Our A/B testing process is built around using the form based activity set-up and leveraging html or JSON offers. This is what the analysts and our developer partners are familiar with. Would love to do some MVT testing, but not eager to try to figure the feasibility of a whole new approach.
Anyone out there executing MVT tests using the form based UI? I know that we can execute full factorial test design via the form but I also want MVT type analysis output.
Thanks in advance for your assistance.
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