Product Communities

*dates are subject to change, please check back for latest informationOn July 31, 2025, LinkedIn is deprecating old versions of the APIs used in the LinkedIn Lead Gen Forms integration with Marketo Engage.  The new versions of these APIs require a different set of permissions and will require reauthentication with LinkedIn to use the new versions of these APIs.  Support will be introduced for the new version of these APIs with the July 2024 Release    What do I need to do? You'll need to reauthenticate any LaunchPoint services of the Type “LinkedIn Lead Gen” or “LinkedIn Matched Audiences” and agree to the new permission scopes required by the updated LinkedIn APIs between July 26, 2024 and July 31, 2025 to avoid any service interruption. You can find these by clicking on the Type column in your Admin > LaunchPoint menu. Selecting Group By This Field can make this process easier by grouping all services of the same type together:      

Release 8.7.1 Check out the details about what's new, general improvements, fixes and compatibility updates in this latest Campaign v8 Release here: Release 8.7.1 New features Rich Push Notification templates - You can now send rich push notifications via Android. Rich push notification is an enhanced form of mobile notification that goes beyond simple text messages by incorporating multimedia elements such as images, interactive buttons, or other rich media content. Branding - As a Campaign Standard migrated user, your technical administrators can now define one or several brands to centralize the parameters that affect a brand’s identity. This includes the brand logo, the domain of the landing pages’ access URL, or message tracking settings. You can create these brands and link them to messages or landing pages. This configuration is managed in templates. Rest APIs - As a Campaign Standard migrated user, you can use Rest APIs to create integrati

April 2024 release notes Check out what's new and improved in the latest Adobe Journey Optimizer product release update: Release Notes   New capabilities Multimedia Message Service (MMS) - all providers:With the SMS Channel, you can now enhance your communication by sending Multimedia Message Service (MMS) messages, enabling the sharing of images, GIFs, or videos with your customers. Initialy only available with Sinch, MMS is now also available with Infobip and Twilio. Improved Journey Designer and live reporting: This release comes with an improved canvas user interface for journeys, and provides a more intuitive and efficient user experience. Activities are clearer and present more information on the journey canvas with fewer clicks.   Please find the detailed information around the new capabilities and improvements here: Latest Release   Feel free to reach out in case you have any questions and/or feedback through the below comment section.

Hi All.Please take a few seconds to explore the new concepts of Commenting UI and share your thoughts, suggestions, or concerns in this short Usability Survey. Your feedback is an invaluable contribution towards shaping the future of our platform and making it even better for everyone.  Thank you.Anna Balyan,Sr. UX Designer, Adobe Workfront.

March 2024 release notes Check out what's new and improved in the latest Adobe Journey Optimizer product release update: Release Notes   New capabilities Code-based experiences: With the new Code-based experience channel, Adobe Journey Optimizer allows you to do advanced personalization and testing for any of your inbound properties, enabling seamless delivery of tailored experiences across diverse touchpoints such as web apps, mobile apps, desktop apps, video consoles, TV connected devices, smart TVs, kiosks, ATMs, IoT devices, and more. Key capabilities include: Universal personalization: extend personalized experiences across all touchpoints, ensuring a cohesive and tailored user journey Granular editing precision: edit specific content at individual locations within your apps or web pages Versatile implementation: support for server-side, API-based, or SDK-based implementation methods to seamlessly integrate with your development environment.   Please find

Adobe Real-Time CDP Monthly Global Releases March 2024Here is a summary of the Real-Time CDP product releases. Click on the many Experience League documentation links of each feature or review the release notes: Adobe Experience Platform Release Notes (updates coincide with monthly release). Look-Alike Audiences – Available for Real-Time CDP B2C and B2P  Prime and Ultimate edition customers only Leverage intelligent insights to discover and activate high-value profiles that share similarities with a selected seed audience.Improve marketing performance with intelligent targeting and expanded reach in a marketer-friendly UI. AUDIENCE EXPANSION Create expanded audiences of look-alike profiles based on existing seed audiences in Real-Time CDP AI/ML INSIGHTS FOR AUTOMATED DISCOVERY Use AI/ML insights into key characteristics of existing audiences to discover similar profiles and enhance personalization DELIVERED WITH TRUSTApply data usage and consent

Hi Marketo Nation community   Reaching out to notify all MME customers who are using our iOS SDK about an important update regarding inclusion of iOS privacy manifest file in our iOS SDK(v0.8.5) for MME. This update is necessary for publishing new version or to publish new app to the App Store. This change is initiated to meet Apple guidelines which require reason for using some API's.   Please share the information below with members of your team who manage MME.   What is changing? Only the iOS SDK will have an additional privacy manifest file inside the new version of SDK. Customer has to upgrade to new version to avoid any issues related to publishing app to app store. The new iOS SDK v0.8.5 has been released   Why is this change being made? This change is done to meet Apple Guidelines, read more here from Apple (https://developer.apple.com/news/?id=av1nevon).   What customer action is required? If customer is upgrading/publishing a new version of their App

At Adobe Summit last week, we announced registration for the Canvas Dashboards Visualization Beta is now open.The primary purpose of the reporting capabilities provided in Canvas Dashboards is to extend the reportable objects in Workfront. In short, we are making objects such as Boards, Document review and approval, and (shortly) Workfront Planning data available in chart and table reports alongside the other primary Workfront objects like projects, tasks, issues, etc. This extended set of reportable objects will only be available on reports created through the Canvas Dashboards area.Along the way, we are also incorporating feedback provided through previous reporting betas, customer conversations, and your posts the Innovation Lab to improve report creation experiences.Please join us for this beta to gain early access to this new capability and to help shape our roadmap for the next iterations of Canvas Dashboards.We plan on enabling this capability for organizations that have pre-reg

Dear All Marketo Customers,   This is to inform you about an essential update regarding the Firebase Cloud Messaging (FCM) service which needs you to change the Android Push Access notification in the Marketo Admin section.   Google had deprecated the XMPP protocol on 12th June, 2023 and will stop support on 12th June, 2024. So we will be migrating to the HTTPv1 API from the legacy XMPP protocol.  The FCM HTTPv1 API offers several advantages over the legacy protocols, including enhanced security, increased message payload size, and improved error handling.   Migrating to the new API will ensure that your push notifications and messaging functionality remain seamless and efficient. Here are the key reasons for the FCM HTTPv1 migration: Improved Security: The FCM HTTPv1 API employs modern security practices, including support for OAuth 2.0 authentication, allowing for secure communication between your servers and the FCM service. Larger Payloads: The new API allow

We are thrilled to announce the launch of the Workfront Data Lake (Beta) on April 15, 2024.We are in active recruitment for the beta, and we hope that you will join. Complete the registration form provided below.Beta participants will be able to connect their business intelligence tool (Tableau, Power BI, Domo, Looker, etc.) to the Workfront data lake to supply data visualizations with the following types of data available:Low latency, current state data viewsChange event records for point-in-time comparisonsDaily historic snapshots for trend analysisThis beta will require the following resources from your organization:A Workfront System Administrator, who is familiar with how Workfront is configured and who is familiar with reporting needs not currently addressed through the existing Workfront reporting capabilities.A Business Analyst, Data Scientist or someone with an equivalent skillset, who has access to your organization's business intelligence tools (e.g., Tableau, PowerBI, Looke

Hello Nation,   To fight the bot activity in the last two years we have launched two identification methods for email bots (Please check the links below for more details): Identification based on Proximity Pattern Identification based on the IAB list Proximity Pattern identifies activities as bot activities based on behavior i.e. if multiple activities from an email asset are sent to a specific lead happening at almost the same time i.e. <1sec. In the Jan release of 2024, a new enhancement to the Proximity Pattern is launched to further improve the bot activity detection.     Now you can set the time difference that should be considered for identifying the activities that happened close to each other as bot activities.     Important Notes: Default value for this time difference is set to 0 seconds i.e only activities that happen in exact same second are identified as bots You can only set a time difference value as high as 3 seconds As you incr

In November 2023, Adobe Marketo Engage announced in this Marketo Nation Article, an update regarding Email Verification for SSO Only Users. Additionally, Marketo Engage reviewed email verification status for users and found that some users share the same verified email address. This conflict will prevent successful user migrations for the two users sharing the same email address and must be corrected.    Beginning February 20, 2024, and into the month of April, Adobe will roll out email verification corrections for SSO Only users and any users having a shared email conflict. Upon the rollout, previously verified users in the target audience will have their email verification status updated to “Unverified” and will be sent a verification email prompting them for action. This is not a phishing attempt. Users will need to verify their email address via the link sent in the verification email.  Users and admins will be alerted once this has occured in their subscription

The Workfront Customer Success Scale team recently launched their new Adobe Workfront Industry Circle events, with our first session focused on Higher Education.  Now we're ready to add new quarterly events for other industries. We’re hoping that these sessions will provide a dedicated space to connect, network, and collaborate with other Workfront Admins in your specific industry. Which industries should we focus on next?  Financial Services  CPG  Retail  Healthcare  Another industry? These events are currently set for 60 minutes, and we’d love to have 1-2 customers that would be willing to lead/start the conversation by sharing examples of how they use Workfront.  (I spent more than a decade of my career in Financial Services, so I’d love to start that in the April/May timeframe, if there’s any interest? ) If you have preferences on any of these industries or even better, interested in leading one of the sessions, please reply back

Hi Marketing Nation Community!    Your feedback is valuable in helping us create relevant and impactful programs to come, we'd love to hear from you. Please tell us about your Marketo Engage learning journey either through: Filling this quick survey before 3/8/24 or Signing up for an informational interview here Thank you in advance for your time and feedback! Feel free to reach out to me directly with any questions. Best, Stephanie

Adobe Real-Time CDP Monthly Global Releases February 2024Here is a summary of the Real-Time CDP product releases.  Click on the many Experience League documentation links of each feature or review the release notes: Adobe Experience Platform Release Notes (updates coincide with monthly release). -B2B Account-based engagement – Available for all Real-Time CDP B2B and B2P customers.in Prime and Ultimate.Creating and activating account audiences is a core part of B2B marketing and “account-based marketing” (“ABM”).Here are some example use-cases:Fill buying-group gaps – use advertising on LinkedIn to target critical decision-makers at companies with open opportunities but where those decision-makers are not contacts by building a segment of accounts with open opportunities but were there are no contacts with the title CMO or COO. Upsell / cross-sell – cross-sell by advertising the benefits of using 2 products together to companies who bought one of the products be

Hi Journey Optimizer Community Members,   The Adobe Digital Experience Credential Program is looking for beta testers for a new Adobe Journey Optimizer Business Practitioner Professional training course. We would love your feedback.    It’s easy to volunteer! Simply log in to our online Credentialing Learning Center with your Adobe ID and click on Start: Log in here to start the course   We’d like you to try and complete the course by March 1, 2024. This course is designed to help you: Craft impactful customer journeys: Discover strategies that deeply resonate with your audience by delivering personalized and timely interactions with your customers to increase engagement, conversions, and loyalty. Develop a seamless omni-channel customer experience: Learn how to integrate tech tools and connect brand channels to design journeys from a single platform for an optimal customer experience. Leverage contextualized data to deliver personalized messages and off

January & February 2024 release notes Check out what's new and improved in the latest Adobe Journey Optimizer product release update: Release Notes   New capabilities Web In-App Messaging: You can now use the new Web In-App messaging capability to display personalized content directly on websites, through modal-overlay messages. This feature enables you to engage effectively with web visitors, enhancing user interaction, retention, and conversion rates. Multi-channel content templates: In addition to Email, content templates are now available for the following channels: Push, In-app, SMS and Direct mail, each channel having dedicated template types. For Email, you can now select the Content type, which allows you to save the subject line as part of your email template. Deliverability Updates: Journey Optimizer now supports the DMARC authentication technology. Starting February 1st, 2024, Google and Yahoo! are requiring that you have a DMARC record for any

The digital marketing landscape is changing, with the deprecation of third-party cookies leading the charge. This shift impacts how we track online interactions, affecting two features in Marketo Measure: impression tracking (via DoubleClick integration) and cross-domain tracking. Here's what you need to know:   Impression Tracking: Historically, third-party cookies allowed us to de-anonymize impression traffic. With the deprecation of third-party cookies, this capability will no longer be supported. Any B2B attribution touchpoint must come from a known individual to be useful. Cross-Domain Tracking: The primary way Marketo Measure uses to identify anonymous web visitors is through form submissions. Previously, with cross-domain tracking enabled via third-party cookies, a single form submission on one domain could facilitate the identification of the same anonymous visitors across multiple domains. However, as third-party cookies are phased out, eliminating cross-dom

We are very excited to announce the general availability of B2B account-based engagement for all Adobe Real-Time CDP customers with the B2B and B2P editions. This functionality enables customers to: Create audiences that output lists of accounts (think “companies”) rather than lists of people.Activate those audiences to account destinations to drive engagement.  Availability:B2B account-based engagement is available to all Adobe Real-Time CDP customers with the B2B or B2P editions. Functionality details:Creating and activating account audiences is a core part of B2B marketing and “account-based marketing” (“ABM”). Example use-cases:Fill buying-group gaps – use advertising on LinkedIn to target critical decision-makers at companies with open opportunities but where those decision-makers are not contacts by building a segment of accounts with open opportunities but were there are no contacts with the title CMO or COO. Upsell / cross-sell – cross-se

Adobe is removing Marketo Account Insights Browser Plug-in from Chrome Web Store on April 8, 2024. After this date, existing customers can continue using the plug-in if it is already installed on their Google Chrome browser. The plug-in does not support sign-in with Adobe ID. Once a user is migrated to Adobe Identity for authentication of Marketo, the user will no longer be able to access the plug-in.     For more information about Marketo on Adobe Identity, please see:    Adobe Identity Management Overview  Understanding Marketo Subscription and User Migration to the Adobe Admin Console    Frequently Asked Questions: Why is Adobe removing Account Insights Browser Plug-in from Chrome Web Store?   Due to low adoption rates, we have decided to redirect our focus and resources on more utilized features.     Why sign-in with Adobe ID isn’t supported by this plug-in?    The plug-in was developed before Marketo was acquired by Adobe in 2

Details Discover the exciting features and innovations in the latest release of Adobe Experience Manager (AEM) Cloud Service, version 2024.1.0. The features in this release focus on Experience Manager Assets and Cloud Service innovations and include the following: AEM Assets: AEM Assets Cloud Service & Adobe Journey Optimizer Integration Smart Tags Block List  OOTB Video preview rendition Cloud Manager: Custom Permissions Release Overview Video Watch the comprehensive release overview video to get an in-depth understanding of the enhancements brought by AEM 2023.11.0. Seed Q&A Please use this thread to ask questions related to this release. See all the Previous Releases here and Current Release Notes here.

Release 24.1 - 2024 Winter Release Check out the improvements, issues fixed, and other changes that are part of this release here: Release 24.1 - 2024 Winter Release Improvements Adobe Campaign Standard 24.1 uses the HTTP v1 APIs to send Android Push Notification Messages, to ensure compatibility with upcoming FCM changes.  Adobe Campaign Standard 24.1 now supports p8 authentication certificates for iOS push notifications. Your implementation must be adapted to activate these changes.    Detailed information about this release is available in the Release Notes   If you have any questions related to this release, please feel free to post them in the below comment section.

Hi All,   We are excited to announce that we have enabled a new Commenting Beta experience in your Preview environments. The experience is aimed at providing better performance and enabling the delivery of modern commenting features and functionalities. It is available for the issue object only for now and will be gradually enabled for other Workfront objects and locations.   The toggle is planned to be made available in production with 23.2 release, so we invite you to test the new experience and share your valuable feedback. There is an in app feedback button when you switch to the Beta experience.   Some of the long awaited feature enhancements are available with this experience: Real time updates Editing comments Removing people from the threads Seeing comments separately from the system updates We would also like to get your feedback on the usage of the following features that are located on the current and are not available in Beta commenting experience: Lo

Exciting times here at Marketo Measure! There are 9 newly released Discover Dashboards that are already released to ALL Marketo Measure instances. Here's what's new:    Revenue Overview Board - The Revenue Overview dashboard provides insights into the total revenue derived from your CRM, shedding light on your marketing strategies’ role. It offers an overview of how marketing influences your overall revenue and contributes to the successful closure of deals. Attributed Revenue Board - The Attributed Revenue Dashboard offers a focused perspective on the revenue directly linked to your marketing endeavors. Explore how your marketing strategies have been instrumental in sealing deals. ROI Board - The ROI Dashboard provides marketers with a granular view of returns on investment across channels, subchannels, and campaigns. It meticulously breaks down cost and revenue patterns, while also spotlighting metrics like cost-per-lead, deal, and opportunity, ensuring a co

Blueprint Released: Value Realization | Deliver Client-facing Services If you’re a system admin, product owner, champion, or manager of Workfront users, you’ve probably been asked to demonstrate the value that Workfront is bringing to your business. We’ve identified five key areas where your business can realize value.  Workfront provides the ability to: Centralize work in one solutionManage work processesReview and approve digital workGovern compliance workflowsDeliver client-facing services To identify value realized from the “Deliver Client-facing Services” section above, we’ve combined years of experience working with client-facing companies to build a series of reports centered around work that impacts cost and revenue. This dashboard provides planned and actual data to help you find trends in key project phases and identify ways to streamline processes to improve on-time delivery, maximize revenue, and prevent staff burnout. This dashboard is now availabl