Product Updates

10 Real-Time CDP Collaboration example use cases and campaigns tied to business objectives! Take your Real-Time CDP practice to the next level with Real-Time CDP Collaboration to boost the power of partnerships through shared audience insights. When brands collaborate through data, magic happens. Outlined below are typical use cases showcasing how companies can transform shared insights into high-impact campaigns - whether it’s co-targeting loyalty members, creating joint experiences, or uncovering unexpected audience overlaps.   1. Example Initiative: Effectively prospect and acquire new customers Use Case: Intelligent Prospecting Business Objective: Growth Example Campaign: A financial services marketer discovers that an audience segment of Certificate of Deposits prospects (visited CD interest page 3x in the last 7 days) has a high overlap/index score with a CTV audience of reality show viewers. The financial services media team targets an ad to the reality TV audience with a more refined, relevant message ‘No cliffhangers here - save smart before rates take a dive.’. 2. Example Initiative: Reduce ad waste by suppressing disqualified audiences Use Case: Media Savings Business Objective: Efficiency Example Campaign: The MarTech team at a prominent retailer realizes that they have been including their loyalty customers in prospecting ads. The MarTech team shares the loyalty audience with its activation partners to suppress from future ad campaigns. 3. Example Initiative: Prioritize offers based on partner insights to drive more engagement Use Case: Offer Personalization Business Objective: Differentiation Example Campaign: An airline’s media team uncovers through overlap insights with their hotel partner that their luxury travelers actually prefer boutique hotels - contrary to the initial assumption of luxury hotel preference. In response, the boutique hotel business unit develops a tailored offer featuring curated recommendations from their boutique portfolio for luxury traveler audiences. 4. Example Initiative: Promote premium, complementary products to existing clients Use Case: Intelligent Upsell Business Objective: Retention Example Campaign: A travel agency partners with a ride share company to target their loyalty base with offers for Exclusive Staycation Experiences. With insights from audiences overlaps, both brands learn that the travel agency’s Gold members have a high overlap with the ride-share’s audience of Weekend Riders. The travel agency surfaces ad for 10% off of staycations through ride share company’s app.  5. Example Initiative: Maximize exposure by introducing your message to the widest relevant audience. Use Case: Broad Reach Business Objective: Growth Example Campaign: A leading beverage brand aims to grow its presence among health-conscious, trend-savvy urban millennials. Leveraging rich first-party data from loyalty programs and digital touchpoints, the brand uses Real-Time CDP Collaboration to identify publisher audiences with their CTV partner that align with its goals by tapping into publisher insights—demographics, content behavior, and engagement to activate campaigns with precision. 6. Example Initiative: Re-engage high- intent users who didn’t convert, addressing critical drop-off points in the conversion journey. Use Case: Retargeting Business Objective: Retention Example Campaign: A luxury travel brand wants to retarget authenticated users who browsed destinations like Bali or Santorini but didn’t book. The brand securely matches these users with a publishers’ audience footprint, which allows the brand to extend its retargeting capabilities beyond its owned channels. 7. Example Initiative: Evaluate the impact of media investments by measuring how ad exposure across a publisher’s properties drives engagement Use Case: Outcomes Based Measurement Business Objective: Insights Example Campaign: An online retailer partners with a premium CTV publisher to promote a new product and wants to measure how ad exposure influences purchases. The brand securely joins its conversion events with publisher ad exposure logs. Aggregated dashboards reveal which audiences and placements drove results, enabling optimization of future campaigns. 8. Example Initiative: Fuel smarter planning and maximize long-term growth with a long-time partner Use Case: Co-Marketing Business Objective: Growth Example Campaign: A long-standing partnership between a sports league and restaurant chain gets a refresh through experiential marketing. By identifying overlap in their respective loyalty programs, they invite shared members to a co-sponsored exclusive event— boosting engagement and loyalty for both brands. 9. Example Initiative: Improve current experiences to drive stickiness Use Case: Engagement Optimization Business Objective: Retention Example Campaign: An online learning platform and their partner, a documentary channel CTV brand need to improve engagement across their respective consumer journeys. Gaining insights via audience overlaps of history learners and docuseries watchers, each brand refreshes their content to be more relevant. 10. Example Initiative: Increase sales across business unit offerings Use Case: Portfolio Boost Business Objective: Retention Example Campaign: Multi-brand company unveils insights that audiences of their coffee brand have a high overlap with audiences of their chocolate brand. The marketing teams of both business units collaborate to offer complimentary (coffee & chocolate bundles) to their grocery retailers. Learn more about Real-Time CDP Collaboration.

Hi all - Looking for feedback on new capabilities we released as limited availability    https://experienceleague.adobe.com/en/docs/journey-optimizer/using/orchestrate-journeys/about-journey-building/journey-action   The new action node will ultimately replace all of the native actions in the Journey left rail, but in this release we are allowing users to explore this workflow as an addition to the existing native channels.    Couple of points here:  The new action node is meant to simplify the canvas and cleanup the left rail. (Note in the future we intend to do something similar for events with a generic "event" node).  The new action node will reinforce patterns and UX from single-step action campaigns. - Our goal is to make single-step actions and multi-step canvas feel more cohesive.  This new action node will allow for all the new targeting capabilities to be used within the action configuration.  Mulitple inbound actions can be grouped together in a single action node, allowing for simultaneous activation and targeting across actions. This new option allows for Experimentation + Multi-Lingual workflows to work concurrently (both inbound and outbound channels). Previously, these options remained independent from each other.      If you are interested in trying this out, I would love some feedback on your usage. Please drop me a note with your Adobe ORG ID and we will look to enable you.     

Adobe Marketo Engage released a feature called Conditional Content for the new Email Designer this past June. The feature was powered by Handlebar scripting instead of Velocity scripting, in an effort to provide a little more flexibility in your dynamic content. But when we discovered it was causing some tokens to be resolved incorrectly, we decided to temporarily disable it. While our engineers have been retooling the functionality, we made the decision to switch the scripting back to Velocity. Not only will this speed up the feature’s return, but recent feedback has shown us that the majority of users who utilized the new feature preferred the ease-of-use and workflow familiarity afforded by Velocity. We hope this change encourages adoption and simplifies the transition between the legacy email editor and the new Email Designer. Any tokens that currently utilize Velocity scripting will continue to work without interruption. Conditional Content for the new Email Designer is scheduled to return in the September Release. Please keep an eye on the Release Notes page for updates. 

Work is evolving faster than ever - and we need your help to shape what's next.Copywriters, designers, photographers, videographers, approvers, and anyone else who gets assigned tasks in tools like Workfront, we need your voice.  What tasks are most important, and where can work management tools improve?  Let us know in the survey below:Start 5-10 minute surveyYour feedback will help us zero in on the tools, challenges, and solutions that matter most to you.  Your input today will directly shape tomorrow's tools.  As always - thanks for being part of the journey!

August '25 release notes Check out what’s new in the latest Adobe Experience Platform release update: Release Notes New capabilities Alerts: Streaming throughput capacity alerts - Three new alerts allow users to subscribe to and configure alerts to proactively manage and monitor performance of streaming throughput capacity. New alerts include when streaming throughput reached 80%, 90%, or exceeds capacity limits. Catalog Service: Data retention for Real-Time Customer Profile -You can only update the data retention period for Real-Time Customer Profile once every 30 days. Destinations:  Acxiom Real ID Audience Connection destination: Use the Acxiom Real ID Audience Connection destination to enhance audiences with Acxiom’s Real ID technology and activate audiences to multiple platforms, such as Altice, Ampersand, Comcast, and more. Enhanced Marketo Engage destination: The enhanced Marketo Engage destination is an upgraded version of the existing (Legacy) (V2) Marketo Engage connector. This new connector brings profile sync capabilities in addition to the existing audience sync capabilities from the legacy connector, providing a tighter integration with Marketo Engage.The (Legacy) (V2) Marketo Engage connector will be deprecated in March 2026.  Experience Data Model (XDM): Model-Based Schemas - Simplify your data modeling with Model-Based Schemas. You can now create schemas more easily with comprehensive how-to examples and guidance. This feature is currently available to Campaign Orchestration license holders and will expand to Data Distiller customers at GA, making data modeling more accessible and efficient. Sandboxes: Dependency object de-duplication in importing workflow: Sandbox tooling will now always reuse existing objects if objects with the same name are detected, to avoid object proliferation. Entire sandbox support for across orgs package sharing: Sandbox tooling now supports Entire sandbox type in across org package sharing. You can now share both entire sandbox and Multi-object packages across orgs. Segmentation Service: Audience estimates - Automatically generated within Segment Builder and updated in real-time as you modify audiences. Estimates now display as a range, reflecting sampling confidence. Sources: Enhanced authentication for Azure Blob Storage - Service principal–based authentication adds stronger security, easier credential rotation, and finer access control.   Please find the detailed information around the new capabilities and updates here: Latest Release   Feel free to reach out in case you have any questions and/or feedback through the below comment section.

August '25 release notes Check out what's new and improved in the latest Adobe Journey Optimizer product release update: Release Notes   New capabilities Pause and resume journeys: You can now pause and resume your journeys. This capability gives journey practitioners greater control and flexibility by allowing live journeys to be temporarily suspended without disrupting customer experience. When paused, no communications are sent, and profiles remain in a suspended state until the journey is resumed. You can pause and resume one journey only, or perform bulk pause and resume operations to a group of journeys. In addition, you can apply global filters to paused journeys to exclude profiles based on their attributes. Previously released in Limited Availability, this capability is now available to all environments (General Availability). Calendar view: A calendar view is now available in the journeys and campaigns lists. It allows you to visualize all journeys and campaigns activations in the respective lists. Previously available in Limited Availability, this feature is now available to all environments. With this General Availability release, the feature includes: Design improvements for the navigation in dates, The ability to see draft campaigns if you have set a start and end date, A new setting to hide and show calendar items running for a long time. Action activity in journeys: Journey Optimizer supports a new generic Action activity that enables you to configure both single actions and multi-action inbound action groups, allowing for streamlined action configuration within the journey canvas. In particular, this new feature allows for: A simplified native action configuration within the journey canvas. The capacity to create multi-action inbound action groups. The ability to add optimization to any built-in channel action. The ability to add both experimentation and multi-lingual options to any action. This capability is available in Limited Availability. Contact your Adobe representative to gain access. PDF attachments to emails: You can now attach a static PDF file to an email message sent with Journey Optimizer. You can send up to 6 messages with a PDF attachement per profile per year. The maximum allowed file size for each attachment is 5 MB. For any additional size or volume, you can purchase an attachment pack add-on. For more details, contact your Adobe representative. This capability is available in Limited Availability. Contact your Adobe representative to gain access. Optimization in campaigns: Journey Optimizer now empowers you with the tools to deliver personalized and optimized content to your audience, allowing you to run content experiments, create rule-based targeting, and use advanced combinations of both, to maximize the effectiveness of your campaigns and journeys. With Optimization, you can: Test multiple content variations to identify the most effective messaging. Deliver personalized content based on user attributes and contextual data. Combine targeting and experimentation for advanced strategies. Filter out users that do not match variant criteria. Ensure fallback mechanisms to maintain user engagement. Once the journey or campaign is live, profiles are evaluated against the defined criteria, and based on matching criteria, they are delivered with the appropriate experience or content.   Please find the detailed information around the new capabilities and improvements here: Latest Release   Feel free to reach out in case you have any questions and/or feedback through the below comment section.

Smaller, Smarter, Smoother: Optimizing Video Delivery with AEM Dynamic Media Adaptive Videos From immersive product showcases to engaging brand stories, video content drives user engagement and conversion. According to a 2025 study, 95% of marketers now use video as a core part of their digital strategy, and 93% report positive ROI from video marketing. However, delivering high-quality videos across diverse devices and fluctuating network conditions remains a challenge. In a study conducted way back in 2012, Sitaraman and colleagues found that each additional second of load time beyond ~2 seconds increases the probability of the viewer abandoning the video by approximately 5.8%. While this study dates to 2012, its relevance persists, especially in 2025, where viewer expectations for instant playback are even higher. In this blog, we will experience together, with a demo, how buffering impacts user experience and how AEM Dynamic Media addresses it. To be specific, we will ingest an 84 MB video in AEM Dynamic Media and deliver the same video as a 2.4 MB adaptive stream, resulting in a near buffer-free experience. Before we go there, here are some basics to set the context. Limitations of Static Video Rendition (aka Progressive videos)Static video renditions—where the same resolution is served to all users—are inefficient and often lead to poor user experiences. A 4K video, for example, may look great on a desktop but is excessive for mobile screens. Users on slower networks can experience buffering or long load times, and large video files can negatively impact page performance, affecting Core Web Vitals and SEO. Clearly, a one-size-fits-all approach doesn’t work. That’s where Adaptive Video Streaming comes in. Benefits of Adaptive StreamingAdaptive video streaming dynamically adjusts video quality based on the viewer’s device and network conditions. AEM Dynamic Media supports this through:Automatic Rendition Generation: When you upload a video, AEM Dynamic Media automatically creates multiple versions of it in different resolutions (like 240p, 360p, 720p, and 1080p). This makes it easier to deliver the right quality based on the viewer’s device and internet speed. You can use built-in adaptive streaming profiles for web delivery or create custom profiles to control how your videos are encoded. Streaming Protocols: AEM Dynamic Media uses HLS (HTTP Live Streaming) and MPEG-DASH, enabling smooth bitrate switching. Smart Delivery URLs: A single URL intelligently serves the best rendition without manual intervention. Delivery at the edge: The global CDN infrastructure of Dynamic Media caches and delivers the assets at blazing speed.This ensures that end users get the best possible experience along with bandwidth savings—whether they’re on a high-speed desktop connection or a mobile device in a low-bandwidth zone. How to Identify Progressive vs. Adaptive Video Streaming on a WebsiteThis can be done easily using browser developer tools like Chrome DevTools.Please follow these stepsOpen Developer Tools Launch the website in Chrome and open DevTools (right-click → Inspect or press Ctrl+Shift+I). Go to the Network Tab Navigate to the Network tab and start playing the video on the site. Filter by Media or XHR Use the filter options to narrow down the traffic: Select Media to see video-related requests. Or filter by XHR to catch dynamically loaded chunks. Look for File Types If you see a single large .mp4 file, the site is likely using progressive streaming. If you spot a playlist file like .m3u8 (HLS) or .mpd (DASH), followed by multiple small segment files (e.g., .ts, .m4s), the site is using adaptive streaming. Watch for Multiple Requests Adaptive streaming typically involves many small XHR requests as the video plays. These chunks allow the player to adjust video quality based on network conditions, ensuring smoother playback. Streaming Type Key Indicators Progressive Single .mp4 file Adaptive (HLS/DASH) .m3u8 or .mpd + multiple .ts / .m4s/mp4 chunks via XHR  Now let's watch the the demoWatch this screen recording of a step-by-step demo showcasing how we ingest an 84 MB video into AEM Dynamic Media.First, we deliver the same video using Dynamic Media Adaptive Streaming, and you’ll see a smooth, near buffer-free experience-here is the Dynamic medias URL for the adaptive video.The original 84 MB source video was delivered as just 2.4 MB, with an instant start—highlighting the efficiency of adaptive streaming. Next, we deliver it as a progressive video while enabling network throttling to Fast 4G, where you can observe noticeable buffering. For reference, here is the progressive version of the video. Closing Remarks Customers across industries are leveraging AEM Dynamic Media Adaptive Videos for a wide range of use cases, including shopping cart videos, hero banners for travel and automotive, brand storytelling, and complex product descriptions for healthcare and scientific products. Today, AEM Dynamic Media delivers over 4 billion adaptive videos per month. In addition to Dynamic Media Cloud Services, adaptive videos are also supported in Dynamic Media Classic, Managed Services, and our new offering—Dynamic Media with Open API. Dynamic Media is a complete video solution featuring a built-in HTML5 viewer, support for multiple captions and audio tracks, AI-driven smart crop, and AI-generated captions. If you haven’t already, get started with AEM Dynamic Media Video today! Last, but not least, our team has launched an early access program for a next generation video viewer for Dynamic Media offering accessibility (WCAG 2.2 compliance), enhanced UX and performance. Please review this blog to join our VIP Early Access Program.

We wanted to share a quick update on the enhancements we're making to the new version of CRM sync that we announced earlier this year. Based on continuous feedback from customers like you, we're taking additional time to further refine the experience before broadening the availability of our CRM sync. To ensure we meet the high standards our customers expect, we've decided to extend the timeline for the full rollout by approximately three months. This additional investment will allow us to deliver even greater performance, stability, and reliability. CRM sync is a critical part of Marketo Engage; it's what powers connected experiences between marketing and sales. These upcoming improvements will help ensure your CRM integration is more seamless and responsive. We plan to begin offering the updated version in early November through a phased rollout for customers who have it enabled. Thank you for your continued partnership and for helping us make Marketo Engage even stronger. — The Adobe Product & Marketing Team

Thanks to your incredible participation in our first survey, we've uncovered insights into how Workfront supports strategic planning. Now, let's take the next step. Are you involved in project management, task assignments, prioritization, or resource management? If so, this quick 5-10 minute survey is for you. Your input today will directly shape tomorrow's tools. Heads Up: Two more surveys are coming soon - diving into content execution, and centralizing work & governance.Let's build the future of work, together.Thanks for being part of the journey!

Primer on Real-Time CDP Collaboration Launched in February 2025 in the US, Australia & New Zealand in May 2025 with additional availability coming soon, Adobe Real-Time CDP Collaboration is a purpose-built data collaboration application that empowers brands and publishers to discover, activate and measure high value audiences to drive tangible results. Using patent pending sketch technology, audience data is read from its source, regardless of location, to surface real-time audience insights without having to build custom and resource heavy clean room environments. What’s new Collaboration initially launched with an initial set of CTV publishers, now we’re expanding into cross-channel data collaboration at scale. As of this launch, brands can now work with their strategic brand partners to engage in co-marketing or cross- advertising use cases. Brands can independently or jointly deliver compelling experiences across channels, from paid to owned, and throughout the customer lifecycle from acquisition through to loyalty. These capabilities help enterprises use more precise signals and more targeted audiences, overcoming the new landscape of privacy measures and third-party signal loss. How Adobe stands out Check out our blog post on Adobe.com and read about how MLB is furthering their fan experiences using Collaboration in this piece by Marketing Dive.    

Notice of Deprecation of Forward to Friend functionality   As of September 29, 2025, the Forward to a Friend feature in Marketo Engage 2.0 emails will be completely deprecated for all customers. This will affect the Forward to a Friend token and Forward to a Friend links in emails that have already been or will be sent using the token.   Why is this deprecation happening? A security vulnerability was found with the Forward to a Friend email URL that could allow an attacker to forward an email they themselves had not received by using an mkt_tok  value. While data is not exposed to the attacker or recipient, and recipients of forwarded emails are not subscribed to receive future emails, there is a brand risk and risk of email complaints to ESPs.   In addition, this functionality has very low adoption among the Marketo Engage customer base and is not planned to be brought forward into the new Email Designer.   How do I know if this deprecation affects me? If your emails use the Forward to a Friend token this deprecation will impact you. If you need to verify if leads have recently interacted with any Forward to a Friend links in your emails, you can build a Smart List using the “Sent Forward to Friend Email” and/or “Received Forward to Friend” filters.   Due to the low adoption of this feature, and the low click rate of these links, we do not anticipate this being an impactful change to customers.   What is the behavior of the Forward to a Friend token post-deprecation? The Forward to a Friend token will be removed from suggestion menus in the email editor Forward to a Friend links in emails that are already sent, and inboxes will resolve to a page with an error message “An error occurred while forward to friend.” If a Forward to a Friend token is used in emails send post-deprecation, no URL will be populated, and the token will resolve to a single whitespace “Received Forward to Friend” and “Sent Forward to Friend Email” triggers and filters will remain in Smart Campaign and Smart List selections at this time.   Can I deprecate this feature in my instance before September 29th?   Yes. We can deprecate on a per subscription basis beginning September 1, 2025. Please reach out to Customer Support to coordinate.   Can I delay the deprecation of this feature for my instance? No. This deprecation will happen on September 29th for all customers.

We’re excited to announce the early access launch of our all-new Dynamic Media Video Player – a faster, smarter, and more accessible upgrade to our existing player. Reimagined from the ground up, this next-gen player is built to deliver a premium viewing experience while giving your brand the performance edge it deserves.We’re inviting select customers to join our VIP Early Access Program! What’s New?Blazing Fast PerformanceOur new lightweight player drastically reduces load times, keeping your site snappy and responsive – no matter the connection speed. We have noticed almost 20% reduction in load time and 55-65% reduction in LCP.  .                             Savings of 70% bytes served for player images and 40% for player JS Adaptive Streaming for Seamless PlaybackComes with full adaptive bitrate streaming support through which the player dynamically adjusts video quality based on the viewer’s bandwidth and device capabilities. That means smoother playback, fewer interruptions, and better engagement across all network conditions. Enhanced Accessibility (WCAG 2.2 Compliant)Designed with inclusivity in mind, the player supports screen readers, keyboard navigation, and high-contrast modes — ensuring compliance and a better experience for all users. Modern UI & UXA clean, intuitive interface optimised for both desktop and mobile devices featuring modern default icons.  Why Join the Early Access Program?We’re inviting select customers to join our VIP Early Access Program — an exclusive opportunity to:Be among the first to experience the new video player in real-world use cases Gain early access to adaptive streaming capabilities and performance enhancements Provide direct feedback to help shape the final release Work closely with our product and engineering teams Ready to Take the Lead?If you're passionate about delivering high-impact video experiences and want to get early access to our most advanced player yet, sign up for VIP access today: 👉 Request VIP Access

Details The features in this release focus on Experience Manager Sites and Sites Optimizer and include the following: AEM Assets: Content Hub: Collections governance AEM Sites: Sites Optimizer: Accessibility AEM Cloud Foundation Customer Managed Keys Release Overview Video Watch the comprehensive release overview video to get an in-depth understanding of the enhancements brought by AEM 2025.06.0. Seed Q&A Please use this thread to ask questions related to this release. See all the Previous Releases here and the Current Release Notes here.

Real-Time CDP Collaboration Release These release notes cover what's new in Adobe Real-Time CDP Collaboration.  July 2025 Real-time CDP Collaboration now supports brand-to-brand collaboration. Collaborators can now form connections, regardless of whether they are an advertiser or publisher. This allows for more flexible collaboration opportunities and enables brands to leverage each other’s data and insights.  Collaborators can now connect to each other using private connection invites. Share your account’s unique connect code with a collaborator who can then use it to connect with you directly. This is a core feature of brand-to-brand collaboration, allowing collaborators to establish connections beyond advertisers exploring the Discover publishers directory. Self-serve destinations are now available to both advertisers and publishers. Audience activation is now available for both collaborators in a connection, regardless of their account role. Audience activation settings are configured while establishing connections, allowing you to specify which collaborator can activate audiences.  The Activate use case has been reconfigured to support brand-to-brand collaboration. The Activate tab within a project now displays the audiences that have been sent to your collaborator, and the audiences activated to your destination by your collaborator.  Audience index scores are now available in the Discover tab of a project. The audience index score is a measure of how well an audience matches your collaborator’s audience. This score is calculated based on on underlying audience counts & overlaps.      Please find the detailed information around the new functionalities here: Latest Release   Feel free to reach out in case you have any questions and/or feedback through the below comment section.  

In June, Adobe Marketo Engage released a feature called Conditional Content for the new Email Designer. This feature provided an intuitive new way to personalize email blocks based on person/account attributes, offering more flexibility and control than the legacy email editor’s Dynamic Content feature.After the release, we discovered certain legacy tokens were not resolving correctly in the Email Designer. We have decided to temporarily disable the feature until we can resolve this issue. So, for now, you will no longer see the option to create new conditional content. If you have already created conditional content using this feature, the emails will still work as expected. All other email and related assets will also work as expected.   If you clone or edit emails that contain conditional content, you might see certain scripts native to the legacy email editor in the preview, instead of the visual representation of the conditional content. This does not affect the email’s functionality. These scripts can be removed using the visual email editor if they’re no longer needed.We are actively working on reimplementing this feature as soon as possible and will share updates with you when we have them.

Work is evolving faster than ever - and we need your help to shape what's next. Are you involved in strategic planning for marketing campaigns, big initiatives, or resource allocation?  If so, this quick 5-10 minute survey is for you.  Your input will help us zero in on the tools, challenges, and solutions that matter most to you.  Coming soon: We'll send out another survey in two weeks focused on centralizing work & governance, project management, and content execution - plus how to measure work effectively. Help us build the future of work - together. Thanks for being part of the journey!

July '25 release notes Check out what's new and improved in the latest Adobe Journey Optimizer product release update: Release Notes New capabilities WhatsApp Channel: Journey Optimizer now supports direct WhatsApp messaging, enabling smooth integration into your journeys and campaigns for improved recipient communication and engagement. This native channel delivers out of the box WhatsApp template integration, message preview, personalization, delivery reporting, webhooks, opt-in and opt-out consent management, and more. Previously released in Beta, this capability is now available to all environments (General Availability). Brands: You can now create and customize your own Brands to clearly define your visual and verbal identity across communications. With the Brand alignment score, you can receive real-time feedback on how well your content reflects your brand's tone, style, and guidelines, helping you stay consistently on-brand with every message you send. Previously released in Beta, this capability is now available to all environments (General Availability). Use Experience Decisioning in email channel: You can now add Decision policies into email journeys and campaigns. Decision policies are containers for your offers that leverage the Decisioning engine to dynamically return the best content to deliver for each audience member. This capability is available in Limited Availability. Contact your Adobe representative to gain access. Journey Dry Run: Journey Dry run is a special journey publication mode in Adobe Journey Optimizer that allows journey practitioners to test a journey using real production data without contacting real customers or updating profile information. This feature helps journey practitioners gain confidence in their journey design and audience targeting before publishing it live. Previously released in Limited Availability, this capability is now available to all environments (General Availability). Supplemental ID for journeys: You can now trigger journeys using a profile ID along with another identifier, such as an order ID, subscription ID, or prescription ID, allowing the same profile to be in the same journey multiple times at once. This enables scenarios like managing multiple orders or subscriptions in parallel, with each instance following its own path through the journey. Previously released in Limited Availability, the use of supplemental IDs in journeys is now available to all environments. With this General Availability release, the feature now includes support for Read audience journeys.   Please find the detailed information around the new capabilities and improvements here: Latest Release   Feel free to reach out in case you have any questions and/or feedback through the below comment section.

Federated Audience Composition now HIPAA READY - Unlocking New Possibilities for Healthcare We are excited to share that Federated Audience Composition in Adobe Experience Platform is HIPAA ready and available to healthcare customers who are looking for zero-data copy solutions. Healthcare customers can now create and enrich profiles and audiences from enterprise data, without moving that data into Adobe Experience Platform.   Key Benefits for Customers Legal and Regulatory Alignment:Federated Audience Composition now ensures that all data handling within the platform aligns with HIPAA standards, dramatically reducing legal and compliance risks for healthcare organizations. Customers can confidently manage sensitive health data for marketing and personalization.   Secure Data Federation:Healthcare providers can safely access data for marketing use cases from their enterprise data warehouse without compromising privacy or security. Federated Audience Composition does not store any customer data, and sensitive information remains within your chosen databases. Robust Governance, Privacy & Security Features Federated Audience Composition is built on strict principles to empower security for enterprise and healthcare customers:   Data Governance & Usage Labels:Label datasets and fields with data usage labels to automatically enforce governance policies and legal restrictions, ensuring appropriate protections and proper handling of health and personal information. Privacy Service & Consent Enforcement:Federated Audience Composition leverages Adobe Experience Platform Privacy Service, enabling organizations to access and delete customer data in response to privacy or data subject requests—essential for HIPAA, GDPR, and CCPA compliance. Consent policies are enforced so audience activation always respects customer preferences. Advanced Security Controls: Encryption at Rest and In Transit: All customer data is encrypted, both at rest and in transit, with support for customer-managed encryption keys. Access Control: Role-based and field-level access controls allow administrators to restrict exposure of sensitive information by responsibility. Audit Trails: Every create, read, update, and delete action is logged to support compliance audits and accountability. Data Localization: Federated Audience Composition does not store data, and integration with external databases respects data residency through region-based sandboxes. A Milestone for Healthcare Data Excellence By becoming HIPAA ready, Federated Audience Composition opens the door for healthcare customers to securely curate and activate high-value audiences while maintaining strict privacy standards.   For more on these features, visit the official documentation: Privacy and Security in Federated Audience Composition. To see what else has released for Federated Audience Composition, visit the Release Notes documentation: What’s new in Federated Audience Composition.

I would like to share some enhancements that were recently released which are aimed at helping our valued marketing users improve productivity in their day-to-day tasks. These are a few that have been requested by our customers thru discussions or come via the Nation Community Ideas in the past. There are more on the way so please so please do continue to check for latest releases and posts by the Product team here:   UI Performance Improvements Various backend optimizations were performed in the back-end to improve UI performance when navigating thru the application and viewing certain screens. Improved Admin User page performance, for faster rendering from navigation. Infrastructure improvements in UI to enable faster caching and loading. Improvements to enable faster data rendering for Smart Lists.   Global and Workspace My Tokens It now possible to make My Tokens available at the Global and Workspace level so that other users are able to use them. Improves productivity by eliminating the need to create redundant sets of My Tokens in each base-level folder structure       Trigger Tokens For Any Activity Attribute Triggers on Smart Campaigns can be used as Tokens. Provides the ability to access all trigger activity attributes via tokens so that users can map any available data from triggering activities into campaign flow actions.     Expose ECIDs on Person Detail Record Customers can view the ECID information available on the web activities (e.g. visited web page and clicked link on webpage) to determine if a person has a matching value in their other Adobe solution. Reduces the effort needing to use API calls for data that is already available in some activities.     Field Management Updates Now REST/SOAP API names are visible in Field Management to simplify access to API names for end users. Users were previously required to download a csv field for Field data to see the REST/SOAP API names for fields so no need to do that moving forward!                                     Also adding standard Program Member fields in addition to custom fields, to simplify data management for administrators.           Restrict Smart Campaign Comm Limits New Permission allows administrators to restrict access to communication limits settings for individual smart campaigns. Provides better governance and controls on over communicating to Leads.       REST API Error Code Notification Rest API codes 606 (Max Rate Limit Exceeded) and 607 (Daily Quota Reached) are now included in REST API Error Notifications in the UI     We hope these new updates to the product provide are useful. These new features were requested by our valued customers thru direct meetings, discussions and community ideas so please do keep them coming and hope to bring more improvements as well as key innovations in the near future. Thank you for your contributions!

I’m part of the AEM Dynamic Media team. We collaborate with customers and partners to promote the adoption of Dynamic Media and share the best practices. Occasionally, we notice customer concerns regarding blurry or dull images delivered through Dynamic Media. Upon investigating these cases, I’ve identified three common reasons that can be effectively resolved by applying a few straightforward best practices. In this article, I’ll outline these practices and demonstrate how Dynamic Media can transform a high-resolution 26 MB TIFF file into a sharp, vibrant 35.6 KB AVIF image. Three Reasons Behind Blurry Images Ingesting low quality imagesWe’ve observed that customers often use JPEG files as input for Dynamic Media. However, since JPEG is a lossy compression format, image details are often lost early in the workflow—before the files are even ingested into Dynamic Media. As a result, these images may already exhibit issues such as banding or compression artifacts. Overlooking Image SharpeningWhen you host an image on your website, it often gets resized, leading to downsampling and a noticeable drop in image quality. To counteract this degradation, Dynamic Media provides three sharpening modifiers: Simple Sharpening, Resample Mode, and Unsharp Mask. While these are commonly included in image presets, users frequently forget to apply the presets when generating Dynamic Media URLs—resulting in unsharpened, lower-quality images. Neglecting Image PresetsYou may upload a high-quality image and carefully configure sharpening parameters. However, if these settings aren’t applied correctly, the effort is wasted. Often, users define optimal sharpening and format settings within image presets but fail to include those presets in the final Dynamic Media URLs—leading to subpar image delivery. Getting the best out of AEM Dynamic MediaAEM Dynamic Media delivers stunningly sharp, vibrant images—at remarkably small file sizes—helping boost your website’s Core Web Vitals.Let’s look at a real-world example. I uploaded a high-resolution TIFF image into Dynamic Media—measuring 3500 x 2636 pixels and weighing in at 26 MB. TIFF, being a lossless format, preserves every detail without introducing compression artifacts or banding. By starting with such a high-quality source, I ensure exceptional clarity even at high zoom levels—ideal for use cases like product zoom on retail sites. Below is a screenshot of the image as seen in AEM Assets.Let’s walk through how AEM Dynamic Media optimizes image delivery and review output quality and final image delivery size at each stage. By default, if no format modifier (-fmt) is specified in the URL, Dynamic Media delivers the image as a JPEG. Below is a URL for example:https://s7g2.scene7.com/is/image/genaibeta/dynamic-media-image-quality-1This image, originally a 26 MB TIFF at 3500 x 2636 pixels, is now just 95 KB. You can verify this by opening the above URL in a browser, navigating to Developer Tools > Network, selecting the image, and checking the response headers:content-length: 95 KBcontent-type: image/jpegThanks to the high-quality source, the image retains excellent visual fidelity even after compression. Resizing and SharpeningNow, let’s simulate how the image might be repurposed on a website—for example, resized to a thumbnail:Resized Image (480px wide) (17.3 KB):https://s7g2.scene7.com/is/image/genaibeta/dynamic-media-image-quality-1?wid=480content-length: 17.3 KBcontent-type: image/jpegNotice the slight blur introduced due to downsampling. To enhance clarity, we can apply a basic sharpening effect and increase JPEG quality:Sharpened + Higher Quality JPEG (20.3 KB):https://s7g2.scene7.com/is/image/genaibeta/dynamic-media-image-quality-1?wid=480&op_sharpen=1&qlt=85content-length: 20.3 KBcontent-type: image/jpegFor more refined control, consider using the Unsharp Mask modifier to fine-tune sharpening- please see this guide for more information. Switching to Dynamic Media Smart Imaging for Maximum EfficiencyLet’s now invoke Smart Imaging and instruct Dynamic Media to deliver a Next Generation Web Optimized format. I used “bfc=on” modifier to invoke Smart imaging to demonstrate the effect.  For this image, Dynamic Media delivers an AVIF:https://s7g2.scene7.com/is/image/genaibeta/dynamic-media-image-quality-1?wid=480&op_sharpen=1&qlt=85&bfc=onSharpened AVIF:(13.5 KB)content-length: 13.5 KBcontent-type: image/avifDespite the smaller size, there’s no noticeable loss in visual quality. Learn more about Smart Imaging here. Our customers across industries are loving Smart Imaging: in last twelve months, collectively, they saved 116 Million GB of image bandwidth. Transforming via PNG, Delivering as AVIFEven if we specify PNG as the format, Dynamic Media can still deliver AVIF when bfc=on is used. It first transforms the 26 MB TIFF to a lossless PNG and then let Smart Imaging deliver the best format, which is still AVIF for this image:https://s7g2.scene7.com/is/image/genaibeta/dynamic-media-image-quality-1?wid=480&op_sharpen=1&fmt=png&bfc=onPNG Transformed to AVIF (14.7 KB):content-length: 14.7 KBcontent-type: image/avifSince PNG is a lossless format, you don’t need to worry about the qlt modifier as you would with JPEG and PNG may often give better quality output. Delivering the Full-Size image as AVIFFinally, here’s the image delivered in AVIF format without resizing:https://s7g2.scene7.com/is/image/genaibeta/dynamic-media-image-quality-1?bfc=onFull-Size AVIF (35.6 KB! (down from 26 MB))content-length: 35.6 KBcontent-type: image/avif Optimizing Image Quality and Performance with AEM Dynamic Media: A 3-Step Best Practice GuideTo ensure your images are both visually stunning and performance-optimized, follow this three-step process: Source Right: Start with High-Quality, Lossless Source ImagesBegin by uploading high-resolution images in lossless formats such as TIFF, PNG, or PSD. Ensure the dimensions of your source images match the largest size they’ll be displayed at—for example, the estimated size of image in a zoomable product viewer on a shopping cart page. Process for Quality: Plan, Create and Apply Image Presets for Each Use CaseThink of all the image categories your website will support such as—thumbnails, product landing page and product detail pages, define appropriate dimensions, format & image sharpening modifiers for each and bundle those modifiers inside image presets dedicated for each category.To maintain clarity during resizing, experiment with Dynamic Media’s sharpening modifiers:op_sharpen op_usm resmode Helpful Resources:Best Practices for Image SharpeningIf you're using -fmt=JPEG, be sure to review Adobe’s recommendations for optimizing JPEG quality.Here are a few examples of image presets and sharpening: PresetThumbnailAggressive sharpening given the small size:resmode=bisharp&printres=72&fmt=png,rgb&wid=180&op_usm=1.2,0.5,0,0&layer=COMP Sample image URL:https://s7g2.scene7.com/is/image/genaibeta/dynamic-media-image-quality-1?$PresetThumbnail$&bfc=onYou can use this modifier “req=resolve” to look inside a preset. This will expand the preset and show the modifiers inside.https://s7g2.scene7.com/is/image/genaibeta/dynamic-media-image-quality-1?$PresetThumbnail$&bfc=on&req=resolve PresetPLPModerate sharpening:resmode=bisharp&printres=72&fmt=png,rgb&wid=480&op_usm=0.8,0.5,5,0&bfc=on&layer=COMP Sample image URL:https://s7g2.scene7.com/is/image/genaibeta/dynamic-media-image-quality-1?$PresetPLP$&bfc=on PresetPDPMinimal sharpeningresmode=bisharp&printres=72&fmt=png,rgb&wid=960&op_usm=0.5,0.6,10,0&bfc=on&layer=COMP Sample image URL:https://s7g2.scene7.com/is/image/genaibeta/dynamic-media-image-quality-1?$PresetPDP$&bfc=on ImportantIf a URL does not include a preset, image quality may suffer due to lack of sharpening or resizing logic: No Preset Applied – Prone to Blur:https://s7g2.scene7.com/is/image/genaibeta/dynamic-media-image-quality-1?wid=320 Incorrect Preset Usage – Not Applied:https://s7g2.scene7.com/is/image/genaibeta/dynamic-media-image-quality-1ORhttps://s7g2.scene7.com/is/image/genaibeta/dynamic-media-image-quality-1?wid=180&PresetThumbnail Intended URL:https://s7g2.scene7.com/is/image/genaibeta/dynamic-media-image-quality-1?wid=180&$PresetThumbnail$ Further Reading: Fundamentals of creating image presets to render assetsBefore going live, always audit your Dynamic Media URLs to ensure the correct presets are applied. Deliver Smart: Enable Smart Imaging for Format OptimizationActivate Smart Imaging in Dynamic Media to automatically deliver the most efficient format (e.g., WebP or AVIF) based on the user’s browser capabilities. Our customers, who enable Smart Imaging, do not get flagged in Google’s Page speed tests for these checks: "Serve images in next-gen formats" & "Properly size images".In the examples above, the parameter bfc=on was used to invoke Smart Imaging on demand. You need not necessarily follow this approach. For consistency and scalability, consider enabling Smart Imaging at the domain level. If you opt to enable with bfc=on, please consider encapsulating bfc=on inside image presets which ensures better standardization and consistency. Final ThoughtsBy following these best practices of AEM Dynamic Media, you can transform large, high-resolution source files into lightweight, high-quality images—delivered in the most efficient format. This not only enhances visual appeal but also improves site performance and Core Web Vitals.

Details The features in this release focus on Experience Manager Sites and Sites Optimizer and include the following: AEM SITES: Content Fragment Delivery with OpenAPI AEM Content Fragments reuse in AJO AEM 6.5 LTS - Java 21 Support AEM FORMS: Forms Experience Builder Marketo Connector - Phase 2 AEM ASSETS: Smart Tag Enhancements AEM Dynamic Media native integration with AJO B2C Content Hub Enhancements AEM Assets for Figma Turnkey Connector Release Overview Video Watch the comprehensive release overview video to get an in-depth understanding of the enhancements brought by AEM 2025.05.0. Seed Q&A Please use this thread to ask questions related to this release. See all the Previous Releases here and the Current Release Notes here.

Don't miss this CR #CX Convo! Liz Miller, VP and Principal Analyst of Constellation Research Inc., sits down with Adobe's Shelly Chiang to unpack the game-changing potential of modern Digital Asset Management (#DAM). Key Insights: 📌 DAM is no longer just a digital filing cabinet 📌 #AI is transforming how teams discover, use, and activate content 📌 Modern DAM breaks down silos across marketing, sales, HR, and global teams 📌 Intelligent search means finding the RIGHT asset in seconds, not hours Looking to turn your content into a strategic advantage? 💡 This convo is a must-watch for #marketing leaders trying to scale creativity and drive efficiency. Watch the full interview Watch Video: Here

Hi AEM Community, We’re excited to share that Interactive Communications capabilities are now available in Early Access for AEM Forms as a Cloud Service! Request Form: https://business.adobe.com/request-consultation.html?mktfrm_poi=experiencemanagerforms After a customer is enrolled, organizations need to maintain ongoing engagement—sending welcome kits, monthly statements, bills, and other personalized documents. These communications can be generated on-demand or in batch, depending on the business needs. To support this, our new Interactive Communications Editor offers an intuitive, cloud-native solution for designing and generating data-driven output. Key features in early access include: Intuitive drag-and-drop interface with master pages for pixel-perfect layout and branding Data binding to schemas and databases with dynamic content generation; new “@” shortcut for quick access to data elements Reusable fragments with full control over typography, layout, margins and style Component library including subforms, text box, text field, tables and checkboxes for faster authoring and standardization Support for rich media including texts, images and interactive elements We’re also building toward the future with a robust roadmap—including GenAI-powered authoring and migration utilities to streamline your transition to the cloud: Associate UI allows customer service agents to personalize, preview, and send Interactive Communication by entering or verifying data in real time Advanced table formatting and layout control Digital signature support Localization for multilingual output Versioning and an audit trail to track changes Accessibility compliance Experience Builder for communications enables authors to create content using just prompts with GenAI This marks a major milestone in bringing the full power of AEM Forms to the cloud—enabling faster innovation, better performance, and a unified authoring experience for customer communications.   Have questions, feedback, or use cases you'd like to explore? Drop them below or email aem-forms-ea@adobe.com—we’d love to hear from you! AEM Forms brings Interactive Communication to Cloud Services – now in Early Access

    For those of us in marketing operations who are wired to crave efficiency, governance and time-saving techniques, Marketo Engage tokens have always been a critical part of our process. Until recently, tokens could be created at a local (program) level or at the folder level within Marketing Activities. Fast forward to today, in addition to still having your tried-and-true local tokens, you now have the ability to create instance-wide tokens that can be applied across any program or folder!    You can add and edit global tokens by going to the Admin tab, navigating to the left-hand side navigation tree and clicking My Tokens. Here you can drag, drop and edit token types, names and values to your liking. Note that you have to have admin permissions to access this. These tokens will now be available to use in any program when navigating to the program itself and clicking on the My Tokens tab.    When creating a global token strategy you'll want to think of token values that are evergreen in their use cases. The types of tokens available are:  Calendar File  Date  Email Script  Image Number Rich Text Score SFDC Campaign Text Some examples could be a company signature or specific team name, the system date and time, a calendar file to request a meeting, reference to a Salesforce campaign or a text token type with a company disclaimer or link to speak to support. A classic example is global-tokenizing the copyright year that goes into footers of snippets in emails and landing pages. Other ideas could include an evergreen privacy statement that include a link to it.    So you may be asking, "So what? I already use tokens at the folder level and they get inherited by the programs in the folder." True? Yes. But, depending on how your folders are structured, you might have to update tokens that are truly "global" in multiple folders (copyright year being a great example of that). Now all you have to do is just go in Admin and update it once to apply changes at the macro level. Efficiency at its finest? Yes! The global token also still has the functionality of any inherited token, which is that you could override it at a folder or program level.    Adobe Professional Services recommends establishing a global token strategy with your team and baking the use of global tokens into your governance process to save time, increase efficiency by eliminating redundancies in recreating tokens and reduce the odds of human errors occurring when getting your marketing programs out the door.    Need help or more best practices suggestions? We are here to help! 

We are thrilled to introduce the native integration of Adobe Workfront in Adobe Experience Manager Guides—bringing together best-in-class structured content management and AI-powered work management. This powerful combination helps organizations streamline content workflows, accelerate delivery, and enhance cross-team collaboration.Unlock greater efficiency, agility, and content quality across your entire content supply chain.Read the full blog to see how this integration can transform your content operations.