Here is the business scenario:
- Event is triggered that a customer's monthly payment has declined
- Event payload arrives in AJO include the customer ID, timestamp, the payment method, Credit card type, last 4 digits, and product subscription that will be impacted. (Payment Method, Credit Card Type, Last 4 digits are not stored on the customer profile at this time)
- Email is triggered, but if it bounces or is not opened/clicked, we want to take the action of sending them a letter.
Issues & Assumptions:
1) DM action can only be done in AJO Campaigns
2) Event data only be used in Journeys, where DM action is not an option
3) Cannot export Event data via Activation to a destination
4) Data to Adobe profile cannot be set to expire
Question 1: Are the above 4 issues correct or am I missing something?
Potential Option:
- Add the same 'Event' data to the Adobe Customer Profile via batch
Considerations/concerns:
1) Increasing Profile size over time is a risk, but we would be able to export the data to all this critical channels
2) If there are multiple scenarios that require different data for each letter, the added there will be more than this data added to the profile over time.
3) Creating a way to trigger an event after the issue is resolved to remove/overwrite the data from profile since it is no longer required
4) Bypassing AJO to accomplish this, however that forgoes the critical interaction data that informs if the customer should receive the email or get printed mail based on interaction data.
Questions:
1) Am I missing a better way to do this or is the Option outlined the only possible solution?
2) Am I missing a feature that is in AJO or AEP that would resolve this?
3) Has anyone in the community solved for this?
