Product Communities

Real-Time CDP Collaboration Release These release notes cover what's new in Adobe Real-Time CDP Collaboration.  July 2025 Real-time CDP Collaboration now supports brand-to-brand collaboration. Collaborators can now form connections, regardless of whether they are an advertiser or publisher. This allows for more flexible collaboration opportunities and enables brands to leverage each other’s data and insights.  Collaborators can now connect to each other using private connection invites. Share your account’s unique connect code with a collaborator who can then use it to connect with you directly. This is a core feature of brand-to-brand collaboration, allowing collaborators to establish connections beyond advertisers exploring the Discover publishers directory. Self-serve destinations are now available to both advertisers and publishers. Audience activation is now available for both collaborators in a connection, regardless of their account

Work is evolving faster than ever - and we need your help to shape what's next. Are you involved in strategic planning for marketing campaigns, big initiatives, or resource allocation?  If so, this quick 5-10 minute survey is for you.  Your input will help us zero in on the tools, challenges, and solutions that matter most to you.  Coming soon: We'll send out another survey in two weeks focused on centralizing work & governance, project management, and content execution - plus how to measure work effectively. Help us build the future of work - together. Thanks for being part of the journey!

Federated Audience Composition now HIPAA READY - Unlocking New Possibilities for Healthcare We are excited to share that Federated Audience Composition in Adobe Experience Platform is HIPAA ready and available to healthcare customers who are looking for zero-data copy solutions. Healthcare customers can now create and enrich profiles and audiences from enterprise data, without moving that data into Adobe Experience Platform.   Key Benefits for Customers Legal and Regulatory Alignment:Federated Audience Composition now ensures that all data handling within the platform aligns with HIPAA standards, dramatically reducing legal and compliance risks for healthcare organizations. Customers can confidently manage sensitive health data for marketing and personalization.   Secure Data Federation:Healthcare providers can safely access data for marketing use cases from their enterprise data warehouse without compromising privacy or security. Federated Audience Composition does not store

Release 8.6.5 April, 2025   Check out the details about what's new, general improvements, fixes and compatibility updates in this latest Campaign v8 Release here: Release 8.6.5 New features New SMS sending connector - The SMS sending connector has been modernized and improved to enable transceiver mode SMPP connections, enable persistent SMPP connections, and ensure better compatibility for environments transitioning from Adobe Campaign Standard. A new SMS External account is now available for all new SMS implementations. Existing implementation are still supported, however recommendation is to move to this new modern and extended connector.   Please find the detailed information around the new features, general improvements and fixes here: Latest Release   If you have any questions or feedback related to this release then please feel free to reach out through the below comment section.

Details The features in this release focus on Experience Manager Sites and Sites Optimizer and include the following: AEM SITES: Content Fragment Delivery with OpenAPI AEM Content Fragments reuse in AJO AEM 6.5 LTS - Java 21 Support AEM FORMS: Forms Experience Builder Marketo Connector - Phase 2 AEM ASSETS: Smart Tag Enhancements AEM Dynamic Media native integration with AJO B2C Content Hub Enhancements AEM Assets for Figma Turnkey Connector Release Overview Video Watch the comprehensive release overview video to get an in-depth understanding of the enhancements brought by AEM 2025.05.0. Seed Q&A Please use this thread to ask questions related to this release. See all the Previous Releases here and the Current Release Notes here.

Don't miss this CR #CX Convo! Liz Miller, VP and Principal Analyst of Constellation Research Inc., sits down with Adobe's Shelly Chiang to unpack the game-changing potential of modern Digital Asset Management (#DAM). Key Insights: 📌 DAM is no longer just a digital filing cabinet 📌 #AI is transforming how teams discover, use, and activate content 📌 Modern DAM breaks down silos across marketing, sales, HR, and global teams 📌 Intelligent search means finding the RIGHT asset in seconds, not hours Looking to turn your content into a strategic advantage? 💡 This convo is a must-watch for #marketing leaders trying to scale creativity and drive efficiency. Watch the full interview Watch Video: Here

Hi AEM Community, We’re excited to share that Interactive Communications capabilities are now available in Early Access for AEM Forms as a Cloud Service! Request Form: https://business.adobe.com/request-consultation.html?mktfrm_poi=experiencemanagerforms After a customer is enrolled, organizations need to maintain ongoing engagement—sending welcome kits, monthly statements, bills, and other personalized documents. These communications can be generated on-demand or in batch, depending on the business needs. To support this, our new Interactive Communications Editor offers an intuitive, cloud-native solution for designing and generating data-driven output. Key features in early access include: Intuitive drag-and-drop interface with master pages for pixel-perfect layout and branding Data binding to schemas and databases with dynamic content generation; new “@” shortcut for quick access to data elements Reusable fragments with full control over typography, layout, margins and style

Details The features in this release focus on Experience Manager Sites and Sites Optimizer and include the following: AEM SITES: Content Model Admin UI Content Fragment Launches UI and API Edge Delivery Services ​with Commerce boilerplate   AEM CLOUD FOUNDATION Support for Authenticated OpenAPIs-based APIs   AEM FORMS: FM Support for Edge Delivery based Forms Highlight Broken Rules on Rule Editor UI  Release Overview Video Watch the comprehensive release overview video to get an in-depth understanding of the enhancements brought by AEM 2025.04.0. Seed Q&A Please use this thread to ask questions related to this release. See all the Previous Releases here and the Current Release Notes here.

Two upcoming deprecations may impact your integration with Marketo Engage and may require action.    The Marketo Engage SOAP API will be fully deprecated on January 31st 2026.  Please review if you are still using the SOAP API in one or more of your Marketo subscriptions. To avoid disruptions of service, you will need to retire or migrate any services using the SOAP API to the Marketo Engage REST API by January 31st 2026.  Consult the Migration Guide for further information.  Marketo Engage Support is only able to provide the IP address of requests made to the SOAP API.   On January 31st 2026, the Marketo Engage REST API will no longer accept access tokens for authentication and authorization via the ‘access_token’ query parameter.  Please check if one or more of your integrations uses this parameter to authenticate.  To avoid disruptions of service, any services using this parameter to authenticate will need to migrate to using header-based auth

Over the past decade, brands have invested heavily in SEO, content strategy, and personalization to drive visibility and engagement across digital channels. But the landscape is rapidly shifting. Today, the customer journey increasingly begins not with a traditional search engine, but with an AI assistant. As generative AI platforms like ChatGPT, Claude, and Perplexity become go-to tools for information and decision-making, large language models (LLMs) are emerging as the new front door to brand discovery. These systems don’t just index content — they summarize it, interpret it, and recommend it. That means they’re shaping brand perception long before a user visits a website. Yet many brands remain unaware that their content is already being surfaced — or overlooked — by these AI tools. Bain & Company reports that 80% of consumers rely on AI-written summaries for at least 40% of their searches. And Gartner projects that by 2028, brands could see a 50% or greater decline in organic

Hi Community Members, We’re excited to share that AEM Forms now has a new SKU purpose-built for AEM Sites Cloud Service or Edge Delivery Services customers!   What’s new? This SKU provides a lightweight, scalable solution for lead generation. Key capabilities include: Agile form authoring: quickly build secure, accessible forms with drag-and-drop components and real-time editing Form reusability: reuse content, themes and templates to scale form creation and streamline updates Data validation and integration: ensure data accuracy with built-in validation and seamless integration with backend systems Omnichannel Forms: embed fast, responsive and omnichannel forms into AEM Sites to improve user experience and drive conversion   Why it matters We’ve heard from many AEM Sites customers who are building forms manually that don’t scale well. This new SKU brings enterprise-grade form capabilities to your Sites implementation within the same CMS.   We’d love to hear from you F

As part of our platform modernization, we are officially deprecating support for the Marketo Engage SOAP API interface as of October 31, 2025. While SOAP played an important role in early integrations, the REST API has long since become the standard for new development. It’s faster, simpler to work with, and better supported by tools and frameworks across languages.   All new functionality is exclusively available through the REST API. If you’re still using the SOAP API—for example, for lead management, custom object syncing, or program execution—it’s critical to begin migrating now.   Planning Your Migration Strategy If you're unsure whether your application is using SOAP, check for WSDL references or webService endpoints in your integration code. In many cases, clients built with libraries like Apache Axis or .NET Web Services are tied to SOAP. Once identified, you’ll want to begin translating your integration logic to REST.   For example, SOAP calls for lead operation

We’re excited to announce the launch of Adobe Customer Journey Analytics B2B Edition—a powerful new application that delivers comprehensive, cross-channel analysis and visualization across the complete B2B customer journey.    B2B Edition enables you to explore every stage of the buyer journey at the individual, buying group, account, and opportunity levels. It provides a holistic view of stakeholder engagement across channels—from first touch to retention and growth—surfacing actionable insights to help you deliver meaningful experiences at every step.    By connecting marketing efforts directly to revenue outcomes, B2B Edition helps align your marketing and sales teams to optimize customer experiences, scale pipeline, and drive strategic growth across the complex B2B lifecycle.     Want to dive deeper? Learn more about Adobe Customer Journey Analytics B2B Edition or reach out to your account director for additional details.   

We are thrilled to introduce the native integration of Adobe Workfront in Adobe Experience Manager Guides—bringing together best-in-class structured content management and AI-powered work management. This powerful combination helps organizations streamline content workflows, accelerate delivery, and enhance cross-team collaboration.Unlock greater efficiency, agility, and content quality across your entire content supply chain.Read the full blog to see how this integration can transform your content operations.

Adobe has just introduced a powerful new capability for marketers: the Adobe Data Insights Agent. This innovation is designed to democratize access to journey performance trends, enabling every marketer, not just analysts, to make data-driven decisions with ease. What’s New? Data Insights Agent not only simplifies insight generation for marketers by enabling them to query data and generate visualizations from scratch using natural language, but it also enables them to make changes to previously built visualizations and to build analyses iteratively. With Data Insights Agent, organizations can: Empower marketers to self-serve data for informed decision-making — ensuring marketing efforts are tested, optimized, and accessible to all. Uncover intricate patterns and insights human analysts might overlook, maximizing customer experience and business profitability. Eliminate bottlenecks by reducing dependencies across teams and allowing data analysts to focus on deeper and more strateg

Starting August 2025, Adobe will begin phasing out support for Marketo Engage Identity. To ensure uninterrupted access to your Marketo Engage applications, all customers must transition to Adobe Identity by September 30, 2025.    What You Need to Know  Automatic Migration: Adobe will start taking actions to automatically migrate all remaining eligible users if your organization has not completed the migration by September 30, 2025.  Access Changes: Migrated users will no longer be able to sign in using their current Marketo Engage credentials. Instead, they will receive an invitation to join via Adobe Identity, which must be accepted to regain access. Users who are not eligible for migration will not be transitioned and will lose access to Marketo Engage.  Manual Intervention: Ineligible users who cannot be automatically migrated will be skipped. These users can be manually re-added to Marketo Engage through the Adobe Admin Console afte

We are pleased to announce the General Availability of several new enhancements to AEM Content Hub. Watch this short video for a quick overview of Content Hub.Here is a quick summary of the enhancements:Attribute-based Access Control (ABAC)Content Hub now allows you to apply rule-based restrictions to access assets. Asset permissions ensure governance and makes sure that only the relevant assets are accessible to users.Public link sharingContent Hub now supports generating shareable links to allow external users, to view asset metadata or download assets. Recipients of the shared link don’t need to be entitled for Content Hub.Dynamic Media renditions in Content HubAccess all your Dynamic Media preset renditions and smart-crops for download (for single asset or across multiple assets), directly from within the Content Hub User Interface.Download multiple assets as a ZIPContent Hub now also allows you to download the selected assets and their renditions in a ZIP file and not as separate

June '25 release notes Check out what's new and improved in the latest Adobe Journey Optimizer product release update: Release Notes New capabilities RCS Messaging: Rich Communication Services (RCS) messaging is now supported in the Journey Optimizer, enabling the following enhanced messaging capabilities subject to provider and carrier support: Branded and verified sender support: Send messages using verified business profiles with branding elements (logo, sender name, etc.). Message delivery insights: Receive detailed delivery reports including message status updates (e.g., sent, delivered, read). Link tracking: Embed and track URLs within RCS messages for engagement analytics. Fallback to SMS: Automatic fallback to SMS when the profile's device does not support RCS or is temporarily unreachable via RCS. Basic message composition: Send text-based RCS messages with optional media and rich elements, depending on provider support.  Form fields in code-based experience

Details The features in this release focus on Experience Manager Sites and Sites Optimizer and include the following: AEM Sites: Generate Variations Universal Editor extensions for Crosswalk use-cases Sites Optimizer: New Product Launch Release Overview Video Watch the comprehensive release overview video to get an in-depth understanding of the enhancements brought by AEM 2025.03.0. Seed Q&A Please use this thread to ask questions related to this release. See all the Previous Releases here and the Current Release Notes here.

B2B customer journeys don’t follow a straight line. Multiple stakeholders, disparate data sources and long sales cycles make it tough to see, let alone optimise the full path to revenue. Adobe’s new Customer Journey Analytics B2B Edition (CJA B2B) changes that by unifying all your marketing-, sales- and product-interaction data on Adobe Experience Platform and turning it into ready-to-use insight you can act on today: Unlock groundbreaking insights to elevate account and buying group experiences with Adobe Customer Journey Analytics B2B Edition   Why this release matters CJA B2B gives analysts, marketers and sellers one shared analytics workspace, so everyone can make decisions from the same source of truth. It stitches together online and offline signals at the individual, buying-group, account and opportunity levels, delivering multi-layered journey analysis in minutes instead of months.    Key capabilities 360° account journeys, out of the box: Connect CRM

Launched in 2025, Adobe Target’s redesigned user interface delivers a more streamlined and intuitive experience, enhancing usability and efficiency for all user roles. This FAQ addresses key questions about the new Target UI and Visual Experience Composer (VEC), including navigation updates, feature placements, and the removal of the temporary UI toggle.   Whether you're a marketer, developer, or administrator, this guide is designed to support a smooth transition and help you maximize the benefits of the updated interface. Explore the FAQ now to get up to speed and make the most of what’s new!

  Hello Everyone!   By now, most of you already know that we have launched the editor and its enablement to all Marketo customers (who have already migrated to IMS) from Feb 5th, 2025.   Here are the highlights you can find in Part 2 of the new designer blog series (in case you missed the first one - Check here)   New features that we added Join the challenge to shape what's next   New features Content Locking Now you can lock specific sections in an email template. Now this supports just locking the full template but also specific sections of the email template. You can even partially lock the content too (eg: allow editing the content but not the structure)         Parameterized Fragments Fragments are reusable content blocks that can be created centrally and inserted into your Emails and Email Templates.      Not only these are reusable content blocks, you can even parameterize the content inside fragments that can be

Hi Analytics Community, We’re excited to share a powerful new addition to Adobe Customer Journey Analytics: the Data Insights Agent, a generative AI assistant designed to supercharge your data analysis experience! What is it? The Data Insights Agent is an AI-powered conversational tool that helps you explore your data in natural language. Ask questions, and it will generate visualizations like line charts, bar graphs, cohort tables, and more, all within your Analysis Workspace. Key Highlights: Ask data questions in plain English Get instant visualizations and summaries Supports follow-up questions for deeper insights Saves time and boosts productivity Availability: This feature is part of a phased release starting May 28, 2025, and will be available until November 30, 2025 (unless extended).   Learn more here and see it in action: Visualize data with Data Insights Agent in Customer Journey Analytics

Important Notes: No Disruption to Current Work: Your existing email editor will continue to work as usual. The new editor will run in parallel with the existing editor New Editor Requires IMS Migration: To access the new editor, your Marketo Engage instance needs to be migrated to Adobe IMS (Identity Management System). Old and New Editors are Separate: Emails created in the old editor will remain there. To use the new editor's features, you'll need to create new emails or import existing ones. For leveraging GenAI capabilities, you need to sign the new GenAI terms. If you haven't done already please reach out to your account manager requesting these terms. Till these terms are not signed GenAI features will not be enabled on your instance. Here is Part-2: https://nation.marketo.com/t5/product-blogs/more-updates-new-email-editor-for-marketo-engage-is-now-live/ba-p/354991 Here are updates about permissions: https://nation.marketo.com/t5/latest-product-innovations/produ

May' 25 release notes Check out what's new and improved in the latest Adobe Journey Optimizer product release update: Release Notes   New capabilities Adobe Experience Manager Content fragment integration: With the integration of Adobe Experience Manager and Adobe Journey Optimizer, you can now effortlessly use Adobe Experience Manager Content Fragments within your Journey Optimizer content. This seamless connection makes it easier to access and use your AEM content directly in Journey Optimizer. Previously available for a limited set of organizations (LA), this capability is now GA with the following enhancement: Define placeholders and map personalization values within the fragment signature using the Editor mode. Adobe Experience Manager Dynamic media integration: Dynamic media assets are now directly available and accessible in Journey Optimizer. This integration enables you to: Centrally manage assets with real-time updates. Modify your assets settings suc