Adobe Analytics

Hello Adobers.I am trying to analyse referrals from social networks sites and see how many of them places an order etc.But the only metric that is currently working is "visits" - all other metrics displays 0.I have a B2C segment which is working fine. I negated that one and created a B2B segment, ho...

Hi All. I am relatively new to Adobe analytics, having always used GA. I have run numerous campaigns across various channels from Google ads to programmatic display and i consistently huge discrepancy in click data, all activity has been tagged correctly so i am at a loss as to what would cause this...

Hi all,I would like to measure and analyse users who hit the back-button.What would a segment look like, for this scenario?Any ideas or experiences that you can share?RegardsStefanie

Hi,I'd like to calculate a "stickiness" metric for each day as DAU/MAU where DAU is the "daily active user" (i.e. uniques visitors) of a specific day and MAU is the "monthly active user" (i.e. unique visitors for the 30 last days) for the same day (so period including this day and 29 days before).It...

Hi Guys,I am in process of defining allocation and participation for a new report suite and i have not used attribution model in calculated segments so far. What i am trying to understand is that, if my eVar allocation is configured to last (most recent value) and if i make a calculated metric of a ...

I still have an issue where the Swagger document for Analytics API 2.0 seems to be invalid, with a number of broken references.The errors are visible within the Swagger UI if you go to one of the affected endpoints. Here is an example:https://adobedocs.github.io/analytics-2.0-apis/#/calculatedmetric...

Hi In my workspace I need to show only the click that take a user from home page to category page, i'm try to create a segment like this:but with this way we take all the clicks do by users but not necessarily take to the category page.Do you any other ideas?thk,Francesco

I'm starting a new project in setting up the marketing operations for a big company. However, no one in marketing was present when Adobe Analytics was installed and they didn't even know what s.campaign is. I've been trying to get IT to help me but it's taking them a long time to even respond to a t...

The Analyst needs to segment Data Warehouse report for mobile visits from the social media channel. In the segment manager of Adobe Analytics following segments exist: 1. Social media visits (visits where the marketing channel is social media) 2. Mobile visits (visits where mobile device exists) Wh...

Hello!In the datawarehouse I have built a report based on campaign dimensions and unique visitors metrics, with a segment based on a hit with url equals to XX. A have the same report in workspace using exactly the same metric and dimension with the same segment, and a have a 10% difference in the re...