Adobe Journey Optimizer

Watch the show recording: How to efficiently test, simulate and validate journeys before going liveLearn how to go live with confidence by validating journeys before activation. We'll cover the best testing approaches for both event-based and audience-based journeys, plus a first look at the new Journey Simulation capabilities.You'll see how to:• Choose the right pre-launch testing method for your journey type• Validate branching logic and audience volumes without sending messages• Create simulated users manually or with Journey Agent support• Automatically test all journey paths in a single clickPerfect for AJO practitioners who build, publish, and maintain journeys and want faster, more reliable validation workflows.Register now: https://engage.adobe.com/ExpLeagueLive-260617.html

Hi all, I have a bit of an urgent ask. We’re trying to track email opens and if a user does not open an email we want to add them to a suppression audience. When looking into this, it seems like the interaction type = open event gets triggered automatically even if an email is not opened. We’ve tested this with 5 different profiles and noticed the same behavior.  Has anyone encountered this issue and what could be a potential way to resolve this. Thanks

Modern customer journeys rarely stay inside one system. They depend on loyalty platforms, billing engines, CRM tools, fulfilment services, and partner APIs. When one of those integrations fails, the reason behind the failure matters just as much as the failure itself.A temporary outage may need a retry. A duplicate request may need no action at all. A suspended account may require customer service intervention. But until now, custom actions in Adobe Journey Optimizer could detect that a call failed without giving journeys access to the structured error details many APIs already returned. What's New: Error Response Payload Support Custom actions have long supported success response mapping. When an API call succeeds, you can define the response structure, parse the body, and use those fields later in the journey.Previously, error handling worked differently. If a custom action returned a 4xx or 5xx response, AJO recorded the failure status, but it did not surface the response body even

Modern customer journeys rarely stay inside one system. They depend on loyalty platforms, billing engines, CRM tools, fulfilment services, and partner APIs. When one of those integrations fails, the reason behind the failure matters just as much as the failure itself.A temporary outage may need a retry. A duplicate request may need no action at all. A suspended account may require customer service intervention. But until now, custom actions in Adobe Journey Optimizer could detect that a call failed without giving journeys access to the structured error details many APIs already returned.AJO 26.1 changes that with Error Response Payload Support for custom actions. What's New: Error Response Payload Support Custom actions have long supported success response mapping. When an API call succeeds, you can define the response structure, parse the body, and use those fields later in the journey.Previously, error handling worked differently. If a custom action returned a 4xx or 5xx response, AJ

 Building customer journeys often starts with a simple idea."Send an offer only to Gold members.""Wait until 9:00 AM in the customer's local time zone.""Exclude customers who received the same campaign in the last 14 days."The business logic is usually straightforward. Translating that logic into a valid journey expression is where the work begins.Journey builders need to locate the right attributes, navigate complex schemas, understand expression syntax, identify the correct functions and operators, and validate the final result before it can be used in a journey.For experienced users, this can take time. For new users, it can become a significant learning curve. Focus on Customer Experiences, Not Expression Syntax Journey builders should focus on creating customer experiences—not memorizing syntax, searching through schemas, or troubleshooting validation errors.Journey Expressions Agent helps bridge the gap between business intent and technical implementation by combining attribute d

You open your journey inventory and see six, twelve, maybe hundreds of journeys sitting in one flat list — no grouping, no hierarchy, just an ever-growing scroll. Finding the right journey means scanning by name and hoping you remembered what you called it six months ago.That is the problem Journey Folders solves.  What Are Journey Folders?Journey Folders is a native organisational layer built directly into Adobe Journey Optimizer. It lets you create named folders, move existing journeys into them, and nest folders up to four levels deep — giving teams a scalable hierarchy that maps to how they actually think about their programmes: by region, business unit, campaign type, or lifecycle stage.Unlike tags or filters, folders are structural. A journey lives in exactly one folder. The folder appears in the breadcrumb, in the sidebar tree, and in every "move to" dialog — so the location is always unambiguous.  Step 1: Create Your First FolderIn the Journeys inventory, click the Create folde

Hi!What can be the reason of having bot clicks and bot opens only in 4 days of May for those email domains?  Thanks!

Its not explicitly explained what is the difference.How I see:In app are like modals in the Web. On the top (Z-index: 1000)  Content cards are implemented inline with the other mobile app content

We are currently using dynamic content in our emails and would like to take this a step further.Litmus gives the possibility to use personalized dynamic content in emails, such as a countdown, a personalized image based on the customer, and so on.Next to that, an integration with Adobe with NiftyImages is possible to be able to display dynamic and personalized visuals in emails, such as countdowns, personalized images, location-based content, etc.  Can Adobe AJO also supports this kind of dynamic content?  

Hi Adobe Community / Support Team,I am testing a use case in Adobe Journey Optimizer / AEP and need confirmation on whether this architecture is supported.Scenario:I have two journeys.Journey 2 is triggered by a unitary event. Once the event qualifies, Journey 2 sends an email using an email action node.After Journey 2 sends the email, I can see send/bounce/message feedback events written into the AJO Message Feedback Experience Event dataset. This dataset is enabled for Profile.I created Journey 3 with a unitary event trigger. The intention is for Journey 3 to listen for new message feedback records written after Journey 2 sends the email, filtered by Journey 2’s journeyVersionID. Once Journey 3 is triggered, it uses a custom action to send the latest message feedback data to an external system for immediate feedback of email.What I observed:1. Journey 2 is successfully triggered by the unitary event.2. Journey 2 successfully sends the email.3. Message feedback events are generated fo

Is there any doc regarding the meaning of bot_clicks and bot_opens in reports? What are those? Thanks.

Does AJO generate some dataset which contains all the details regarding what type of:content peronsonalization / syntax  which specific fragments Were sent to customer? 

Personalization often starts with a simple customer moment, but turning that idea into working template logic can take time. You may need the right field path, helper, condition, date format, and fallback behavior.AI Assistant for Personalization Expressions helps reduce that friction by turning plain-language intent into AJO personalization template logic you can review, preview, and apply.Instead of starting with syntax, you can start with the outcome you want for the customer:Use the customer's renewal date, add one year, and format it as MM/dd/yy. If the renewal date is missing, do not show the date.It helps translate that request into template logic you can review, validate, and use in AJO. What AI Assistant for Personalization Expressions Helps WithIt is available from the AJO personalization editor through AI Assistant. It helps when you know the customer experience you want, but need help writing, understanding, or fixing the template logic.Generate new personalization expressi

In the first part of this series, we explored the essentials of Adobe Journey Optimizer (AJO) error codes—why they matter, how to approach them, and how quickly understanding these signals can transform your troubleshooting experience.In this second installment, we go a step further and include more frequently encountered error codes. We’re presenting a curated, in-depth table of even more AJO error codes you’re likely to encounter as you build, test, and launch omnichannel campaigns. Think of this guide as your “cheat sheet” for campaign health: If the mysterious codes below pop up in logs or UI banners, you’ll know exactly where to look, what likely caused it, and how to get unstuck fast.Whether you’re facing backend 500 errors, validation problems, or puzzling runtime glitches, this list breaks down each code’s context, root cause, and practical steps to resolve or avoid it. Keep this resource handy—it’s designed to help your ops, technical teams, and marketers spend less time stari

Hello Adobe Community Team,We have access to an Adobe Journey Optimizer (AJO) sandbox environment for our organization, Xerago, and are currently facing a couple of issues while exploring the platform. Issue 1: Audience Qualification Not Working We have created audiences using segmentation rules, and the profile data appears to be available in the system. However, the audience is not populating the list of qualified profiles, even though some profiles clearly satisfy the defined segment criteria.We have verified: Profiles are ingested and visible. Segmentation logic appears to be correct. Audience creation completes successfully. Despite this, the qualified profile count remains empty or does not reflect the expected results. Issue 2: Email Configuration Not Functioning in Sandbox The Adobe support team has already completed the email channel configuration in the sandbox environment. However, we are unable to send test emails or execute email-related activities successfully. The co

 Hi everyone,I'm a CS graduate with no prior experience in Adobe Journey Optimizer or Adobe Experience Platform, but I'm planning to prepare for the AD4-E606 Adobe Journey Optimizer Developer Expert certification.Could anyone recommend a beginner-friendly learning path, study resources, hands-on labs, and exam preparation tips? I'd love to hear how others approached the certification and what topics deserve the most attention.Thank you!

Personalization often starts with a simple customer moment, but turning that idea into working template logic can take time. You may need the right field path, helper, condition, date format, and fallback behavior.AI Assistant for Personalization Expressions helps reduce that friction by turning plain-language intent into AJO personalization template logic you can review, preview, and apply.Instead of starting with syntax, you can start with the outcome you want for the customer:Use the customer's renewal date, add one year, and format it as MM/dd/yy. If the renewal date is missing, do not show the date.AI Assistant for Personalization Expressions helps translate that request into template logic you can review, validate, and use in AJO.What AI Assistant for Personalization Expressions Helps WithAI Assistant for Personalization Expressions is available from the AJO personalization editor through AI Assistant. It helps when you know the customer experience you want, but need help writing

I am trying to add a hyperlink to a text value in SMS Beta, but I am unable to find any helper function that supports this use case.Could you please help me understand how to achieve this?For example, I would like the text "UpdateInstance" to redirect users to www.google.com when clicked in the SMS.Please let me know the recommended approach for implementing this in SMS Beta.Regards,Nikhil N

In Mobile SDK its not well documented: Does this: https://developer.adobe.com/client-sdks/edge/adobe-journey-optimizer/code-based/api-reference#updatepropositionsforsurfaces Should match this - configuration in AJO - location : 

how much time take profiles to leave a journey after Stopping it?

Hi, how much time takes Update Profile node in uptade a profile attribute? Thanks!