brand.  Enhance collaboration: Enable seamless AI-to-human handoff with full context transfer for better customer care.  Together, AEM + Brand Concierge helps you create effortless, AI-driven discovery experiences - all while maintaining control, compliance, and brand integrity.  ⚙️ Key Capabilities  Personalized Contextual Conversations: Match customer intent with the right content to boost engagement and conversion.  Intent-Based Experience Orchestration: Turn existing digital touchpoints into personalized, conversational journeys.  Brand-Controlled Conversations: Maintain trust and alignment with brand guardrails and analytics-driven insights.  🌟 Learn More  Discover how Brand Concierge can transform your AEM-powered sites into immersive, conversational experiences that anticipate customer needs and guide discovery.  👉 Get the full story ›  💭 We’d love to hear from you!  What possibilities do you see for conversational AI on your digital properties? Drop your thoughts or questions below. 

In 2021, we introduced Segment Match to enable the sharing of audiences between and within Adobe Real-Time CDP customers. In early 2025, we took a significant step forward with the launch of Adobe Real-Time CDP Collaboration a simplified, interoperable and privacy-centric audience collaboration application that empowers any two entities, from brands to publishers to media networks, to work together discover, reach and measure their audiences. Real-Time CDP Collaboration, embedded within Real-Time CDP, will be Adobe’s long-term approach to provide customers with data collaboration capabilities.      What you stand to gain by adopting Real-Time CDP Collaboration for your collaboration needs: Improved and Simplified Collaboration Experience: Leverage Real-Time CDP Collaboration's easy to use workflows to discover partners, identify audience insights, activate and measure. Action on New Use Cases: Benefit from actioning on paid media use cases, co-marketing , intra company collaboration and more.  Greater Flexibility: Easily collaborate across the ecosystem by using data partners, identity providers, and data warehouses of your choosing.  What should you do next? We encourage you to begin using Real-Time CDP Collaboration as soon as possible. Our teams are here to support your transition every step of the way. Resources: Check out our Get Started Guide to ensure a smooth adoption and  transition. Support: Reach out to your Adobe account team or support representative for tailored assistance or to discuss specific migration requirements. Thank you for trusting Adobe with your collaboration needs. We are committed to helping you unlock even greater value with Real-Time CDP Collaboration. For more information, please review our official documentation or contact your Adobe representative.  

What if I told you that you could generate a brand-compliant email template in seconds by simply uploading a screenshot? Well, thanks to the latest release in both Marketo Engage and Journey Optimizer B2B Edition, Marketing Ops can do just that.    Creating and updating branded email templates has always been a critical part of the campaign creation process. Yet, for many marketers, this process has historically been time-consuming and resource-intensive, often requiring manual HTML coding or reliance on agencies and IT teams. These traditional methods not only slow down campaign execution but also consume valuable budget and resources.    The new Image to Template feature transforms the way Marketing Ops build email templates. Instead of spending hours coding or outsourcing, you can now convert design files, such as screenshots, into brand-compliant, editable HTML templates in seconds. No coding. No waiting. Just instant results.     With drag-and-drop simplicity and both JPEG & PNG file support, email template generation has never been easier. Picture this: your content team shares a design file for a new campaign email. Normally, you’d send it to IT or an agency and wait days for a coded template. With Image to Template, you simply upload the JPEG/PNG file, apply a Brand Theme (pre-defined design guidelines) and within seconds, you have a fully editable template ready in the new Marketo Engage email designer.    Why you’ll love it:    Drag-and-drop simplicity: intuitive UI for effortless usage  JPEG and PNG support: upload common image formats with ease  Speed and efficiency: generate templates in seconds, not days  Cost savings: eliminate reliance on agencies or IT teams  Brand-compliant templates: apply pre-defined brand design guidelines     To prove just how easy this feature is to use, we put it to the test by drawing a skeleton email on a scrap of paper and uploading a picture of it. The result? A very basic but functioning email template with image and text blocks, and buttons! See for yourself...   This feature is available to all Marketo Engage and Journey Optimizer B2B Edition customers inside the new email designer at no additional cost. Start turning designs into live campaigns today by checking out this demo video below.      This feature will be available from November 7th 2025. 

As part of Marketo Engage's migration to Adobe Identity Management System (IMS), the product URL has changed and now includes a different domain: Old Domain: xxxx.marketo.comNew Domain: experience.adobe.com   Why This Matters Depending on how your VPN or proxy is configured, your network may dynamically assign a different source IP address based on the destination URL. Because the destination domain has changed, your previous routing rules may no longer apply—resulting in a different source IP being used than before the migration. This becomes a critical issue when IP restrictions are enabled, potentially blocking users from accessing Marketo Engage.   What You Should Do To ensure consistent access and avoid disruptions: Inform your IT department about the domain change. Review and adjust VPN/proxy settings so that the same source IP address (as pre-migration) is assigned when accessing: experience.adobe.com Other Marketo-related domains This will help maintain stable connectivity and avoid unexpected behavior due to IP mismatches.    Helpful Resources For more details on the domains used in the post-migration environment, please refer to documentations linked below. Configure Protocols for Marketo Engage Domains used by the Adobe Experience Cloud  Understanding Marketo Subscription and User Migration to the Adobe Admin Console - What is Changing?

How can we support you on your Workfront journey? 😎   Help shape the direction of events and resources to make your life easier in 2026! We need your feedback on this 7-10 minute survey.   The Workfront Scale team is planning for the year ahead and want to make sure our offerings meet your needs.   Thank you in advance for sharing your thoughts! 

Earlier this year, we posted that a newer version of the native CRM Integration daily synch component was on its way. After a brief delay, we would like to inform you that this version will be deployed to active sandboxes that have the native connector enabled over the course of seven days, beginning November 13, 2025. Once all active sandboxes are deployed, there will be a phased approach for Production instances where the newer version will be deployed as a limited GA plan, starting November 25.   Is there anything we need to do in order to deploy the newer version? There is nothing you need to do. It will be deployed directly to your subscription.   Is there any new functionality that will be offered with the new version? This version is a technical upgrade and offers the same functionality as the previous version. The key benefits are improved performance and efficiency.   Can we choose to opt out of the new version? No, this new version applies to all subscriptions.   How will we know which version we’re on? In the Admin tab of your Salesforce account, there will be label on the top of the screen showing the version that ends in “V2”.

October '25 release notes Check out what’s new in the latest Adobe Experience Platform release update: Release Notes New capabilities  Alerts: Activation failure rate alert - A new alert has been added for destinations: Activation failure rate exceeds threshold. This alert notifies you when the number of failed records during data activation has exceeded the allowed threshold, enabling you to respond quickly to activation issues. Destinations:  Snowflake Batch: Create a live Snowflake data share to receive daily audience updates directly as shared tables into your account. This integration is currently available for customer organizations provisioned in the VA7 region.  Snowflake Streaming: Create a live Snowflake data share to receive streaming audience updates directly as shared tables into your account. This integration is currently available for customer organizations provisioned in the VA7 region.   Please find the detailed information around the new capabilities and updates here: Latest Release   Feel free to reach out in case you have any questions and/or feedback through the below comment section.

👋Hi Adobe Experience Platform (AEP) Community! Nice to e-meet you. I’d love to learn from you all when it comes to onboarding as a net new customer.    Q: When you were a net new customer implementing AEP from scratch, can you share an asset (for example: links to free courses, documents, videos 📑📚📹) that helped you with onboarding to AEP? In your response to this discussion, can you include: The asset The goal of the asset   Who it's for   What works well/what does not   What learning material is missing/what did you wish you had?  This will help us all learn together, and will help me develop future onboarding content for you all. Feel free to browse Perspectives on Experience League here for some examples of the content I will develop with your feedback.    Thank you in advance for your time and I look forward from learning from everyone. ❤️

With Adobe Journey Agent, Adobe brings clarity to complexity by helping every marketer deliver smarter, more seamless experiences at scale even as demands continue to rise.   Included in both Adobe Journey Optimizer and the B2B Edition, Journey Agent streamlines the design, launch, and optimization of marketing journeys so that tasks that once took hours can now be accomplished in minutes. Powered by Adobe Experience Platform Agent Orchestrator, Journey Agent acts as an intelligent subject matter expert (SME) alongside the marketer. The agent can generate journeys from prompts, analyze journey conflicts and drop-offs, then make recommendations for improvements, therefore allowing marketers to prioritize creativity and strategy over task completion.   Key features: Text-to-journey creation: Marketers will soon be able to build multi-step journeys from natural language prompts. Conversational insights: Receive instant answers to operational-related questions. Anomaly detection: Automatically spot drop-offs and conflicts. Proactive optimization: Soon, get upcoming alerts for overlaps, timing issues, and journey enhancements.   Explore how it works: See Journey Agent in action with this overview tutorial. Dive deeper into features, sample prompts, and use cases in the Journey Agent documentation.   Ready to learn more? Explore how Journey Agent helps B2C marketers. Explore how Journey Agent helps B2B marketers.

Adobe Audience Agent enables marketers to transform audience creation and management from a slow, complicated process into quick and simple tasks that only take minutes. Available in Adobe Real-Time CDP and Adobe Journey Optimizer solutions, including B2B editions, Audience Agent streamlines the discovery, building, and optimization of audiences. By analyzing multiple data sources, the agent can infer intent and proactively suggest new audiences or buying groups. This makes it possible for the marketer to identify the right contacts faster, expand campaign reach, and deliver precision targeting at scale while spending more time focused on strategy and impact instead of manual data work.   Key features: Field exploration and discovery: Find and surface existing audiences and attributes with the agent to help streamline the audience creation process. Conversational audience creation: The agent will soon be able to build and refine audiences for marketers using simple, natural language prompts. Predictive and goal-based segmentation: Coming soon, the agent will be able to generate audiences aligned to business outcomes using AI-driven models. Audience insights and management: The agent can monitor changes in size, suppress duplication, and maintain data quality. Intent-based persona inference: Identify and group individuals using the agent based on first-party data such as intent, engagement, and other buying signals. Buying group identification and creation: For B2B marketers, automatically detect and assemble buying groups across accounts.   Explore how it works: See Audience Agent in action with this overview tutorial. Dive deeper into features, sample prompts, and use cases in the Audience Agent documentation.   Ready to learn more? Explore how Audience Agent helps B2C marketers. Explore how Audience Agent helps B2B marketers.

Adobe Audience Agent enables marketers to transform audience creation and management from a slow, complicated process into quick and simple tasks that only take minutes. Available in Adobe Real-Time CDP and Adobe Journey Optimizer solutions, including B2B editions, Audience Agent streamlines the discovery, building, and optimization of audiences. By analyzing multiple data sources, the agent can infer intent and proactively suggest new audiences or buying groups. This makes it possible for the marketer to identify the right contacts faster, expand campaign reach, and deliver precision targeting at scale while spending more time focused on strategy and impact instead of manual data work.   Key features: Field exploration and discovery: Find and surface existing audiences and attributes with the agent to help streamline the audience creation process. Conversational audience creation: The agent will soon be able to build and refine audiences for marketers using simple, natural language prompts. Predictive and goal-based segmentation: Coming soon, the agent will be able to generate audiences aligned to business outcomes using AI-driven models. Audience insights and management: The agent can monitor changes in size, suppress duplication, and maintain data quality. Intent-based persona inference: Identify and group individuals using the agent based on first-party data such as intent, engagement, and other buying signals. Buying group identification and creation: For B2B marketers, automatically detect and assemble buying groups across accounts.   Explore how it works: See Audience Agent in action with this overview tutorial. Dive deeper into features, sample prompts, and use cases in the Audience Agent documentation.   Ready to learn more? Explore how Audience Agent helps B2C marketers. Explore how Audience Agent helps B2B marketers.

  Are you an Adobe Experience Platform user looking to deepen your technical expertise? We’re excited to announce a new beta opportunity: an on-demand learning experience designed to help you master the foundational architecture of Adobe Experience Platform through hands-on practice in your own sandbox environment.    What is this beta program? This beta program gives you exclusive access to the Adobe Experience Platform Foundations course and a personal sandbox for hands-on learning. You’ll benefit from expert-led lecture videos and a pre-populated sandbox to apply key concepts provided in the lab guides.  This program is a launchpad to accelerate your Adobe Experience Platform implementation knowledge and skills.    What will you gain? After completing the program, you will:  Understand the “why behind the how” of Adobe Experience Platform’s architecture  Learn to design a future-proofed architecture  Accelerate your implementation with best practices  Gain hands-on experience in a dedicated sandbox environment    Why join the beta?  Personalized sandbox environment for 60 days  On demand access to foundational Adobe Experience Platform course content  Guided exercises to reinforce key concepts  Who should apply? This beta is ideal for technical practitioners who meet these prerequisites:  Familiarity with general database concepts  Working knowledge of REST APIs  Ability to utilize Postman  General business understanding of Adobe Experience Platform    Typical participant titles include:  Data Architects  Data Engineers  Developers  Enterprise Architects  Solution Architects    How to apply: If you’re interested and meet the prerequisites, apply for the beta program today! Don’t miss your opportunity to gain hands-on experience and help shape the future of Adobe Experience Platform learning —apply now and unlock your potential!  Apply now* *Thank you for the overwhelming interest. The On Demand Learning Beta is taking rolling applications as current capacity has been met. We encourage you to submit an application for the waitlist if you have not already applied. Please refrain from submitting duplicate applications. If you have not received credentials to date, please be ensured you are automatically in the queue for the next wave of participation.

On September 16, 2025, Adobe transitioned to a more modern hosting infrastructure for REST API URLs that leverages newer technology, adding security and scalability.   If your subscription has been using APIs with a double forward slash (//) in the URL, you should have received the following alert in Marketo Engage, with a Learn More link:   It is possible not everyone received or noticed the alert, as we recently discovered some existing API URLs have been generating 500 server errors, due to the API call itself. If you were affected by this, to resolve the error, you must modify the URL of the API call to change the double slash (//) to a single slash (/) where applicable.   Which API endpoints are impacted and should be modified?Any Marketo REST APIs that include a double slash (//) in the URL. What happens if we didn't make any changes prior to the deprecation date?Those specific APIs will fail; data synchs, Lead updates, or Campaign Triggers (depending on those specific calls) will not execute successfully. Additionally, monitoring or automation pipelines relying on those pipelines may show errors or experience delays.We didn't see or receive that alert. What action should we take?-Locate URLs by reviewing API endpoint configurations and integrations in the codebase to search for double slashes.-Normalize the impacted URLs by ensuring their calls are modified as recommended.-Apply URL sanitation logic, especially where they are dynamically generated from environment variables, base URLs, or paths.-Validate post-fix calls – use a test call to confirm that endpoints are working after the fix.How can we get guidance on this deprecation?For self-service:-Review API logs if logging is in place to look for errors (if logs are not accessible, contact Adobe Support for assistance).Should changes be made in a Sandbox environment first?Yes, it is highly recommended to make changes in a Sandbox environment (if applicable) prior to making changes in production.Once these changes are made, any ongoing failures due to double slash URLs should be resolved and processes should run back to normal. What if we have more questions, or don't want to go the self-service route?If you need assistance or have any additional questions, please reach out to your Account Representative or Adobe Support at any time.

Marketo’s new email editor is here—and it’s packed with features designed to make email creation smarter, faster, and more flexible than ever. In this article, we will explore what’s new to the designer and what’s coming soon. Here’s what you need to know.   ✨ AI Assistant: Smarter Email Creation The headline feature is the AI Assistant, powered by Adobe’s proprietary GenAI. This tool helps users generate everything from subject lines to images and full email content. You can tailor prompts for specific buying groups, marketing journey stages, communication strategies, and tones. Want a subject line with FOMO and an emoji? Just ask. Need content for decision-makers in an informative tone? The AI Assistant delivers. Key points: AI Assistant is currently English-only, but support for other languages is planned. You can use prebuilt prompts or customize your own. Text settings allow for deep personalization by audience, journey stage, and tone. Image generation is available, but still a bit glitchy—best results come from uploading branded PDFs or reference content.   🌑 Dark Mode: Modern, Customizable Previews Dark mode is now available at both the email and module level. With a simple toggle, you can preview how your email will look in dark mode across different clients. You can even customize images and certain modules for dark mode-specific styling. Tips: Not all email clients support dark mode (Yahoo, AOL, etc.), and some (like Gmail, Outlook) may force their own styling. You can render previews across clients and send proofs to tools like Litmus for full compatibility checks.   🛠️️ Coming Soon: Streamlined Collaboration and Enhanced Reporting Marketo’s new email designer is evolving rapidly, with several exciting features on the horizon. Soon, marketers will be able to tag team members directly within the editor, making collaboration and review cycles faster and more transparent. Enhanced reporting is also in the works, ensuring that emails created in the new editor will be easier to track and analyze within campaign dashboards. Additionally, ongoing improvements to template imports and URL handling will help reduce errors and streamline the migration process. As these updates roll out, marketers can look forward to a more efficient, connected, and data-driven email creation experience.   Final Thoughts Marketo’s new email editor is a leap forward for teams looking to streamline email creation and leverage AI. While some features are still evolving, the combination of smart content generation, dark mode, and flexible templates makes it a compelling choice for many organizations. As always, test thoroughly, train your team, and choose email processes that fit your customer’s needs.