Mobile experiences are fueling innovation in how marketing and engineering teams are leveraging product-led strategies for cross-channel personalization in web and app. Join the Adobe Skill Builders session and learn how Adobe Target unlocks new potential engagement and revenue growth for marketers, developers, and product owners to build thriving product communities.
Course Map • Comprehensive capability set with A/B, MVT, Experience Targeting, and Automated testing and personalization • Step-by-step workflows for activity setup • Batch experience prefetch, enabling always-on personalization for mobile • Lifecycle metrics for testing and targeting across customer experiences • Mobile SDKs and APIs for flexible implementations supporting iOS and Android platforms
Destinations • Cross-channel audience segment and profile attribute sharing for in transit or onsite mobile experiences • In-app banners and content offers for paid features and upgrades to acquire new customers and drive revenue • Testing and targeting activities to increase subscriptions and average order values
As Product Marketing Manager at Adobe, Brent brings data-driven personalization solutions to market that connect global brands to their customers. Adobe enables enterprise marketing and engineering teams to streamline data and create a single, personalized view of their customers to deliver exceptional digital experiences. Brent has over 10 years of experience helping organizations leverage software technologies and services to better compete and serve their mission.
Jim McTiernan has been involved in the optimization space since 2009 when he joined Adobe Corporation. Currently, Jim is an Adobe Cloud Expert, specializing in Adobe Target.
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