Product Communities

June 2 2025 Update: The new version is now generally available (GA) in all customer instances that have this Marketo add-on! Access to the old version has been extended through June 10 2025.    April 18 2025 Update: The new version (beta) is now live in all customer instances that have this Marketo add-on. Check it out!     View product docs here Contact this alias for Beta feedback: adobe-marketo-advanced-bi-analytics-public-beta@adobe.com       We have always offered an advanced report creation capability for our customers who want to dig deeper into their Marketo data. Many of you use it. You may know it as “Revenue Explorer”, “Advanced Report Builder” or “Advanced BI Analytics”.   I’m very happy to announce we have completely reimagined this solution and plan to begin making it available to entitled customers soon (we believe within the next 60 days)!  Going forward, we’re calling it Advanced BI Analytics. We’ll try to not call

Adobe is planning to release a new IP-based user access restrictions feature in the Adobe Admin Console (AAC) on September 25, 2025. This feature will allow administrators to define an allow list in CIDR format, supporting IPv4 addresses. Documentation will be made available closer to the release date.   Please note that Marketo Engage’s IP-based API access control remains separate from user login restrictions and will continue to function as-is.   User Migration Following general availability of this feature, legacy Marketo Engage subscriptions with IP restrictions will be able to start their User Migration process. Moving to Adobe Identity Management System (IMS) ensures that Marketo customers are aligned with future developments and can benefit from upcoming innovations like AI-powered marketing insights and deeper data integrations.    Once any applicable pre-requisites are met, the default User Migration date will be scheduled approx. 30 days out in the fu

  Ever feel like managing webinar content is a never-ending battle? We’ve all been there. Well, what if there was a way to make it easy? Curious? Keep reading the next 2-minute story !Webinars are more than just videos—they’re experiences. But how do you turn hours of content into bite-sized, engaging pieces your audience actually wants to consume? That’s where New GenAI features make your content engaging in just 3 clicks !Excited already ? Click Here to get started. Here’s how it works: Instant AI-Generated SummaryImagine this: your entire webinar, summarized in seconds. No effort, no hassle—just a polished, ready-to-share recap.       Smart Chapter Breakdown & Custom EditingNow picture your webinar auto-divided into neat chapters with smart titles. Even better, you can edit, merge, or re-title chapters with just a few clicks for a fully customized experience.     Effortless HTML EmbeddingAnd when you’re ready to share, simply copy and pas

In today’s data-driven landscape, having the right metrics at your fingertips is essential for making timely decisions and optimizing operations. The new CRM Sync Dashboard feature in Marketo offers invaluable insights for B2B companies seeking to streamline data flows between Salesforce CRM and Marketo Engage. Here's a look at how this feature can make a tangible impact, who benefits from it, and how it aligns with future innovations. Core Value: Real-Time Sync Health for IT Admins For IT admins, real-time visibility into sync performance is invaluable. As a Marketo IT Admin, you want to track the sync backlog and throughput metrics to respond swiftly to issues and optimize data management during peak CRM updates. This feature was designed specifically to meet this need.  Key Features of CRM Sync DashboardSync Backlog Trend:This feature provides a visual overview of changes in sync backlogs over a five-day period. Each 4-hour interval is displayed on a graph, makin

As a Technical Consultant in Professional Services - supporting our clients at Adobe, I want to make sure you’re aware of an important update to the Marketo Engage platform that will impact how your applications authenticate and integrate going forward. These changes are part of the ongoing efforts to improve security, reliability, and the long-term maintainability of our API ecosystem.   OAuth 2.0 Bearer Tokens: A Security-First Update Historically, our API supported passing access tokens in the query string (e.g., access_token=abc123). While that method worked, it introduced significant security risks, including accidental token exposure through logging or URL sharing. In line with industry best practices and the OAuth 2.0 spec (RFC 6750), as of June 30, 2025, the API will require all tokens to be passed in the Authorization header as follows:   Authorization: Bearer abc123 This change ensures token integrity, aligns Marketo Engage with broader Adobe API standards, and pre

April' 25 release notes Check out what's new and improved in the latest Adobe Journey Optimizer product release update: Release Notes   New capabilities Journey metrics: Journey metrics are now available, allowing you to measure the impact of your activities across the key metrics of your business and to provide clearer insights into your performance. Please find the detailed information around the new capabilities and improvements here: Latest Release   Feel free to reach out in case you have any questions and/or feedback through the below comment section.

March '25 release notes Check out what's new and improved in the latest Adobe Journey Optimizer product release update: Release Notes   New capabilities Integration with Adobe Express (Limited Availability): The Adobe Express integration in Adobe Journey Optimizer lets you use Adobe Express's editing tools directly during content creation, enabling you to resize, remove backgrounds, crop, and convert assets to JPEG or PNG. Adobe Express integration in Adobe Journey Optimizer is currently only available for a set of organizations (Limited Availability). It cannot be deployed for use with Healthcare Shield or Privacy and Security Shield. Journey metrics: Journey metrics are now available, allowing you to measure the impact of your activities across the key metrics of your business and to provide clearer insights into your performance. Integration with Dynamic Media (Limited Availability): Dynamic media assets are now directly available and accessible in Journey

🚀[CLOSED - Thank you to everyone who reached out!] The Customer Success Team is looking for one (1) volunteer to co-lead a workshop with another customer and showcase how you're successfully managing resources in Workfront—without using the traditional Resource Management tools. So, maybe you're using calculated custom fields and custom forms or DIY charts. This is a great opportunity to share your creative solutions, inspire others, and build your network!If you're interested in participating, please reply to this post or send us an email at csatscale@adobe.com. We’d love to hear your unique approach to resource management!Timing is flexible, although we're hoping to bring this to life in May/June.   

As many of you have read or have heard, Gmail and Yahoo has issued a variety of new sender requirements starting on February 1, 2024.  Many of the initial requirements revolve around ensuring messages are properly authenticated with SPF/DKIM/DMARC, as well as compliance with Spam Complaint rates.   One of these requirements include the support of One-Click List-Unsubscribe as defined in RFC 8058.  This requirement was pushed out to June 2024 for both Gmail and Yahoo.  What this means is, starting in June 2024, all Bulk senders are required to support One-Click List-Unsubscribe which includes having the presence of the following in their marketing messages:   List-Unsubscribe-Post: List-Unsubscribe=One-Click List-Unsubscribe: <URL Unsubscribe>, [optional <mailto:>] The URL unsubscribe in the List-Unsubscribe: Must not direct a customer to a preference page Support receiving a HTTP POST response back from the receiver Process the HTTP POST respons

Marketing is hard. Trying to figure out the right time of day to communicate with your customers, the frequency, the words used, whether to let the intern use your brand to attempt viral TikToks. But harder yet, how do you market to marketers? The ones who have seen it all? Is there a special mixture of ingredients that helps get through to this even tougher crowd? Two parts fun facts, three parts superlatives, a healthy dose of exclamation points, and it’s baby, you got a stew going?   No. You just level with them.   That said, our last email editor was...a bit long in the tooth. Trust me, I know, having personally written their help docs a good four years before any of us had to put on a mask to enter a grocery store. But that was then. This, as they say, is now. And now, we have a pretty darn cool email designer.   But is email still relevant?   In late 2024, research and consulting firm eMarketer published an article detailing how often email is used. In the Uni

June 2023 release notes Check out what's new, improved, and fixed in the latest Adobe Journey Optimizer product release update: Release Notes   API-triggered campaigns for marketing use cases You can now use APIs to trigger marketing campaigns in Adobe Journey Optimizer from an external system. Until this release, API-triggered campaigns capability was covering various operational and transactional messaging needs like password resets or OTP token, but could not be used to create marketing campaigns. Available channels for API-triggered campaigns are: Email, SMS and Push messages.   Please find the details around the improvements included in this release here: Latest Release   Feel free to reach out in case you have any questions and/or feedback through the below comment section.

TLDR There is no major impact to the MSI experience with the upcoming Locale format change from JDK to ICU. However, you may see an error in MSI because some of the API versions are out of date. The errors you are receiving with the MSI package are because is because it might be using an API version older then 45. The latest MSI package (2.6) uses API version 50, upgrading to this package will resolve the errors.   Salesforce is deprecating the JDK Locale Formats and forcing a migration to the ICU Locale Formats with the Spring '25 Salesforce update. However, if the Salesforce instance contains Apex classes, Apex Triggers and Visualforce pages that don't meet the minimum required API version 45.0, the administrator will receive an error message saying the upgrade has not completed fully and that ICU locale formats will not be enabled.   The MSI package 1.9 contains Apex classes below this API version, and therefore customers with this installed will receive the error m

Exciting news! Once your account has been migrated to the Adobe Admin Console, you can now manage your Authorized Support Contacts in the Admin Console! Skip the wait on phone or email support and manage things right from your Admin Console (AC). Authorized Support Contacts (or Support Administrators in AC) are non-administrative roles that have access to support-related information, such as customer-reported issue reports. These users can also submit support cases via Experience League.  Note: Once on AC, the support team can no longer manage this for you and action must be taken within your AC. If you haven't been migrated to AC yet, please contact your Account Executive. Please also note that you must be a System Administrator role within the Admin Console to mange this..  So how does this work? Below I've posted the steps along with some pictures. But we've also got an AC help article you can reference right here.  Open your Admin Console - https:

February '25 release notes Check out what's new and improved in the latest Adobe Journey Optimizer product release update: Release Notes   New capabilities Create and manage business rules: You can now create business rules using rule sets. Rule sets are groups of rule that help you limit sent messages within campaigns and journey actions across channels, and to control profiles entries into journeys. Generate landing pages with the AI Assistant: You can now craft compelling content for your landing pages, including full-page designs, personalized text, and customized visuals, with the help of the AI assistant. Brands with the AI Assistant (Beta): You can now set your own Brands to define your brand's visual and verbal identity. This capability is released as a private beta to a limited set of customers. It will be progressively available to all customers in future releases. Troubleshoot your custom actions (Limited Availability): You can now validate a

We are thrilled to announce that Real-Time CDP Collaboration, a purpose-built offering tailor-made for brands and publishers to discover, activate and measure audiences, is now available in the U.S. Customers of Real-Time CDP Prime and Ultimate will have automatic access to Real-Time CDP Collaboration, with a base entitlement, and Real-Time CDP Collaboration is also now available in the U.S. for stand-alone purchase. In the face of privacy regulations, the desire to deepen consumer trust, and the continued urgency to find new and innovate ways to power ad revenue and engage customers, Adobe is meeting a critical market need by introducing this innovative, privacy-centric, data collaboration product. Now, publishers and brands can work together, and across technology partners of their choosing to maximize ad revenue and power paid media efforts at the speed and scale that only Adobe can provide. With Real-Time CDP Collaboration customers can:  Discover: Brands and publish

Hello AJO Community!  We’re excited to launch a playground experience where you can try the new AI Assistant Content Accelerator. This is your chance to get hands-on with AI-powered content creation, explore personalization features, and see how it can streamline your workflow in Adobe Journey Optimizer.   Ready to Play?Jump into the AI Assistant Content Accelerator app to explore, experiment, and experience the future of content optimization!   In case you have any related questions or feedback, then feel free to reach out through the below comment section.  

As someone whose priority is helping you get the most out of Workfront, I want to make sure we're delivering the resources you need to succeed. I'd love to hear how you prefer to receive enablement, tips, and best practices via this 5-minute survey. Survey ends: Friday, March 7th Take the survey now. Your feedback will be anonymous, but incredibly valuable in shaping our future programs. Thanks in advance for sharing your thoughts!

CRM Synch Stats Dashboard   I’m happy to share a long-anticipated feature that be made available to our valued customer who use our Native Marketo CRM Synch Connector. It’s a new dashboard that provides key statistics on CRM synch data over a period of time.   Key Features This dashboard provides a host of key data points to Admins as noted below: See hourly synch volumes of all objects over the last hour. Details on the actual count of objects in the backlog with estimated backlog processing time. View the backlog the status and see which objects synch volume is normal or growing. Timestamp as to when the volume was established, and when the next fetch time will be. Ability to manually refresh the data to provide the most up to date view.         The Backlog Trend tab provides a graphical view of the synch volumes over the last 5 days.   Every object that is enabled for CRM Synch can be tracked within this dashboard. Backlog data is updated every

  Important Notes: Two Flavors of Express: Users with access to an Enterprise license will see their allotted entitlement inside Marketo. Others need not fret. Quick Actions like resize and crop are still available. Access to Adobe Express requires IMS Migration: To access the new editor, your Marketo Engage instance needs to be migrated to Adobe IMS (Identity Management System). Edit via the New Email Editor and Design Studio Old Editor is still available:  The legacy image editor will still be available for use.  These features went live on Feb 14th, 2025. Feedback Survey form: Open until March 1, 2025.   Hello Nation,   I am extremely excited to announce that you will soon be able to edit your images inside Design Studio using Adobe Express through releases in Marketo Engage and Adobe Journey Optimizer B2B Edition.    The integration provides the following key benefits: Faster turnaround times for quick image changes or the creat

January '25 Release Check out what's new and improved in the latest Adobe Journey Optimizer product release update: Release Notes   Customer Journey Analytics templates: You now have the option to enhance your Journey Optimizer reports by leveraging Customer Journey Analytics templates. This new feature allows you to streamline your reporting process with pre-designed templates tailored to your analytics needs.   Please find the detailed information around the new capabilities and improvements here: Latest Release   Feel free to reach out in case you have any questions and/or feedback through the below comment section.

As of June 7, 2023, improved Bot Reporting is now available in Workspace. Adobe has now introduced a ‘Bot name’ dimension shows the names of bots that were detected using Bot rules. These rules can be default IAB rules, or custom bot rules that your organization configures. It is helpful in cases where you want to learn more about what bots are visiting your site, or which bots generate the most traffic.  The Bot Name dimension is an Adobe provided component. Using the Bot Name dimension, you will see the names of the bots detected or custom bot rules supplied. Bot Name should only be used with Bot Page Views and Bot Occurrences. If this dimensions is used with any other Analytics metric, no data will result because it is unassociated with normal customer-based data in Analytics. Data processing for Bot Page Views began between February 26 and March 10, 2023; as a result, any reporting window prior to this date will not have data. The Bot Page Views metric shows the number of

Hello Journey Optimizer Community, We’d love to hear from you! Your experience and feedback matter to us, and we’re inviting you to participate in the Adobe Journey Optimizer Adoption Survey to help make your Journey Optimizer experience even better for you. Whether you’ve been using Journey Optimizer for a while or are just getting started, your insights will help us refine and improve our offerings in ways that truly benefit you.The survey is quick and straightforward, but its impact will be significant.   Take the Survey – click Survey Link   Why Share Your Feedback? Make an Impact: Your feedback directly shapes the future of our products. Voice Your Thoughts: Share your honest opinions, suggestions, and concerns. Be Heard: We're here to listen and act on your input. Thank you in advance for sharing your valuable thoughts and for being an integral part of our community. Together, we can enhance the Journey Optimizer experience for everyone.

Release 8.6.4 January, 202   Check out the details about what's new, general improvements, fixes and compatibility updates in this latest Campaign v8 Release here: Release 8.6.4 General improvements Campaign application stability has been improved during delivery analysis in the context of an Enterprise (FFDA) deployment. This release comes with improved and strengthened FFDA architecture mechanisms, including key management, staging, and data replication. New technical workflows have been introduced for the Enterprise (FFDA) deployment. These workflows replicate delivery and related data by centralizing parallel replication requests on corresponding tables. These workflow start with Replicate nms. A new Enable watchdog supervisor to keep workflow running permanently option is now available in the workflow properties. When this option is enabled, workflows automatically restart after an error occurred. The restart happens every

Delivering images in Next Generation Image Format is a foundational step towards accomplishing better Google Core Web Vital score for LCP (Largest Contentful Paint). Customers who adopt Dynamic Media Smart imaging across their web properties, do not get flagged in Google LHS tests recommending the usage of Next Gen Image formats. Dynamic Media automatically optimizes assets to avif/webp(next generation image formats) that result in faster image load time without compromising quality. Collectively, our customers save 13 Thousand TB of bandwidth every month by leveraging Smart Imaging.If not already, please evaluate Dynamic Media Smart imaging and let it handle the complete task of delivering next generation image formats for you.Enabling Smart Imaging is now Easier than Before!Please note that Smart Imaging is now available for all Dynamic Media customers (except for Dynamic Media Hybrid).To start using Smart Imaging, append bfc=on, or dpr=on,dprValue, or network=on, or a

Streamlined Navigation The Table of Contents provides clickable links that allow users to quickly navigate through different panels and visualizations within a dashboard. Previously, dashboard viewers had to scroll through the entire dashboard to gain an understanding of its components. This often made it challenging to get a high-level overview of key insights. With the Table of Contents, you can instantly see and access the major sections of your dashboard. This improves usability, especially for complex reports with multiple panels and visualizations. High-Level Overview at a Glance One of the most significant benefits of the Table of Contents is its ability to offer a structured, high-level view of your dashboard. For example, if your first Freeform table provides an overview of '2024 Summary Numbers,' this will appear at the top of the Table of Contents. Beneath this, you’ll find an indented title representing the name of your initial Freeform table within the Freeform panel. This