[Release Update] Adobe Journey Optimizer May 2025 Release

May' 25 release notes

Check out what's new and improved in the latest Adobe Journey Optimizer product release update: Release Notes

New capabilities

• Adobe Experience Manager Content fragment integration: With the integration of Adobe Experience Manager and Adobe Journey Optimizer, you can now effortlessly use Adobe Experience Manager Content Fragments within your Journey Optimizer content. This seamless connection makes it easier to access and use your AEM content directly in Journey Optimizer. Previously available for a limited set of organizations (LA), this capability is now GA with the following enhancement:
  • Define placeholders and map personalization values within the fragment signature using the Editor mode.
• Adobe Experience Manager Dynamic media integration: Dynamic media assets are now directly available and accessible in Journey Optimizer. This integration enables you to:
  • Centrally manage assets with real-time updates.
  • Modify your assets settings such as width and height instantly.
  • Customize Dynamic Media templates by updating your content and adding personalization fields.
• Themes in the Email Designer: You can now quickly apply pre-approved themes to ensure brand consistency across all emails, speed up your campaign creation process, and independently produce high-quality emails while reducing dependency on design teams. This capability is currently in beta version and only available to beta customers. To join the beta program, contact your Adobe representative.
• Decisioning - New AI formula builder: You can now create specific Decisioning ranking formulas by defining and combining criteria from a new improved interface. Instead of relying only on a static offer priority, you can define custom ranking formulas that combine AI model scores, offer priorities, profile attributes, offer attributes, and contextual signals through a guided interface.
• Synchronize read audience schedule with batch segmentation job: You can now trigger daily journey runs after batch segmentation completion. This option is now available in daily-scheduled journeys to all customers. It allows you to define for a time window of up to 6 hours to wait for audience data from batch segmentation jobs, ensuring journeys run with the most up-to-date data or are skipped if not ready.

  Previously released in Limited Availability, this capability is now available to all environments (General Availability).

• Simulate content variations: Previously available in beta, content variations simulation is now generally available (GA). It allows you to preview different variations of your content using sample input data uploaded from a CSV or JSON file or added manually. All the attributes used in your content for personalization are automatically detected by the system and can be used for your tests to create multiple variants.

  Previously released in Limited Availability, this capability is now available to all environments. With this General Availability release, the feature now includes support for multilingual content and content experiments, enabling you to test variations across different languages and treatments. Additionally, it now supports contextual attributes (in addition to profile attributes), allowing for even more dynamic and situational content testing.

•  Custom SMS provider: Journey Optimizer now allows you to configure additional SMS providers beyond the default options: Sinch, Infobip, and Twilio. With custom SMS provider configuration, you can integrate third-party providers directly, leverage advanced payload customization for dynamic messaging, and manage consent preferences (opt-in/opt-out) to ensure compliance.
• Supplemental ID for event-triggered journeys: You can now trigger journeys using a profile ID along with another identifier, such as an order ID, subscription ID, or prescription ID, allowing the same profile to be in the same journey multiple times at once. This enables scenarios like managing multiple orders or subscriptions in parallel, with each instance following its own path through the journey.

Please find the detailed information around the new capabilities and improvements here: Latest Release

Feel free to reach out in case you have any questions and/or feedback through the below comment section.