Product Updates

Federated Audience Composition now HIPAA READY - Unlocking New Possibilities for Healthcare We are excited to share that Federated Audience Composition in Adobe Experience Platform is HIPAA ready and available to healthcare customers who are looking for zero-data copy solutions. Healthcare customers can now create and enrich profiles and audiences from enterprise data, without moving that data into Adobe Experience Platform.   Key Benefits for Customers Legal and Regulatory Alignment:Federated Audience Composition now ensures that all data handling within the platform aligns with HIPAA standards, dramatically reducing legal and compliance risks for healthcare organizations. Customers can confidently manage sensitive health data for marketing and personalization.   Secure Data Federation:Healthcare providers can safely access data for marketing use cases from their enterprise data warehouse without compromising privacy or security. Federated Audience Composition does not store any customer data, and sensitive information remains within your chosen databases. Robust Governance, Privacy & Security Features Federated Audience Composition is built on strict principles to empower security for enterprise and healthcare customers:   Data Governance & Usage Labels:Label datasets and fields with data usage labels to automatically enforce governance policies and legal restrictions, ensuring appropriate protections and proper handling of health and personal information. Privacy Service & Consent Enforcement:Federated Audience Composition leverages Adobe Experience Platform Privacy Service, enabling organizations to access and delete customer data in response to privacy or data subject requests—essential for HIPAA, GDPR, and CCPA compliance. Consent policies are enforced so audience activation always respects customer preferences. Advanced Security Controls: Encryption at Rest and In Transit: All customer data is encrypted, both at rest and in transit, with support for customer-managed encryption keys. Access Control: Role-based and field-level access controls allow administrators to restrict exposure of sensitive information by responsibility. Audit Trails: Every create, read, update, and delete action is logged to support compliance audits and accountability. Data Localization: Federated Audience Composition does not store data, and integration with external databases respects data residency through region-based sandboxes. A Milestone for Healthcare Data Excellence By becoming HIPAA ready, Federated Audience Composition opens the door for healthcare customers to securely curate and activate high-value audiences while maintaining strict privacy standards.   For more on these features, visit the official documentation: Privacy and Security in Federated Audience Composition. To see what else has released for Federated Audience Composition, visit the Release Notes documentation: What’s new in Federated Audience Composition.

I would like to share some enhancements that were recently released which are aimed at helping our valued marketing users improve productivity in their day-to-day tasks. These are a few that have been requested by our customers thru discussions or come via the Nation Community Ideas in the past. There are more on the way so please so please do continue to check for latest releases and posts by the Product team here:   UI Performance Improvements Various backend optimizations were performed in the back-end to improve UI performance when navigating thru the application and viewing certain screens. Improved Admin User page performance, for faster rendering from navigation. Infrastructure improvements in UI to enable faster caching and loading. Improvements to enable faster data rendering for Smart Lists.   Global and Workspace My Tokens It now possible to make My Tokens available at the Global and Workspace level so that other users are able to use them. Improves productivity by eliminating the need to create redundant sets of My Tokens in each base-level folder structure       Trigger Tokens For Any Activity Attribute Triggers on Smart Campaigns can be used as Tokens. Provides the ability to access all trigger activity attributes via tokens so that users can map any available data from triggering activities into campaign flow actions.     Expose ECIDs on Person Detail Record Customers can view the ECID information available on the web activities (e.g. visited web page and clicked link on webpage) to determine if a person has a matching value in their other Adobe solution. Reduces the effort needing to use API calls for data that is already available in some activities.     Field Management Updates Now REST/SOAP API names are visible in Field Management to simplify access to API names for end users. Users were previously required to download a csv field for Field data to see the REST/SOAP API names for fields so no need to do that moving forward!                                     Also adding standard Program Member fields in addition to custom fields, to simplify data management for administrators.           Restrict Smart Campaign Comm Limits New Permission allows administrators to restrict access to communication limits settings for individual smart campaigns. Provides better governance and controls on over communicating to Leads.       REST API Error Code Notification Rest API codes 606 (Max Rate Limit Exceeded) and 607 (Daily Quota Reached) are now included in REST API Error Notifications in the UI     We hope these new updates to the product provide are useful. These new features were requested by our valued customers thru direct meetings, discussions and community ideas so please do keep them coming and hope to bring more improvements as well as key innovations in the near future. Thank you for your contributions!

I’m part of the AEM Dynamic Media team. We collaborate with customers and partners to promote the adoption of Dynamic Media and share the best practices. Occasionally, we notice customer concerns regarding blurry or dull images delivered through Dynamic Media. Upon investigating these cases, I’ve identified three common reasons that can be effectively resolved by applying a few straightforward best practices. In this article, I’ll outline these practices and demonstrate how Dynamic Media can transform a high-resolution 26 MB TIFF file into a sharp, vibrant 35.6 KB AVIF image. Three Reasons Behind Blurry Images Ingesting low quality imagesWe’ve observed that customers often use JPEG files as input for Dynamic Media. However, since JPEG is a lossy compression format, image details are often lost early in the workflow—before the files are even ingested into Dynamic Media. As a result, these images may already exhibit issues such as banding or compression artifacts. Overlooking Image SharpeningWhen you host an image on your website, it often gets resized, leading to downsampling and a noticeable drop in image quality. To counteract this degradation, Dynamic Media provides three sharpening modifiers: Simple Sharpening, Resample Mode, and Unsharp Mask. While these are commonly included in image presets, users frequently forget to apply the presets when generating Dynamic Media URLs—resulting in unsharpened, lower-quality images. Neglecting Image PresetsYou may upload a high-quality image and carefully configure sharpening parameters. However, if these settings aren’t applied correctly, the effort is wasted. Often, users define optimal sharpening and format settings within image presets but fail to include those presets in the final Dynamic Media URLs—leading to subpar image delivery. Getting the best out of AEM Dynamic MediaAEM Dynamic Media delivers stunningly sharp, vibrant images—at remarkably small file sizes—helping boost your website’s Core Web Vitals.Let’s look at a real-world example. I uploaded a high-resolution TIFF image into Dynamic Media—measuring 3500 x 2636 pixels and weighing in at 26 MB. TIFF, being a lossless format, preserves every detail without introducing compression artifacts or banding. By starting with such a high-quality source, I ensure exceptional clarity even at high zoom levels—ideal for use cases like product zoom on retail sites. Below is a screenshot of the image as seen in AEM Assets.Let’s walk through how AEM Dynamic Media optimizes image delivery and review output quality and final image delivery size at each stage. By default, if no format modifier (-fmt) is specified in the URL, Dynamic Media delivers the image as a JPEG. Below is a URL for example:https://s7g2.scene7.com/is/image/genaibeta/dynamic-media-image-quality-1This image, originally a 26 MB TIFF at 3500 x 2636 pixels, is now just 95 KB. You can verify this by opening the above URL in a browser, navigating to Developer Tools > Network, selecting the image, and checking the response headers:content-length: 95 KBcontent-type: image/jpegThanks to the high-quality source, the image retains excellent visual fidelity even after compression. Resizing and SharpeningNow, let’s simulate how the image might be repurposed on a website—for example, resized to a thumbnail:Resized Image (480px wide) (17.3 KB):https://s7g2.scene7.com/is/image/genaibeta/dynamic-media-image-quality-1?wid=480content-length: 17.3 KBcontent-type: image/jpegNotice the slight blur introduced due to downsampling. To enhance clarity, we can apply a basic sharpening effect and increase JPEG quality:Sharpened + Higher Quality JPEG (20.3 KB):https://s7g2.scene7.com/is/image/genaibeta/dynamic-media-image-quality-1?wid=480&op_sharpen=1&qlt=85content-length: 20.3 KBcontent-type: image/jpegFor more refined control, consider using the Unsharp Mask modifier to fine-tune sharpening- please see this guide for more information. Switching to Dynamic Media Smart Imaging for Maximum EfficiencyLet’s now invoke Smart Imaging and instruct Dynamic Media to deliver a Next Generation Web Optimized format. I used “bfc=on” modifier to invoke Smart imaging to demonstrate the effect.  For this image, Dynamic Media delivers an AVIF:https://s7g2.scene7.com/is/image/genaibeta/dynamic-media-image-quality-1?wid=480&op_sharpen=1&qlt=85&bfc=onSharpened AVIF:(13.5 KB)content-length: 13.5 KBcontent-type: image/avifDespite the smaller size, there’s no noticeable loss in visual quality. Learn more about Smart Imaging here. Our customers across industries are loving Smart Imaging: in last twelve months, collectively, they saved 116 Million GB of image bandwidth. Transforming via PNG, Delivering as AVIFEven if we specify PNG as the format, Dynamic Media can still deliver AVIF when bfc=on is used. It first transforms the 26 MB TIFF to a lossless PNG and then let Smart Imaging deliver the best format, which is still AVIF for this image:https://s7g2.scene7.com/is/image/genaibeta/dynamic-media-image-quality-1?wid=480&op_sharpen=1&fmt=png&bfc=onPNG Transformed to AVIF (14.7 KB):content-length: 14.7 KBcontent-type: image/avifSince PNG is a lossless format, you don’t need to worry about the qlt modifier as you would with JPEG and PNG may often give better quality output. Delivering the Full-Size image as AVIFFinally, here’s the image delivered in AVIF format without resizing:https://s7g2.scene7.com/is/image/genaibeta/dynamic-media-image-quality-1?bfc=onFull-Size AVIF (35.6 KB! (down from 26 MB))content-length: 35.6 KBcontent-type: image/avif Optimizing Image Quality and Performance with AEM Dynamic Media: A 3-Step Best Practice GuideTo ensure your images are both visually stunning and performance-optimized, follow this three-step process: Source Right: Start with High-Quality, Lossless Source ImagesBegin by uploading high-resolution images in lossless formats such as TIFF, PNG, or PSD. Ensure the dimensions of your source images match the largest size they’ll be displayed at—for example, the estimated size of image in a zoomable product viewer on a shopping cart page. Process for Quality: Plan, Create and Apply Image Presets for Each Use CaseThink of all the image categories your website will support such as—thumbnails, product landing page and product detail pages, define appropriate dimensions, format & image sharpening modifiers for each and bundle those modifiers inside image presets dedicated for each category.To maintain clarity during resizing, experiment with Dynamic Media’s sharpening modifiers:op_sharpen op_usm resmode Helpful Resources:Best Practices for Image SharpeningIf you're using -fmt=JPEG, be sure to review Adobe’s recommendations for optimizing JPEG quality.Here are a few examples of image presets and sharpening: PresetThumbnailAggressive sharpening given the small size:resmode=bisharp&printres=72&fmt=png,rgb&wid=180&op_usm=1.2,0.5,0,0&layer=COMP Sample image URL:https://s7g2.scene7.com/is/image/genaibeta/dynamic-media-image-quality-1?$PresetThumbnail$&bfc=onYou can use this modifier “req=resolve” to look inside a preset. This will expand the preset and show the modifiers inside.https://s7g2.scene7.com/is/image/genaibeta/dynamic-media-image-quality-1?$PresetThumbnail$&bfc=on&req=resolve PresetPLPModerate sharpening:resmode=bisharp&printres=72&fmt=png,rgb&wid=480&op_usm=0.8,0.5,5,0&bfc=on&layer=COMP Sample image URL:https://s7g2.scene7.com/is/image/genaibeta/dynamic-media-image-quality-1?$PresetPLP$&bfc=on PresetPDPMinimal sharpeningresmode=bisharp&printres=72&fmt=png,rgb&wid=960&op_usm=0.5,0.6,10,0&bfc=on&layer=COMP Sample image URL:https://s7g2.scene7.com/is/image/genaibeta/dynamic-media-image-quality-1?$PresetPDP$&bfc=on ImportantIf a URL does not include a preset, image quality may suffer due to lack of sharpening or resizing logic: No Preset Applied – Prone to Blur:https://s7g2.scene7.com/is/image/genaibeta/dynamic-media-image-quality-1?wid=320 Incorrect Preset Usage – Not Applied:https://s7g2.scene7.com/is/image/genaibeta/dynamic-media-image-quality-1ORhttps://s7g2.scene7.com/is/image/genaibeta/dynamic-media-image-quality-1?wid=180&PresetThumbnail Intended URL:https://s7g2.scene7.com/is/image/genaibeta/dynamic-media-image-quality-1?wid=180&$PresetThumbnail$ Further Reading: Fundamentals of creating image presets to render assetsBefore going live, always audit your Dynamic Media URLs to ensure the correct presets are applied. Deliver Smart: Enable Smart Imaging for Format OptimizationActivate Smart Imaging in Dynamic Media to automatically deliver the most efficient format (e.g., WebP or AVIF) based on the user’s browser capabilities. Our customers, who enable Smart Imaging, do not get flagged in Google’s Page speed tests for these checks: "Serve images in next-gen formats" & "Properly size images".In the examples above, the parameter bfc=on was used to invoke Smart Imaging on demand. You need not necessarily follow this approach. For consistency and scalability, consider enabling Smart Imaging at the domain level. If you opt to enable with bfc=on, please consider encapsulating bfc=on inside image presets which ensures better standardization and consistency. Final ThoughtsBy following these best practices of AEM Dynamic Media, you can transform large, high-resolution source files into lightweight, high-quality images—delivered in the most efficient format. This not only enhances visual appeal but also improves site performance and Core Web Vitals.

Details The features in this release focus on Experience Manager Sites and Sites Optimizer and include the following: AEM SITES: Content Fragment Delivery with OpenAPI AEM Content Fragments reuse in AJO AEM 6.5 LTS - Java 21 Support AEM FORMS: Forms Experience Builder Marketo Connector - Phase 2 AEM ASSETS: Smart Tag Enhancements AEM Dynamic Media native integration with AJO B2C Content Hub Enhancements AEM Assets for Figma Turnkey Connector Release Overview Video Watch the comprehensive release overview video to get an in-depth understanding of the enhancements brought by AEM 2025.05.0. Seed Q&A Please use this thread to ask questions related to this release. See all the Previous Releases here and the Current Release Notes here.

Don't miss this CR #CX Convo! Liz Miller, VP and Principal Analyst of Constellation Research Inc., sits down with Adobe's Shelly Chiang to unpack the game-changing potential of modern Digital Asset Management (#DAM). Key Insights: 📌 DAM is no longer just a digital filing cabinet 📌 #AI is transforming how teams discover, use, and activate content 📌 Modern DAM breaks down silos across marketing, sales, HR, and global teams 📌 Intelligent search means finding the RIGHT asset in seconds, not hours Looking to turn your content into a strategic advantage? 💡 This convo is a must-watch for #marketing leaders trying to scale creativity and drive efficiency. Watch the full interview Watch Video: Here

Hi AEM Community, We’re excited to share that Interactive Communications capabilities are now available in Early Access for AEM Forms as a Cloud Service! Request Form: https://business.adobe.com/request-consultation.html?mktfrm_poi=experiencemanagerforms After a customer is enrolled, organizations need to maintain ongoing engagement—sending welcome kits, monthly statements, bills, and other personalized documents. These communications can be generated on-demand or in batch, depending on the business needs. To support this, our new Interactive Communications Editor offers an intuitive, cloud-native solution for designing and generating data-driven output. Key features in early access include: Intuitive drag-and-drop interface with master pages for pixel-perfect layout and branding Data binding to schemas and databases with dynamic content generation; new “@” shortcut for quick access to data elements Reusable fragments with full control over typography, layout, margins and style Component library including subforms, text box, text field, tables and checkboxes for faster authoring and standardization Support for rich media including texts, images and interactive elements We’re also building toward the future with a robust roadmap—including GenAI-powered authoring and migration utilities to streamline your transition to the cloud: Associate UI allows customer service agents to personalize, preview, and send Interactive Communication by entering or verifying data in real time Advanced table formatting and layout control Digital signature support Localization for multilingual output Versioning and an audit trail to track changes Accessibility compliance Experience Builder for communications enables authors to create content using just prompts with GenAI This marks a major milestone in bringing the full power of AEM Forms to the cloud—enabling faster innovation, better performance, and a unified authoring experience for customer communications.   Have questions, feedback, or use cases you'd like to explore? Drop them below or email aem-forms-ea@adobe.com—we’d love to hear from you! AEM Forms brings Interactive Communication to Cloud Services – now in Early Access

    For those of us in marketing operations who are wired to crave efficiency, governance and time-saving techniques, Marketo Engage tokens have always been a critical part of our process. Until recently, tokens could be created at a local (program) level or at the folder level within Marketing Activities. Fast forward to today, in addition to still having your tried-and-true local tokens, you now have the ability to create instance-wide tokens that can be applied across any program or folder!    You can add and edit global tokens by going to the Admin tab, navigating to the left-hand side navigation tree and clicking My Tokens. Here you can drag, drop and edit token types, names and values to your liking. Note that you have to have admin permissions to access this. These tokens will now be available to use in any program when navigating to the program itself and clicking on the My Tokens tab.    When creating a global token strategy you'll want to think of token values that are evergreen in their use cases. The types of tokens available are:  Calendar File  Date  Email Script  Image Number Rich Text Score SFDC Campaign Text Some examples could be a company signature or specific team name, the system date and time, a calendar file to request a meeting, reference to a Salesforce campaign or a text token type with a company disclaimer or link to speak to support. A classic example is global-tokenizing the copyright year that goes into footers of snippets in emails and landing pages. Other ideas could include an evergreen privacy statement that include a link to it.    So you may be asking, "So what? I already use tokens at the folder level and they get inherited by the programs in the folder." True? Yes. But, depending on how your folders are structured, you might have to update tokens that are truly "global" in multiple folders (copyright year being a great example of that). Now all you have to do is just go in Admin and update it once to apply changes at the macro level. Efficiency at its finest? Yes! The global token also still has the functionality of any inherited token, which is that you could override it at a folder or program level.    Adobe Professional Services recommends establishing a global token strategy with your team and baking the use of global tokens into your governance process to save time, increase efficiency by eliminating redundancies in recreating tokens and reduce the odds of human errors occurring when getting your marketing programs out the door.    Need help or more best practices suggestions? We are here to help! 

We are thrilled to introduce the native integration of Adobe Workfront in Adobe Experience Manager Guides—bringing together best-in-class structured content management and AI-powered work management. This powerful combination helps organizations streamline content workflows, accelerate delivery, and enhance cross-team collaboration.Unlock greater efficiency, agility, and content quality across your entire content supply chain.Read the full blog to see how this integration can transform your content operations.

Hi Community Members, We’re excited to share that AEM Forms now has a new SKU purpose-built for AEM Sites Cloud Service or Edge Delivery Services customers!   What’s new? This SKU provides a lightweight, scalable solution for lead generation. Key capabilities include: Agile form authoring: quickly build secure, accessible forms with drag-and-drop components and real-time editing Form reusability: reuse content, themes and templates to scale form creation and streamline updates Data validation and integration: ensure data accuracy with built-in validation and seamless integration with backend systems Omnichannel Forms: embed fast, responsive and omnichannel forms into AEM Sites to improve user experience and drive conversion   Why it matters We’ve heard from many AEM Sites customers who are building forms manually that don’t scale well. This new SKU brings enterprise-grade form capabilities to your Sites implementation within the same CMS.   We’d love to hear from you Fill out this form to hear more about this exciting new offering We can’t wait to hear from you!

Adobe has just introduced a powerful new capability for marketers: the Adobe Data Insights Agent. This innovation is designed to democratize access to journey performance trends, enabling every marketer, not just analysts, to make data-driven decisions with ease. What’s New? Data Insights Agent not only simplifies insight generation for marketers by enabling them to query data and generate visualizations from scratch using natural language, but it also enables them to make changes to previously built visualizations and to build analyses iteratively. With Data Insights Agent, organizations can: Empower marketers to self-serve data for informed decision-making — ensuring marketing efforts are tested, optimized, and accessible to all. Uncover intricate patterns and insights human analysts might overlook, maximizing customer experience and business profitability. Eliminate bottlenecks by reducing dependencies across teams and allowing data analysts to focus on deeper and more strategic analysis. This tool is a game-changer for teams looking to scale insights across the organization and make smarter, faster decisions. Read the full blog post here: Give Every Marketer Access to Journey Performance Trends with Adobe Data Insights Agent Watch the Overview Video Get a quick visual walkthrough of how the Data Insights Agent works and what it can do for your team:

Starting August 2025, Adobe will begin phasing out support for Marketo Engage Identity. To ensure uninterrupted access to your Marketo Engage applications, all customers must transition to Adobe Identity by September 30, 2025.    What You Need to Know  Automatic Migration: Adobe will start taking actions to automatically migrate all remaining eligible users if your organization has not completed the migration by September 30, 2025.  Access Changes: Migrated users will no longer be able to sign in using their current Marketo Engage credentials. Instead, they will receive an invitation to join via Adobe Identity, which must be accepted to regain access. Users who are not eligible for migration will not be transitioned and will lose access to Marketo Engage.  Manual Intervention: Ineligible users who cannot be automatically migrated will be skipped. These users can be manually re-added to Marketo Engage through the Adobe Admin Console after the migration is complete.  We strongly recommend completing your migration early to avoid disruptions. For assistance, please contact Adobe Support or your Account Team.    Feature Deprecation Timeline    IP Restrictions for User Login End of Support: TBD in 2026 The existing IP Restrictions feature in Marketo will remain operational after migration in subscriptions where it is currently enabled, and will be extended to Adobe ID users, enforcing restrictions within applications. The IP-based access feature in Adobe Admin Console (AAC) applies to Adobe ID user login and profile selection, and is scheduled for release on September 25, 2025, as planned. Both Marketo and AAC restrictions can be active simultaneously if desired. Customers will fully transition to managing IP-based access exclusively via AAC later. We will communicate the expected completion date once it’s finalized. Please also see a recent important update on IP Restrictions Feature Transition.   Single Sign-On (SSO)  End of Support: July 30, 2025  The current SSO feature will remain available until your subscription is fully transitioned.  Customers should adopt the SSO capabilities available in the Adobe Admin Console, which must be configured separately from the legacy SSO in Marketo Engage.  Please note: The new implementation may differ in functionality. For example, the Adobe Admin Console supports Service Provider-initiated SSO, while the legacy version supported Identity Provider-initiated SSO.  For detailed setup guidance, please refer to the HelpX documentation, and contact Adobe Support if you have any questions.    Additional Resources  Adobe Identity Management Overview  Understanding Marketo Subscription and User Migration to the Adobe Admin Console    Frequently Asked Questions (FAQs)   Q1: What happens if we don’t migrate by September 30, 2025?A: Adobe will automatically migrate all remaining users, starting in October 2025. Users will receive an Adobe Identity invitation and must accept it to regain access.   Q2: Will users lose access during user migration?A: Users will temporarily lose access until they accept the Adobe Identity invitation. Prompt acceptance is required to restore access.   Q3: What if a user cannot be migrated automatically? A:Users who cannot be migrated - such as those who haven’t verified their email address or who encounter issues during the migration process - will be skipped. They must be manually re-added to Marketo through the Adobe Admin Console after the migration is complete.   Q4: Will the new IP Restrictions feature work the same as the old one?A: Not exactly. The new feature in the Adobe Admin Console supports only an Allow List, while the legacy version supports both Allow and Block Lists. There may be other differences between the features. Additional details will be available closer to the release date.   Q5: Is the new SSO functionality identical to the legacy version?A: No. The Adobe Admin Console supports Service Provider-initiated SSO, whereas the legacy version supports Identity Provider-initiated SSO.   Q6: Where can I find help with configuring Adobe Identity or SSO?A: Please refer to the HelpX documentation or contact Adobe Support for assistance.

Help shape the future of AJO documentationWe’re always looking to improve — and your input makes all the difference.Please take a few minutes to complete a short survey where you’ll compare two versions of AJO documentation and share your feedback. It’s quick, and your insights will help us create a better experience for everyone.   Survey closes July 3rd Survey link: https://survey.adobe.com/jfe/form/SV_81AWiPfFi8VTI46   Thanks for being part of the Experience League community!

Details The features in this release focus on Experience Manager Sites and Sites Optimizer and include the following: AEM SITES: Content Model Admin UI Content Fragment Launches UI and API Edge Delivery Services ​with Commerce boilerplate   AEM CLOUD FOUNDATION Support for Authenticated OpenAPIs-based APIs   AEM FORMS: FM Support for Edge Delivery based Forms Highlight Broken Rules on Rule Editor UI  Release Overview Video Watch the comprehensive release overview video to get an in-depth understanding of the enhancements brought by AEM 2025.04.0. Seed Q&A Please use this thread to ask questions related to this release. See all the Previous Releases here and the Current Release Notes here.

Details The features in this release focus on Content Generation Through Intelligence, Accelerated Activation, and Cloud Foundation and include the following: AEM Sites: Content Fragment Auto Tagging Remote Asset Support in Content Fragment  Editor AEM Sites, Assets, Forms Translation Management APIs Cloud Foundation: AEM 6.5 LTS (Long-term Support) Extending SLA reporting to Edge Delivery Services 99.99 One-click Edge Delivery Services Site Creation  Release Overview Video Watch the comprehensive release overview video to get an in-depth understanding of the enhancements brought by AEM 2025.02.0. Seed Q&A Please use this thread to ask questions related to this release. See all the Previous Releases here and the Current Release Notes here.

June '25 release notes Check out what's new and improved in the latest Adobe Journey Optimizer product release update: Release Notes New capabilities RCS Messaging: Rich Communication Services (RCS) messaging is now supported in the Journey Optimizer, enabling the following enhanced messaging capabilities subject to provider and carrier support: Branded and verified sender support: Send messages using verified business profiles with branding elements (logo, sender name, etc.). Message delivery insights: Receive detailed delivery reports including message status updates (e.g., sent, delivered, read). Link tracking: Embed and track URLs within RCS messages for engagement analytics. Fallback to SMS: Automatic fallback to SMS when the profile's device does not support RCS or is temporarily unreachable via RCS. Basic message composition: Send text-based RCS messages with optional media and rich elements, depending on provider support.  Form fields in code-based experience content: You can now define specific editable fields in JSON or HTML content templates which enable non-technical users to easily edit content in a form-view within the code-based experience channel authoring, without the need to manipulate any code.More than that, when defining the code-based experience content templates you can now insert decision policies in the template, increasing reusability and ease of use. Content Decision activity in journeys: You can now include personalized offers in your journeys through a dedicated Content Decisioning activity in the journey canvas, and use them in journey activities, including conditions and custom actions.  This capability is only available for a set of organizations (Limited Availability), and will be rolled out globally in a future release.  Journey Dry run: Journey Dry run is a special journey publication mode in Adobe Journey Optimizer that allows journey practitioners to test a journey using real production data without contacting real customers or updating profile information. This feature helps journey practitioners gain confidence in their journey design and audience targeting before publishing it live.  This capability is only available for a set of organizations (Limited Availability), and will be rolled out globally in a future release.  Pause and resume journeys: You can now pause and resume your journeys. This capability gives journey practitioners greater control and flexibility by allowing live journeys to be temporarily suspended without disrupting customer experience. When paused, no communications are sent, and profiles remain in a suspended state until the journey is resumed. You can pause and resume one journey only, or perform bulk pause and resume operations to a group of journeys. In addition, you can apply global filters to paused journeys to exclude profiles based on their attributes. This capability is only available for a set of organizations (Limited Availability), and will be rolled out globally in a future release. Scale your Experimentation winner: Scale your Experimentation winner enables you to automatically or manually roll out the winning variation of an experiment to your full audience. This feature ensures that, once a top performer is identified, you can maximize its reach and effectiveness without constant manual oversight. Conflict & prioritization: In Journey Optimizer, managing the volume and timing of campaigns and journeys is essential to avoid overwhelming customers with too many interactions. Journey Optimizer now offers several tools for conflict management and prioritization - previously available only to limited-access (LA) organizations - that are now generally available (GA). Previously released in Limited Availability, this capability is now available to all environments. With this General Availability release, the following enhancements have been introduced: Expanded Support: Conflict management tools now support both Unitary Journeys and Audience Qualification Journeys, in addition to Read audience journeys. Improved Troubleshooting: Two new step event fields are now available in the Query Service, enabling you to analyze why a profile was rejected from a journey or campaign. Enhanced Reporting: Reports now indicate which specific rule excluded a profile from a journey or campaign, providing greater transparency and actionable insights.   Please find the detailed information around the new capabilities and improvements here: Latest Release   Feel free to reach out in case you have any questions and/or feedback through the below comment section.

Details The features in this release focus on Experience Manager Sites and Sites Optimizer and include the following: AEM Sites: Generate Variations Universal Editor extensions for Crosswalk use-cases Sites Optimizer: New Product Launch Release Overview Video Watch the comprehensive release overview video to get an in-depth understanding of the enhancements brought by AEM 2025.03.0. Seed Q&A Please use this thread to ask questions related to this release. See all the Previous Releases here and the Current Release Notes here.

B2B customer journeys don’t follow a straight line. Multiple stakeholders, disparate data sources, and long sales cycles make it tough to see, let alone optimise, the full path to revenue. Adobe’s new Customer Journey Analytics B2B Edition (CJA B2B) changes that by unifying all your marketing, sales, and product-interaction data on Adobe Experience Platform and turning it into ready-to-use insight you can act on today: Unlock groundbreaking insights to elevate account and buying group experiences with Adobe Customer Journey Analytics B2B Edition Watch Overview Why this release matters CJA B2B gives analysts, marketers, and sellers one shared analytics workspace, so everyone can make decisions from the same source of truth. It stitches together online and offline signals at the individual, buying-group, account, and opportunity levels, delivering multi-layered journey analysis in minutes instead of months.  Key capabilities 360° account journeys, out of the box: Connect CRM, marketing automation, ABM and web/app data to map every touchpoint across stakeholders, buying groups and opportunities.  Powerful, B2B-ready visualisations: Use enhanced Journey Canvas, Guided Analysis and new B2B templates to pinpoint drop-offs, stage progression and engagement trends fast.  AI-assisted insights at scale: Run unlimited ad-hoc queries and surface AI-powered recommendations directly inside Analysis Workspace to accelerate next-best actions. Seamless activation with Adobe apps: Push high-value segments straight into Adobe Real-Time CDP B2B and Adobe Journey Optimizer B2B to orchestrate personalised campaigns that drive revenue growth.  Get the full story Learn how CJA B2B can align your marketing and sales teams and unlock new growth and dive into all the details, demos and resources: Adobe Customer Journey Analytics B2B Edition: Make actionable insights the catalyst of B2B revenue growth   Feel free to drop your thoughts or questions below. We’re excited to hear how you plan to use CJA B2B in your own analytics stack!

June' 25 release notes Check out what's new and updated in the latest Adobe Customer Journey Analytics product release update: Release Notes   New capabilities Analysis Workspace left panel no longer opens and closes on hover: The left panel in Analysis Workspace is used to add things like components, panels, and visualizations to your project. The option to temporarily open the left panel by hovering over one of the icons on the far left is no longer available. Instead, simply click one of these icons to keep the panel open, then click the same icon to close it. Customer Journey Analytics B2B Edition: Customer Journey Analytics B2B Edition helps B2B companies align their marketing, sales, and product teams by providing actionable account insights that drive revenue growth. With the account placed at the center of the data model, all analysis focuses on the account journey. Adding a new layer of entities (accounts, opportunities, and buying groups) on top of person and time-based events, creates a complete picture of the B2B marketing and revenue lifecycle.  Support for Secure Destinations in Report Builder:  New export destinations have been added to the Report Builder add-in. The following cloud storage destinations are supported: Amazon S3 Role ARN Google Cloud Platform Azure SAS Azure RBAC New preview experience: The preview panel, used to preview segments, calculated metrics, and more, is now using a horizontal bar visualization instead of a donut visualisation. Modified attribution model dialog: You can now define the container and time period separately in the attribution model dialog. Connection map: A new connection map interfaceis available to visually display your connection configuration. Add and view comments in Analysis Workspace projects: A new commenting feature in Analysis Workspace allows you to share insights and ask questions within the context of an Analysis Workspace project. This can streamline discussions about the data, keeping conversations within the context of the data that is being discussed. You can Comment on any Analysis Workspace project to which you have access Comment on a specific point in a visualization or make general comments about a project Tag other users to notify them about your comments Manage existing comments (edit, pin, resolve, and so forth) Support for Chrome pre-rendering: Control how data collection libraries behave when Chrome pre-renders a page.   Please find the detailed information around the new capabilities and improvements here: Latest Release   Feel free to reach out in case you have any questions and/or feedback through the below comment section.

B2B customer journeys don’t follow a straight line. Multiple stakeholders, disparate data sources and long sales cycles make it tough to see, let alone optimise the full path to revenue. Adobe’s new Customer Journey Analytics B2B Edition (CJA B2B) changes that by unifying all your marketing-, sales- and product-interaction data on Adobe Experience Platform and turning it into ready-to-use insight you can act on today: Unlock groundbreaking insights to elevate account and buying group experiences with Adobe Customer Journey Analytics B2B Edition   Why this release matters CJA B2B gives analysts, marketers and sellers one shared analytics workspace, so everyone can make decisions from the same source of truth. It stitches together online and offline signals at the individual, buying-group, account and opportunity levels, delivering multi-layered journey analysis in minutes instead of months.    Key capabilities 360° account journeys, out of the box: Connect CRM, marketing automation, ABM and web/app data to map every touchpoint across stakeholders, buying groups and opportunities.  Powerful, B2B-ready visualisations: Use enhanced Journey Canvas, Guided Analysis and new B2B templates to pinpoint drop-offs, stage progression and engagement trends fast.  AI-assisted insights at scale: Run unlimited ad-hoc queries and surface AI-powered recommendations directly inside Analysis Workspace to accelerate next-best actions. Seamless activation with Adobe apps: Push high-value segments straight into Adobe Real-Time CDP B2B and Adobe Journey Optimizer B2B to orchestrate personalised campaigns that drive revenue growth.    Get the full story Learn how CJA B2B can align your marketing and sales teams and unlock new growth and dive into all the details, demos and resources: Adobe Customer Journey Analytics B2B Edition: Make actionable insights the catalyst of B2B revenue growth   Feel free to drop your thoughts or questions below. We’re excited to hear how you plan to use CJA B2B in your own analytics stack!

We’re excited to announce the launch of Adobe Customer Journey Analytics B2B Edition—a powerful new application that delivers comprehensive, cross-channel analysis and visualization across the complete B2B customer journey.    B2B Edition enables you to explore every stage of the buyer journey at the individual, buying group, account, and opportunity levels. It provides a holistic view of stakeholder engagement across channels—from first touch to retention and growth—surfacing actionable insights to help you deliver meaningful experiences at every step.    By connecting marketing efforts directly to revenue outcomes, B2B Edition helps align your marketing and sales teams to optimize customer experiences, scale pipeline, and drive strategic growth across the complex B2B lifecycle.     Want to dive deeper? Learn more about Adobe Customer Journey Analytics B2B Edition or reach out to your account director for additional details.   

Over the past decade, brands have invested heavily in SEO, content strategy, and personalization to drive visibility and engagement across digital channels. But the landscape is rapidly shifting. Today, the customer journey increasingly begins not with a traditional search engine, but with an AI assistant. As generative AI platforms like ChatGPT, Claude, and Perplexity become go-to tools for information and decision-making, large language models (LLMs) are emerging as the new front door to brand discovery. These systems don’t just index content — they summarize it, interpret it, and recommend it. That means they’re shaping brand perception long before a user visits a website. Yet many brands remain unaware that their content is already being surfaced — or overlooked — by these AI tools. Bain & Company reports that 80% of consumers rely on AI-written summaries for at least 40% of their searches. And Gartner projects that by 2028, brands could see a 50% or greater decline in organic traffic as consumers move away from traditional search. This shift to AI-powered discovery presents an exciting new opportunity for brands to influence how they’re found, cited, and trusted by customers in the moments that matter most. With that in mind, we’re introducing Adobe LLM Optimizer to help brands capitalize on this transformation. A new discipline for a new channel: Generative engine optimization. Generative engine optimization (GEO) centers on understanding how LLMs interpret brand content and making strategic improvements to increase how often and accurately your brand appears in AI-generated responses. With LLM Optimizer, marketers can begin to answer critical questions: Is my content showing up in generative AI tools? Are my competitors being cited where I’m not? What can I do to improve my brand’s visibility across AI-driven queries? LLM Optimizer provides visibility into this new discovery layer and equips organizations to take action. Identify, benchmark, and act with full visibility into AI-driven traffic. Traditional analytics platforms were built for human visitors, not for intelligent agents. As a result, brands have limited visibility into how generative AI tools interact with their websites. LLM Optimizer changes that by providing real-time insight into agentic traffic — activity from AI crawlers, LLM-based assistants, and AI-powered browsers that access and reference site content. These agentic interactions include retrievals for summarization, citations in AI-generated answers, and content requests used during conversational sessions. LLM Optimizer not only detects and quantifies this traffic, but also reveals which specific pages, assets, or product details are most frequently accessed by these systems. This allows marketing and content teams to understand what’s informing AI-generated brand narratives — and what’s being overlooked. Beyond detection, LLM Optimizer enables brands to benchmark their visibility across generative platforms. Teams can analyze how often their brand is mentioned or cited in response to key queries and compare that performance against competitors or industry leaders. These benchmarks are organized by high-value themes, product categories, and search intents offering a granular view into where your content is gaining traction and where there are gaps. Turn insights into impact with prescriptive recommendations and one-click deployment. Understanding where and how your brand appears in generative AI tools is essential, but visibility alone doesn’t tell the full story. To measure real impact, brands need to connect AI-driven discovery to tangible business outcomes. LLM Optimizer includes an attribution layer that makes this possible, linking generative engine visibility to key user behaviors. By mapping these journeys, marketing teams can see how often LLM exposure translates into qualified traffic, how users engage with AI-referred landing pages, and what percentage of those users convert. The engine continuously analyzes both on-domain content, such as product pages, landing experiences, and support documentation, and off-domain sources like Wikipedia, Reddit, and other publicly indexed forums that LLMs often use to shape brand understanding. These off-domain properties frequently influence how your brand is described in AI-generated answers, even if you don’t control them directly. For example, it might identify inaccuracies or gaps in a Wikipedia entry that are leading to misrepresentation or suggest engagement strategies to influence authoritative third-party sources. With LLM Optimizer’s integration with Adobe Experience Manager Sites, teams can move directly from insight to action. Recommended changes can be reviewed, approved, and implemented with a single click, dramatically reducing time to execution and eliminating the need for handoffs to technical teams. This means content strategists and marketers stay in control, while still benefiting from AI-guided optimization at enterprise scale. And by supporting enterprise standards like Agent-to-Agent (A2A) and Model Context Protocol (MCP), LLM Optimizer is designed to scale with large organizations. It ensures content is optimized for AI consumption from the moment it's published and provides governance tools to maintain brand consistency across generative platforms. Your brand’s next frontier. Adobe LLM Optimizer gives marketing teams a proactive way to engage with this shift to AI-powered search and discovery — empowering them to enhance visibility, grow influence, and stay ahead in a discovery landscape defined by AI. Learn more about Adobe LLM Optimizer and how to ensure your brand’s visibility in the era of AI search.  

Launched in 2025, Adobe Target’s redesigned user interface delivers a more streamlined and intuitive experience, enhancing usability and efficiency for all user roles. This FAQ addresses key questions about the new Target UI and Visual Experience Composer (VEC), including navigation updates, feature placements, and the removal of the temporary UI toggle.   Whether you're a marketer, developer, or administrator, this guide is designed to support a smooth transition and help you maximize the benefits of the updated interface. Explore the FAQ now to get up to speed and make the most of what’s new!

We are pleased to announce the General Availability of several new enhancements to AEM Content Hub. Watch this short video for a quick overview of Content Hub.Here is a quick summary of the enhancements:Attribute-based Access Control (ABAC)Content Hub now allows you to apply rule-based restrictions to access assets. Asset permissions ensure governance and makes sure that only the relevant assets are accessible to users.Public link sharingContent Hub now supports generating shareable links to allow external users, to view asset metadata or download assets. Recipients of the shared link don’t need to be entitled for Content Hub.Dynamic Media renditions in Content HubAccess all your Dynamic Media preset renditions and smart-crops for download (for single asset or across multiple assets), directly from within the Content Hub User Interface.Download multiple assets as a ZIPContent Hub now also allows you to download the selected assets and their renditions in a ZIP file and not as separate files simplifying file management for you.UI BrandingContent Hub now allows administrators to customize the user interface with brand-specific elements, including banner images, banner titles and body text, as well as primary and secondary colors. These enhancements help ensure brand consistency, simplify user onboarding, and build trust.Collections governance (currently in limited availability)Content Hub now lets you control access to collections during creation, ensuring only authorized users can view or manage grouped assets. It ensures improved security, better collaboration, organized asset management, and simplified governance. Explore Content Hub!

Hi Analytics Community, We’re excited to share a powerful new addition to Adobe Customer Journey Analytics: the Data Insights Agent, a generative AI assistant designed to supercharge your data analysis experience! What is it? The Data Insights Agent is an AI-powered conversational tool that helps you explore your data in natural language. Ask questions, and it will generate visualizations like line charts, bar graphs, cohort tables, and more, all within your Analysis Workspace. Key Highlights: Ask data questions in plain English Get instant visualizations and summaries Supports follow-up questions for deeper insights Saves time and boosts productivity Availability: This feature is part of a phased release starting May 28, 2025, and will be available until November 30, 2025 (unless extended).   Learn more here and see it in action: Visualize data with Data Insights Agent in Customer Journey Analytics

Greetings, Marketo Nation! As part of the May 2025 release, we are bringing new enhancements to Marketo Engage’s roles and permissions, specifically targeting the new assets powered by the New Email Designer. This update is designed to provide more granular permissions and improve user management. Granular Permission Required In the past, assets created with the New Email Designer lacked specific granular permissions. With the upcoming changes, all existing email permissions under roles will now apply to these new assets created using New Email Designer (Emails, Email templates, Fragments, etc). Users who require access must be granted the relevant email permissions, such as view, edit, and approve.   New Email Designer User List Management To allow access to assets powered by the New Email Designer, users must be included in the Admin page's "New Email Designer" user list. Additionally, appropriate permissions (view email, edit email, approve email, etc.) must be granted for effective usage of the new designer. Changes to Template Approver Permission Currently, users with the Template Approver permission have complete access to assets created with the New Email Designer. Post-release, users need to have all necessary permissions to avoid access issues. To ensure a smooth transition, we are automatically adding users with Template Approver permissions to the Admin page’s New Email Designer user list.   Here is a table that lists all scenarios and changes post these changes released: Examples of how to read the above table: If a user of Marketo today has Email User permissions, Email Template Approver permission, and is added to the user list, they will have access to New Email Designer assets. After the rollout, this access will continue to be available. If a user has only the Email User permissions and is added to the user list, they will have access to the New Email Designer assets. Post-rollout, they will need all necessary permissions to maintain their access. User Access Permission At present, any user with admin page access can view the New Email Designer user list. Following the release, only admins with "User Access" permission will have visibility to the user list on the Admin page. This change will help ensure that admins without user access permission cannot view any user lists or associated emails.   We believe these updates will greatly enhance the functionality and security of the New Email Designer. We are excited for you to experience these improvements and look forward to your feedback.   Thank you for being a part of Marketo Nation! Marketo Engage Team