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AJO Creating Audience.

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Level 3

Could you please give an example for Streaming Audience /Batch Audience/Edge Audience how are they categorized while selecting under Audience section of AJO, what are the parameters that are considered to segregate the audience into 3 different types?

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1 Accepted Solution

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Correct answer by
Employee Advisor

@ASNeelima 

Audience Type Evaluation Frequency Typical Data Source Example Use Case
Streaming Real-time Event streams, profile changes Abandon cart trigger, visited page in last 5 min
Batch Daily (or on demand) Periodic/batch data Last month’s buyers, VIP tagging
Edge Instantaneous Session/request data Gold member personalization, next page offer

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Correct answer by
Employee Advisor

@ASNeelima 

Audience Type Evaluation Frequency Typical Data Source Example Use Case
Streaming Real-time Event streams, profile changes Abandon cart trigger, visited page in last 5 min
Batch Daily (or on demand) Periodic/batch data Last month’s buyers, VIP tagging
Edge Instantaneous Session/request data Gold member personalization, next page offer