Community Topics

Adobe Target Capabilities#3 of 7 – Auto AllocateAdobe Target offers many different testing & personalization options and sometimes it can be hard to determine which one is the best to use at which time.  I'll attempt to demystify that by posting a 7-article series over several weeks, where I'll brea...

Analytics for Target (A4T) is a cross-solution integration between Adobe Target and Adobe Analytics. It allows you to create activities based on Analytics conversion metrics and audience segments. With A4T, you can use Analytics reports to examine your results. Essentially, it enables Target users t...

In today's digital age, brands across various industries like Retail, Banks, Telecoms, and Energy providers are increasingly relying on both mobile apps and websites to serve their customers. Managing multiple digital properties within a digital ecosystem requires robust governance to prevent accide...

Whether you’re deploying e-commerce websites in countries you’re unfamiliar with, or if you’re at the initial brainstorming phase of your organization’s personalization strategy, there are several sources of inspiration at your fingertips to maximize your ROI: Analyzing your data from your analysis ...

Updates for Browser:iPad and Browser:iPhone in Browser audience attributes (April 30, 2024) Updates Details Browser:iPad and Browser:iPhone updated in Browser attributes used when creating audiences. Adobe Target lets you target on any of several category attributes, including visitors w...

Visual Experience Composer helper extension (April 23, 2024) The legacy Target Visual Experience Composer helper extension was created using Manifest V2. Google announced that it will no longer allow extensions created using Manifest V2 starting in June 2024. For more information, see Visual Experience Composer helper extension...

Digital behaviour is evolving rapidly, with more customers using multiple devices to access digital content. Marketing teams must consider this pattern when planning activities to avoid marketing fatigue caused by showing the same message to a single customer multiple times across different devices....

by @MatthewMarseglia & @chrismdavis  Customer readiness when migrating Adobe Target to the Adobe Experience Platform Web SDK is typically characterized by time spent identifying go live use cases, starting new workflows, and socializing changes to data structures.

Target reporting in Adobe Customer Journey Analytics (May 8, 2024)  

Visual Experience Composer helper extension (April 23, 2024)

In this blog post, we will give you a few different strategies for how to message and iterate after the control experience wins in an A/B test.