OCM: Enable Dynamic Profile Attribute Updates Mid-Campaign Description

In Adobe Orchestrated Campaign (OCM) Introduce a native activity to dynamically update profile attributes during campaign execution.

Why is this feature important to you As users progress through an orchestration flow, their state changes (e.g., "engaged," "offer viewed"). We need the ability to write these state changes back to the profile mid-flight to ensure real-time accuracy across other integrated Adobe Experience Cloud solutions.

How would you like the feature to work Provide an "Update Profile" action node within the OCM canvas that allows practitioners to write specific values or calculated attributes back to the XDM profile in real-time as the profile passes through the node.

Current Behaviour There is no native activity available to update profile attributes dynamically during campaign execution