Adobe Analytics

I’m working on a project where Adobe Launch will primarily be used to manage analytics tracking. We’re considering using the Global Site Tag (gtag.js) extension to send tracking data to GA4 directly from Launch. However, the broader existing tracking ecosystem for the client’s web properties relies ...

Hi everyone,I’m working on a grading system in Adobe Analytics to classify users into levels (Level 1, Level 2, Level 3) based on specific activity combinations. Each level has defined rules like these:Level 1 Graded:Complete Activity Level 1 at least once, ORComplete Activity Level 2 at least 3 tim...

Hi, For parts of our website  "/#!/" is part of the URL. A decision has been made to remove this going forward and to mitigate the effect on data analysis I wonder if it's possible to remove "/#!/" from both previous and future data points?

Hello All, We run several Meta (Facebook) and Google Search Network campaigns, and there is a huge discrepancy (sometimes 50%, sometimes much more) between the data received via Meta Ad and GSN platforms and the data measured in Adobe Analytics? So for example when Meta analytics says that I have 1,...

If this is in the wrong sub, please let me know.  How can we properly capture anonymous data when the Opt-in extension is enabled in Launch? When this is enabled, and users ignore our consent banner or decline, no beacons are sent for capturing anonymous data like site views and page visits. Is ther...

If I have a segment that filters for group A and I want to compare A with ~A, do I have to define ~A as a new segment, or is there a better way?For example, if all my traffic comes from two sources, do I need to create two segments to compare them separately,  or can I just make one and use some sor...

Hi all, does the path analysis only consider sessions where the user has made at least one further interaction concerning the entry page? So if a user leaves the site from the first page viewed, there is no "path" to track because no further pages are visited. Is this the reason why the views from t...

 I see this message com.adobe.media.analytics' is not enabled on current event (conditions not met) when implementing straeming media with web sdkI am able to sent dimensions like content lenght, content name, but I see no content start or media start even though  I set them up as true in my schema....

Hi everyone, I have a query regarding our Marketing Channel rules. We have configured a rule where if the query string parameter utm_source equals "youtube," the traffic is categorized under the "YouTube Channel." However, during data analysis, we noticed that the same URL sometimes appears under th...

I would like to confirm "Repeat Visitors Rate" for a website I manage. The Repeat Visitors Rate was calculated by Number of Repeat Visitors/ Number of unique visitors. However, there is a large discrepancy when comparing this Rate between a single month and a single year in Adobe analytics. When loo...