Product Updates

March '25 release notes Check out what's new and improved in the latest Adobe Journey Optimizer product release update: Release Notes   New capabilities Integration with Adobe Express (Limited Availability): The Adobe Express integration in Adobe Journey Optimizer lets you use Adobe Express's editing tools directly during content creation, enabling you to resize, remove backgrounds, crop, and convert assets to JPEG or PNG. Adobe Express integration in Adobe Journey Optimizer is currently only available for a set of organizations (Limited Availability). It cannot be deployed for use with Healthcare Shield or Privacy and Security Shield. Journey metrics: Journey metrics are now available, allowing you to measure the impact of your activities across the key metrics of your business and to provide clearer insights into your performance. Integration with Dynamic Media (Limited Availability): Dynamic media assets are now directly available and accessible in Journey Optimizer. This integration enables you to: Centrally manage assets with real-time updates Modify your assets settings such as width and height instantly Customize Dynamic Media templates by updating your content and adding personalization fields This integration is only available for a set of organizations (Limited Availability). To gain access, contact your Adobe representative. Integration with Adobe GenStudio (Limited Availability): To enhance marketing efficiency and to maintain brand consistency, you can now seamlessly integrate GenStudio for Performance Marketing experiences with Journey Optimizer. This enable you to leverage GenStudio's AI-power content creation alongside Journey Optimizer's advanced orchestration capabilities. The use of the GenStudio integration in Journey Optimizer is currently unavailable for use with the Healthcare Shield or Privacy and Security Shield (Limited Availability).   Please find the detailed information around the new capabilities and improvements here: Latest Release   Feel free to reach out in case you have any questions and/or feedback through the below comment section.

🚀[CLOSED - Thank you to everyone who reached out!] The Customer Success Team is looking for one (1) volunteer to co-lead a workshop with another customer and showcase how you're successfully managing resources in Workfront—without using the traditional Resource Management tools. So, maybe you're using calculated custom fields and custom forms or DIY charts. This is a great opportunity to share your creative solutions, inspire others, and build your network!If you're interested in participating, please reply to this post or send us an email at csatscale@adobe.com. We’d love to hear your unique approach to resource management!Timing is flexible, although we're hoping to bring this to life in May/June.   

Marketing is hard. Trying to figure out the right time of day to communicate with your customers, the frequency, the words used, whether to let the intern use your brand to attempt viral TikToks. But harder yet, how do you market to marketers? The ones who have seen it all? Is there a special mixture of ingredients that helps get through to this even tougher crowd? Two parts fun facts, three parts superlatives, a healthy dose of exclamation points, and it’s baby, you got a stew going?   No. You just level with them.   That said, our last email editor was...a bit long in the tooth. Trust me, I know, having personally written their help docs a good four years before any of us had to put on a mask to enter a grocery store. But that was then. This, as they say, is now. And now, we have a pretty darn cool email designer.   But is email still relevant?   In late 2024, research and consulting firm eMarketer published an article detailing how often email is used. In the United States, more than 82% of the population engages with email, and that number is expected to steadily increase over the next few years. Email engagement also rose, from 30.7% in 2022 to 45.6% in 2023. The January 2025 Dotdigital "Global Benchmark Report 2025" indicates that as of July 2024, worldwide email marketing open rates were over 45%. And according to global data and business intelligence platform Statista, there are over 4.3 billion email users worldwide.   So, yeah. Email is still relevant.    Last fall, we implemented a beta program for a number of Marketo Engage users to test out our new email designer. As a result, we received invaluable feedback on various aspects of the feature. One of the more active beta users, Marketo Champion Melina Chan, recently shared some of her thoughts. “The ‘import HTML’ process from our existing, approved Marketo emails was surprisingly seamless. It rendered about 95% accurately in the new designer, which significantly reduced the time needed for manual adjustments,” she said. She went on to add how impressed she was by both its speed and efficiency. “The ability to create new templates from existing emails, without needing coding knowledge, has the potential to streamline our email production process and allow our team to build and iterate on designs more quickly while still maintaining brand consistency."   Chan, Head of Marketing Automation (Southeast Asia) for global education services pioneer IDP Education Ltd, plans to tout the benefits of the new email designer during a live AMA session at Adobe Summit on Tuesday, March 18. “For us, email communication is a key touchpoint in guiding students through their international study abroad journey, transforming their lives to international education,” she said. “The enhanced tools in the new email designer have already allowed us to craft more compelling, visually appealing emails that align with our brand identity. I’m looking forward to sharing my experience—from beta testing to the current release—at Summit. It’s been great to be part of the Marketo community and contribute to shaping the Designer through user feedback.”   Already an expansive tool, several more enhancements are coming to the email designer in the months ahead. Things like instant email formatting, design customization options, a content approval workflow, various third-party tool integrations, and some really cool features I’m not allowed to mention just yet. It’s pretty exciting, and we hope you’re as excited as we are about the powerful new designer. To learn more, check out this Nation blog post from senior product manager Sreekanth Reddy, or our help documentation overview.   Be sure to keep an eye out for future blog posts, highlighting more of the innovations that help Marketo Engage continue to be the industry leader in marketing automation.

June 2 2025 Update: The new version is now generally available (GA) in all customer instances that have this Marketo add-on! Access to the old version has been extended through June 10 2025.    April 18 2025 Update: The new version (beta) is now live in all customer instances that have this Marketo add-on. Check it out!     View product docs here Contact this alias for Beta feedback: adobe-marketo-advanced-bi-analytics-public-beta@adobe.com       We have always offered an advanced report creation capability for our customers who want to dig deeper into their Marketo data. Many of you use it. You may know it as “Revenue Explorer”, “Advanced Report Builder” or “Advanced BI Analytics”.   I’m very happy to announce we have completely reimagined this solution and plan to begin making it available to entitled customers soon (we believe within the next 60 days)!  Going forward, we’re calling it Advanced BI Analytics. We’ll try to not call it by any of the old names if you promise the same. 🙂  If you are not already using this capability, it continues to be available as a Value Add-on to Marketo Engage. Of course, all the usual roadmap disclaimers apply and capabilities and timing could change, but here's our current plan:   What’s New We’ve dramatically improved the experience: Highly interactive analysis capabilities featuring drill-down, drill-up, drill-through, and more Faster performance (especially when working with large datasets) A greatly expanded set of visualization options New sharing options including one-click report share to PowerPoint      The Value We believe this new solution will enable our customers to discover deeper insights faster and share them more effectively – fueling better marketing optimization and more compelling data storytelling within their organizations. It’s more powerful, more intuitive, and more fun to use. It gives us a stronger foundation to build on going forward.   What’s the Same Keeping these aspects the same helps us seamlessly transition current customers: There continue to be the same nine key reporting areas you’re used to seeing: Email Analysis, Lead Analysis, Model Performance (Accounts), Model Performance (Leads), Opportunity Analysis, Program Cost Analysis, Program Membership Analysis, Program Opportunity Analysis, and Program Revenue Stage Analysis. Across these areas, the data models are unchanged and we continue to provide the same 30+ pre-built report templates which can be used out-of-the-box or as foundations for customization.   Process for Entitled Customers Marketo Engage customers who have this advanced reporting capability as part of their subscription (again, you may know it or see it as “Revenue Explorer”, “Advanced Report Builder” or “Advanced BI Analytics”) can expect us to do our best to get the new version into your hands and into action quickly. Currently, the general timeline looks to be as follows:   NEW EXPERIENCE AVAILABLE: Late March / Early April: You will begin seeing in-product notifications providing additional details and resources. The new version will appear in your Marketo Engage instance so you can play with it, learn how to use it, and begin creating new reports. You’ll be able to toggle back and forth between old and new versions until the old version is deprecated. Having two parallel reporting solutions and sets of reports can be confusing and so we expect to deprecate the old version before this summer. REPORTS COPIED: April: A short while after the new version appears in your instance, any reports you have saved in the old version will be copied over to the new version for you.     Check out a short demo!    

Exciting news! Once your account has been migrated to the Adobe Admin Console, you can now manage your Authorized Support Contacts in the Admin Console! Skip the wait on phone or email support and manage things right from your Admin Console (AC). Authorized Support Contacts (or Support Administrators in AC) are non-administrative roles that have access to support-related information, such as customer-reported issue reports. These users can also submit support cases via Experience League.  Note: Once on AC, the support team can no longer manage this for you and action must be taken within your AC. If you haven't been migrated to AC yet, please contact your Account Executive. Please also note that you must be a System Administrator role within the Admin Console to mange this..  So how does this work? Below I've posted the steps along with some pictures. But we've also got an AC help article you can reference right here.  Open your Admin Console - https://adminconsole.adobe.com/If needed, select the correct organizationClick on Users at the top of the pageSearch for the user you want to add/editClick on the user's name to see their profileOn the user's page, scroll down to 'Administrative rights'Click the 3-dot menu and select editScroll down to 'Support administrators' and set the toggle to on/offSave the user  

February '25 release notes Check out what's new and improved in the latest Adobe Journey Optimizer product release update: Release Notes   New capabilities Create and manage business rules: You can now create business rules using rule sets. Rule sets are groups of rule that help you limit sent messages within campaigns and journey actions across channels, and to control profiles entries into journeys. Generate landing pages with the AI Assistant: You can now craft compelling content for your landing pages, including full-page designs, personalized text, and customized visuals, with the help of the AI assistant. Brands with the AI Assistant (Beta): You can now set your own Brands to define your brand's visual and verbal identity. This capability is released as a private beta to a limited set of customers. It will be progressively available to all customers in future releases. Troubleshoot your custom actions (Limited Availability): You can now validate a custom action configuration by making real API calls directly from Adobe Journey Optimizer. This capability is only available for a set of organizations (Limited Availability). To gain access, contact your Adobe representative. Flexible audience evaluation (Limited Availability): Flexible audience evaluation lets you run a segmentation job on demand for selected audiences, ensuring that you always have the most up-to-date audience data before targeting them into Journey Optimizer journeys and campaigns. This capability is only available for a set of organizations (Limited Availability). To gain access, contact your Adobe representative.   Please find the detailed information around the new capabilities and improvements here: Latest Release   Feel free to reach out in case you have any questions and/or feedback through the below comment section.

Release 8.7.3 Feb, 2025   Check out the details about what's new, general improvements, fixes and compatibility updates in this latest Campaign v8 Release here: Release 8.7.3 New features Dynamic Reporting for Transactional messages - You can now monitor your transactional messages in the Dynamic Reporting user interface. These reports provide the ability to the marketer to view the all the reporting metrics and dimensions of transactional messages, breakdown of deliveries sent through a template in real time. Transactional messaging REST APIs - Event-based Transactional APIs are now available for Emails.   Please find the detailed information around the new features and fixes here: Latest Release   If you have any questions or feedback related to this release then please feel free to reach out through the below comment section.

We are thrilled to announce that Real-Time CDP Collaboration, a purpose-built offering tailor-made for brands and publishers to discover, activate and measure audiences, is now available in the U.S. Customers of Real-Time CDP Prime and Ultimate will have automatic access to Real-Time CDP Collaboration, with a base entitlement, and Real-Time CDP Collaboration is also now available in the U.S. for stand-alone purchase. In the face of privacy regulations, the desire to deepen consumer trust, and the continued urgency to find new and innovate ways to power ad revenue and engage customers, Adobe is meeting a critical market need by introducing this innovative, privacy-centric, data collaboration product. Now, publishers and brands can work together, and across technology partners of their choosing to maximize ad revenue and power paid media efforts at the speed and scale that only Adobe can provide. With Real-Time CDP Collaboration customers can:  Discover: Brands and publishers can connect with one another in a secure and privacy-centric environment to identify high-value audiences, glean insights and reach new customers.Activate: Brands and publishers can work together to swiftly activate audiences across channels.Measure: Teams can use measurement tools to access deeper insights into advertising and, in the future, co-marketing investments to inform investment optimizations and strengthen customer relationships.Why Adobe for data collaboration? True scale: Adobe brings to bear thousands of brands and publishers that already trust Adobe with customer and measurement data.A radically simple user experience: Purpose-built workflows for advertising and marketing personas to quickly onboard and get started on achieving value.Patent pending privacy architecture and innovation: No customer data or identity movement and always-on, real-time audience insights to scale collaborations.Agnostic and interoperable: Easily scale with technology partners of your choosing, regardless of cloud, data clean room, data or identity vendors.Merge MarTech and AdTech: Only Adobe provides the option to fully integrate expansive audience management and activation capabilities that reside within our leading Real-Time CDP offering, in conjunction with an end-to-end data collaboration platform.We’ll enter the market in the U.S. first focused on Connected TV and soon, will expand to retail and commerce media, walled gardens, digital audio and other premium digital publishers. Note that Real-Time CDP Collaboration is not yet available for Healthcare Shield customers.Stay tuned for Adobe Summit, where we will share forthcoming, additional capabilities and use cases, as well as regional rollout information for Real-Time CDP Collaboration. Join these Adobe Summit breakout sessions to learn more:Strategy keynote: Featured in “Put the Customer at the Center and Build Relationships That Last a Lifetime” featuring Marriott, Wednesday March 19th at 2:30 PTIn person sessions:“Plan, Reach, Measure, Repeat: How Adobe Transforms Customer Acquisition” Featuring Major League Baseball, Wednesday March 19th at 1:00pm PT“Adapting to Evolving Challenges in the Media and Advertising Industry”, featuring Nine Entertainment, Wednesday March 19th at 2:30pm PTS507 Data Collaboration featuring 85Sixty and Alterra Mountain Co, Wednesday March 19th, at 4:00pm PTLabs:“Driving Impact with Adobe Real-Time CDP Collaboration” Thursday, March 30th at 8:00am PTOnline sessions:“Data Collaboration in Today’s Customer Experience” Tuesday, March 18th at 3:30pm PT Check out these additional resources for more information about Real-Time CDP Collaboration Real-Time CDP Collaboration on Business.adobe.com: Homepage | Brands | PublishersPress release with coverage in Ad Age, Marketing Dive, and MarTechBlog postSocial Posts: Facebook | LinkedIn | TwitterDemoExperience League DocumentationComing soon: Visit the Experience League Events page in the coming weeks for an upcoming Experience League LIVE event as well as a Webinar featuring NBCU! 

As someone whose priority is helping you get the most out of Workfront, I want to make sure we're delivering the resources you need to succeed. I'd love to hear how you prefer to receive enablement, tips, and best practices via this 5-minute survey. Survey ends: Friday, March 7th Take the survey now. Your feedback will be anonymous, but incredibly valuable in shaping our future programs. Thanks in advance for sharing your thoughts!

TLDR There is no major impact to the MSI experience with the upcoming Locale format change from JDK to ICU. However, you may see an error in MSI because some of the API versions are out of date. The errors you are receiving with the MSI package are because is because it might be using an API version older then 45. The latest MSI package (2.6) uses API version 50, upgrading to this package will resolve the errors.   Salesforce is deprecating the JDK Locale Formats and forcing a migration to the ICU Locale Formats with the Spring '25 Salesforce update. However, if the Salesforce instance contains Apex classes, Apex Triggers and Visualforce pages that don't meet the minimum required API version 45.0, the administrator will receive an error message saying the upgrade has not completed fully and that ICU locale formats will not be enabled.   The MSI package 1.9 contains Apex classes below this API version, and therefore customers with this installed will receive the error message when their instances are upgraded to the Spring ’25 Salesforce release that will try to enable ICU formats. The update for Spring ’25 will check all the apps and see to make sure they are using version older then 45. Customer will receive an email to say it will fail and need to manually enable it once upgrade is complete.   How to resolve?   Upgrade your MSI package to the latest 2.6 version to resolve the errors. See how here. Note – if you have already done the update to Salesforce Spring ’25 then after upgrading your MSI package you will need to manually enable your locale settings to ICU. If you upgrade MSI before doing the update to Salesforce Spring ’25 then the update to ICU will automatically happen.

  Important Notes: Two Flavors of Express: Users with access to an Enterprise license will see their allotted entitlement inside Marketo. Others need not fret. Quick Actions like resize and crop are still available. Access to Adobe Express requires IMS Migration: To access the new editor, your Marketo Engage instance needs to be migrated to Adobe IMS (Identity Management System). Edit via the New Email Editor and Design Studio Old Editor is still available:  The legacy image editor will still be available for use.  These features went live on Feb 14th, 2025. Feedback Survey form: Open until March 1, 2025.   Hello Nation,   I am extremely excited to announce that you will soon be able to edit your images inside Design Studio using Adobe Express through releases in Marketo Engage and Adobe Journey Optimizer B2B Edition.    The integration provides the following key benefits: Faster turnaround times for quick image changes or the creation of new versions of images without depending on agencies Increased content reuse by editing and saving new image assets in Marketo Engage.   Here is a quick video of how it will work.      Key Features Editing in Design Studio   You can make quick edits to your images from the Design Studio list page or the image detail page.     Editing in the new Email Editor   You can edit images added to your email from inside the new Email editor. Once you complete the editing and save, your changes will be saved both for the email and update the asset in Design Studio.   Enterprise License vs. No License   For customers with an Enterprise license, Marketo connects to the Express instance linked to the same IMS Org instance and will respect the user’s individual permissions.   With the modules editor, you can: use the power of AI to insert objects, remove objects crop and control opacity apply effects and perform finer adjustments to image quality based on parameters like saturation, contrast, and color.   Your Adobe Express Enterprise license must be purchased under the same Adobe IMS organization to access these full editor capabilities from Marketo Engage. As an individual member of the Adobe IMS organization, you need an assigned license in the Adobe Express instance.      For customers without license and users without Enterprise license access, Marketo provides the following quick actions.  In the Adobe Express quick actions editor, select any of the image modification functions to alter the image.   Resize Image Remove Background Crop Image Convert to PNG (when a JPEG image is loaded) Convert to JPEG (when a PNG image is loaded)     I hope you play with the feature and let us know what you think. Please pour in your feedback here in this form (Survey open until March 1, 2025).

  Hello Everyone!   By now, most of you already know that we have launched the editor and its enablement to all Marketo customers (who have already migrated to IMS) from Feb 5th, 2025.   Here are the highlights you can find in Part 2 of the new designer blog series (in case you missed the first one - Check here)   New features that we added Join the challenge to shape what's next   New features Content Locking Now you can lock specific sections in an email template. Now this supports just locking the full template but also specific sections of the email template. You can even partially lock the content too (eg: allow editing the content but not the structure)         Parameterized Fragments Fragments are reusable content blocks that can be created centrally and inserted into your Emails and Email Templates.      Not only these are reusable content blocks, you can even parameterize the content inside fragments that can be edited inside an email where this fragment is being used.    Are you asking yourself - "How fragments are different from Snippets?" Let me answer that: With the new email editor, we introduced parameterized/customizable fragments, replacing snippets for modular content management. Here’s how they compare: Feature Snippets (current Editor) Fragments (New Editor) Usage Used only in the current email editor Designed for the new email editor Customization Static—cannot be edited within the email Fully customizable within each email Content Limited to predefined content Supports flexible, modular content blocks Dynamic Capabilities Can be used with dynamic content  Can be used with conditional content (coming soon) Key Takeaway:If you're using the new email editor, fragments provide greater flexibility, allowing you to edit content directly in an email while maintaining consistency across emails. Snippets are still available in the current editor but cannot be used in the new experience.   AEM Assets Integration Activate your AEM Assets license inside your Marketo Engage instance and use images directly from AEM Assets while designing your Emails or Email Templates. These images always stay referenced and get updated automatically if the respective image is updated in AEM Assets.        Let’s Shape the Future Together! As part of this challenge, we want to partner with you to shape the future of the new email editor. Your ideas and creativity will directly influence the next set of features. Ready to make your mark? Here’s how: 1. Create Your First Email Use the new email editor to design your first email. Once you're done, share a screenshot or a link to showcase your creation.   2. Tell Us What You Want to See Next Your feedback matters! Comment on this blog with the features you’d love to see added or improved in the editor. This is your chance to voice what matters most to you.   Why Participate? In 4 weeks, we’ll highlight the most popular feature requests and announce the winning ideas that will be implemented next.   Share the Love Spread the word by sharing this blog and writing a simple post on LinkedIn with the hashtag #MarketoNextLeap. Show off your email design, inspire your network, and encourage others to join the challenge.   This is your chance to impact the future of Marketo Engage directly. Let’s create, share, and innovate together!     In case you missed the previous videos and other resources on the Email Designer, you can check them out below:   [VIDEO] Introducing the New Email Designer for Marketo Engage  Step by Step Tutorial: Try the New AI-Powered Email Designer in Adobe Marketo Engage [FAQ] Consolidated Questions for the Email Designer  

Share any challenges you’ve experienced with Real-Time CDP, let us know which features you’ve found tricky to learn, and tell us how you prefer to learn.Your feedback will help shape our in-product experiences, customer programs, and even customer-generated content on Experience League.The survey takes less than 5 minutes, and your insights will make a real difference. If you’re interested, fill out the survey today.Survey-https://survey.adobe.com/jfe/form/SV_00qE3VK1wAGcMmy

  Ever feel like managing webinar content is a never-ending battle? We’ve all been there. Well, what if there was a way to make it easy? Curious? Keep reading the next 2-minute story !Webinars are more than just videos—they’re experiences. But how do you turn hours of content into bite-sized, engaging pieces your audience actually wants to consume? That’s where New GenAI features make your content engaging in just 3 clicks !Excited already ? Click Here to get started. Here’s how it works: Instant AI-Generated SummaryImagine this: your entire webinar, summarized in seconds. No effort, no hassle—just a polished, ready-to-share recap.       Smart Chapter Breakdown & Custom EditingNow picture your webinar auto-divided into neat chapters with smart titles. Even better, you can edit, merge, or re-title chapters with just a few clicks for a fully customized experience.     Effortless HTML EmbeddingAnd when you’re ready to share, simply copy and paste. Embed your content on landing pages or websites with one easy click—no formatting headaches.       Early adopters are already seeing the magic—boosting engagement, simplifying workflows, and seeing real results as they integrate GenAI into their websites. It’s all happening right now. Ready to transform your webinars? (It's easier than you think) Before using these features, you must first accept the Adobe GenAI terms and conditions. If you have yet to do so, please reach out to the Adobe Account Team (your Account Manager) for details.Click Here to get started. Let's make your webinars simpler, smarter, and more engaging—together !

January '25 Release Check out what's new and improved in the latest Adobe Journey Optimizer product release update: Release Notes   Customer Journey Analytics templates: You now have the option to enhance your Journey Optimizer reports by leveraging Customer Journey Analytics templates. This new feature allows you to streamline your reporting process with pre-designed templates tailored to your analytics needs.   Please find the detailed information around the new capabilities and improvements here: Latest Release   Feel free to reach out in case you have any questions and/or feedback through the below comment section.

Hello Journey Optimizer Community, We’d love to hear from you! Your experience and feedback matter to us, and we’re inviting you to participate in the Adobe Journey Optimizer Adoption Survey to help make your Journey Optimizer experience even better for you. Whether you’ve been using Journey Optimizer for a while or are just getting started, your insights will help us refine and improve our offerings in ways that truly benefit you.The survey is quick and straightforward, but its impact will be significant.   Take the Survey – click Survey Link   Why Share Your Feedback? Make an Impact: Your feedback directly shapes the future of our products. Voice Your Thoughts: Share your honest opinions, suggestions, and concerns. Be Heard: We're here to listen and act on your input. Thank you in advance for sharing your valuable thoughts and for being an integral part of our community. Together, we can enhance the Journey Optimizer experience for everyone.

Release 8.6.4 January, 202   Check out the details about what's new, general improvements, fixes and compatibility updates in this latest Campaign v8 Release here: Release 8.6.4 General improvements Campaign application stability has been improved during delivery analysis in the context of an Enterprise (FFDA) deployment. This release comes with improved and strengthened FFDA architecture mechanisms, including key management, staging, and data replication. New technical workflows have been introduced for the Enterprise (FFDA) deployment. These workflows replicate delivery and related data by centralizing parallel replication requests on corresponding tables. These workflow start with Replicate nms. A new Enable watchdog supervisor to keep workflow running permanently option is now available in the workflow properties. When this option is enabled, workflows automatically restart after an error occurred. The restart happens every 30 seconds by default if the workflow is still in error. To adjust this interval, you can create a new XtkWorkflow_WatchdogTimerTimeout option and set an Integer data type to specify the new delay. This option should only be enabled in technical workflows.    Please find the detailed information around the general improvements, security improvements, compatibility updates and fixes here: Latest Release   If you have any questions or feedback related to this release then please feel free to reach out through the below comment section.

Attention all Fusion users! Do you have an idea for a Fusion template that you’d like to see added to our library? We’ll pick a few customer-submitted ideas and create them for you! While we’d love to, we can’t create all of them. Workfront to Workfront/Adobe automations will be prioritized, but don't let that stop you from sharing your idea. All ideas are welcome and we're excited to see what you come up with!  If you don’t already know, public Fusion templates are pre-built automations or integrations that Adobe creates for all customers to use. Read more about how they work and what templates are available.  Post your idea as a reply to this Discussion and feel free to up-like any other submitted ideas. 

Important Notes: The connector requires IMS Migration: To access the new editor, your Marketo Engage instance needs to be migrated to Adobe IMS (Identity Management System). The connector works on the new email editor Supports AEM Assets Cloud Services version and needs Dynamic Media with Open API License.   Hello Nation,   Excited to announce integration to AEM Assets Clouds Services repositories available from inside the Email Editor in Marketo Engage with the January release.       Key Features   Approved Images only   You can be sure that only approved images are used in your Marketing campaigns.   Consistent with latest updates in AEM Assets   Changes to images in AEM Assets instantly propagate to emails. It is guaranteed to send latest image available at the time of delivery.    Asset Selector available inside Email Authoring Editor   Accessible from Editor, it makes it convenient for users to drag and drop images into the editor using the Asset Selector. The Asset Selector allows the ability to search based on name and filter on different parameters.     Setting up   Connection is based on Service Credentials (Technical Accounts) which need configuration. Technical accounts expire every year, and the connection needs to be kept alive with updated technical accounts.       Useful Links from AJOB2B Experience (Marketo documentation will be published shortly, and will model this closely):  Configuration of AEM Assets Using the assets

Streamlined Navigation The Table of Contents provides clickable links that allow users to quickly navigate through different panels and visualizations within a dashboard. Previously, dashboard viewers had to scroll through the entire dashboard to gain an understanding of its components. This often made it challenging to get a high-level overview of key insights. With the Table of Contents, you can instantly see and access the major sections of your dashboard. This improves usability, especially for complex reports with multiple panels and visualizations. High-Level Overview at a Glance One of the most significant benefits of the Table of Contents is its ability to offer a structured, high-level view of your dashboard. For example, if your first Freeform table provides an overview of '2024 Summary Numbers,' this will appear at the top of the Table of Contents. Beneath this, you’ll find an indented title representing the name of your initial Freeform table within the Freeform panel. This hierarchical structure makes it easier to understand the flow of the report and identify key sections without needing to scroll endlessly. Improved Report Cohesion The Table of Contents helps create a more cohesive and intuitive dashboard experience. It allows users to grasp the overall structure of the report and understand how different sections are connected. This clarity enhances the user experience and ensures that insights are easily accessible. By integrating this feature into your dashboards, you’ll enable users to: Navigate reports more efficiently Focus on key insights without distraction Gain a clear understanding of the dashboard’s structure and flow Finalized Table of Contents:    

Hello Interactive Webinars Maybe you have heard about it, or you saw an announcement, but you just didn’t have time the check it out. Whether you run many webinars or have never run any before, don’t ignore this new addition to Marketo Engage.  All Marketo Engage instances have this capability for at least 12 events with up to 500 participants! What is truly unique about Interactive Webinars (IW) is that it is built into Marketo and does not require integration setup, seamless access to interactions like questions and answers, surveys, polls, downloads, and participation. The native integration with Adobe Connect manages event creation, scheduling, registrations without the need to call webhooks, build in wait steps, and plucking data from custom objects. Let’s jump in and explore a little more.   What Are My License Details? No matter what license you have, you have at least 12 events with up to 500 participants and 6GB of storage, which resets on the anniversary date of your Marketo Engage renewal. If you have Marketo Engage Prime or another premium subscription you probably have unlimited event with up to 1,000 participants and unlimited storage. What’s that mean? Events – this is a scheduled webinar event with a date, time and duration. Event Capacity – The maximum number of participants that can join the event. Storage Capacity – Amount of storage available for storing recordings, collaterals, hero images, documentation, and other assets. If you have the base license, you can purchase an upgrade to increase events/capacity/storage.  The initial license is a “Shared Room License” which means that you cannot schedule or overlap two events simultaneously. You can purchase a license for an additional room if you need to run concurrent events. Also, you can purchase a license for additional storage if you wish to keep more records or want to leave assets in your event.   Your License Details To find out what you have, navigate to the Admin section of Marketo (or ask someone with Admin access) to the Interactive Webinars control panel and look at the license panels. If it looks like the image below, you have the basic package. If it looks like the image below, you have the unlimited events for 1,000 participants license. If you see both, then you have both the base package and the upgraded license. Important:If you have more than one license, which license you use will be determined when you create your event.  If you have both packages but continually select the 500-capacity option, you will exhaust the license at 12 events.  No big deal, you have unlimited 1,000 capacity events which are fine for even small events.   Users, Hosts & Presenters You may have noticed a Users panel in the IW control panel. Not all Marketo users have permission to create or edit Interactive Webinar programs. You need to grant access to these individuals in the control panel. There is no limit to the number of users that you can add, but they must be a Marketo Engaged user. You can have external hosts and presenters for your events that are not Marketo users. Therefore, if you have another team or external contractor that will run the live event you do not need to add them as a Marketo user, but someone will need to schedule and setup the Marketo event program for them and add them to the event as a host or presenter.   My Favorite Things No, the dog didn’t bite, the bee didn’t sting, I’m not feeling sad … these are simply a few of my favorite things about Interactive Webinars.   #1 Seamless Interaction with Adobe Connect When you create an Interactive Webinar program in Marketo, the event is created and paired in Adobe Connect. This includes rescheduling or cancelling.  It is all controlled in one place …the Market program dashboard. Hosts and presenters are added from the Marketo program, and their personal links are available if you need to resend them.   When a program member status [A] is changed to “registered” [B] the custom join link [C] is created and available in the {{member.webinar url}} program token. When they join the status is changed, when they click a survey, download an asset, ask a question, etc. it is instantly available to the Marketo program and can be actioned by a trigger or filter. Checkout this clean interface design!   #2 Managing Tokens The new My Tokens dashboard puts several nice features right at your fingertips.  (Follow along in the image below.) In addition to the new clean design, there are some nice features to improve token setup.  [A] Folders can now be created to help organize tokens, which is very helpful for event programs that require many tokens. [B] Import Tokens, yes, you can import tokens from another program or marketing activities folder. [C] Delete the selected token … but wait, I usually can’t because it is used somewhere, and I can’t find it! [D] Boom! Find Usage is now available for your tokens, so you can see, fix or change where and how they are used.   #3 Link Tokens Did you look closely at the image above? There is a “link” token type … what!? I love this. In the image below you see We can drop the full URL.  Isn’t that a Marketo token no-no because it won’t be recognized and tracked as a link? … Not anymore. The tracking link settings are built into the token, so now it know how to handle it in emails and landing pages.   But that’s not all, folks! You may have also noticed that you can give it an HTML ID or Class or set the CSS styles directly in the token.  This means that the token can create a button in the place where it is used.  Like this…   #4 Transition to On-Demand Remember the {{member.webinar url}} program token we talked about earlier?  Well, if you recorded the program to be used as enduring content, registered members can use the same token from the live event to access the on-demand recording. As new members are added to the program a join link is created.  This means the effort to transition the live event to an on-demand program is relatively simple.  You would change your registration page and associated smart campaigns. I do like to keep the program the same from a program performance and ROI perspective.   Wrap-up These are a few things that I like about IW.  There are benefits to not needing to work across platforms and coordinating status and data transfers. This has been a review of the Marketo program features, but there is more to discuss about the Adobe Connect features. What is also exciting is that this initial product offering has a roadmap, too.  It was presented at the last Adobe Summit that Generative AI capabilities will be coming for the on-demand content.   See you next time.

Two upcoming deprecations may impact your integration with Marketo Engage and may require action.    The Marketo Engage SOAP API will be fully deprecated on January 31st 2026.  Please review if you are still using the SOAP API in one or more of your Marketo subscriptions. To avoid disruptions of service, you will need to retire or migrate any services using the SOAP API to the Marketo Engage REST API by January 31st 2026.  Consult the Migration Guide for further information.  Marketo Engage Support is only able to provide the IP address of requests made to the SOAP API.   On January 31st 2026, the Marketo Engage REST API will no longer accept access tokens for authentication and authorization via the ‘access_token’ query parameter.  Please check if one or more of your integrations uses this parameter to authenticate.  To avoid disruptions of service, any services using this parameter to authenticate will need to migrate to using header-based authentication using the ‘Authorization’ header, which is documented here.    Please let us know in the comments section if you have any questions or concerns about this upcoming change.

Survey for AEM Community: Can you help us out? We want to talk to everyone who contributes to the experience creation process, both within and outside of Adobe Experience Manager. You can help us improve our product by sharing your experience with the experience creation workflow in this 10-minute survey and inviting your colleagues to do the same.   We are particularly interested in hearing from team members involved in strategy, project creation, content creation, review, and approvals, and analysis. We know that supporting AEM users involves understanding the full workflow that takes place outside of the application-- but we need your help to talk to your colleagues. Please take this survey and/or forward it to your colleagues: https://www.feedbackprogram.adobe.com/c/r/aem-content-experiences-survey (Survey will be open through the beginning of the new year)

We need your help! The Customer Success team is looking to partner with at least one customer for an event/panel discussion sometime in February (timing is flexible) on the topic of How to get Executive Buy-in/Support for Workfront. If you are willing to share your experience and real-world successes on how you were able to secure executive buy-in for Workfront, let's chat! Send the team an email at csatscale@adobe.com if you're interested or reply to this post and I'll DM you directly!  

Details The features in this release focus on Experience Manager Assets and Site innovations and include the following: AEM Assets: Assets Interface Extensibility​ Content Hub Asset Rendition Availability​ Dynamic Media: New rendition panel​ Dynamic Media with OpenAPI advanced ​image modifiers & presets​ Dynamic Media Delivery Report​ AEM Sites: Updates to Edge Delivery Services with ​Universal Editor in AEM Release Overview Video Watch the comprehensive release overview video to get an in-depth understanding of the enhancements brought by AEM 2024.11.0. Seed Q&A Please use this thread to ask questions related to this release. See all the Previous Releases here and Current Release Notes here.