Support XDM Profile Field Extraction in Enrichment Activities Description | Community
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Pradeep-Jaiswal
Level 6
April 18, 2026
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Support XDM Profile Field Extraction in Enrichment Activities Description

  • April 18, 2026
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In Adobe Orchestrated Campaign (OCM) Enrichment nodes should be able to pull fields directly from the core XDM profile, not just from linked relational entities.

 

Why is this feature important to you The Real-Time Customer Profile is the heart of the Adobe Experience Platform. If orchestration cannot easily leverage native XDM profile attributes during the enrichment phase, it severely limits personalization capabilities and forces redundant data mapping into relational stores.

 

How would you like the feature to work Within an Enrichment activity, users should have full access to select and pull attributes natively from the unified XDM profile alongside relational entity data.

 

Current Behaviour Enrichment is anchored to the targeting dimension but can pull fields from any properly linked relational entity and NOT from XDM profile