Product Updates

Hi Community Members, We’re excited to share that AEM Forms now has a new SKU purpose-built for AEM Sites Cloud Service or Edge Delivery Services customers!   What’s new? This SKU provides a lightweight, scalable solution for lead generation. Key capabilities include: Agile form authoring: quickly build secure, accessible forms with drag-and-drop components and real-time editing Form reusability: reuse content, themes and templates to scale form creation and streamline updates Data validation and integration: ensure data accuracy with built-in validation and seamless integration with backend systems Omnichannel Forms: embed fast, responsive and omnichannel forms into AEM Sites to improve user experience and drive conversion   Why it matters We’ve heard from many AEM Sites customers who are building forms manually that don’t scale well. This new SKU brings enterprise-grade form capabilities to your Sites implementation within the same CMS.   We’d love to hear from you Fill out this form to hear more about this exciting new offering We can’t wait to hear from you!

Adobe has just introduced a powerful new capability for marketers: the Adobe Data Insights Agent. This innovation is designed to democratize access to journey performance trends, enabling every marketer, not just analysts, to make data-driven decisions with ease. What’s New? Data Insights Agent not only simplifies insight generation for marketers by enabling them to query data and generate visualizations from scratch using natural language, but it also enables them to make changes to previously built visualizations and to build analyses iteratively. With Data Insights Agent, organizations can: Empower marketers to self-serve data for informed decision-making — ensuring marketing efforts are tested, optimized, and accessible to all. Uncover intricate patterns and insights human analysts might overlook, maximizing customer experience and business profitability. Eliminate bottlenecks by reducing dependencies across teams and allowing data analysts to focus on deeper and more strategic analysis. This tool is a game-changer for teams looking to scale insights across the organization and make smarter, faster decisions. Read the full blog post here: Give Every Marketer Access to Journey Performance Trends with Adobe Data Insights Agent Watch the Overview Video Get a quick visual walkthrough of how the Data Insights Agent works and what it can do for your team:

Starting August 2025, Adobe will begin phasing out support for Marketo Engage Identity. To ensure uninterrupted access to your Marketo Engage applications, all customers must transition to Adobe Identity by September 30, 2025.    What You Need to Know  Automatic Migration: Adobe will start taking actions to automatically migrate all remaining eligible users if your organization has not completed the migration by September 30, 2025.  Access Changes: Migrated users will no longer be able to sign in using their current Marketo Engage credentials. Instead, they will receive an invitation to join via Adobe Identity, which must be accepted to regain access. Users who are not eligible for migration will not be transitioned and will lose access to Marketo Engage.  Manual Intervention: Ineligible users who cannot be automatically migrated will be skipped. These users can be manually re-added to Marketo Engage through the Adobe Admin Console after the migration is complete.  We strongly recommend completing your migration early to avoid disruptions. For assistance, please contact Adobe Support or your Account Team.    Feature Deprecation Timeline    IP Restrictions for User Login End of Support: TBD in 2026 The existing IP Restrictions feature in Marketo will remain operational after migration in subscriptions where it is currently enabled, and will be extended to Adobe ID users, enforcing restrictions within applications. The IP-based access feature in Adobe Admin Console (AAC) applies to Adobe ID user login and profile selection, and is scheduled for release on September 25, 2025, as planned. Both Marketo and AAC restrictions can be active simultaneously if desired. Customers will fully transition to managing IP-based access exclusively via AAC later. We will communicate the expected completion date once it’s finalized. Please also see a recent important update on IP Restrictions Feature Transition.   Single Sign-On (SSO)  End of Support: July 30, 2025  The current SSO feature will remain available until your subscription is fully transitioned.  Customers should adopt the SSO capabilities available in the Adobe Admin Console, which must be configured separately from the legacy SSO in Marketo Engage.  Please note: The new implementation may differ in functionality. For example, the Adobe Admin Console supports Service Provider-initiated SSO, while the legacy version supported Identity Provider-initiated SSO.  For detailed setup guidance, please refer to the HelpX documentation, and contact Adobe Support if you have any questions.    Additional Resources  Adobe Identity Management Overview  Understanding Marketo Subscription and User Migration to the Adobe Admin Console    Frequently Asked Questions (FAQs)   Q1: What happens if we don’t migrate by September 30, 2025?A: Adobe will automatically migrate all remaining users, starting in October 2025. Users will receive an Adobe Identity invitation and must accept it to regain access.   Q2: Will users lose access during user migration?A: Users will temporarily lose access until they accept the Adobe Identity invitation. Prompt acceptance is required to restore access.   Q3: What if a user cannot be migrated automatically? A:Users who cannot be migrated - such as those who haven’t verified their email address or who encounter issues during the migration process - will be skipped. They must be manually re-added to Marketo through the Adobe Admin Console after the migration is complete.   Q4: Will the new IP Restrictions feature work the same as the old one?A: Not exactly. The new feature in the Adobe Admin Console supports only an Allow List, while the legacy version supports both Allow and Block Lists. There may be other differences between the features. Additional details will be available closer to the release date.   Q5: Is the new SSO functionality identical to the legacy version?A: No. The Adobe Admin Console supports Service Provider-initiated SSO, whereas the legacy version supports Identity Provider-initiated SSO.   Q6: Where can I find help with configuring Adobe Identity or SSO?A: Please refer to the HelpX documentation or contact Adobe Support for assistance.

Help shape the future of AJO documentationWe’re always looking to improve — and your input makes all the difference.Please take a few minutes to complete a short survey where you’ll compare two versions of AJO documentation and share your feedback. It’s quick, and your insights will help us create a better experience for everyone.   Survey closes July 3rd Survey link: https://survey.adobe.com/jfe/form/SV_81AWiPfFi8VTI46   Thanks for being part of the Experience League community!

Details The features in this release focus on Experience Manager Sites and Sites Optimizer and include the following: AEM SITES: Content Model Admin UI Content Fragment Launches UI and API Edge Delivery Services ​with Commerce boilerplate   AEM CLOUD FOUNDATION Support for Authenticated OpenAPIs-based APIs   AEM FORMS: FM Support for Edge Delivery based Forms Highlight Broken Rules on Rule Editor UI  Release Overview Video Watch the comprehensive release overview video to get an in-depth understanding of the enhancements brought by AEM 2025.04.0. Seed Q&A Please use this thread to ask questions related to this release. See all the Previous Releases here and the Current Release Notes here.

Details The features in this release focus on Content Generation Through Intelligence, Accelerated Activation, and Cloud Foundation and include the following: AEM Sites: Content Fragment Auto Tagging Remote Asset Support in Content Fragment  Editor AEM Sites, Assets, Forms Translation Management APIs Cloud Foundation: AEM 6.5 LTS (Long-term Support) Extending SLA reporting to Edge Delivery Services 99.99 One-click Edge Delivery Services Site Creation  Release Overview Video Watch the comprehensive release overview video to get an in-depth understanding of the enhancements brought by AEM 2025.02.0. Seed Q&A Please use this thread to ask questions related to this release. See all the Previous Releases here and the Current Release Notes here.

June '25 release notes Check out what's new and improved in the latest Adobe Journey Optimizer product release update: Release Notes New capabilities RCS Messaging: Rich Communication Services (RCS) messaging is now supported in the Journey Optimizer, enabling the following enhanced messaging capabilities subject to provider and carrier support: Branded and verified sender support: Send messages using verified business profiles with branding elements (logo, sender name, etc.). Message delivery insights: Receive detailed delivery reports including message status updates (e.g., sent, delivered, read). Link tracking: Embed and track URLs within RCS messages for engagement analytics. Fallback to SMS: Automatic fallback to SMS when the profile's device does not support RCS or is temporarily unreachable via RCS. Basic message composition: Send text-based RCS messages with optional media and rich elements, depending on provider support.  Form fields in code-based experience content: You can now define specific editable fields in JSON or HTML content templates which enable non-technical users to easily edit content in a form-view within the code-based experience channel authoring, without the need to manipulate any code.More than that, when defining the code-based experience content templates you can now insert decision policies in the template, increasing reusability and ease of use. Content Decision activity in journeys: You can now include personalized offers in your journeys through a dedicated Content Decisioning activity in the journey canvas, and use them in journey activities, including conditions and custom actions.  This capability is only available for a set of organizations (Limited Availability), and will be rolled out globally in a future release.  Journey Dry run: Journey Dry run is a special journey publication mode in Adobe Journey Optimizer that allows journey practitioners to test a journey using real production data without contacting real customers or updating profile information. This feature helps journey practitioners gain confidence in their journey design and audience targeting before publishing it live.  This capability is only available for a set of organizations (Limited Availability), and will be rolled out globally in a future release.  Pause and resume journeys: You can now pause and resume your journeys. This capability gives journey practitioners greater control and flexibility by allowing live journeys to be temporarily suspended without disrupting customer experience. When paused, no communications are sent, and profiles remain in a suspended state until the journey is resumed. You can pause and resume one journey only, or perform bulk pause and resume operations to a group of journeys. In addition, you can apply global filters to paused journeys to exclude profiles based on their attributes. This capability is only available for a set of organizations (Limited Availability), and will be rolled out globally in a future release. Scale your Experimentation winner: Scale your Experimentation winner enables you to automatically or manually roll out the winning variation of an experiment to your full audience. This feature ensures that, once a top performer is identified, you can maximize its reach and effectiveness without constant manual oversight. Conflict & prioritization: In Journey Optimizer, managing the volume and timing of campaigns and journeys is essential to avoid overwhelming customers with too many interactions. Journey Optimizer now offers several tools for conflict management and prioritization - previously available only to limited-access (LA) organizations - that are now generally available (GA). Previously released in Limited Availability, this capability is now available to all environments. With this General Availability release, the following enhancements have been introduced: Expanded Support: Conflict management tools now support both Unitary Journeys and Audience Qualification Journeys, in addition to Read audience journeys. Improved Troubleshooting: Two new step event fields are now available in the Query Service, enabling you to analyze why a profile was rejected from a journey or campaign. Enhanced Reporting: Reports now indicate which specific rule excluded a profile from a journey or campaign, providing greater transparency and actionable insights.   Please find the detailed information around the new capabilities and improvements here: Latest Release   Feel free to reach out in case you have any questions and/or feedback through the below comment section.

Details The features in this release focus on Experience Manager Sites and Sites Optimizer and include the following: AEM Sites: Generate Variations Universal Editor extensions for Crosswalk use-cases Sites Optimizer: New Product Launch Release Overview Video Watch the comprehensive release overview video to get an in-depth understanding of the enhancements brought by AEM 2025.03.0. Seed Q&A Please use this thread to ask questions related to this release. See all the Previous Releases here and the Current Release Notes here.

B2B customer journeys don’t follow a straight line. Multiple stakeholders, disparate data sources, and long sales cycles make it tough to see, let alone optimise, the full path to revenue. Adobe’s new Customer Journey Analytics B2B Edition (CJA B2B) changes that by unifying all your marketing, sales, and product-interaction data on Adobe Experience Platform and turning it into ready-to-use insight you can act on today: Unlock groundbreaking insights to elevate account and buying group experiences with Adobe Customer Journey Analytics B2B Edition Watch Overview Why this release matters CJA B2B gives analysts, marketers, and sellers one shared analytics workspace, so everyone can make decisions from the same source of truth. It stitches together online and offline signals at the individual, buying-group, account, and opportunity levels, delivering multi-layered journey analysis in minutes instead of months.  Key capabilities 360° account journeys, out of the box: Connect CRM, marketing automation, ABM and web/app data to map every touchpoint across stakeholders, buying groups and opportunities.  Powerful, B2B-ready visualisations: Use enhanced Journey Canvas, Guided Analysis and new B2B templates to pinpoint drop-offs, stage progression and engagement trends fast.  AI-assisted insights at scale: Run unlimited ad-hoc queries and surface AI-powered recommendations directly inside Analysis Workspace to accelerate next-best actions. Seamless activation with Adobe apps: Push high-value segments straight into Adobe Real-Time CDP B2B and Adobe Journey Optimizer B2B to orchestrate personalised campaigns that drive revenue growth.  Get the full story Learn how CJA B2B can align your marketing and sales teams and unlock new growth and dive into all the details, demos and resources: Adobe Customer Journey Analytics B2B Edition: Make actionable insights the catalyst of B2B revenue growth   Feel free to drop your thoughts or questions below. We’re excited to hear how you plan to use CJA B2B in your own analytics stack!

June' 25 release notes Check out what's new and updated in the latest Adobe Customer Journey Analytics product release update: Release Notes   New capabilities Analysis Workspace left panel no longer opens and closes on hover: The left panel in Analysis Workspace is used to add things like components, panels, and visualizations to your project. The option to temporarily open the left panel by hovering over one of the icons on the far left is no longer available. Instead, simply click one of these icons to keep the panel open, then click the same icon to close it. Customer Journey Analytics B2B Edition: Customer Journey Analytics B2B Edition helps B2B companies align their marketing, sales, and product teams by providing actionable account insights that drive revenue growth. With the account placed at the center of the data model, all analysis focuses on the account journey. Adding a new layer of entities (accounts, opportunities, and buying groups) on top of person and time-based events, creates a complete picture of the B2B marketing and revenue lifecycle.  Support for Secure Destinations in Report Builder:  New export destinations have been added to the Report Builder add-in. The following cloud storage destinations are supported: Amazon S3 Role ARN Google Cloud Platform Azure SAS Azure RBAC New preview experience: The preview panel, used to preview segments, calculated metrics, and more, is now using a horizontal bar visualization instead of a donut visualisation. Modified attribution model dialog: You can now define the container and time period separately in the attribution model dialog. Connection map: A new connection map interfaceis available to visually display your connection configuration. Add and view comments in Analysis Workspace projects: A new commenting feature in Analysis Workspace allows you to share insights and ask questions within the context of an Analysis Workspace project. This can streamline discussions about the data, keeping conversations within the context of the data that is being discussed. You can Comment on any Analysis Workspace project to which you have access Comment on a specific point in a visualization or make general comments about a project Tag other users to notify them about your comments Manage existing comments (edit, pin, resolve, and so forth) Support for Chrome pre-rendering: Control how data collection libraries behave when Chrome pre-renders a page.   Please find the detailed information around the new capabilities and improvements here: Latest Release   Feel free to reach out in case you have any questions and/or feedback through the below comment section.

B2B customer journeys don’t follow a straight line. Multiple stakeholders, disparate data sources and long sales cycles make it tough to see, let alone optimise the full path to revenue. Adobe’s new Customer Journey Analytics B2B Edition (CJA B2B) changes that by unifying all your marketing-, sales- and product-interaction data on Adobe Experience Platform and turning it into ready-to-use insight you can act on today: Unlock groundbreaking insights to elevate account and buying group experiences with Adobe Customer Journey Analytics B2B Edition   Why this release matters CJA B2B gives analysts, marketers and sellers one shared analytics workspace, so everyone can make decisions from the same source of truth. It stitches together online and offline signals at the individual, buying-group, account and opportunity levels, delivering multi-layered journey analysis in minutes instead of months.    Key capabilities 360° account journeys, out of the box: Connect CRM, marketing automation, ABM and web/app data to map every touchpoint across stakeholders, buying groups and opportunities.  Powerful, B2B-ready visualisations: Use enhanced Journey Canvas, Guided Analysis and new B2B templates to pinpoint drop-offs, stage progression and engagement trends fast.  AI-assisted insights at scale: Run unlimited ad-hoc queries and surface AI-powered recommendations directly inside Analysis Workspace to accelerate next-best actions. Seamless activation with Adobe apps: Push high-value segments straight into Adobe Real-Time CDP B2B and Adobe Journey Optimizer B2B to orchestrate personalised campaigns that drive revenue growth.    Get the full story Learn how CJA B2B can align your marketing and sales teams and unlock new growth and dive into all the details, demos and resources: Adobe Customer Journey Analytics B2B Edition: Make actionable insights the catalyst of B2B revenue growth   Feel free to drop your thoughts or questions below. We’re excited to hear how you plan to use CJA B2B in your own analytics stack!

We’re excited to announce the launch of Adobe Customer Journey Analytics B2B Edition—a powerful new application that delivers comprehensive, cross-channel analysis and visualization across the complete B2B customer journey.    B2B Edition enables you to explore every stage of the buyer journey at the individual, buying group, account, and opportunity levels. It provides a holistic view of stakeholder engagement across channels—from first touch to retention and growth—surfacing actionable insights to help you deliver meaningful experiences at every step.    By connecting marketing efforts directly to revenue outcomes, B2B Edition helps align your marketing and sales teams to optimize customer experiences, scale pipeline, and drive strategic growth across the complex B2B lifecycle.     Want to dive deeper? Learn more about Adobe Customer Journey Analytics B2B Edition or reach out to your account director for additional details.   

Over the past decade, brands have invested heavily in SEO, content strategy, and personalization to drive visibility and engagement across digital channels. But the landscape is rapidly shifting. Today, the customer journey increasingly begins not with a traditional search engine, but with an AI assistant. As generative AI platforms like ChatGPT, Claude, and Perplexity become go-to tools for information and decision-making, large language models (LLMs) are emerging as the new front door to brand discovery. These systems don’t just index content — they summarize it, interpret it, and recommend it. That means they’re shaping brand perception long before a user visits a website. Yet many brands remain unaware that their content is already being surfaced — or overlooked — by these AI tools. Bain & Company reports that 80% of consumers rely on AI-written summaries for at least 40% of their searches. And Gartner projects that by 2028, brands could see a 50% or greater decline in organic traffic as consumers move away from traditional search. This shift to AI-powered discovery presents an exciting new opportunity for brands to influence how they’re found, cited, and trusted by customers in the moments that matter most. With that in mind, we’re introducing Adobe LLM Optimizer to help brands capitalize on this transformation. A new discipline for a new channel: Generative engine optimization. Generative engine optimization (GEO) centers on understanding how LLMs interpret brand content and making strategic improvements to increase how often and accurately your brand appears in AI-generated responses. With LLM Optimizer, marketers can begin to answer critical questions: Is my content showing up in generative AI tools? Are my competitors being cited where I’m not? What can I do to improve my brand’s visibility across AI-driven queries? LLM Optimizer provides visibility into this new discovery layer and equips organizations to take action. Identify, benchmark, and act with full visibility into AI-driven traffic. Traditional analytics platforms were built for human visitors, not for intelligent agents. As a result, brands have limited visibility into how generative AI tools interact with their websites. LLM Optimizer changes that by providing real-time insight into agentic traffic — activity from AI crawlers, LLM-based assistants, and AI-powered browsers that access and reference site content. These agentic interactions include retrievals for summarization, citations in AI-generated answers, and content requests used during conversational sessions. LLM Optimizer not only detects and quantifies this traffic, but also reveals which specific pages, assets, or product details are most frequently accessed by these systems. This allows marketing and content teams to understand what’s informing AI-generated brand narratives — and what’s being overlooked. Beyond detection, LLM Optimizer enables brands to benchmark their visibility across generative platforms. Teams can analyze how often their brand is mentioned or cited in response to key queries and compare that performance against competitors or industry leaders. These benchmarks are organized by high-value themes, product categories, and search intents offering a granular view into where your content is gaining traction and where there are gaps. Turn insights into impact with prescriptive recommendations and one-click deployment. Understanding where and how your brand appears in generative AI tools is essential, but visibility alone doesn’t tell the full story. To measure real impact, brands need to connect AI-driven discovery to tangible business outcomes. LLM Optimizer includes an attribution layer that makes this possible, linking generative engine visibility to key user behaviors. By mapping these journeys, marketing teams can see how often LLM exposure translates into qualified traffic, how users engage with AI-referred landing pages, and what percentage of those users convert. The engine continuously analyzes both on-domain content, such as product pages, landing experiences, and support documentation, and off-domain sources like Wikipedia, Reddit, and other publicly indexed forums that LLMs often use to shape brand understanding. These off-domain properties frequently influence how your brand is described in AI-generated answers, even if you don’t control them directly. For example, it might identify inaccuracies or gaps in a Wikipedia entry that are leading to misrepresentation or suggest engagement strategies to influence authoritative third-party sources. With LLM Optimizer’s integration with Adobe Experience Manager Sites, teams can move directly from insight to action. Recommended changes can be reviewed, approved, and implemented with a single click, dramatically reducing time to execution and eliminating the need for handoffs to technical teams. This means content strategists and marketers stay in control, while still benefiting from AI-guided optimization at enterprise scale. And by supporting enterprise standards like Agent-to-Agent (A2A) and Model Context Protocol (MCP), LLM Optimizer is designed to scale with large organizations. It ensures content is optimized for AI consumption from the moment it's published and provides governance tools to maintain brand consistency across generative platforms. Your brand’s next frontier. Adobe LLM Optimizer gives marketing teams a proactive way to engage with this shift to AI-powered search and discovery — empowering them to enhance visibility, grow influence, and stay ahead in a discovery landscape defined by AI. Learn more about Adobe LLM Optimizer and how to ensure your brand’s visibility in the era of AI search.  

Launched in 2025, Adobe Target’s redesigned user interface delivers a more streamlined and intuitive experience, enhancing usability and efficiency for all user roles. This FAQ addresses key questions about the new Target UI and Visual Experience Composer (VEC), including navigation updates, feature placements, and the removal of the temporary UI toggle.   Whether you're a marketer, developer, or administrator, this guide is designed to support a smooth transition and help you maximize the benefits of the updated interface. Explore the FAQ now to get up to speed and make the most of what’s new!

We are pleased to announce the General Availability of several new enhancements to AEM Content Hub. Watch this short video for a quick overview of Content Hub.Here is a quick summary of the enhancements:Attribute-based Access Control (ABAC)Content Hub now allows you to apply rule-based restrictions to access assets. Asset permissions ensure governance and makes sure that only the relevant assets are accessible to users.Public link sharingContent Hub now supports generating shareable links to allow external users, to view asset metadata or download assets. Recipients of the shared link don’t need to be entitled for Content Hub.Dynamic Media renditions in Content HubAccess all your Dynamic Media preset renditions and smart-crops for download (for single asset or across multiple assets), directly from within the Content Hub User Interface.Download multiple assets as a ZIPContent Hub now also allows you to download the selected assets and their renditions in a ZIP file and not as separate files simplifying file management for you.UI BrandingContent Hub now allows administrators to customize the user interface with brand-specific elements, including banner images, banner titles and body text, as well as primary and secondary colors. These enhancements help ensure brand consistency, simplify user onboarding, and build trust.Collections governance (currently in limited availability)Content Hub now lets you control access to collections during creation, ensuring only authorized users can view or manage grouped assets. It ensures improved security, better collaboration, organized asset management, and simplified governance. Explore Content Hub!

Hi Analytics Community, We’re excited to share a powerful new addition to Adobe Customer Journey Analytics: the Data Insights Agent, a generative AI assistant designed to supercharge your data analysis experience! What is it? The Data Insights Agent is an AI-powered conversational tool that helps you explore your data in natural language. Ask questions, and it will generate visualizations like line charts, bar graphs, cohort tables, and more, all within your Analysis Workspace. Key Highlights: Ask data questions in plain English Get instant visualizations and summaries Supports follow-up questions for deeper insights Saves time and boosts productivity Availability: This feature is part of a phased release starting May 28, 2025, and will be available until November 30, 2025 (unless extended).   Learn more here and see it in action: Visualize data with Data Insights Agent in Customer Journey Analytics

Greetings, Marketo Nation! As part of the May 2025 release, we are bringing new enhancements to Marketo Engage’s roles and permissions, specifically targeting the new assets powered by the New Email Designer. This update is designed to provide more granular permissions and improve user management. Granular Permission Required In the past, assets created with the New Email Designer lacked specific granular permissions. With the upcoming changes, all existing email permissions under roles will now apply to these new assets created using New Email Designer (Emails, Email templates, Fragments, etc). Users who require access must be granted the relevant email permissions, such as view, edit, and approve.   New Email Designer User List Management To allow access to assets powered by the New Email Designer, users must be included in the Admin page's "New Email Designer" user list. Additionally, appropriate permissions (view email, edit email, approve email, etc.) must be granted for effective usage of the new designer. Changes to Template Approver Permission Currently, users with the Template Approver permission have complete access to assets created with the New Email Designer. Post-release, users need to have all necessary permissions to avoid access issues. To ensure a smooth transition, we are automatically adding users with Template Approver permissions to the Admin page’s New Email Designer user list.   Here is a table that lists all scenarios and changes post these changes released: Examples of how to read the above table: If a user of Marketo today has Email User permissions, Email Template Approver permission, and is added to the user list, they will have access to New Email Designer assets. After the rollout, this access will continue to be available. If a user has only the Email User permissions and is added to the user list, they will have access to the New Email Designer assets. Post-rollout, they will need all necessary permissions to maintain their access. User Access Permission At present, any user with admin page access can view the New Email Designer user list. Following the release, only admins with "User Access" permission will have visibility to the user list on the Admin page. This change will help ensure that admins without user access permission cannot view any user lists or associated emails.   We believe these updates will greatly enhance the functionality and security of the New Email Designer. We are excited for you to experience these improvements and look forward to your feedback.   Thank you for being a part of Marketo Nation! Marketo Engage Team

May' 25 release notes Check out what's new and improved in the latest Adobe Journey Optimizer product release update: Release Notes   New capabilities Adobe Experience Manager Content fragment integration: With the integration of Adobe Experience Manager and Adobe Journey Optimizer, you can now effortlessly use Adobe Experience Manager Content Fragments within your Journey Optimizer content. This seamless connection makes it easier to access and use your AEM content directly in Journey Optimizer. Previously available for a limited set of organizations (LA), this capability is now GA with the following enhancement: Define placeholders and map personalization values within the fragment signature using the Editor mode. Adobe Experience Manager Dynamic media integration: Dynamic media assets are now directly available and accessible in Journey Optimizer. This integration enables you to: Centrally manage assets with real-time updates. Modify your assets settings such as width and height instantly. Customize Dynamic Media templates by updating your content and adding personalization fields. Themes in the Email Designer: You can now quickly apply pre-approved themes to ensure brand consistency across all emails, speed up your campaign creation process, and independently produce high-quality emails while reducing dependency on design teams. This capability is currently in beta version and only available to beta customers. To join the beta program, contact your Adobe representative. Decisioning - New AI formula builder: You can now create specific Decisioning ranking formulas by defining and combining criteria from a new improved interface. Instead of relying only on a static offer priority, you can define custom ranking formulas that combine AI model scores, offer priorities, profile attributes, offer attributes, and contextual signals through a guided interface. Synchronize read audience schedule with batch segmentation job: You can now trigger daily journey runs after batch segmentation completion. This option is now available in daily-scheduled journeys to all customers. It allows you to define for a time window of up to 6 hours to wait for audience data from batch segmentation jobs, ensuring journeys run with the most up-to-date data or are skipped if not ready. Previously released in Limited Availability, this capability is now available to all environments (General Availability). Simulate content variations: Previously available in beta, content variations simulation is now generally available (GA). It allows you to preview different variations of your content using sample input data uploaded from a CSV or JSON file or added manually. All the attributes used in your content for personalization are automatically detected by the system and can be used for your tests to create multiple variants. Previously released in Limited Availability, this capability is now available to all environments. With this General Availability release, the feature now includes support for multilingual content and content experiments, enabling you to test variations across different languages and treatments. Additionally, it now supports contextual attributes (in addition to profile attributes), allowing for even more dynamic and situational content testing.  Custom SMS provider: Journey Optimizer now allows you to configure additional SMS providers beyond the default options: Sinch, Infobip, and Twilio. With custom SMS provider configuration, you can integrate third-party providers directly, leverage advanced payload customization for dynamic messaging, and manage consent preferences (opt-in/opt-out) to ensure compliance. Supplemental ID for event-triggered journeys: You can now trigger journeys using a profile ID along with another identifier, such as an order ID, subscription ID, or prescription ID, allowing the same profile to be in the same journey multiple times at once. This enables scenarios like managing multiple orders or subscriptions in parallel, with each instance following its own path through the journey.   Please find the detailed information around the new capabilities and improvements here: Latest Release   Feel free to reach out in case you have any questions and/or feedback through the below comment section. Sukrity Wadhwa

Release 8.6.5 April, 2025   Check out the details about what's new, general improvements, fixes and compatibility updates in this latest Campaign v8 Release here: Release 8.6.5 New features New SMS sending connector - The SMS sending connector has been modernized and improved to enable transceiver mode SMPP connections, enable persistent SMPP connections, and ensure better compatibility for environments transitioning from Adobe Campaign Standard. A new SMS External account is now available for all new SMS implementations. Existing implementation are still supported, however recommendation is to move to this new modern and extended connector.   Please find the detailed information around the new features, general improvements and fixes here: Latest Release   If you have any questions or feedback related to this release then please feel free to reach out through the below comment section.

Adobe is planning to release a new IP-based user access restrictions feature in the Adobe Admin Console (AAC) on September 25, 2025. This feature will allow administrators to define an allow list in CIDR format, supporting IPv4 addresses. Documentation will be made available closer to the release date.   Please note that Marketo Engage’s IP-based API access control remains separate from user login restrictions and will continue to function as-is.   User Migration Following general availability of this feature, legacy Marketo Engage subscriptions with IP restrictions will be able to start their User Migration process. Moving to Adobe Identity Management System (IMS) ensures that Marketo customers are aligned with future developments and can benefit from upcoming innovations like AI-powered marketing insights and deeper data integrations.    Once any applicable pre-requisites are met, the default User Migration date will be scheduled approx. 30 days out in the future. Due to the timing of the AAC feature release, these subscriptions are exempt from the September 30, 2025 migration deadline, but are expected to complete migration by mid-November. The rescheduling option in the pre-migration console (within the Marketo Engage Admin area) will no longer be available past the September deadline. If you need to discuss your migration timeline, please contact Adobe Support or your account team.   Configuration in Admin Console Your Adobe Admin Console System Admin will need to set up the allowed IP address/range list in CIDR format in Admin Console prior to the start of User Migration to ensure a seamless coverage. This configuration will not be automatically transferred from Marketo Engage.   For additional support regarding Admin Console's IP restrictions and identifying your Adobe Admin Console System Admin, contact Adobe Support via the support portal or email at marketocares@marketo.com.   Please also see a recent important update on IP Restrictions Feature Transition

As part of our platform modernization, we are officially deprecating support for the Marketo Engage SOAP API interface as of October 31, 2025. While SOAP played an important role in early integrations, the REST API has long since become the standard for new development. It’s faster, simpler to work with, and better supported by tools and frameworks across languages.   All new functionality is exclusively available through the REST API. If you’re still using the SOAP API—for example, for lead management, custom object syncing, or program execution—it’s critical to begin migrating now.   Planning Your Migration Strategy If you're unsure whether your application is using SOAP, check for WSDL references or webService endpoints in your integration code. In many cases, clients built with libraries like Apache Axis or .NET Web Services are tied to SOAP. Once identified, you’ll want to begin translating your integration logic to REST.   For example, SOAP calls for lead operations can often be replaced with endpoints like: POST /rest/v1/leads.json Our team has developed a migration toolkit and is available to support customers and partners as they modernize their integrations. Reach out to your Adobe account representative or support contact to get personalized help.   Future-Proofing Your Marketo Integration These changes are more than just technical housekeeping—they’re about laying a stronger, more secure foundation for the future. With OAuth 2.0 Bearer headers and the REST API as the standard, you can expect better performance, better observability, and enhanced alignment with Adobe’s broader platform strategy.   As always, we’re here to help. If you have questions about your specific implementation or need help migrating legacy code, please don’t hesitate to contact us. You can also visit Adobe Experience League for peer support and guidance.   Thanks for building with us.

As a Technical Consultant in Professional Services - supporting our clients at Adobe, I want to make sure you’re aware of an important update to the Marketo Engage platform that will impact how your applications authenticate and integrate going forward. These changes are part of the ongoing efforts to improve security, reliability, and the long-term maintainability of our API ecosystem.   OAuth 2.0 Bearer Tokens: A Security-First Update Historically, our API supported passing access tokens in the query string (e.g., access_token=abc123). While that method worked, it introduced significant security risks, including accidental token exposure through logging or URL sharing. In line with industry best practices and the OAuth 2.0 spec (RFC 6750), as of June 30, 2025, the API will require all tokens to be passed in the Authorization header as follows:   Authorization: Bearer abc123 This change ensures token integrity, aligns Marketo Engage with broader Adobe API standards, and prevents leakage of sensitive credentials in browser histories, referrer headers, and network logs.   How to Update Your Integration Code For most developers, updating to the Bearer token method is straightforward. If you’re using libraries like requests in Python, axios in JavaScript, or even raw curl, the change usually involves adding a single header line.   Before: GET /rest/v1/leads.json?access_token=abc123   After: GET /rest/v1/leads.jsonAuthorization: Bearer abc123   We’ve updated our developer documentation to reflect this change, and we encourage you to test all integrations well ahead of enforcement. Starting June 30, 2025, any request with tokens in the query string will be rejected with a 401 Unauthorized error.

As you may have heard, a new version of the Salesforce CRM connector—specifically, the background synch process—will be rolled out in a phased approach across the Marketo Engage customer base starting in May 2025. We understand that CRM integration is a key component of your overall marketing strategy, and getting leads to your Sales teams in a timely manner is critical.   Benefit This new version will offer higher synch rates bidirectionally between Salesforce and Marketo Engage for higher volume needs. Higher sync rates will reduce the amount of backlog buildup caused by large amounts of data updates being sent through the integration. Some notable features that help manage this are the ability to push smaller batches and control the frequency of retry logic. The default retry logic frequency is set at every 5 minutes and can be reduced or increased as desired.   Overview/Technology Creating smaller batch sizes and being able to adjust the speed of retries provides higher efficiencies in the overall process by reducing the probability of synch failures due to CRM  limitations such as row locks and CPU time exceeded scenarios. With newer cloud-based and integration technology advancements available, we’ve optimized the overall architecture to deliver an improved end-to-end solution with higher processing speeds and improved reliability.   How to get the new version and Notifications All customers who have the existing version of the Salesforce CRM Connector enabled will receive 3 In-App notifications starting 2 weeks prior to receiving the new version. Notifications will be sent to all Admins under the production subscriptions. Details will be provided in the notifications on how to contact if needed. It will be performed by our Engineering team, and there is nothing that needs to be done by Admins before the upgrade. Once switched to the new version, this will be a permanent transition. There is no option to switch back to the previous version or switch back and forth.   What is not available in the new version This new version does not provide the ability to link multiple CRM systems to one Marketo Engage instance. Customers with this use case will still need to manage this via a third-party solution. There have been multiple requests for improved duplicate management capabilities with the integration, but this feature is also not part of the new version. Improvements to managing synch failures/errors are also not part of the new version at this time, but are on our future roadmap. However, new Salesforce CRM Sync dashboards show synch throughput that can be used to quickly identify trends and backlog.   Upgrade Your Sandbox Now! Get your sandboxes updated earlier and take advantage of the new version's performance improvements. We are currently enabling customer sandboxes prior to production rollouts. If you’d like to have your sandbox upgraded earlier with the assistance of our Engineering team, please message me directly with your instance details, and we can take care of that for you right away.          

April' 25 release notes Check out what's new and improved in the latest Adobe Journey Optimizer product release update: Release Notes   New capabilities Journey metrics: Journey metrics are now available, allowing you to measure the impact of your activities across the key metrics of your business and to provide clearer insights into your performance. Please find the detailed information around the new capabilities and improvements here: Latest Release   Feel free to reach out in case you have any questions and/or feedback through the below comment section.

Details The features in this release focus on Experience Manager Sites, Forms, Assets, and Cloud Foundation innovations and include the following: AEM Sites: Content Fragment Commenting AEM Forms: Interactive Communications with AEM Forms AEM Assets:  Dynamic Media Templates Dynamic Media Delivery Reports AEM Cloud Foundation: Build with Java 17 or 21 Release Overview Video Watch the comprehensive release overview video to get an in-depth understanding of the enhancements brought by AEM 2024.11.0. Seed Q&A Please use this thread to ask questions related to this release. See all the Previous Releases here and Current Release Notes here.