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Whether you’re deploying e-commerce websites in countries you’re unfamiliar with, or if you’re at the initial brainstorming phase of your organization’s personalization strategy, there are several sources of inspiration at your fingertips to maximize your ROI: Analyzing your data from your analysis ...

Beginner Question - What strategies do you use to AB experiment a website that is not exactly an ecommerce website but is similar in terms of its offerings and services. (Adobe Target)1. How do you test AI chatbot and help section?2. How do you include MVT testing?3. And how do you leverage "recomme...

Hi EveryoneAm new to Adobe Target, can anyone tell me the difference between Multiple Page vs Page Delivery in the VEC features.I would like to understand When to use Default Multiple page and Page Delivery in the A/B Testing.ThanksSaravanan

We are trying to deliver a MVT in Target and the requirements are as below:1) Change the layout of an opt-in element lead form2) Change the verbiage of the same elementWe are able to change the layout using VEC in a AB test(using arrange/move), but we cannot seem to do the same using the VEC in a MV...

Hello, I am trying to set up a Multivariate test with 4 Locations all in the Hero space.  Location 1: Background ImageLocation 2: H1Location 3: Body copyLocation 4: CTA The issue I am encountering is that whenever I attempt to update the background image via the HTML for that hero container, it comp...

Hi, I am using adobe test and target in my react webiste using the adobe experience manager. I have embedded one adobe launch js script which calls in the adobe analytics and test target scripts to render AB test on my homepage. Lately I started testing the MVT tests and the preview links and live u...

Our A/B testing process is built around using the form based activity set-up and leveraging html or JSON offers.   This is what the analysts and our developer partners are familiar with.  Would love to do some MVT testing, but not eager to try to figure the feasibility of a whole new approach.   Any...

Hi, I have created an MVT test that has 4 experiences, targeted to all visitors.Noticed that when a user first visit the page, they see Exp A (for example). But when they login and come back to the targeted page, they see Experience B.I believe this happens because the mbox3rdPartyId is being passed...

Hi, I know how to use the A/B tests on mobile native apps. But is it possible to run Multivariate Test on (iOS/Android) mobile apps? 

Adobe Target Skill Builders Expedition Series: Mobile Experience Optimization Presented by:  Brent Kostak aka @bkostak , Product Marketing Manager for Adobe Target  Jim McTiernan aka @Jim_McTiernan, Principal Solutions Consultant Date: September 6th, 2022 Time: 10:00am PT | 12:00pm CT | 1:00pm ET M...