Topic: Analytics Basics

Does your organization currently have media tracking for Adobe Analytics implemented? If so, do you have a high confidence that the data collected is correct? Do you know when the last time the implementation was updated? And most importantly, do you have a plan in place to make sure the implementat...

We are looking at possibly bring on Adobe Analytics. I am trying to understand how difficult it is to implement. I've been experienced with setting up several sites with Google Analytics(UA and GA4) using Google Tag Manager. Is setting up Adobe Analytics that much more complicated? Can I leverage wh...

I am refining the definition of our marketing channel processing rules - essentially introducing more explicit definitions for each rule to ensure channel data is more accurate.   I was wondering if anyone had any suggestions on how best to Q/A this? The latency attached to data processing makes it ...

Hi, Adobe Analytics begginer here. I am trying to create a conversion variable from a dataLayer object on my site. It looks like this: I can see both the "application" and "team" on Adobe Analytics as they are text strings, but not the "appid" one (this one changes as the user switches from one app...

There are multiple ways to visualize your data for the best storytelling to compel business decisions using Adobe Analytics Workspace!

hi everyone, I am currently implementing AA, but when I open the report tab there is no "Custom Traffic" menu as shown below. I tried searching but nothing came up I have configured the props, as shown below and in the workspace it's the same when I search with the keyword "props" or "Tags" (as ...