Product Communities

I spoke at the Adobe Summit Experience League Theater AMA series a few weeks ago. For anyone who missed it - or who's been wrestling with the same adoption challenges I keep seeing - here's what I covered. The Adoption CeilingMost Adobe Analytics and CJA implementations eventually hit the same wall. Power users are thriving. Everyone else is frustrated. They don't understand what the dimensions mean, or why some of them have no data. They've stopped trusting the numbers. And whenever they need something, they file a ticket with IT - where it joins a queue.CJA makes this worse before it makes it better. More data sources means more dimensions spanning multiple departments, and most people have no map for any of it. The Lighthouse FrameworkAt Accrease, we've built an approach around this called the Lighthouse Framework. The idea is simple: instead of routing everything to IT, every business unit gets one trusted point of guidance - a 'lighthouse' - who sits in their team, understands the

Welcome to the July edition of the Workfront Wire!   This is your new monthly roundup built for Workfront customers. Think of this as your one-stop-shop for the latest news, updates, events, and everything happening across the Workfront world. Each month, we’ll bring you what’s new, what’s next, and what you should know to get the most out of Workfront, without having to dig for it. Let’s get into it, and we’ll see you again next month for the next edition of the Wire.  Upcoming Release: Adobe Workfront Third Quarter Release  The Adobe Workfront Third Quarter Release (quarterly) is scheduled to be available on Thursday, July 16 so now is the perfect time to review the Release Notes to see what's coming, what's changing, and what's potentially being deprecated.   And be sure to register for the release webinar with the Product Management team on Thursday, July 9 at 8:00 AM PT, to see the latest enhancements in action, get a real-time look at key changes, and ask your questions directly

Share Your Validation Logic Recipe and be Featured in the Next Cookbook! One of the most common requests we've heard from customers over the past few months is simple: I want a list of real-world Validation Logic examples. While we did share a few in the event, Mastering Business Rules & Validation Logic in Workfront, we recognize that you want even more - more examples from your peers. So, we're excited to bring that idea to life with an upcoming Customer Validation Logic Cookbook, but…Whether you've built a simple rule that prevents bad data entry or a sophisticated workflow safeguard, your example could help inspire other Workfront customers and spark new ideas across the community. Not sure what Validation Logic is? Validation Logic is basically a smart rule on a custom field that checks the value entered to ensure it matches the defined criteria OR displays a custom error message. Learn more in this Experience League article.Examples include:Allowing only the Project Owner to

The Project Falco beta program grants you exclusive access to an updated version of Adobe Journey Optimizer B2B Edition that is specifically designed to supercharge your Marketo Engage instance (no purchase required).Program highlights• Agentic Program & Journey Creation: Design and optimize omni-channel lead journeys inseconds leveraging your existing programs, campaigns, and channels inside Marketo Engage.• Agentic Audience Segmentation: Prompt the audience agent to automatically discover andcreate audience segments using Marketo Engage data.• AI-powered Decisioning: Achieve next-gen personalization through AI-powered Next-bestJourney and Journey Path decisioning.• Omni-channel Orchestration: Connect and activate inbound and outbound channels togetherfrom a single journey canvas, expanding to web and paid channels.• Agentic BDR Experience: Allow your BDR teams to automate outbound sequences using theAccount Qualification Agent together with integrated marketing data.What you getE

As a Principal Product Manager on Adobe’s Digital Employee Experience team, I focus on understanding and meeting enterprise content needs across Adobe—using Adobe products to do it. My team runs and operates our internal Content Hub, and we truly drink our own champagne by acting as Customer Zero. In a previous post, I shared how we create Branded Experiences with Experience Manager Content Hub and AEM Sites. In this post, I share how we utilized an early access, UI Extensibility feature in Content Hub to enable assets that have restricted licenses, to be requested--thus expanding potential opportunities for asset reuse, which reduces costs and makes better use of our original content creation.  Key Concepts Digital Rights Management: see this DRM post for a great overview of what’s new in DRM UI Extensibility: Content Hub supports UI extensibility (currently in Limited Availability), which enables the addition of custom UI components to the Content Hub UI for specific workflows and bu

Please note: This article was originally published on 1/6/26, but was accidentally removed during the Community transition.On Tuesday, March 31, 2026, Marketo Engage will deprecate the Search Engine Optimization feature (SEO).  Why deprecate SEO? When we deprecate older features that have low usage, we can reallocate their resources to newly released and upcoming features, as well as to the overall maintenance of Marketo Engage. This in turn creates an improvement in performance for users across the board.What do I need to do? If you don’t actively use SEO, nothing.  If you have used SEO in the past few months and you want to export your data, it must be done on or before March 31, 2026. All SEO-related data will be removed from the system and the SEO tile will no longer be available as of April 1, 2026.  How to export:  Issues   Keyword Results  Keyword Trends  Competitor Keyword Trends  I still want to use SEO. What tool can I use instead? We recommend Semrush, which offers a compreh

 Opens and clicks have long been considered the gold standard for measuring email performance, thanks to their simplicity and broad accessibility. But in recent years, the gap between these metrics and real human behavior has grown rapidly. Today, relying on basic metrics like opens and clicks can be misleading. Why? Because they track technical signals, not real human behavior. Why Email Metrics Often Don’t Reflect Real Human Behavior Here’s the reality: Opens are recorded when a tracking pixel loads, and clicks register when a link is requested. Neither proves that someone actually read your email, paid attention, or intended to engage. Factor in modern email bots, security scanners, and privacy tools, and what looks like an “engaged” audience can be a mix of real humans and automated systems. As marketers, it’s crucial to grasp not just how this skews standard email engagement metrics, but also the ripple effects it can have on revenue and the sales funnel: Compromised A/B Test Resu

Are you passionate about AEM and eager to share your expertise with the community? The Adobe Champion Program recognizes our most knowledgeable and passionate practitioners—those who help drive product adoption by:   Sharing technical expertise, best practices, and strategies with the broader customer community.  Collaborating with Adobe teams through product feedback, beta testing, and roadmap discussions  Each year, 40 AEM Champions are selected through a rigorous application and review process. Will you be amongst the 2026-2027 class? Join our live webinar to learn more about the program, benefits, selection process, and how to make our application stand out. Whether you're a seasoned expert practitioner or an aspiring leader in the AEM space, this is your opportunity to unlock the Adobe Champion advantage.   Date: Thursday, May 14, 2026    Time:  9am PT | 12pm ET | 6pm CET  Register here:  https://engage.adobe.com/adobe-dx-unlock-champion-advantage.html?trackingid=4SC98SFY&m

🌤️ [Virtual] Monday, May 4 @ 11am CST: "The End of Manual Metadata: AI-Powered Authoring in AEM​" with AEM – Southwest U.S. Chapter​🌤️ [In-Person] Wednesday, May 13 @ 4pm BST: "Unlocking AI in AEM: Agentic AI and MCP in Practice​" with AEM – London Chapter​🌤️ [Virtual] Thursday, May 14 @ 10:30am EST: "AEM AI 2026: Reimagining Experiences for Humans & Agents" with AEM – Women In Tech Chapter​🌤️ [Virtual] Friday, May 15 @ 5pm IST: “The Agentic AEM: Unlocking MCP for Modern Experience Management" with AEM – India Chapter​🌤️ [Virtual] Friday, May 15 @ 12pm EST: “2026 AEM Summit Insights & Networking" with AEM – DMV area Chapter​🌤️ [Virtual] Tuesday, May 19 @ 11am EST: “AEM Champion Application Office Hours”​ with AEM – Champion Office Hours🌤️ [Virtual] Thursday, May 28 @ 9am PST: “AEM Bay Area Kick-off: Summit Debrief & AEM Agents Round-Table”​ with AEM - Bay Area Chapter🌤️ [Virtual] Friday, May 29 @ 5pm IST: “From AEM to AI Answers: Brand Visibility with Adobe LLM Opti

Sharing your experience on Gartner Peer Insights helps peers make more informed decisions.Take 10 minutes to complete an Adobe Marketo review on Gartner Peer Insights.👉   Submit your review here: https://gtnr.io/KP4I5JMZ7   👈Important details to keep in mind:Reviews are anonymous. Only your role, industry, and organization size are displayed. Updated reviews are welcome. If you submitted a review in the past and have new insights to share, login, update your review, and submit. Gartner will assess and may publish quality updates. Personal emails aren’t accepted by Gartner. Log in using your business email or LinkedIn. Be thorough in your answers.

Join us Online! Monday, Apr 2011:15 AM - 11:30 AM PDT(2:15 PM - 2:30 PM EDT) Customers don’t move in straight lines, and as a brand, the experiences you deliver can’t either.Despite having more data than ever, many brands still struggle to deliver relevant, timely engagement in the moments that matter most. Journeys are fragmented. Signals go unnoticed. Personalization arrives too late. Customers feel the disconnect immediately.In this Adobe Summit online session, Unlocking Customer Experience at Scale with Adobe Real‑Time CDP, we explore what it truly takes to move from fragmented execution to real‑time, connected customer engagement.Join Adobe Real-Time CDP and Air Canada as we break down:Why modern customer journeys demand real‑time decisioning and activation What a Customer Data Platform needs to do to power relevant engagement at scale How Air Canada is turning traveler signals into meaningful experiences across channels Why governance, privacy, and trust must be built into person

This Experience League thread includes a list of helpful Adobe Analytics, Customer Journey Analytics, and Adobe Content Analytics resources, across documentation, YouTube, Experience League, custom Express pages, and more. We will continue to update this page as more content is created. Enjoy! Customer Journey Analytics (CJA)Resource Description Enablement   adobe.ly/aacja What is Customer Journey Analytics (CJA) adobe.ly/cjalinkedin CJA LinkedIn learning course https://www.youtube.com/playlist?list=PL2tCx83mn7GtE1y3EpACISH3Jy-qOj6Ut CJA YouTube playlist https://experienceleague.adobe.com/en/browse/customer-journey-analytics CJA Experience League documentation & video tutorials https://experienceleague.adobe.com/en/docs/customer-journey-analytics-learn/tutorials/cja-basics/new-terms-and-concepts-in-cja New Terms and Concepts in CJA https://experienceleague.adobe.com/en/docs/analytics-platform/using/stitching/overview Identity Stitching Options in CJA h