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AEM as a Cloud Service 2026.02.0 – Release Update

What’s New in 2026.02.0The 2026.02.0 AEM release brings important enhancements across Generation, Activation, and Agentic AI capabilities. Below is a quick summary to help you understand what’s included and where to focus.AEM GenerationContent Fragment Management and Launches, OpenAPI side-port to 6.5 LTS SP2: Improved compatibility and extensibility with OpenAPI side-port support, helping teams working across Cloud Service and 6.5 LTS SP2 environments streamline integrations and content workflows.AEM ActivationQuiet Hours & Update-Free Periods – Now GA: Greater operational control with generally available support for defining quiet hours and update-free windows. This helps teams manage deployments and content activation with reduced disruption. AEM Content Advisor in Adobe Express: Content guidance capabilities are now integrated into Adobe Express, enabling smarter content refinement and optimization directly within creative workflows.AEM Agentic AIPipeline Troubleshooting | Code Quality Step: Enhanced troubleshooting within the pipeline experience, specifically targeting the code quality step to help teams identify and resolve issues faster.🎥 Release Overview Video (6 minutes)Watch here: https://video.tv.adobe.com/v/3480399/Seed Q&APlease use this thread to ask questions related to this release.See all the Previous Releases here and the Current Release Notes here.

Adobe Journey Optimizer February 2026 Release

February' 26 release notes Check out what's new and improved in the latest Adobe Journey Optimizer product release update: Release Notes New capabilitiesJourney arbitration: You can now use ranking formulas to automatically boost journey priority scores based on customer profile attributes and contextual factors, ensuring customers enter the most relevant journeys. This capability is only available for a set of organizations (Limited Availability). To gain access, contact your Adobe representative. Action activity in journeys: Journey Optimizer supports a new generic Action activity that enables you to configure both single actions and multi-action inbound action groups, allowing for streamlined action configuration within the journey canvas. In particular, this new feature allows for: A simplified native action configuration within the journey canvas. The capacity to create multi-action inbound action groups. The ability to add optimization to any built-in channel action. The ability to add both experimentation and multilingual options to any action. Wave sending of outbound messages: You can now schedule messages from Journey Optimizer campaigns or journeys to be delivered in controlled batches over time. Wave sending offers the following benefits: Better deliverability – Spread sends over time to help maintain a strong sender reputation and reduce the risk of being flagged as spam. Load control – Avoid overwhelming downstream systems (e.g. call centers, landing pages) by limiting how many messages go out at once. High-volume and time-sensitive use cases – Suited to large audiences or when you need to control timing (e.g. call center capacity, ramp-up, or time-bound offers). Migrate subdomains to custom delegation: You can now migrate subdomains using the CNAME delegation mode to custom delegation directly from the interface, so you can meet stricter security policies in line with your company's guidelines without re-creating channel configurations. This capability is only available for a set of organizations (Limited Availability). To gain access, contact your Adobe representative. Web push notifications channel: Adobe Journey Optimizer now supports Web push notifications, expanding the push channel beyond mobile. You can seamlessly deliver notifications to both mobile and desktop browsers, enabling you to reach customers directly on their devices without requiring an app. This enhancement allows you to engage users with timely, personalized messages in real time, leveraging the same authoring workflows and targeting capabilities already available for mobile push. Content decision activity: A new Content decision activity is now available in the journey canvas for integrating personalized offers directly into your customer journeys. This activity enables you to deliver decision-based content and reference those offers throughout your journey—in conditions for creating eligibility-based branching, in custom actions for passing offer data to external systems, and in other activities for building fully personalized customer experiences. Self-service migration tooling APIs:  Migration tooling APIs are now available to programmatically migrate Decision management entities to Decisioning, featuring: Flexible migration scopes (sandbox, offer, or decision level) Automated dependency analysis and validation Rollback support for completed migrations Detailed migration reports with object mappings Custom action monitoring: Gain deeper insight into the health and performance of your custom action endpoints with a new monitoring dashboard and enriched journey step event data. Track successful calls, errors, throughput, response times, and queue wait times to quickly understand when, where, and why anomalies occur. Decisioning support in SMS channel: You can now personalize and optimize the content of your SMS messages with Decisioning. Use Priority Scores, Formulas, or AI Models to display the best content to your customers. Please find the detailed information around the new capabilities and improvements here: Latest ReleaseFeel free to reach out in case you have any questions and/or feedback through the below comment section.

Adobe Experience Platform February 2026 Release

February' 26 release notes Check out what’s new in the latest Adobe Experience Platform release update: Release Notes New capabilities Alerts Slack integration for customer-facing alerts: You can now deliver customer-facing alerts to Slack. Follow the step-by-step tutorial to set up the Slack integration and receive alert notifications directly in your Slack workspace. Destinations Snowflake Batch generally available: The Snowflake Batch destination is now generally available. Real-Time CDP customers worldwide can now use this connector to activate data into their Snowflake accounts without needing to physically copy the data. All limitations from the limited release have been lifted (availability for US-only customers, support for audiences belonging to the default merge policy only). Segmentation Service Editable API audiences: You can now edit audiences created using either the Segmentation Service API or the Audience Agent in Segment Builder. Note: Audiences that contain time-series data cannot be edited using Segment Builder at this time. External audience data expiration refresh: You can use the Segmentation Service API to extend the data expiration of your external audiences.  Sources Unity Catalog support in Databricks source connector: The Databricks source connector now supports Unity Catalog. Experience Data Model (XDM) Restricted Editing for Schemas with Datasets: Editing operations that result in breaking changes are now restricted once a dataset exists for a schema. When a dataset is associated, you can no longer rename or delete fields, change field data types or formats, modify identity descriptors, manage related fields to remove existing fields, or change the assigned class; additive changes and field deprecation remain supported. Please find the detailed information around the new capabilities and updates here: Latest ReleaseFeel free to reach out in case you have any questions and/or feedback through the below comment section.

Adobe Experience Platform January 2026 Release

January' 26 release notes Check out what’s new in the latest Adobe Experience Platform release update: Release NotesNew capabilities Agent Orchestrator Adobe Experience Platform Agents usage-bound trial: Select customers now have a complimentary trial access to Adobe Experience Platform Agents. You can use the trial to explore and interact with Agents through the AI Assistant interface powered by Adobe Experience Platform Agent Orchestrator. The trial offers hands-on experience with AI Agents that operate within the context of customers’ existing Experience Cloud products and environments, allowing teams to evaluate value before committing to a full purchase. Destinations Kevel destination connector now available: The Kevel streaming destination for Adobe Experience Platform enables customers to activate Adobe audiences directly into Kevel’s UserDB and Segment Management APIs to support real-time targeting at ad decision time. Kevel provides the AI-enabled technology and expert guidance that help innovative commerce leaders launch, scale, and succeed in retail media. Kevel’s Retail Media Cloud powers targeted, attributable, customizable ad formats for on-site and off-site advertising. Index Exchange destination connector now available: Use this destination connector to export audience segments from Adobe Experience Platform directly to Index Exchange’s programmatic advertising platform. Index is a global advertising supply-side platform that helps media owners maximize the value of their content across every screen. With over 20 years of industry leadership, Index connects the world’s largest brands with premium experience makers to deliver high-quality consumer experiences. Real-Time Customer Profile Monitor profile ingestion job status: You can now monitor the job-level progress percentage for batch Profile ingestion dataflow runs. This feature provides real-time visibility into the current progress of batch ingestion jobs, including critical checkpoints that indicate whether the ingestion is ready for customer segmentation and Adobe Journey Optimizer lookups. For large ingestions that may take several hours to process, this progress transparency helps you understand whether the job is progressing normally or encountering issues, reducing uncertainty during data processing. Segmentation Service Audience validation: Experience Platform now provides built-in validations to ensure your audiences are accurate, stable, and scalable. These checks are automatically run in real-time while you’re creating your audience definitions.  Sources Oracle Eloqua V2 source: A new Oracle Eloqua source connector is now available, replacing the deprecated connector. This updated connector provides enhanced functionality and improved reliability for ingesting data from Oracle Eloqua into Experience Platform. Customers using the existing connector should migrate to the new implementation, as existing connections will no longer function. The new connector supports all setup and configuration steps needed to connect to Oracle Eloqua and ingest marketing automation data. Salesforce Marketing Cloud V2 source: A new Salesforce Marketing Cloud source connector is now available, replacing the deprecated connector. This updated connector provides improved performance and additional capabilities for ingesting data from Salesforce Marketing Cloud into Experience Platform. Customers using the existing connector should transition to the new implementation. The new connector includes comprehensive setup instructions for connecting to Salesforce Marketing Cloud and ingesting marketing automation data. Please find the detailed information around the new capabilities and updates here: Latest ReleaseFeel free to reach out in case you have any questions and/or feedback through the below comment section.

Adobe Journey Optimizer January 2026 Release

January' 26 release notesCheck out what's new and improved in the latest Adobe Journey Optimizer product release update: Release NotesNew capabilitiesDecisioning support in Push channel: You can now personalize and optimize the content of your Push notifications with Decisioning. Use Priority Scores, Formulas, or AI Models to display the best content to your customers. Direct mail channel in journeys: Previously limited to Campaigns, Direct Mail channel is now available on the journey canvas, enabling you to incorporate Direct Mail into your journeys. Direct Mail can now be used in both batch and 1:1 journey scenarios, with support for file extraction configuration and time-based frequency settings. Quiet hours (time-based exclusions): Quiet hours let you define time-based exclusions for Email, SMS, Push, and WhatsApp channels. They ensure that no messages are sent during specific periods of time, helping you respect customer preferences and compliance requirements. You can apply quiet hours through rule sets, which can be assigned to individual actions in campaigns or journeys for precise control. Message export: A new Message Export capability is now available for email and SMS channels. This feature allows you to automatically export sent message content to a dedicated Experience Platform dataset, enabling you to: Meet regulatory compliance requirements (such as HIPAA) Archive messages for legal claims and customer care inquiries Retain copies of personalized content sent to individuals Direct mail channel in orchestrated campaigns: Direct mail channel is now available in orchestrated campaigns. The Direct mail activity facilitates direct mail sending within your Orchestrated campaign, for both one-time and recurring messages. It serves to automate the process of generating the extraction file required by direct mail providers. You can combine channel activities into the Orchestrated campaign canvas to create cross-channel campaigns that can trigger actions based on customer behavior and data. Journey Agent - Create a Journey: Journey Agent now offers creation capabilities, enabling Journey Optimizer users to build and configure marketing journeys through a natural language interface. With these new skills, practitioners can quickly create journeys by simply describing their requirements in conversational prompts. This innovation streamlines the journey creation process, allowing marketers to concentrate on strategy rather than technical configuration. Action campaign retrieval API: A new Journey Optimizer API is now available, enabling you to programmatically retrieve and inspect campaign-related data such as details, versions, and configurations. Email Designer themes: You can now quickly apply pre-approved themes to ensure brand consistency across all emails, speed up your campaign creation process, and independently produce high-quality emails while reducing dependency on design teams. Please find the detailed information around the new capabilities and improvements here: Latest ReleaseFeel free to reach out in case you have any questions and/or feedback through the below comment section.

Unlock Real-Time Data from Marketo Engage with Data Streams

We’re excited to share that all Prime and Ultimate customers now have access to the Lead Activity and User Audit Marketo Engage Data Streams. Whether you need to sync lead data into your CDP, keep a close eye on asset changes, or are looking to reduce your API load, Data Streams can help you do more with your data with less effort.What are Data Streams?Data Streams let you stream real-time events from Marketo Engage to any system. They send event data directly to your systems as they time, so you don't have to wait for scheduled syncs or manually query for changes.Current streams available:Lead Activity: Send lead-level engagement and activity events (e.g., form fills, list adds) directly from Marketo Engage to other platforms and services. User Audit Events: Stream changes made by users, such as updates to assets, programs, or tokens, to improve compliance across all marketing operations.If you are looking to integrate Marketo with downstream tools such as Snowflake or a homegrown CDP, Data Streams are your perfect solution.Early examples of how customers are using Data Streams:Dual Mastering: Keep a copy of person/lead data in your internal systems (like data lakes and CDPs) that’s always up to date. Webhook Monitoring: Keep an eye on whether actions triggered by webhooks were carried out correctly. Campaign Orchestration: Use real-time engagement data to trigger downstream processes, such as sales alerts.. Compliance & Governance: Get notified when programs or tokens change, and monitor user actions to ensure governance and rollback policies are followed.Access and AvailabilityData Streams have been provisioned for all Prime, Ultimate, and Performance tier customers as of December 2025. If you're on a different package, please reach out to your Adobe Account Team to explore upgrade options.How to Set Up & Start Using Data StreamsOnce your organization has been provisioned with access, here’s how to get up and running:Go to Adobe I/O Events: All setup is done using Adobe I/O Events. Choose your delivery method: Webhooks: Pushes events in near real-time to your endpoint (great for reactive workflows) Adobe Runtime: Serverless event handling with logic inline Amazon EventBridge: Native AWS integration Journaling (on by default): Collects a rolling 7-day event history (ideal for recovery or auditing) Start routing event data to your systems: Follow the setup guides and use the sample code provided in our documentation. More detailed instructions:Marketo Data Streams Documentation Adobe I/O Events Overview Setting up Marketo Lead Activity Data Streams Setting up Marketo User Audit Data StreamsStill need help? Please contact Adobe support for additional assistance. What’s next?We’re continuing to invest in expanding Data Streams and making setup even easier, and we are excited to help you get started with Lead Activity and User Audit today.Have a cool use case? Post it here. We’d love to feature your story and share best practices with others!

Adobe Journey Optimizer Mobile Learning Hub: Resources for Building Better Mobile Experiences

We’re excited to introduce the AJO Mobile Learning Hub, a centralized learning destination designed to help you configure, design, launch, and optimize mobile experiences using Adobe Journey Optimizer.Whether you’re just getting started with mobile channels or looking to refine advanced use cases, the hub brings together practical guidance and best practices in one place.Access the AJO Mobile Learning Hubhttps://experienceleague.adobe.com/en/docs/journey-optimizer-learn/mobile-learning-hub/overviewYou can also find it on Experience League under:Learn → Tutorials → Journey Optimizer → Mobile Learning HubWhat you’ll find in the hub Overview and Getting Started Learn about the value of AJO Mobile, review customer examples, and understand how mobile fits into your Journey Optimizer strategy. Configure and Launch (Developers) Step-by-step guidance for enabling mobile channels, including SDK setup, event triggers, and Adobe Experience Platform integration. Design and Deliver (Marketers) Mobile-specific best practices, message design examples, and guidance for building effective mobile use cases. Measure and Optimize (Marketers and Analysts) Tutorials focused on mobile reporting, performance measurement, and optimization workflows. What’s nextWe’ll continue enhancing the Mobile Learning Hub with end-to-end mobile use case walkthroughs, expanded analytics and optimization guidance, and content aligned to newly released and upcoming AJO Mobile capabilities.We’d love your feedback as you explore the hub. Let us know what topics, use cases, or deep dives would be most helpful for you.

Real-Time CDP Collaboration for Publishers

Since its launch in early 2025, Real-Time CDP Collaboration, Adobe’s easy-to use, interoperable, and privacy-centric solution has been enabling publishers to connect with thousands of advertisers at scale and power audience discovery, activation, and outcome-based campaign measurement. Capture incremental revenue and maximize advertiser value with Adobe. With signal loss and the focus on data privacy, reaching relevant audiences has become increasingly challenging for advertisers. This presents a unique opportunity for publishers to partner with advertisers and provide rich audience insights, new activation pathways, and measurement insights through privacy-centric data collaboration. But data collaboration solutions today can be hard to scale across advertisers, operationally inefficient, and difficult to use. There is a critical need to re-think data collaboration to unlock efficient commercialization and deliver advertiser value. Why Adobe Real-Time CDP Collaboration? Access to Top Brands: Collaborate with thousands of Adobe Real-Time CDP and Experience Cloud advertisers, with audience and measurement data at the ready. Interoperable: Work cross-cloud with advertisers, technology, data and identity partners of choice. Radically Simple: Use simple workflows to onboard and showcase audiences, activate securely, and deliver results. Privacy-Centric: Execute secure collaboration without the moving of underlying customer data. World-Class Sales Team: Benefit from skilled sales and post-sales experts to drive incremental investments and advertiser adoption. Key Capabilities Discover and ConnectGain visibility to thousands of Adobe advertisers and showcase audience insights and overlaps instantaneously.Activate SecurelyMaterialize advertiser audiences and activate campaigns to desired endpoints for maximized revenue and impact.Measure and OptimizeDeliver on-demand performance insights for current and past campaigns to drive ongoing investments. Get started with Real-Time CDP Collaboration to improve business outcomes for publishers.In a marketing environment with a reduced reliance on third-party cookies, publishers face significant challenges in driving revenue, operating efficiently, and proving value to advertisers. Real-Time CDP Collaboration addresses these challenges by providing a secure platform for data collaboration that maintains compliance with privacy regulations. T he platform’s scalability lets publishers connect with thousands of advertisers through a single interface. Its privacy features allow for meaningful audience insights without compromising sensitive data. High-performing audience segments and actionable campaign metrics in  Real-Time CDP Collaboration position publishers as indispensable partners in the  advertising ecosystem.Explore how Real-Time CDP Collaboration can help your organization. Contact your Adobe team to learn more.

Email Designer Reaches Use Case Parity with the Classic Email Editor

As of the October 2026 release, the Adobe Marketo Engage Email Designer possesses nearly all of the core capabilities of the old editor, while boasting powerful new features like AI assistance, Image to HTML, Brand themes, and more. This is a big milestone, as now all users can confidently utilize a Designer that expands email creation functionality, integrates with modern tools, and enhances collaboration. Shared capabilities Let’s take a look at what features can be found in both the new Designer and the classic editor.   Feature Description Classic editor Email Designer Starter templates Out-of-the-box templates to jumpstart campaigns. ✔️ ✔️ Saved templates Reusable designs for efficiency. ✔️ ✔️ Use/create emails in programs Create email assets for specific programs outside of the Design Studio. ✔️ ✔️ Preview/send sample See how emails render before sending. ✔️ ✔️ WYSIWYG view Visual editing without coding. ✔️ ✔️ HTML/Text switching Toggle between formats. ✔️ ✔️ Device view switcher Preview across desktop, tablet, and mobile. ✔️ ✔️ Image/file uploads Add your own assets or grab them from the web. ✔️ ✔️ Rich text editing Style text with formatting options. ✔️ ✔️ Analytics reporting Track performance in Marketo Engage. ✔️ ✔️ Conditional content Dynamic content that changes based on the audience you specify. ✔️ ✔️   Beyond classic Why stop at parity? The Email Designer offers many new capabilities that help you get the most out of your campaigns. With Brand themes, define themes using specific styling configurations that can be reused and applied across email templates and other email assets to maintain consistency for your brand. With the Image-to-HTML converter, upload a compliant PNG/JPEG image file of an email (created in virtually any design program) and it will automatically be converted to HTML for use in the Email Designer.   Integrations Take advantage of the Adobe Express integration to easily edit and create images directly in the Designer, with or without an Enterprise license. With the Litmus integration, instantly see how your email renders in popular email clients. The Spam Assassin integration helps you test your email content and see the likelihood of ISPs/Mailbox providers marking it as spam, increasing the chances of getting more opens/clicks. And leverage the GenStudio integration to import email variations you created outside of Marketo Engage in your GenStudio account. But wait there's more AI Assistant: Create contemporary, performant, and intuitive emails with Adobe’s generative AI technology/prompt library and Firefly for image generation.Content locking: Prevent unintentional edits or deletions, giving you greater control over template customization.Fragments: Build reusable components that can be referenced in one or more emails and email templates for a more streamlined design process.   For a more comprehensive list, please visit the Email Designer/Email Editor Feature Comparison page.   The Marketo Engage Email Designer is more than just an enhanced editor. It is a reimagining of how teams build, test, and scale email campaigns. With AI-powered content creation, brand governance tools, and deep integrations, it provides marketers with a dynamic, brand-safe, and future-ready environment.  

New Email Designer Customer Office Hours - Aug 27th 2025

In case you missed it, here's a recording of the new Email Designer Office Hours on August 27th, 2025.   This session introduced the AI Assistant for content generation in the new Marketo email designer. We demonstrated how to create full email bodies, subject lines, and preheaders using uploaded brand assets (PDFs or content briefs). The walkthrough showed how prompts, tone, and persona targeting shape AI-generated content and how marketers can iterate, rephrase, and refine outputs. The team addressed questions on sending proofs, testing workflows, using brand guidelines for tone and style, inline CSS customization, and HTML editing. Upcoming features like spam scoring integration and background image layering were also previewed.    AI-Generated Timestamps  Introduction and AI Assistant Overview 1:31  Uploading Brand Assets and Context Files 5:00  Generating Email Body Content with Prompts 8:40  Editing Text, Images, and Iterating on Variations 13:25  Creating Subject Lines and Preheaders with AI 19:45  Sending Proofs and Simulating Content 21:30  Training AI with Brand Guidelines and Style Inputs 26:00  Workfront Integration and Workflow Questions 28:33  Using HTML Blocks and Inline CSS Styling 43:03  Background Image Layering and Custom CSS 43:49  Spam Check Integration and Deliverability 50:03 

New Email Designer Customer Office Hours - Oct 8th 2025

In case you missed it, here's a recording of the new Email Designer Office Hours on Oct 8th 2025.   This session introduced two major enhancements: dark mode support and the new collaboration workflow in the Marketo email designer. Product development demonstrated how users can preview and define custom dark mode styles, toggle between light and dark mode, and adjust individual component colors. We clarified client compatibility (Outlook, Gmail, Mac clients) and best practices for logo visibility. The collaboration workflow demo showed how to tag teammates, add threaded comments, resolve discussions, and receive notifications via email and Marketo Pulse. Additional Q&A covered A/B testing timelines, dynamic content rollout, known Outlook bugs, and deprecation timing for the classic editor.    AI Generated Timeline  Welcome and Agenda Overview 0:09  Poll on Editor Adoption 2:32  Dark Mode Feature Overview 5:44  Editing and Previewing Dark Mode Styles 8:00  Best Practices for Logos and Color Inversion 12:51  Collaboration Workflow Demo 20:30  Tagging and Comment Notifications 22:46  Resolving Threads and Filtering Comments 25:00  Access Permissions and Limitations 27:09  General Q&A (A/B Testing, Bugs, UTM Links) 35:37  Classic Editor Deprecation and Roadmap 44:23   

New Email Designer Customer Office Hours - Nov 5th 2025

In case you missed it, here's a recording of the new Email Designer Office Hours on Nov 5th 2025. The session walked through the newest capabilities in the Marketo Engage Email Designer, including a live demo of Conditional Content alongside updates like Template Converter, A/B testing support, Brand Themes, and Image-to-HTML generation. See how these features streamline personalization, speed up production, and improve governance for modern email workflows.   AI-Generated Summary:   2:30 – 16:30 | Conditional Content (live demonstration) Walkthrough of how to enable Conditional Content on an email block and create multiple variants. Demonstrated selecting segments for each variant, adjusting images/content per variant, and understanding top-to-bottom execution order with a default fallback. Emphasized parity with V2 Dynamic Content but redesigned in a new, more intuitive UI. 16:30 – 23:30 | Conditional Content Q&A Covered how variant testing works through Simulate Content and proof sends. Addressed segmentation requirements, variant logic, and light/dark mode behavior. Confirmed Conditional Content is currently email-only, not yet supported in templates or fragments. 23:30 – 26:30 | Background Images in the Designer Demonstrated applying background images to structures or columns and how content behaves when layered over them. 26:30 – 30:00 | Additional feature discussions Introduction to the new Template Converter, allowing V2 templates to be imported and rebuilt automatically in the new Email Designer. Mention of custom font handling via custom CSS and future improvements to global font application. 30:00 – 37:30 | Release highlights walkthrough Template Converter (Beta): convert V2 templates into editable new-designer templates. Conditional Content (GA): the feature demoed earlier. A/B Testing: new-designer emails can now be used in standard Marketo A/B tests. Brand Themes (GA Nov 7): upcoming feature to centrally define brand colors, fonts, spacing, and button styles for reuse across emails, templates, and fragments. Image-to-HTML generation: upload a design image to automatically convert it into an editable email layout. Cross-program email cloning: restored ability to clone emails directly into other programs. Reporting fix: new designer emails will soon behave correctly in program-level reporting without manual selection. 37:30 – 42:19 | Closing and open questions Confirmed no retirement date yet for the V2 editor and encouraged exploration of the new features released or coming this week.  

🚀 Introducing Adobe Brand Concierge

Conversational AI that drives discovery, confidence, and conversion  We’re excited to share that Adobe Brand Concierge is now generally available - a new, brand-first AI application designed to help you deliver richer, more intuitive digital experiences.  💬 What is Brand Concierge?  Brand Concierge transforms your digital properties into dynamic, conversational experiences. Powered by Adobe Experience Platform Agent Orchestrator, Brand Concierge understands intent, surfaces relevant content, and delivers on-brand responses that feel like a direct interaction with your brand.  Instead of visitors clicking through menus or search bars, they can now engage naturally with your site and other digital properties just as they do with ChatGPT, Perplexity, and other AI tools - asking questions, getting personalized guidance, and exploring content through an engaging dialogue.  🎥 Watch the overview:  💡 Why it matters for AEM customers  If you’re already using Adobe Experience Manager (AEM), you’re in a great position to unlock even more value. Brand Concierge integrates natively with AEM to help you:  Fuel AI with trusted AEM content: Dynamically pull approved content fragments and assets into AI-driven responses.  Maintain brand integrity: Built-in controls for tone, governance, and compliance keep every interaction on-brand.  Enhance collaboration: Enable seamless AI-to-human handoff with full context transfer for better customer care.  Together, AEM + Brand Concierge helps you create effortless, AI-driven discovery experiences - all while maintaining control, compliance, and brand integrity.  ⚙️ Key Capabilities  Personalized Contextual Conversations: Match customer intent with the right content to boost engagement and conversion.  Intent-Based Experience Orchestration: Turn existing digital touchpoints into personalized, conversational journeys.  Brand-Controlled Conversations: Maintain trust and alignment with brand guardrails and analytics-driven insights.  🌟 Learn More  Discover how Brand Concierge can transform your AEM-powered sites into immersive, conversational experiences that anticipate customer needs and guide discovery.  👉 Get the full story ›  💭 We’d love to hear from you!  What possibilities do you see for conversational AI on your digital properties? Drop your thoughts or questions below. 

Important Update: Segment Match

In 2021, we introduced Segment Match to enable the sharing of audiences between and within Adobe Real-Time CDP customers. In early 2025, we took a significant step forward with the launch of Adobe Real-Time CDP Collaboration a simplified, interoperable and privacy-centric audience collaboration application that empowers any two entities, from brands to publishers to media networks, to work together discover, reach and measure their audiences. Real-Time CDP Collaboration, embedded within Real-Time CDP, will be Adobe’s long-term approach to provide customers with data collaboration capabilities.      What you stand to gain by adopting Real-Time CDP Collaboration for your collaboration needs: Improved and Simplified Collaboration Experience: Leverage Real-Time CDP Collaboration's easy to use workflows to discover partners, identify audience insights, activate and measure. Action on New Use Cases: Benefit from actioning on paid media use cases, co-marketing , intra company collaboration and more.  Greater Flexibility: Easily collaborate across the ecosystem by using data partners, identity providers, and data warehouses of your choosing.  What should you do next? We encourage you to begin using Real-Time CDP Collaboration as soon as possible. Our teams are here to support your transition every step of the way. Resources: Check out our Get Started Guide to ensure a smooth adoption and  transition. Support: Reach out to your Adobe account team or support representative for tailored assistance or to discuss specific migration requirements. Thank you for trusting Adobe with your collaboration needs. We are committed to helping you unlock even greater value with Real-Time CDP Collaboration. For more information, please review our official documentation or contact your Adobe representative.  

Turn Images into Email Templates in Seconds (No Coding Required)!

What if I told you that you could generate a brand-compliant email template in seconds by simply uploading a screenshot? Well, thanks to the latest release in both Marketo Engage and Journey Optimizer B2B Edition, Marketing Ops can do just that.    Creating and updating branded email templates has always been a critical part of the campaign creation process. Yet, for many marketers, this process has historically been time-consuming and resource-intensive, often requiring manual HTML coding or reliance on agencies and IT teams. These traditional methods not only slow down campaign execution but also consume valuable budget and resources.    The new Image to Template feature transforms the way Marketing Ops build email templates. Instead of spending hours coding or outsourcing, you can now convert design files, such as screenshots, into brand-compliant, editable HTML templates in seconds. No coding. No waiting. Just instant results.     With drag-and-drop simplicity and both JPEG & PNG file support, email template generation has never been easier. Picture this: your content team shares a design file for a new campaign email. Normally, you’d send it to IT or an agency and wait days for a coded template. With Image to Template, you simply upload the JPEG/PNG file, apply a Brand Theme (pre-defined design guidelines) and within seconds, you have a fully editable template ready in the new Marketo Engage email designer.    Why you’ll love it:    Drag-and-drop simplicity: intuitive UI for effortless usage  JPEG and PNG support: upload common image formats with ease  Speed and efficiency: generate templates in seconds, not days  Cost savings: eliminate reliance on agencies or IT teams  Brand-compliant templates: apply pre-defined brand design guidelines     To prove just how easy this feature is to use, we put it to the test by drawing a skeleton email on a scrap of paper and uploading a picture of it. The result? A very basic but functioning email template with image and text blocks, and buttons! See for yourself...   This feature is available to all Marketo Engage and Journey Optimizer B2B Edition customers inside the new email designer at no additional cost. Start turning designs into live campaigns today by checking out this demo video below.      This feature will be available from November 7th 2025. 

Adobe Identity Migration: Domain Change & Network Configuration Reminder

As part of Marketo Engage's migration to Adobe Identity Management System (IMS), the product URL has changed and now includes a different domain: Old Domain: xxxx.marketo.comNew Domain: experience.adobe.com   Why This Matters Depending on how your VPN or proxy is configured, your network may dynamically assign a different source IP address based on the destination URL. Because the destination domain has changed, your previous routing rules may no longer apply—resulting in a different source IP being used than before the migration. This becomes a critical issue when IP restrictions are enabled, potentially blocking users from accessing Marketo Engage.   What You Should Do To ensure consistent access and avoid disruptions: Inform your IT department about the domain change. Review and adjust VPN/proxy settings so that the same source IP address (as pre-migration) is assigned when accessing: experience.adobe.com Other Marketo-related domains This will help maintain stable connectivity and avoid unexpected behavior due to IP mismatches.    Helpful Resources For more details on the domains used in the post-migration environment, please refer to documentations linked below. Configure Protocols for Marketo Engage Domains used by the Adobe Experience Cloud  Understanding Marketo Subscription and User Migration to the Adobe Admin Console - What is Changing?