Sending multiple message for single profile using event and lookup data stored one day ago in Adobe journey optimiser

[SrideviJa]

Hi...

We are trying to send multiple message for single customer based on his last day purchase data.

All the purchase history related information is stored as events in XDM experience event schema.

We need to use the past day purchase related information for personalisation and need to send individual message for all his purchase in single journey......Is there a way to implement this solution in Adobe Journey optimiser?

[dugganab]

If you want to activate this data more like a batch kind of a use case, you can either explore computed attributes functionality https://experienceleague.adobe.com/en/docs/experience-platform/profile/computed-attributes/overview or data distiller https://experienceleague.adobe.com/en/docs/experience-platform/query/data-distiller/overview (if customer has license for this)

If this is more of a purchase confirmation type use case and if the data is being streamed in, you can use unitary journeys (starting with an event) to activate the same. If there is an element of delay needed, wait activities can be used.