Join the Adobe Marketo Optimizer Lighthouse Program

The Lighthouse Program gives a small group of Marketo Engage users the chance to try Adobe Marketo Optimizer for free during a focused testing period.
 

Adobe Marketo Optimizer helps you engage customers across every channel and continuously improve results with AI at the core. With AMO, you can:

• Optimize with AI - let AI-powered decisioning and insights surface what's working, recommend next best actions, and continuously improve campaign performance 
• Engage across channels - reach customers with connected, coordinated experiences across multiple channels
• Build journeys visually - design, adjust, and orchestrate customer journeys on an interactive journey canvas, no guesswork required

What you'll get access to

During the program, you'll be able to test person journeys, emails, and forms, plus a wealth of agentic skills that help you investigate your Marketo data and optimize your workflows.

As a Lighthouse participant, you'll: 

• Get early, hands-on access to Adobe Marketo Optimizer and its newest capabilities
• Work directly with our product team and share feedback that shapes the roadmap
• Help set the direction for a product built around real customer needs—yours

Onboarding and support

You won't be on your own. Participants get weekly meetings with our product management team, onboarding materials including demo videos and documentation, and direct access to our team for questions along the way.

Who can join

All Marketo Engage users are eligible.

What we ask in return

• Test Adobe Marketo Optimizer with your own production campaigns and data, with the goal of building out at least one end-to-end, real-world use case. (Because so much of AMO's value comes from AI, testing against real production data is where you'll see what it can really do.) 
• Share candid feedback through surveys, interviews, and a dedicated feedback channel

How selection works

Spots are limited. Fill out the form below to apply. There's no fixed deadline, but the form will close once spots are filled, so we encourage you to apply early. If you're selected, our team will reach out to schedule a time to talk through next steps. If you haven't heard from us within a few weeks, you can assume the spots have been filled this round.

What happens after the program

The program runs from 9/28 through 12/31. When it ends, access to Adobe Marketo Optimizer will end as well, unless you choose to purchase it or other arrangements are made.