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Hi Marketo Community, @shannonma6 and I presented at the February 2025 Marketo User Group on one of our favorite topics: email operations. From improving deliverability to surfacing meaningful metrics, Shannon created this blog to give a high-level summary of the strategies and best practices we covered during our session. Building and Protecting Your Sender Reputation Your sender reputation directly affects whether your emails land in the inbox. These are some of the foundational steps every team should be following: Authenticate your sending domain: SPF, DKIM, and DMARC are essential. BIMI can also enhance brand recognition. Warm up new IPs or domains: Start slowly, sending to your most engaged users first, and gradually increase volume. Maintain list hygiene: Remove invalid or inactive contacts regularly. Email validation tools are helpful for staying ahead. Stay consistent: Maintain a steady sending volume and cadence to avoid deliverability spikes. Avoid “no-reply” senders:
Applications are now open for the Adobe Workfront Champion Program, inaugural class of 2025/2026! We’re looking for highly skilled and passionate Workfront customer/partner practitioners. The application window will close on June 10th. Don’t miss this chance to elevate your impact, build your brand, and become part of an elite group of Adobe advocates. Apply today: https://event.adobe.com/2025championapp-Workfront?trackingid=X6FJHGWG ICYMI: The recording from our May 15th informational webinar is on this blog page: https://experienceleague.adobe.com/en/docs/events/learn-from-your-peers-recordings/adobe-champion-application. Lots of information on the program, what it’s like to be an Adobe Champion, and tips for submitting your application. Good luck!
Dear Adobe Campaign Community, Your time is precious, and we understand the importance of efficiency when it comes to troubleshooting issues with Adobe Campaign.That's why we're excited to again bring you our carefully curated collection of Top KCS (Knowledge-Base) Articles for May 2025, designed to help you resolve common challenges swiftly and effectively. Our Top KCS Articles are your shortcut to: Quickly identifying and resolving recurring issues.Accessing expert insights and best practices for Adobe Campaign.Streamlining your troubleshooting process for maximum productivity.Empowering yourself with the knowledge to tackle any campaign-related problem head-on. Why spend hours searching for solutions, when our Top KCS Articles have already done the heavy lifting for you?Let us help you save time so you can focus on what truly matters – creating exceptional campaigns with Adobe Campaign. Start supercharging your problem-solving skills today by exploring
Integrations in Adobe Campaign Quick links: Tuesday Tech Bytes Series 2023 Lets check out few Integrations of Adobe Campaign with Adobe Analytics, Adobe Experience Manager (AEM), Snowflake. Analytics Integration: Adobe Campaign can be integrated with Adobe Analytics to send all the utm parameters like no of clicks, no of opens, unique clicks, sent, total bounces, unsubscribes from the attributes and indicator values in the Adobe Campaign Schemas. Pre-requisites: The Web Analytics connector add-on must be installed on your environment, through the dedicated package. Create the report suite and configure all the variables required in Adobe Analytics Get all the Variables and events information from the Adobe Analytics Team to map them into the Adobe Analytics External account. Now in Adobe Campaign Classic, Install the Integration with the Adobe Experience Cloud built-in package (Tools > Advanced > Import Package > Install a standard package > Select
Hello, I'm following the guide to enable form core components (https://experienceleague.adobe.com/en/docs/experience-manager-65/content/forms/adaptive-forms-core-components/enable-adaptive-forms-core-components) MVN build works ok, but when I go and create a new Adaptive Form, I get the below error:Compilation errors in org/apache/sling/scripting/sightly/apps/myform/components/adaptiveForm/page/customheaderlibs__002e__html.java: Line 43, column 2006 : com.adobe.cq.forms.core.components.models.form.FormStructureParser cannot be resolved to a type I'm using the below versions in my pom.xml:<core.wcm.components.version>2.24.6</core.wcm.components.version> <core.forms.components.version>1.1.66</core.forms.components.version> <core.forms.components.af.version>1.1.66</core.forms.components.af.version> Thanks,David
Surprise! Just when you were starting to get excited for Adobe Summit London I’m thrilled to announce the return of Analytics Rockstar to London! This fun session is sure to be a highlight, bringing together the brightest minds in Adobe Analytics to share their top tips and tricks. If you’ve attended Summit in-person or virtually before, then you might have witnessed this fun, fast-paced, and informative breakout session where real Adobe Analytics users share their top tips and tricks. At minimum - sign up for the Analytics & Appetisers event today! Is 2025 the year you decide to climb up on stage to share your own special tips and tricks? To be considered for the Analytics Rockstar competition, you must submit your two best Adobe Analytics or Adobe Customer Journey Analytics tips using this online form. To give some context for the kinds of tips we’re looking for, here’s what each panelist presented at Summit 2025's Analytics Rockstar session: Jeff Bloomer (S
We are thinking of JumpSeat.io to integrate with Workfront to help the new users with Guides and wayfinders. anyone aware of it? and how efficient is it with Workfront? any drawbacks or better tools to similar to JumpSeat?
I'm generating AEM pages using AEM Sites preset with custom component mapping with existing editable template. In the pages created links are not getting generated for glossary. For citation according to documentation it is supported only in Native PDF. Also for foot notes it is coming as a single line of text with no links.Currently I'm looking at using post processing workflows. Would like to know how we can process the pages created to create links for the same.
Self Service flow steps (SSFS) are a powerful way to integrate with third party applications and to build custom workflows that can't be achieved in Marketo alone. This blog post will give you a Replit repository that you can clone to get started and it will walk you through the code in the repository so that you can make it your own and bring SSFS into your Marketo instance. Ok so we all know what a SSFS looks like inside of Marketo but what happens when the SSFS is executed in a smart campaign flow and the data is sent outside of Marketo? There is a server set up to catch all this information, process it, and then send the information back to Marketo to update the lead record. Don't be intimidated by the word "server", this is just somewhere we have hosted our SSFS code so that it is constantly listening out for information sent from Marketo, ready to process it and send it back. This hosted code for the SSFS can be referred to as a "service". I have seen
Is AI coming for my job? Lets face it, that question hangs in the air. In the world of Marketing Operations (MOps) – where we orchestrate the complex symphony of marketing technology and process – the rise of AI feels particularly potent. It promises automation, efficiency, and insights at a scale that seems almost... threatening. The narrative often paints AI as the disruptor poised to dismantle roles built on process and precision. But hold on. Lets deconstruct that fear. Is AI really an extinction level event, or is it the ultimate leverage point? NYU Professor Scott Galloway breaks it down succinctly, with his characteristic bluntness: “AI wont take your job. Someone using AI will.” This shifts the frame entirely. It’s not about being replaced by a machine, it’s about being outpaced by someone who masters the new tools. The challenge isn't the technology itself, but how we adapt to it. For Marketo professionals, adept at navigating sophisticated campaigns and wo
Each month, teams across Adobe Workfront host FREE webinars, interactive workshops, customer panels, and open Q&A sessions on various topics for System Administrators. If you want to learn best practices, ask questions and collectively brainstorm solutions, or connect with other system administrators to build your network, sign up for one or all of the following events: June 5 at 10:00 a.m. PT - Wake Up With Workfront: Optimize to Elevate. Auditing and Aligning your Adobe Workfront InstanceJune 6 at 9:00 a.m. PT – Admin Chat for Marketing & Creative June 10 at 8:00 a.m. PT – Admin 101: Getting Workfront Data June 10 at 9:00 a.m. PT - [Workfront AMA] Ask Me Anything about Adobe Workfront Certifications - this is a "reddit-style" text thread hosted on the Community by two Workfront Community Advisors! June 12 at 8:00 a.m. PT – The Workfront Fusion Fix: Ericsson’s Smarter Way to Unlocking True Event Costs
Hello All,I'm currently working as Adobe Analytics Architect in the banking domain using Tealium iQ for tag management. I have dealt with challenges like login flow tracking, secure data layer usage and mobile app analyticsCurious to hear how other handle:Tracking insecure/authenticated environmentsAvoiding PII data collectionsAligning mobile + web analytics strategiesLet's share ideas!
Master Frequency Capping & Conflict Prioritization in Adobe Journey Optimizer Recording URL: Master Frequency Capping & Conflict Prioritization in Adobe Journey Optimizer Event Details Join us for an engaging Adobe Experience League LIVE episode where Adobe experts dive into new features in Adobe Journey Optimizer to help you govern and prioritize customer messages with precision. Learn how to reduce messaging fatigue, resolve conflicts, and deliver impactful experiences that resonate. In this expert-led session, we’ll explore powerful tools to optimize your customer journeys: Journey Capping: Control how many journeys a customer enters in a timeframe to prevent over-messaging and enhance engagement. Conflict Management & Prioritization Scoring: Resolve competing journeys to ensure customers receive the most relevant messages at the right time. Rule Sets: Implement flexible, scalable guardrails to automate decision-making and streamline journey execution. T
Hello Everyone! I'm an Experience Cloud researcher, Elissa, and I'm looking for enterprise Marketing customers who would want to give feedback on a new, strategic ideation canvas we're considering building called Catalyze. Catalyze is an AI-driven insights canvas that would help brand and product marketers manage the top of the funnel thinking that happens before a campaign is built down to generating the marketing brief. We really need to talk to people who would actually use this canvas rather than system admins, so please respond in this thread if you know of anyone who fits this description and would be willing to give us feedback. Thanks!Elissa
Dear Team, I kindly request you please help me out here. On uploading a SP 6.5.19 from packagemanager gives the error as Inaccessible Value. I have tried in multiple browsers. There is no error shown in the error log nor in the network traffic. There is no problem in uploading and installing the AEM ASC Commons or the ASC Tools. Any suggestions.
The issue is with the Coral 3 nested multi field in AEM 6.5 where the dialog scrolls automatically to the bottom when we add a new item. It becomes more complex if data is being added more by the author. While checking at the console I was getting a jquery event being generated from createpagewizard.js. when ever we click on the add button and the scroll to the bottom behaviour triggers. Is this an expected behaviour or do we have any working solution to restrict this scroll bottom ?
Document Authoring - a New, Simple CMS for Edge Delivery Services by @daniel-strmecki Introduction The first time I saw our partners at Adobe present document-based authoring, I thought it was a great solution for smaller and short-lived sites. However, most enterprises would probably not use it as it lacks advanced enterprise CMS features like automated translations, market/language rollouts, bulk updates, custom workflows, etc. Looks like Adobe might have gotten similar feedback from customers as they recently announced early access to a new, simple CMS for Edge Delivery Services (EDS) called Document Authoring (DA). DA is a user-friendly, high-performance, and highly available document-based authoring solution for managing, editing, and publishing sites. It’s built around the EDS document model, using concepts like blocks and sections. DA has an SDK, APIs, and integrated Adobe technologies to support modern content creation workflows. Adobe chose to name it "Docume
Hello!I need to implement Security Headers in the PROD environment, but it is not working, but it works in the developer and stage environments.I use the website https://securityheaders.com/ to validate if the Headers are working and it returns a grade of F (no headers implemented) in the prod url, but returns a grade of A (excellent implementation) in the dev and stage publish links.All my backend files in the dev, stage and prod environments are the same, with the same implementations, but the headers only appear in the dev and stage publish, they do not appear in the Prod environment.
Starting with March 2025, customers have received brand new user interfaces for Activity management and Recommendations interfaces. For more information about the changes, check out the recording of one of the Adobe Target UI demo sessions from May 21, 2025. The key points on this session: Recap of the Adobe Target UI updates Adobe Target UI demo for activities and recommendations Next steps and resources Q&A session For latest information on Target releases, don’t forget to visit the Release notes page on Experience League.
Here are the instructions to send a Birthday Message. In this example, I am using the Date of Birth field which is automatically created when a new Marketo instance is created. It is automatically mapped to the SFDC Contact Birthdate field when Marketo is integrated with SFDC. The field type is “date.” You have to set up two smart campaigns since the lead token, {{lead.Date of Birth}}, can only be used in a trigger campaign. Step 1. Create a trigger campaign with campaign is requested in the Smart List Step 2. Configure Wait Step in the Flow Add token {{lead.Date of Birth}}. Remember a token can only be used in a trigger campaign. Remember to click "Use next anniversary date" Set time for when you want the wait step to end. This will be the time the email will be sent out. Step 3. Add Send Email to Flow Step 4. Activate Step 5. Next create a batch campaign with a request campaign in the fl
First and foremost, a huge thank you to Matt Mitchell @mattmi3 from the Product team for sharing his expertise around what Data Connect is and how it can be used to access Workfront data and provide visibility to drive business decisions! If you weren't able to attend today's workshop - we've got you covered. A short summary and resources from the session (slide deck and recording) are published below: Slide deck PDFWorkshop recording Summary and resources from the chat: What is Data Connect? A secure and scalable solution that provides business insights by connecting Workfront data to visualization tools like Tableau, Power BI, Domo, and Looker. It is included in the Ultimate package, but available as an add-on ($) for those on Prime and Select. Reach out to your Account team for more information. While we aren’t able to provide you with a test drive (at least right now) to play around, you can always reach out to your Account team to see if they can he
Hi all, I want to learn how AEM On Premise DevOps could be implemented using a tool like Jenkins. How the pipelines are built. Is there any tutorial or nice process documentation please? Appreciate all your replies. Thanks,RK.
Hi everyone,I'm working on an AEM project where we’ve developed a custom “Podcast” component that allows editors to embed podcast content from different platforms, including Spotify, Apple Podcasts, Podigee, and SoundCloud using iframes.For platforms like SoundCloud and Podigee, I know there are libraries or SDKs available that allow tracking of playback events (such as play, pause and progress milestones) even when embedded via iframe.However, I’m currently looking for a way to do the same for Apple Podcasts embeds, specifically to capture events like play, pause and playback milestones (25%, 50%, 75%, 100%) and send those events to Adobe Analytics.From my research, Apple Podcasts embeds (via https://embed.podcasts.apple.com/...) doesn’t expose a public JavaScript API or any event listeners due to cross-origin restrictions.Still, I’d like to ask:Does anyone know of any libraries or workarounds to track user interactions on Apple Podcasts iframes?Have you ever implemente
Estou iniciando um projeto de transformação do site da empresa, utilizando a plataforma AEM-Sites , e gostaria de incluir algumas funções no projeto, como o AEM-Sites Optmizer e tambem o AEM Analytics e Workfront, como proceder com estas ferramentas, lembrando que sou parceiro da adobe na categoria Bronze e para o nosso próprio site imagino que tenho estas licenças liberadas. neste caso como baixar e aplicar no projeto.
Originally airing on May 28, 2025, our experts discussed the transformative world of content analytics, powered by Adobe's cutting-edge AI technology. Content Analytics revolutionizes the way you measure, understand, and optimize content performance. You can view the replay from the episode page and find additional recourse commented on during the live event: Content Analytics - Optimize performance with AI insights Use this thread to ask our experts additional questions related to the Experience League LIVE session. Thanks and we hope to hear from you!
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