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  With it's vast configuration capabilities Workfront is able to support myriad of use case across industries. Yet, specific nature of every workflow may require going beyond what is available out-of-the-box. In our organization we utilize Workfront along with Fusion and WalkMe to create basically ...

Adobe Campaign provides an out-of-the-box module to help you create various offers, and the ability to define the rules and content to ensure that you are talking with your customers and sending them the offer that is most relevant to them. However, with Adobe Campaign’s Offers UI, it becomes a time...

Did you know that you can harness the power of Adobe Target within Adobe Marketo Forms for improved B2B optimization and personalization? Adobe Marketo Forms are a valuable tool for teams looking to collect important data, start workflows, and generate leads for their organization. With Adobe Target...

Customers want relevant data when they are purchasing or ordering something online on the different type of devices such as PCs Tablets and Mobile. For example, men and women have different interests when they come to an online store and they would feel irritating when they see irrelevant content. O...

Personalization is the process of creating a tailored web experience for every visitor on digital properties. When a visitor is reading something that is customized based upon their interest or actions, they are more likely to stay longer on site. The increased engagement from the user is a foundati...

The last article reviewed the (recently deprecated) VEC extension, with a view to getting your optimisation and personalisation activities up and running very quickly with. As with any optimisation programme, starting with simple tests that attack low hanging fruit is a great way to quickly prove th...

At Telus Digital we turn to machine learning models to help us recommend products, predict user’s behaviour and identify opportunities to personalize the experience for our users. Like most companies, we are investing heavily in machine learning and artificial intelligence to help us drive business ...

Adobe Target is a personalization solution that makes it easy to identify and deliver your best content. Adobe Target helps you create a targeted experience specific to each customer.

Learn how Adobe delivered a successful proof of concept and technical specification for a major American bank, allowing them to use AAM segments in Adobe Target for their mobile app.