OCM: Enable Aggregate Functions within the Build Audience Step Description | Community
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Pradeep-Jaiswal
Level 6
April 18, 2026
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OCM: Enable Aggregate Functions within the Build Audience Step Description

  • April 18, 2026
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In Adobe Orchestrated Campaign (OCM) Extend the availability of aggregate functions (e.g., SUM, COUNT, AVG) to the Build Audience step.

 

Why is this feature important to you Marketers often need to build audiences based on aggregated behavioral metrics (e.g., "users who have made more than 3 purchases"). Forcing this logic down into the Enrichment phase creates unnecessary complexity when it should be a primary segmentation driver.

 

How would you like the feature to work The UI for the Build Audience step should expose the same aggregate function capabilities currently reserved for Enrichment activities.

 

Current Behaviour Aggregate functions are currently available in Enrichment activities but not within the Build Audience step