Adobe Analytics

  We’re excited to announce a new Adobe Analytics Applications webinar series, presented by the Adobe Analytics Product Teams. Join us to discover the very latest innovations with Adobe Customer Journey Analytics. Every quarter our product experts will share exciting updates to help you understan...

This forum thread includes all of the Adobe Analytics Spark pages + other helpful resources. We will continue to update this page as more content is created. Enjoy!   ResourceDescriptionAnalytics Enablement  adobe.ly/aalinkedin adobe.ly/aaelevate Adobe Analytics LinkedIn learning courses: - Intro: ...

One day last week saw a large increase in traffic from our "Organic Social" Last Touch Channel, jumping from roughly ~1K visits per day to ~10K. When broken down by Tracking code, we can see that it appears that there is some paid Prospecting traffic getting bucketed under this channel, which (accor...

Hi. I am a professor at The George Washington University in Washington DC within their School of Business. I teach a digital analytics course, and want to improve my understanding of what Adobe offers professors to teach with Adobe Analytics, as well as teaching how to use data captured by Adobe Ana...

Hello,I sent a datawarehouse report in CSV format via SFTP. I received it, but the separator is a comma, and I want it to be a semicolon (;) instead. I don't see an option to change this. Could you please help me with this?

Hi Everyone, I wanted to see if anybody has any SQL code handy for Adobe Downstream data for the following metrics? I am only able to find the basic ones here: https://experienceleague.adobe.com/en/docs/analytics/export/analytics-data-feed/data-feed-contents/datafeeds-calculateand here: https://expe...

Hi,We are using AEP Mobile SDK React Native Edge Bridge extension to send data from our mobile app to Adobe Analytics. Since Edge is used, Data Stream is also configured.We would like like to know, given our use case is AA only, do we need to turn on Geo/Network look up and Device Lookup?As based on...

Hello Community,I would like to know if anyone has implemented Adobe Analytics using Google Tag Manager. Can someone provide me an easy understandable article or a document that shows step by step procedure to implement various evars/props/events via GTM ?

Hi All, I'm having trouble understanding the event_list dimension in Adobe downstream data. On this page: https://experienceleague.adobe.com/en/docs/analytics/export/analytics-data-feed/data-feed-contents/datafeeds-reference, it says it should be events 1-1000 that are customized. However, we see ev...

Hello Community!I am working on the CJA test, and I don't know why my answer is wrong.  If someone could explain I would really appreciate it.  My wrong answer is the bottom one in red.  And the correct one has the green check.  

can anyone guide me how to event serialization and is it possible to explain what are the pros and cons in this 

Hi everyone, I hope you are well.A little late to the party here, but recently spotted about the ability to use High-entropy client hints to improve OS/Browser reporting as user agent strings get frozen on some browsers (more info here: Client hints | Adobe Analytics)It seems simple enough to implem...