Product Updates

Marketo Engage is in the process of migrating to the Adobe Federated Email Service (FES), a centralized email-sending solution designed to streamline and standardize email delivery across Adobe's various teams and products. Over the next couple of weeks, all Marketo Engage subscriptions will be on FES, making email delivery more reliable, stable, and easier to support at scale.What do I need to do?If you do not have a Branded Return-Path configured during the initial set up of the purchased Dedicated IP, or a Branded Return-Path SKU, no actions are needed. Users who have a Branded Return-PathFor those who had a Branded Return-Path configured during the initial setup of a purchased Dedicated IP, or a Branded Return-Path SKU, you must update the MX record for that specific Branded Return-Path domain.Note: this is not the Branded Domains for your links.Ask your IT team to update the MX record for your branded return path using the values listed below for your pod. If you're unsure which pod your subscription is on, see: identify your data center.  POD New MX Record SJ  or.mx.mseme.adobe.net  AB  va.mx.mseme.adobe.net  LON or e  gbr.mx.mseme.adobe.net  NLD  irl.mx.mseme.adobe.net  SN  aus.mx.mseme.adobe.net  mlm100x  or.mx.mseme.adobe.net  mlm200x  va.mx.mseme.adobe.net  mlm300x  aus.mx.mseme.adobe.net  mlm400x  irl.mx.mseme.adobe.net  ajob2b100x  or.mx.mseme.adobe.net  ajob2b200x  va.mx.mseme.adobe.net   Expected service impactsThe MX record update is required to ensure Adobe continues to receive and process Asynchronous bounce events on your behalf. No additional service impacts are expected. ScheduleTo receive the full benefits of the FES migration, all Branded Return-Path users should make this change by June 30, 2026. Updates and supportFor the latest updates, bookmark this post. If you have any questions, contact Adobe Support via the Support portal in the Admin Console or Experience League.

If you've been following Adobe Summit, you'll have seen the announcement of Adobe Data Engineering Agent, a purpose-built Adobe Experience Platform Agent powered by Experience Platform Agent Orchestrator. While the official blog covers the vision well, I want to share more on what it unlocks for your workflows your Adobe stack.  What it's built to doData preparation is high-value but time-intensive, often delaying downstream activation. Adobe's AI & Digital Trends Study found 75% of organizations cite data integration and quality as their top AI implementation challenge. Data Engineering Agent addresses this with an AI-guided, human-in-the-loop approach that automates operational steps across the data lifecycle, so you can focus on higher-value decisions. How it plays out across your stackAdobe Experience Platform: Faster, more confident data onboardingData Engineering Agent extends Experience Platform’s data ingestion strength by making the onboarding process more guided and automated. Instead of manually configuring mappings, schemas, and dataflows, you work conversationally with the agent. It analyzes source data, recommends schema structures aligned to Experience Data Model standards, flags issues early, and builds dataflows after your approval.Notable use cases:Teams managing multi-brand or multi-region implementations that deal with inconsistent naming conventions across business units will find the schema recommendation and validation workflow particularly valuable for maintaining consistency at scale.Adobe Real-Time CDP and Adobe Journey Optimizer: Upstream quality that flows downstreamReal-Time CDP turns unified data into real-time audience activation. Journey Optimizer journeys depend on fresh, accurate profile and event data. By improving data quality upstream through validation, enrichment, and early issue detection, Data Engineering Agent ensures cleaner profiles and faster activation to shorten time-to-live for audiences and journeys.Notable use cases: For organizations using Real-Time CDP with warehouse-native architectures, the agent automates schema creation and dataflow configuration—reducing back-and-forth between data engineering and analytics without compromising governance. For teams building trigger-based journeys from real-time signals, faster validation of streaming datasets accelerates journey activation.Adobe Customer Journey Analytics: Broader access to SQL-powered data prepCustomer Journey Analytics gives analysts the ability to ask cross-channel questions without reprocessing pipelines but SQL-based data preparation has traditionally required platform expertise. Data Engineering Agent brings natural language prompting to that. It can generate optimized, schema-aware SQL with a preview before execution, monitor and troubleshoot SQL jobs, validate dataset readiness before running analysis, and proactively surfaces issues and troubleshoots.Notable use cases: Campaign performance analysts who regularly validate datasets before refreshing Customer Journey Analytics views get a more automated quality check built into their existing workflow.Adobe Experience Platform: Faster implementation and root cause analysis for better data collection Implementation engineers often juggle documentation, forums, internal wikis, and cross-functional meetings to configure complex data collection use cases. Troubleshooting is equally fragmented, requiring manual lineage tracing across components.Data Engineering Agent brings in-context product knowledge directly into the workflow, leveraging Experience League, community forums, and GitHub to explain how components fit together. When issues arise, it surfaces lineage views and dependency maps to quickly identify misconfigurations and root causes.Notable use cases: For teams managing complex, multi-touchpoint data collection setups, the combination of contextual guidance during configuration and semantic lineage visibility during troubleshooting can compress what used to be a multi-day, multi-meeting process into a single working session. What to know before it arrivesData Engineering Agent is coming soon to Experience Platform. A few operational notes:Human-in-the-loop by design. You review and approve recommendations before the agent executes. Built into the existing governance layer. Actions are auditable and operate within Experience Platform's data governance framework. Accessed through AI Assistant. The agent surfaces through the conversational AI Assistant interface already available across Experience Platform applications.----------------------------------------------------------------------------------------------------------------------I’d love to hear from you! Which part of your data engineering workflow, schema mapping, SQL data prep, data collection troubleshooting, or something else, consumes the most time today that Data Engineering Agent can help with? Let me know your thoughts below!

We're excited to announce Unified Review and Approval, a new capability that brings together Adobe Workfront and Adobe Frame.io into a single, deeply connected review experience. This integration is available now for all Workfront customers upon a contract update. What's included Unified Review and Approval natively integrates Frame.io's professional-grade review surface directly into your Workfront workflows. Here's what your teams get:One review surface for every content type — Whether your team is reviewing a 30-second social clip, a 200-page PDF, or a Photoshop comp, the experience is the same. Frame.io supports over 40 file formats with native video playback for formats like ProRes, H.265, and DNxHD — plus visual markup tools for annotating directly on the asset. Frame-accurate commenting for video — Frame.io was purpose-built for creative review, with frame-accurate commenting, advanced watermarking, and support for files up to 500 GB. That capability now lives natively with Workfront. Multi-stage approval workflows — Define clear roles: reviewers provide feedback, approvers make binding decisions (Approve or Needs Work). Approvals reach a conclusion, and everyone has visibility into exactly where things stand. No more download-upload-reupload — Unified Review and Approval is built on Adobe enterprise storage, a common layer connecting Workfront, Frame.io, and Creative Cloud. Assets live in one place and are accessible across tools without manual file transfers. Creatives work in place, and reviewers always see the latest version. Creative work-in-progress workspaces — Teams get their own visual-first workspace for managing rich media with custom metadata, collections, and semantic search that automatically indexes every asset and makes it searchable via natural language. Why it matters Marketing teams are producing more content for more channels than ever, and video has become the dominant format across social, web, retail media, and internal communications. Research shows creatives spend roughly 70% of their time managing files, tracking feedback, and following up rather than doing meaningful creative work. When your review tools aren't connected to your marketing management platform, teams adopt manual workarounds — downloading files, forwarding emails, tracking approvals in spreadsheets. The result is slower time to market, lost feedback, and version confusion. Unified Review and Approval addresses this by closing the gaps between marketing management, creative review, and content delivery. When your marketing management, creative collaboration, and asset delivery systems share a common foundation, every handoff gets faster and every workflow gets simpler. How to get started Unified Review and Approval is available now for Workfront customers upon a contract update. To get started:Work with your Adobe account manager to get on the updated integration Check out the Get Started articleWhether your team is managing a handful of campaigns or operating a global content supply chain, the path forward is the same — one review surface, one approval process, one source of truth. Learn moreRelease Notes Blog announcement Getting startedQuestions or feedback?We'd love to hear from you. How does your team currently manage review and approval across content types? What challenges are you hoping this solves? Drop your questions or thoughts below — our product team is monitoring this thread. 

Japanese version of this announcement at the bottom of the page | このお知らせの日本語版は、このページの下部に掲載されています。To enhance performance, reliability, and scalability, Adobe is performing required network maintenance for Marketo Engage on May 16, 2026, from 16:00 UTC to 18:00 UTC. This will only affect subscriptions hosted in the San Jose data center. (Learn how to locate your data center)During this two-hour maintenance window, all Marketo Engage services will be unavailable. We recommend taking the following steps to mitigate any impact on your business.Avoid creating or updating leads/people or running processes that modify Person records.Do not trigger follow-on processes, as scheduled campaigns will be paused.Temporarily disable any integrations that send/receive data to/from Marketo Engage.Avoid running data imports/exports or major lead/person-generation campaigns.For externally hosted forms, Adobe can support submission caching. To request this, contact Adobe Support with your Munchkin ID and relevant form IDs before May 11.Additional impacts include:CRM integrations and LaunchPoint services will be disabled but should resume automatically afterward. Landing pages, forms, and data collection will be unavailable, and a maintenance message will be displayed instead. If you rely on externally hosted forms, be sure to request caching in advance.For updates, visit the Adobe Status page and consider subscribing to notifications. If you have any questions, contact Adobe Support via the Support portal in Admin Console or via Experience League.  5 月 16 日に予定されているサンノゼデータセンターの計画メンテナンスについて パフォーマンス、信頼性、拡張性の向上のため、2026 年 5 月 16 日の 16:00 から 18:00（協定世界時）までの間、Marketo Engage のネットワークメンテナンスを実施します。このメンテナンスは、サンノゼデータセンターでホストされているサブスクリプションにのみ影響します。（データセンターの確認方法については、次のリンクを参照してください - リンク） この 2 時間のメンテナンス中は、すべての Marketo Engage サービスにアクセスできなくなります。ビジネスへの影響を最小限に抑えるため、以下の事項に従うことをお勧めします。 リード／ユーザーの作成や更新、個人レコードを変更するプロセスの実行は避けてください。スケジュールされているキャンペーンは一時停止されるため、後続のプロセスをトリガーしないでください。Marketo Engage との間でデータの送受信を行う統合処理を一時的に無効*にしてください。データのインポート／エクスポートや、大規模なリード／ユーザー獲得キャンペーンの実行は避けてください。外部でホストされているフォームの場合、送信のキャッシュがサポートされています。このキャッシュを希望する場合は、5 月 11 日までにアドビサポートまでご連絡ください。その際、Munchkin ID と関連フォーム ID を伝えてください。 その他の影響メンテナンス中は CRM 統合と LaunchPoint サービスにアクセスできなくなりますが、メンテナンスが終了すると自動的に再開されます。また、ランディングページ、フォーム、データ収集が停止し、メンテナンスに関するメッセージが表示されます。外部でホストされているフォームを使用する場合は、必ず事前にキャッシュを依頼してください。 最新情報については、Adobe Status ページ を参照してください。通知に登録 することをお勧めします。不明な点については、Admin Console のサポートポータルまたは Experience League からアドビサポートまでお問い合わせください。

We’ve rolled out new Adobe Campaign updates and shared resources to help teams move faster, experiment more easily, and scale customer engagement with confidence. Here’s a quick look at what’s new: Adobe Campaign v8 updatesRecent v8 releases extend key use cases in the web UI while continuing to strengthen flexibility, security, and governance in the client console. Highlights include:Firefly + third-party image generation model integration Campaign inventory timeline view Multilingual deliveries Transactional message profile enrichment Adobe Experience Manager live copies + language copies Content experiments (A/B testing) Continuous delivery enhancements Campaign approval management SMS connector Security improvements 🔗 View full release notes:Adobe Campaign v8 Web UI release notes Adobe Campaign v8 client console release notes Support note: Adobe Campaign Standard and Campaign Classic remain supported. Roadmap investments are focused on Adobe Campaign v8, prioritizing long-term stability, security, and modern campaign orchestration capabilities. Adobe Campaign v8 product description updateWe’ve updated the Adobe Campaign Managed Cloud Services (v8) product description by removing the license metric for generative actions related to AI Assistant content generation in Adobe Campaign Managed Cloud Services v8.While responsible use guardrails remain in place, we will not meter usage of these generative actions - making it easier to experiment with and scale AI-assisted content workflows. Join us at Adobe SummitAdobe Summit (20-22 April in Las Vegas) is a great opportunity to connect with Adobe experts and peers, see what’s coming next across Customer Engagement applications, and get practical guidance you can bring back to your team.Register for Tips & Tricks to Accelerate Adobe Campaign v8 Adoption (Session S525) Campaign VIP Customer Breakfast at Adobe Summit where you can meet other customers and and members of the Adobe Campaign product team. Reach out to your account team for more information on how to register. Resources to help you adopt fasterAdobe Campaign v8 self-guided product tour AI Assistant preview for content generation (Adobe Experience League login required) Webinar: How Southwest unlocked speed and stability with with Adobe Campaign v8 Ultimate Success Webinar: How customers are modernizing campaign execution with Adobe Campaign and Adobe Journey Optimizer Customer success story: General Motors: Pioneering new approaches to zero-friction customer experiences 

What’s New in 2026.02.0The 2026.02.0 AEM release brings important enhancements across Generation, Activation, and Agentic AI capabilities. Below is a quick summary to help you understand what’s included and where to focus.AEM GenerationContent Fragment Management and Launches, OpenAPI side-port to 6.5 LTS SP2: Improved compatibility and extensibility with OpenAPI side-port support, helping teams working across Cloud Service and 6.5 LTS SP2 environments streamline integrations and content workflows.AEM ActivationQuiet Hours & Update-Free Periods – Now GA: Greater operational control with generally available support for defining quiet hours and update-free windows. This helps teams manage deployments and content activation with reduced disruption. AEM Content Advisor in Adobe Express: Content guidance capabilities are now integrated into Adobe Express, enabling smarter content refinement and optimization directly within creative workflows.AEM Agentic AIPipeline Troubleshooting | Code Quality Step: Enhanced troubleshooting within the pipeline experience, specifically targeting the code quality step to help teams identify and resolve issues faster.🎥 Release Overview Video (6 minutes)Watch here: https://video.tv.adobe.com/v/3480399/Seed Q&APlease use this thread to ask questions related to this release.See all the Previous Releases here and the Current Release Notes here.

February' 26 release notes Check out what's new and improved in the latest Adobe Journey Optimizer product release update: Release Notes New capabilitiesJourney arbitration: You can now use ranking formulas to automatically boost journey priority scores based on customer profile attributes and contextual factors, ensuring customers enter the most relevant journeys. This capability is only available for a set of organizations (Limited Availability). To gain access, contact your Adobe representative. Action activity in journeys: Journey Optimizer supports a new generic Action activity that enables you to configure both single actions and multi-action inbound action groups, allowing for streamlined action configuration within the journey canvas. In particular, this new feature allows for: A simplified native action configuration within the journey canvas. The capacity to create multi-action inbound action groups. The ability to add optimization to any built-in channel action. The ability to add both experimentation and multilingual options to any action. Wave sending of outbound messages: You can now schedule messages from Journey Optimizer campaigns or journeys to be delivered in controlled batches over time. Wave sending offers the following benefits: Better deliverability – Spread sends over time to help maintain a strong sender reputation and reduce the risk of being flagged as spam. Load control – Avoid overwhelming downstream systems (e.g. call centers, landing pages) by limiting how many messages go out at once. High-volume and time-sensitive use cases – Suited to large audiences or when you need to control timing (e.g. call center capacity, ramp-up, or time-bound offers). Migrate subdomains to custom delegation: You can now migrate subdomains using the CNAME delegation mode to custom delegation directly from the interface, so you can meet stricter security policies in line with your company's guidelines without re-creating channel configurations. This capability is only available for a set of organizations (Limited Availability). To gain access, contact your Adobe representative. Web push notifications channel: Adobe Journey Optimizer now supports Web push notifications, expanding the push channel beyond mobile. You can seamlessly deliver notifications to both mobile and desktop browsers, enabling you to reach customers directly on their devices without requiring an app. This enhancement allows you to engage users with timely, personalized messages in real time, leveraging the same authoring workflows and targeting capabilities already available for mobile push. Content decision activity: A new Content decision activity is now available in the journey canvas for integrating personalized offers directly into your customer journeys. This activity enables you to deliver decision-based content and reference those offers throughout your journey—in conditions for creating eligibility-based branching, in custom actions for passing offer data to external systems, and in other activities for building fully personalized customer experiences. Self-service migration tooling APIs:  Migration tooling APIs are now available to programmatically migrate Decision management entities to Decisioning, featuring: Flexible migration scopes (sandbox, offer, or decision level) Automated dependency analysis and validation Rollback support for completed migrations Detailed migration reports with object mappings Custom action monitoring: Gain deeper insight into the health and performance of your custom action endpoints with a new monitoring dashboard and enriched journey step event data. Track successful calls, errors, throughput, response times, and queue wait times to quickly understand when, where, and why anomalies occur. Decisioning support in SMS channel: You can now personalize and optimize the content of your SMS messages with Decisioning. Use Priority Scores, Formulas, or AI Models to display the best content to your customers. Please find the detailed information around the new capabilities and improvements here: Latest ReleaseFeel free to reach out in case you have any questions and/or feedback through the below comment section.

February' 26 release notes Check out what’s new in the latest Adobe Experience Platform release update: Release Notes New capabilities Alerts Slack integration for customer-facing alerts: You can now deliver customer-facing alerts to Slack. Follow the step-by-step tutorial to set up the Slack integration and receive alert notifications directly in your Slack workspace. Destinations Snowflake Batch generally available: The Snowflake Batch destination is now generally available. Real-Time CDP customers worldwide can now use this connector to activate data into their Snowflake accounts without needing to physically copy the data. All limitations from the limited release have been lifted (availability for US-only customers, support for audiences belonging to the default merge policy only). Segmentation Service Editable API audiences: You can now edit audiences created using either the Segmentation Service API or the Audience Agent in Segment Builder. Note: Audiences that contain time-series data cannot be edited using Segment Builder at this time. External audience data expiration refresh: You can use the Segmentation Service API to extend the data expiration of your external audiences.  Sources Unity Catalog support in Databricks source connector: The Databricks source connector now supports Unity Catalog. Experience Data Model (XDM) Restricted Editing for Schemas with Datasets: Editing operations that result in breaking changes are now restricted once a dataset exists for a schema. When a dataset is associated, you can no longer rename or delete fields, change field data types or formats, modify identity descriptors, manage related fields to remove existing fields, or change the assigned class; additive changes and field deprecation remain supported. Please find the detailed information around the new capabilities and updates here: Latest ReleaseFeel free to reach out in case you have any questions and/or feedback through the below comment section.

Content Advisor (evolution of Asset Selector) brings AI-powered content discovery directly into your content supply chain. With AI search and context aware recommendations based on canvas content and campaign briefs, native access to channel ready Dynamic Media renditions, customers can now discover relevant assets faster, work more creatively, and reuse content — all without switching tools. What This Means for customers Design and marketing teams can now discover and leverage approved brand assets instantly without manual searching. Creatives and non-creatives alike benefit from AI recommendations that inspire new content ideas and accelerate execution.  Enterprise content supply chains become more efficient as teams remain in a single workflow from discovery to creation.  Content Advisor capabilities at a glance: AI Search for smarter asset discovery Smart suggestions based on Express canvas context Campaign briefs to discover relevant assets Native access to all your Dynamic Media renditions Access asset metadata and filters consistent with Assets view Recent and saved searches Search across and within collections  See it in action Experience League documentation RegardsApoorvaDirector Product, AEM Assets and Dynamic Media

January' 26 release notes Check out what’s new in the latest Adobe Experience Platform release update: Release NotesNew capabilities Agent Orchestrator Adobe Experience Platform Agents usage-bound trial: Select customers now have a complimentary trial access to Adobe Experience Platform Agents. You can use the trial to explore and interact with Agents through the AI Assistant interface powered by Adobe Experience Platform Agent Orchestrator. The trial offers hands-on experience with AI Agents that operate within the context of customers’ existing Experience Cloud products and environments, allowing teams to evaluate value before committing to a full purchase. Destinations Kevel destination connector now available: The Kevel streaming destination for Adobe Experience Platform enables customers to activate Adobe audiences directly into Kevel’s UserDB and Segment Management APIs to support real-time targeting at ad decision time. Kevel provides the AI-enabled technology and expert guidance that help innovative commerce leaders launch, scale, and succeed in retail media. Kevel’s Retail Media Cloud powers targeted, attributable, customizable ad formats for on-site and off-site advertising. Index Exchange destination connector now available: Use this destination connector to export audience segments from Adobe Experience Platform directly to Index Exchange’s programmatic advertising platform. Index is a global advertising supply-side platform that helps media owners maximize the value of their content across every screen. With over 20 years of industry leadership, Index connects the world’s largest brands with premium experience makers to deliver high-quality consumer experiences. Real-Time Customer Profile Monitor profile ingestion job status: You can now monitor the job-level progress percentage for batch Profile ingestion dataflow runs. This feature provides real-time visibility into the current progress of batch ingestion jobs, including critical checkpoints that indicate whether the ingestion is ready for customer segmentation and Adobe Journey Optimizer lookups. For large ingestions that may take several hours to process, this progress transparency helps you understand whether the job is progressing normally or encountering issues, reducing uncertainty during data processing. Segmentation Service Audience validation: Experience Platform now provides built-in validations to ensure your audiences are accurate, stable, and scalable. These checks are automatically run in real-time while you’re creating your audience definitions.  Sources Oracle Eloqua V2 source: A new Oracle Eloqua source connector is now available, replacing the deprecated connector. This updated connector provides enhanced functionality and improved reliability for ingesting data from Oracle Eloqua into Experience Platform. Customers using the existing connector should migrate to the new implementation, as existing connections will no longer function. The new connector supports all setup and configuration steps needed to connect to Oracle Eloqua and ingest marketing automation data. Salesforce Marketing Cloud V2 source: A new Salesforce Marketing Cloud source connector is now available, replacing the deprecated connector. This updated connector provides improved performance and additional capabilities for ingesting data from Salesforce Marketing Cloud into Experience Platform. Customers using the existing connector should transition to the new implementation. The new connector includes comprehensive setup instructions for connecting to Salesforce Marketing Cloud and ingesting marketing automation data. Please find the detailed information around the new capabilities and updates here: Latest ReleaseFeel free to reach out in case you have any questions and/or feedback through the below comment section.

Real-Time CDP Collaboration Release Real-Time CDP Collaboration now supports CSV file upload as a new method for sourcing audiences, as well as new mobile match keys (IDFA and GAID) for enhanced audience matching and measurement.New featuresCSV upload for Audience Sourcing: Upload CSV files to source audiences into Collaboration directly from the UI. Ideal for onboarding first-party data for short-term collaboration projects.  Mobile Match Key Support: Collaboration now supports mobile match keys, including IDFA and GAID, for audience matching and measurement. These match keys are selected during account setup and can then be used when configuring connection settings for new connections and in downstream collaboration workflows.Please find the detailed information around the new functionalities here: Latest ReleaseFeel free to reach out in case you have any questions and/or feedback through the below comment section.

January' 26 release notesCheck out what's new and improved in the latest Adobe Journey Optimizer product release update: Release NotesNew capabilitiesDecisioning support in Push channel: You can now personalize and optimize the content of your Push notifications with Decisioning. Use Priority Scores, Formulas, or AI Models to display the best content to your customers. Direct mail channel in journeys: Previously limited to Campaigns, Direct Mail channel is now available on the journey canvas, enabling you to incorporate Direct Mail into your journeys. Direct Mail can now be used in both batch and 1:1 journey scenarios, with support for file extraction configuration and time-based frequency settings. Quiet hours (time-based exclusions): Quiet hours let you define time-based exclusions for Email, SMS, Push, and WhatsApp channels. They ensure that no messages are sent during specific periods of time, helping you respect customer preferences and compliance requirements. You can apply quiet hours through rule sets, which can be assigned to individual actions in campaigns or journeys for precise control. Message export: A new Message Export capability is now available for email and SMS channels. This feature allows you to automatically export sent message content to a dedicated Experience Platform dataset, enabling you to: Meet regulatory compliance requirements (such as HIPAA) Archive messages for legal claims and customer care inquiries Retain copies of personalized content sent to individuals Direct mail channel in orchestrated campaigns: Direct mail channel is now available in orchestrated campaigns. The Direct mail activity facilitates direct mail sending within your Orchestrated campaign, for both one-time and recurring messages. It serves to automate the process of generating the extraction file required by direct mail providers. You can combine channel activities into the Orchestrated campaign canvas to create cross-channel campaigns that can trigger actions based on customer behavior and data. Journey Agent - Create a Journey: Journey Agent now offers creation capabilities, enabling Journey Optimizer users to build and configure marketing journeys through a natural language interface. With these new skills, practitioners can quickly create journeys by simply describing their requirements in conversational prompts. This innovation streamlines the journey creation process, allowing marketers to concentrate on strategy rather than technical configuration. Action campaign retrieval API: A new Journey Optimizer API is now available, enabling you to programmatically retrieve and inspect campaign-related data such as details, versions, and configurations. Email Designer themes: You can now quickly apply pre-approved themes to ensure brand consistency across all emails, speed up your campaign creation process, and independently produce high-quality emails while reducing dependency on design teams. Please find the detailed information around the new capabilities and improvements here: Latest ReleaseFeel free to reach out in case you have any questions and/or feedback through the below comment section.

Please note: This article was originally published on 1/6/26, but was accidentally removed during the Community transition.On Tuesday, March 31, 2026, Marketo Engage will deprecate the Search Engine Optimization feature (SEO).  Why deprecate SEO? When we deprecate older features that have low usage, we can reallocate their resources to newly released and upcoming features, as well as to the overall maintenance of Marketo Engage. This in turn creates an improvement in performance for users across the board.What do I need to do? If you don’t actively use SEO, nothing.  If you have used SEO in the past few months and you want to export your data, it must be done on or before March 31, 2026. All SEO-related data will be removed from the system and the SEO tile will no longer be available as of April 1, 2026.  How to export:  Issues   Keyword Results  Keyword Trends  Competitor Keyword Trends  I still want to use SEO. What tool can I use instead? We recommend Semrush, which offers a comprehensive set of SEO capabilities, including keyword research, competitor analysis, backlink tracking, reporting, and more.  If you have any additional questions, please reach out to our Support Team. 

DetailsThe features in this release focus on Experience Manager Sites, Forms, Assets, and Cloud Foundation innovations and include the following: AEM SITES: Edge Delivery Updates AEM FORMS: Interactive Communications Associate UI AEM ASSETS: AI Search (Multilingual, Semantic) CLOUD FOUNDATION: MCP Server Release Overview Video: https://video.tv.adobe.com/v/3479789/ Seed Q&APlease use this thread to ask questions related to this release.See all the Previous Releases here and the Current Release Notes here.

We’re excited to share that all Prime and Ultimate customers now have access to the Lead Activity and User Audit Marketo Engage Data Streams. Whether you need to sync lead data into your CDP, keep a close eye on asset changes, or are looking to reduce your API load, Data Streams can help you do more with your data with less effort.What are Data Streams?Data Streams let you stream real-time events from Marketo Engage to any system. They send event data directly to your systems as they time, so you don't have to wait for scheduled syncs or manually query for changes.Current streams available:Lead Activity: Send lead-level engagement and activity events (e.g., form fills, list adds) directly from Marketo Engage to other platforms and services. User Audit Events: Stream changes made by users, such as updates to assets, programs, or tokens, to improve compliance across all marketing operations.If you are looking to integrate Marketo with downstream tools such as Snowflake or a homegrown CDP, Data Streams are your perfect solution.Early examples of how customers are using Data Streams:Dual Mastering: Keep a copy of person/lead data in your internal systems (like data lakes and CDPs) that’s always up to date. Webhook Monitoring: Keep an eye on whether actions triggered by webhooks were carried out correctly. Campaign Orchestration: Use real-time engagement data to trigger downstream processes, such as sales alerts.. Compliance & Governance: Get notified when programs or tokens change, and monitor user actions to ensure governance and rollback policies are followed.Access and AvailabilityData Streams have been provisioned for all Prime, Ultimate, and Performance tier customers as of December 2025. If you're on a different package, please reach out to your Adobe Account Team to explore upgrade options.How to Set Up & Start Using Data StreamsOnce your organization has been provisioned with access, here’s how to get up and running:Go to Adobe I/O Events: All setup is done using Adobe I/O Events. Choose your delivery method: Webhooks: Pushes events in near real-time to your endpoint (great for reactive workflows) Adobe Runtime: Serverless event handling with logic inline Amazon EventBridge: Native AWS integration Journaling (on by default): Collects a rolling 7-day event history (ideal for recovery or auditing) Start routing event data to your systems: Follow the setup guides and use the sample code provided in our documentation. More detailed instructions:Marketo Data Streams Documentation Adobe I/O Events Overview Setting up Marketo Lead Activity Data Streams Setting up Marketo User Audit Data StreamsStill need help? Please contact Adobe support for additional assistance. What’s next?We’re continuing to invest in expanding Data Streams and making setup even easier, and we are excited to help you get started with Lead Activity and User Audit today.Have a cool use case? Post it here. We’d love to feature your story and share best practices with others!

We’re excited to introduce the AJO Mobile Learning Hub, a centralized learning destination designed to help you configure, design, launch, and optimize mobile experiences using Adobe Journey Optimizer.Whether you’re just getting started with mobile channels or looking to refine advanced use cases, the hub brings together practical guidance and best practices in one place.Access the AJO Mobile Learning Hubhttps://experienceleague.adobe.com/en/docs/journey-optimizer-learn/mobile-learning-hub/overviewYou can also find it on Experience League under:Learn → Tutorials → Journey Optimizer → Mobile Learning HubWhat you’ll find in the hub Overview and Getting Started Learn about the value of AJO Mobile, review customer examples, and understand how mobile fits into your Journey Optimizer strategy. Configure and Launch (Developers) Step-by-step guidance for enabling mobile channels, including SDK setup, event triggers, and Adobe Experience Platform integration. Design and Deliver (Marketers) Mobile-specific best practices, message design examples, and guidance for building effective mobile use cases. Measure and Optimize (Marketers and Analysts) Tutorials focused on mobile reporting, performance measurement, and optimization workflows. What’s nextWe’ll continue enhancing the Mobile Learning Hub with end-to-end mobile use case walkthroughs, expanded analytics and optimization guidance, and content aligned to newly released and upcoming AJO Mobile capabilities.We’d love your feedback as you explore the hub. Let us know what topics, use cases, or deep dives would be most helpful for you.

AI is changing the way experiences are discovered, delivered, and optimized as people increasingly use AI to answer questions and even act on their behalf. As Adobe Experience Manager customers, you’re already building incredible digital experiences. Now, Adobe is helping you take them a step further. We’re excited to introduce five Adobe Experience Platform agents now surfaced directly in Experience Manager. These agents are designed to help your teams accelerate development, automate governance, and optimize content in real time — all while ensuring experiences remain human‑centered, brand‑safe, and discoverable by both people and AI systems.  Why this matters These new agents bring Adobe’s agentic web vision to life by helping you: Move faster with automated experience creation and optimization  Scale safely with built‑in governance and trustworthy guardrails  Improve discoverability for both human audiences and AI agents  Maximize impact by shifting from AI experimentation to measurable business value Want to see what this means for your business? Your Adobe account team can walk you through how these agents work inside AEM and help you identify the highest‑value use cases for your organization. To learn more about these agents, click here  

Since its launch in early 2025, Real-Time CDP Collaboration, Adobe’s easy-to use, interoperable, and privacy-centric solution has been enabling publishers to connect with thousands of advertisers at scale and power audience discovery, activation, and outcome-based campaign measurement. Capture incremental revenue and maximize advertiser value with Adobe. With signal loss and the focus on data privacy, reaching relevant audiences has become increasingly challenging for advertisers. This presents a unique opportunity for publishers to partner with advertisers and provide rich audience insights, new activation pathways, and measurement insights through privacy-centric data collaboration. But data collaboration solutions today can be hard to scale across advertisers, operationally inefficient, and difficult to use. There is a critical need to re-think data collaboration to unlock efficient commercialization and deliver advertiser value. Why Adobe Real-Time CDP Collaboration? Access to Top Brands: Collaborate with thousands of Adobe Real-Time CDP and Experience Cloud advertisers, with audience and measurement data at the ready. Interoperable: Work cross-cloud with advertisers, technology, data and identity partners of choice. Radically Simple: Use simple workflows to onboard and showcase audiences, activate securely, and deliver results. Privacy-Centric: Execute secure collaboration without the moving of underlying customer data. World-Class Sales Team: Benefit from skilled sales and post-sales experts to drive incremental investments and advertiser adoption. Key Capabilities Discover and ConnectGain visibility to thousands of Adobe advertisers and showcase audience insights and overlaps instantaneously.Activate SecurelyMaterialize advertiser audiences and activate campaigns to desired endpoints for maximized revenue and impact.Measure and OptimizeDeliver on-demand performance insights for current and past campaigns to drive ongoing investments. Get started with Real-Time CDP Collaboration to improve business outcomes for publishers.In a marketing environment with a reduced reliance on third-party cookies, publishers face significant challenges in driving revenue, operating efficiently, and proving value to advertisers. Real-Time CDP Collaboration addresses these challenges by providing a secure platform for data collaboration that maintains compliance with privacy regulations. T he platform’s scalability lets publishers connect with thousands of advertisers through a single interface. Its privacy features allow for meaningful audience insights without compromising sensitive data. High-performing audience segments and actionable campaign metrics in  Real-Time CDP Collaboration position publishers as indispensable partners in the  advertising ecosystem.Explore how Real-Time CDP Collaboration can help your organization. Contact your Adobe team to learn more.

As of the October 2026 release, the Adobe Marketo Engage Email Designer possesses nearly all of the core capabilities of the old editor, while boasting powerful new features like AI assistance, Image to HTML, Brand themes, and more. This is a big milestone, as now all users can confidently utilize a Designer that expands email creation functionality, integrates with modern tools, and enhances collaboration. Shared capabilities Let’s take a look at what features can be found in both the new Designer and the classic editor.   Feature Description Classic editor Email Designer Starter templates Out-of-the-box templates to jumpstart campaigns. ✔️ ✔️ Saved templates Reusable designs for efficiency. ✔️ ✔️ Use/create emails in programs Create email assets for specific programs outside of the Design Studio. ✔️ ✔️ Preview/send sample See how emails render before sending. ✔️ ✔️ WYSIWYG view Visual editing without coding. ✔️ ✔️ HTML/Text switching Toggle between formats. ✔️ ✔️ Device view switcher Preview across desktop, tablet, and mobile. ✔️ ✔️ Image/file uploads Add your own assets or grab them from the web. ✔️ ✔️ Rich text editing Style text with formatting options. ✔️ ✔️ Analytics reporting Track performance in Marketo Engage. ✔️ ✔️ Conditional content Dynamic content that changes based on the audience you specify. ✔️ ✔️   Beyond classic Why stop at parity? The Email Designer offers many new capabilities that help you get the most out of your campaigns. With Brand themes, define themes using specific styling configurations that can be reused and applied across email templates and other email assets to maintain consistency for your brand. With the Image-to-HTML converter, upload a compliant PNG/JPEG image file of an email (created in virtually any design program) and it will automatically be converted to HTML for use in the Email Designer.   Integrations Take advantage of the Adobe Express integration to easily edit and create images directly in the Designer, with or without an Enterprise license. With the Litmus integration, instantly see how your email renders in popular email clients. The Spam Assassin integration helps you test your email content and see the likelihood of ISPs/Mailbox providers marking it as spam, increasing the chances of getting more opens/clicks. And leverage the GenStudio integration to import email variations you created outside of Marketo Engage in your GenStudio account. But wait there's more AI Assistant: Create contemporary, performant, and intuitive emails with Adobe’s generative AI technology/prompt library and Firefly for image generation.Content locking: Prevent unintentional edits or deletions, giving you greater control over template customization.Fragments: Build reusable components that can be referenced in one or more emails and email templates for a more streamlined design process.   For a more comprehensive list, please visit the Email Designer/Email Editor Feature Comparison page.   The Marketo Engage Email Designer is more than just an enhanced editor. It is a reimagining of how teams build, test, and scale email campaigns. With AI-powered content creation, brand governance tools, and deep integrations, it provides marketers with a dynamic, brand-safe, and future-ready environment.  

In case you missed it, here's a recording of the new Email Designer Office Hours on August 27th, 2025.   This session introduced the AI Assistant for content generation in the new Marketo email designer. We demonstrated how to create full email bodies, subject lines, and preheaders using uploaded brand assets (PDFs or content briefs). The walkthrough showed how prompts, tone, and persona targeting shape AI-generated content and how marketers can iterate, rephrase, and refine outputs. The team addressed questions on sending proofs, testing workflows, using brand guidelines for tone and style, inline CSS customization, and HTML editing. Upcoming features like spam scoring integration and background image layering were also previewed.    AI-Generated Timestamps  Introduction and AI Assistant Overview 1:31  Uploading Brand Assets and Context Files 5:00  Generating Email Body Content with Prompts 8:40  Editing Text, Images, and Iterating on Variations 13:25  Creating Subject Lines and Preheaders with AI 19:45  Sending Proofs and Simulating Content 21:30  Training AI with Brand Guidelines and Style Inputs 26:00  Workfront Integration and Workflow Questions 28:33  Using HTML Blocks and Inline CSS Styling 43:03  Background Image Layering and Custom CSS 43:49  Spam Check Integration and Deliverability 50:03 

In case you missed it, here's a recording of the new Email Designer Office Hours on Sept 10th 2025.   This session focused on content locking and governance in the new email designer. We demonstrated how to control edit permissions using fragments and templates, showing how admins can lock logos, headers, and footers while allowing limited edits to text or URLs. We detailed the difference between fragments (reusable modules) and templates (master layouts), explained governance options like “editable content only” vs. “read-only,” and clarified how changes propagate. The Q&A covered module migration, dynamic content rollout, HTML component locking, and upcoming reporting and cloning improvements.    Chapters  Introduction and Poll on Adoption 0:40  Creating Fragments and Enforcing Governance 2:30  Editable Fields and Locked Components 9:00  Publishing and Reusing Fragments 13:00  Creating Templates with Content Locking 16:00  Governance Modes and Edit Permissions 21:00  Using Locked Templates in Emails 27:00  Fragment vs. Template Behavior and Reuse 33:00  Dynamic Content and Reporting Fix Updates 36:00  HTML Component Locking and Editor Settings 38:00   

In case you missed it, here's a recording of the new Email Designer Office Hours on Oct 8th 2025.   This session introduced two major enhancements: dark mode support and the new collaboration workflow in the Marketo email designer. Product development demonstrated how users can preview and define custom dark mode styles, toggle between light and dark mode, and adjust individual component colors. We clarified client compatibility (Outlook, Gmail, Mac clients) and best practices for logo visibility. The collaboration workflow demo showed how to tag teammates, add threaded comments, resolve discussions, and receive notifications via email and Marketo Pulse. Additional Q&A covered A/B testing timelines, dynamic content rollout, known Outlook bugs, and deprecation timing for the classic editor.    AI Generated Timeline  Welcome and Agenda Overview 0:09  Poll on Editor Adoption 2:32  Dark Mode Feature Overview 5:44  Editing and Previewing Dark Mode Styles 8:00  Best Practices for Logos and Color Inversion 12:51  Collaboration Workflow Demo 20:30  Tagging and Comment Notifications 22:46  Resolving Threads and Filtering Comments 25:00  Access Permissions and Limitations 27:09  General Q&A (A/B Testing, Bugs, UTM Links) 35:37  Classic Editor Deprecation and Roadmap 44:23   

In case you missed it, here's a recording of the new Email Designer Office Hours on Nov 5th 2025. The session walked through the newest capabilities in the Marketo Engage Email Designer, including a live demo of Conditional Content alongside updates like Template Converter, A/B testing support, Brand Themes, and Image-to-HTML generation. See how these features streamline personalization, speed up production, and improve governance for modern email workflows.   AI-Generated Summary:   2:30 – 16:30 | Conditional Content (live demonstration) Walkthrough of how to enable Conditional Content on an email block and create multiple variants. Demonstrated selecting segments for each variant, adjusting images/content per variant, and understanding top-to-bottom execution order with a default fallback. Emphasized parity with V2 Dynamic Content but redesigned in a new, more intuitive UI. 16:30 – 23:30 | Conditional Content Q&A Covered how variant testing works through Simulate Content and proof sends. Addressed segmentation requirements, variant logic, and light/dark mode behavior. Confirmed Conditional Content is currently email-only, not yet supported in templates or fragments. 23:30 – 26:30 | Background Images in the Designer Demonstrated applying background images to structures or columns and how content behaves when layered over them. 26:30 – 30:00 | Additional feature discussions Introduction to the new Template Converter, allowing V2 templates to be imported and rebuilt automatically in the new Email Designer. Mention of custom font handling via custom CSS and future improvements to global font application. 30:00 – 37:30 | Release highlights walkthrough Template Converter (Beta): convert V2 templates into editable new-designer templates. Conditional Content (GA): the feature demoed earlier. A/B Testing: new-designer emails can now be used in standard Marketo A/B tests. Brand Themes (GA Nov 7): upcoming feature to centrally define brand colors, fonts, spacing, and button styles for reuse across emails, templates, and fragments. Image-to-HTML generation: upload a design image to automatically convert it into an editable email layout. Cross-program email cloning: restored ability to clone emails directly into other programs. Reporting fix: new designer emails will soon behave correctly in program-level reporting without manual selection. 37:30 – 42:19 | Closing and open questions Confirmed no retirement date yet for the V2 editor and encouraged exploration of the new features released or coming this week.  

We’re continually inspired by how you use Adobe Analytics to drive impact. Your experience can help others make confident, informed decisions, and we’d love to hear from you! If you’ve used Adobe Analytics, please take a few minutes to share your thoughts in a peer review on G2 or TrustRadius — or both! As a thank-you, you’ll have the option to receive a $25 gift card. (Just a quick note: reviews should be unique to each site.) 👉 Leave your G2 review here👉 Leave your TrustRadius review here Thank you for being such an engaged and thoughtful part of our community — your voice truly makes a difference! Questions? Reach out anytime at dxpeerreview@adobe.com. Warm regards, The Adobe DX Peer Review Team

Conversational AI that drives discovery, confidence, and conversion  We’re excited to share that Adobe Brand Concierge is now generally available - a new, brand-first AI application designed to help you deliver richer, more intuitive digital experiences.  💬 What is Brand Concierge?  Brand Concierge transforms your digital properties into dynamic, conversational experiences. Powered by Adobe Experience Platform Agent Orchestrator, Brand Concierge understands intent, surfaces relevant content, and delivers on-brand responses that feel like a direct interaction with your brand.  Instead of visitors clicking through menus or search bars, they can now engage naturally with your site and other digital properties just as they do with ChatGPT, Perplexity, and other AI tools - asking questions, getting personalized guidance, and exploring content through an engaging dialogue.  🎥 Watch the overview:  💡 Why it matters for AEM customers  If you’re already using Adobe Experience Manager (AEM), you’re in a great position to unlock even more value. Brand Concierge integrates natively with AEM to help you:  Fuel AI with trusted AEM content: Dynamically pull approved content fragments and assets into AI-driven responses.  Maintain brand integrity: Built-in controls for tone, governance, and compliance keep every interaction on-brand.  Enhance collaboration: Enable seamless AI-to-human handoff with full context transfer for better customer care.  Together, AEM + Brand Concierge helps you create effortless, AI-driven discovery experiences - all while maintaining control, compliance, and brand integrity.  ⚙️ Key Capabilities  Personalized Contextual Conversations: Match customer intent with the right content to boost engagement and conversion.  Intent-Based Experience Orchestration: Turn existing digital touchpoints into personalized, conversational journeys.  Brand-Controlled Conversations: Maintain trust and alignment with brand guardrails and analytics-driven insights.  🌟 Learn More  Discover how Brand Concierge can transform your AEM-powered sites into immersive, conversational experiences that anticipate customer needs and guide discovery.  👉 Get the full story ›  💭 We’d love to hear from you!  What possibilities do you see for conversational AI on your digital properties? Drop your thoughts or questions below.