OCM: Unrestricted Access to Real-Time Customer Profile Attributes | Community
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Pradeep-Jaiswal
Level 6
April 18, 2026
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OCM: Unrestricted Access to Real-Time Customer Profile Attributes

  • April 18, 2026
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In Adobe Orchestrated Campaign (OCM) Allow access to Real-Time Customer Profile attributes across all campaign starting nodes, not just Read Audience.

 

Why is this feature important to you Flexibility in how campaigns are initiated is a core requirement for dynamic marketing. Restricting RTCDP access arbitrarily based on the entry node limits the architectural freedom to design trigger-based or event-driven orchestrations.

 

How would you like the feature to work Real-Time Customer Profile attributes should be universally queryable and accessible regardless of whether the campaign begins with a Read Audience node or another entry mechanism.

 

Current Behaviour Real Time Customer Profile attributes are only accessible when a campaign starts with a Read Audience