OCM: Unrestricted Access to Real-Time Customer Profile Attributes
In Adobe Orchestrated Campaign (OCM) Allow access to Real-Time Customer Profile attributes across all campaign starting nodes, not just Read Audience.
Why is this feature important to you Flexibility in how campaigns are initiated is a core requirement for dynamic marketing. Restricting RTCDP access arbitrarily based on the entry node limits the architectural freedom to design trigger-based or event-driven orchestrations.
How would you like the feature to work Real-Time Customer Profile attributes should be universally queryable and accessible regardless of whether the campaign begins with a Read Audience node or another entry mechanism.
Current Behaviour Real Time Customer Profile attributes are only accessible when a campaign starts with a Read Audience