Adobe Journey Optimizer

In Adobe Orchestrated Campaign (OCM) Introduce a native activity to dynamically update profile attributes during campaign execution. Why is this feature important to you As users progress through an orchestration flow, their state changes (e.g., "engaged," "offer viewed"). We need the ability to write these state changes back to the profile mid-flight to ensure real-time accuracy across other integrated Adobe Experience Cloud solutions. How would you like the feature to work Provide an "Update Profile" action node within the OCM canvas that allows practitioners to write specific values or calculated attributes back to the XDM profile in real-time as the profile passes through the node. Current Behaviour There is no native activity available to update profile attributes dynamically during campaign execution  

In Adobe Orchestrated Campaign (OCM) Bring support for Custom Actions to message external third-party endpoints into the Orchestrated Campaign framework. Why is this feature important to you Modern tech stacks require seamless API connectivity to systems outside the Adobe ecosystem (e.g., Slack, Zendesk, legacy CRMs). The inability to trigger external custom actions fragments the customer journey and limits omnichannel orchestration. How would you like the feature to work Enable the same Custom Action framework available in AJO within the OCM canvas, allowing us to configure and trigger outbound webhooks and API calls as standard orchestration nodes. Current Behaviour Custom Actions for messaging external third-party endpoints are not currently supported within the OC framework 

 In Adobe Orchestrated Campaign (OCM), Provide a global campaign-level setting to define and restrict profile exit behavior across the orchestration engine. Why is this feature important to you In complex campaigns, business rules (like a sudden unsubscribe, a purchase event, or an exclusion segment qualification) dictate that a profile must immediately exit the campaign. Managing this node-by-node is error-prone and inefficient. How would you like the feature to work Include a "Global Exit Criteria" configuration panel at the campaign level, where architects can define universal rules that immediately remove a profile from the orchestration flow if met. Current Behaviour The orchestration engine lacks a global campaign-level setting to restrict profile exit behavior 

Improve the Adobe Orchestrated Campaign (OCM) orchestration canvas by allowing manual adjustment of connecting paths (up/down/left/right), similar to the AJO Journey canvas. Why is this feature important to you Enterprise orchestration workflows can become highly complex and visually dense. A rigid, linear canvas makes it incredibly difficult to map, read, and present workflows to stakeholders. Visual flexibility directly impacts practitioner efficiency. How would you like the feature to work Implement the drag-and-drop spline/routing logic currently used in Adobe Journey Optimizer, giving users the freedom to organize nodes and curve lines to optimize screen real estate. Current Behaviour Unlike the AJO Journey canvas, the connecting paths between orchestration nodes are linear and rigid, preventing manual adjustment (up/down/left/right) to optimize screen space or visual flow  

 In Adobe Orchestrated Campaign (OCM) Allow access to Real-Time Customer Profile attributes across all campaign starting nodes, not just Read Audience. Why is this feature important to you Flexibility in how campaigns are initiated is a core requirement for dynamic marketing. Restricting RTCDP access arbitrarily based on the entry node limits the architectural freedom to design trigger-based or event-driven orchestrations. How would you like the feature to work Real-Time Customer Profile attributes should be universally queryable and accessible regardless of whether the campaign begins with a Read Audience node or another entry mechanism. Current Behaviour Real Time Customer Profile attributes are only accessible when a campaign starts with a Read Audience

In Adobe Orchestrated Campaign (OCM) Expand the character limit for survey and review links stored in relational tables beyond the current 250-character maximum. Why is this feature important to you Modern tracking links, surveys, and dynamically personalized URLs heavily utilize query parameters for attribution and context, often easily exceeding 250 characters. This limitation causes broken links and truncated data. How would you like the feature to work Increase the character allowance for URL string fields in relational tables to better align with standard web practices (e.g., 2048 characters). Current Behaviour Survey and review links can be max 250 characters in relational table

OCM audiences utilized within Adobe Journey Optimizer (AJO) Journeys should retain and carry forward their specific enrichment attributes. Why is this feature important to you The true value of an Orchestrated Campaign lies in the rich data compiled during its workflow. When this data drops off as the audience enters a Journey, we lose the context required for deep, individualized downstream messaging and decisioning. How would you like the feature to work When an OCM audience triggers an AJO Journey, the journey payload should automatically inherit all enrichment attributes calculated during the orchestration phase, making them available for personalization in the Journey canvas. Current Behaviour OCM audiences used in Journeys do not carry their enrichment attributes into the journey flow.

 In Adobe Orchestrated Campaign (OCM) Extend the availability of aggregate functions (e.g., SUM, COUNT, AVG) to the Build Audience step. Why is this feature important to you Marketers often need to build audiences based on aggregated behavioral metrics (e.g., "users who have made more than 3 purchases"). Forcing this logic down into the Enrichment phase creates unnecessary complexity when it should be a primary segmentation driver. How would you like the feature to work The UI for the Build Audience step should expose the same aggregate function capabilities currently reserved for Enrichment activities. Current Behaviour Aggregate functions are currently available in Enrichment activities but not within the Build Audience step

In Adobe Orchestrated Campaign (OCM) Enrichment nodes should be able to pull fields directly from the core XDM profile, not just from linked relational entities. Why is this feature important to you The Real-Time Customer Profile is the heart of the Adobe Experience Platform. If orchestration cannot easily leverage native XDM profile attributes during the enrichment phase, it severely limits personalization capabilities and forces redundant data mapping into relational stores. How would you like the feature to work Within an Enrichment activity, users should have full access to select and pull attributes natively from the unified XDM profile alongside relational entity data. Current Behaviour Enrichment is anchored to the targeting dimension but can pull fields from any properly linked relational entity and NOT from XDM profile

 Enhance the reliability and error messaging of the preview functionality between orchestration nodes. Why is this feature important to you Data validation during the build phase is essential for trusting the orchestration engine. Vague errors prevent practitioners from effectively debugging schema or data flow issues, forcing reliance on trial-and-error testing. How would you like the feature to work The node preview should reliably render data samples. If an error occurs, the UI should provide specific, actionable diagnostic messages (e.g., highlighting exactly which schema field or table mapping failed) rather than generic fallbacks. Current Behaviour The preview functionality between nodes frequently fails with non-descriptive “something went wrong” or “table has changed” errors, hindering data validation  

Provide the ability to edit or delete Profile Target Dimensions within the Adobe Orchestrated Campaign Module (OCM) UI after their initial configuration. Why is this feature important to you Business requirements and data models evolve over time. When Target Dimensions are locked, architects are forced into rigid technical debt, requiring cumbersome workarounds if the underlying identity schema or targeting strategy changes. How would you like the feature to work Administrators should have the ability to safely modify or deprecate existing Profile Target Dimensions within the UI, provided they are not actively running in live campaigns. Current Behaviour Profile Target Dimensions are foundational, immutable objects; once configured, they cannot be edited or deleted within the UI  

There is a need for a centralized repository or UI view within Orchestrated Campaigns to easily inspect existing filter definitions. Why is this feature important to you Governance and validation are critical for enterprise deployments. Without a way to preview filter logic safely, practitioners risk accidentally altering campaign audiences during routine audits or troubleshooting. How would you like the feature to work Introduce a read-only "View Filters" modal or a dedicated tab in the OCM UI that allows users to inspect the detailed logic of an existing filter without having to enter an edit mode that risks overwriting it. Current Behaviour There is no centralized repository or UI view to inspect existing filter definitions without initiating an “overwrite filters” action within the Build Audience node

If you have ever pasted a carefully crafted date-time expression into a Journey wait node and been greeted by a vague parser error about the plus sign, you are not alone. Journey Optimizer’s expression language is strict about how arithmetic is written, and one missing pair of parentheses is enough to block your journey.In this short guide, we walk through a real pattern: computing a wait-until time from profile data and “days from today,” then show why the expression fails and the minimal syntactic change that makes it valid. What you are trying to doA common pattern is to combine currentTimeInMillis() with a millisecond offset derived from a profile reminder date, today’s date at midnight, and a fixed offset (for example, fourteen days in milliseconds). Conceptually that is straightforward arithmetic inside toDateTime / toDateTimeOnly. The expression that triggers the errorBelow is an example of the kind of nested expression teams often build for wait logic. It is semantically reason