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Discover how Adobe Customer Journey Analytics transcends traditional digital analytics with a strategic, purpose-driven approach that transforms raw data into actionable customer insights.

Sequential segments and sequential filters are an analysis superpower! You can derive great insights with them but only if you know how they work. This series will teach and inspire with visual explanations, validation processes, and use cases you can apply! Let’s get started.

Discover how Adobe's Journey Canvas visualization enhances customer journey analysis by providing powerful tools to map, understand, and optimize user interactions across multiple touchpoints, platforms, and channels.

In our last Edge Data Collection Concepts blog, we introduced the concept of the data object as a flexible and schema-free method to collect data for Adobe Experience Cloud solutions. In this post, we'll dive deeper into how you can use the data object to implement Adobe Analytics. Whether you're mi...

If you are planning for Edge Data Collection and want to migrate existing Experience Cloud solutions to Web SDK, you have a few options when it comes to structuring the data you send. The data object has properties that allow for a smooth migration of existing Experience Cloud solutions without requ...

Dive deep into Adobe's Customer Journey Analytics Experimentation Panel with this comprehensive guide that demystifies statistical methodologies, anytime-valid inference, and practical implementation strategies for optimizing your A/B testing analysis.

In this post, we’ll take a deeper dive into schema creation and best practices that you can follow as you create your first schema.

Analytics Admins, let’s be real—when was the last time you had a proper cleanup of users and workspaces? If your answer is “I can’t remember,” you’re not alone. Finding the time for a regular cleanup is tough, let alone an annual one. That’s why I created an Excel spreadsheet using Office Scripts to...

Welcome to our new blog series on Edge Data Collection Concepts, where we’ll explore key elements of Edge Data Collection and their role in your implementation! To kick things off, we're diving into Experience Events – an essential component of Edge Data Collection, designed to capturing real-time u...

Have you wished you had a guide for how to use advanced functions in your calculated metrics? Check out the link at the bottom of this post to see a new guide that I’ve written to help you understand the various functions available.

Learn how to successfully implement Adobe Customer Journey Analytics in organizations of any size, with an emphasis on the most crucial factor—preparing your people for transformation.

This blog will help us to grasp knowledge around Adobe Analytics report suite.   We will cover below topics in detail around Report Suit   Below are the types of report suite: Global report suite Regional/Segmented report suit Virtual report suite   https://medium.com/@toimrank/adobe-analytics-report-suite-types-4a64b48e71bf