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Silvio6
Level 6
June 16, 2026
Question

bot_clicks and bot_opens in report

  • June 16, 2026
  • 2 replies
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Is there any doc regarding the meaning of bot_clicks and bot_opens in reports? What are those? Thanks.

    2 replies

    DavidKangni
    Community Advisor
    Community Advisor
    June 16, 2026

    @Silvio6 
    not currently but I will recommend to check the reporting documentation end of June/beginning of July as per AJO June release notes

     

    The following improvements are coming to reporting in this release.

    • Estimated clicks for Email and SMS reporting — A new Estimated Clicks metric is now available in Journeys, Campaigns, and Channel reports for email and SMS. This metric excludes identified bot and non-human interaction (NHI) traffic to provide a clearer view of genuine customer engagement. The existing Clicks metric remains available and continues to report total clicks.

    Coming soon — Information below is subject to change

    • New Estimated Click Metrics for Email and SMS Reporting - To provide a more accurate view of real customer engagement, new estimated metric are now available across Journeys, Campaigns, and Channel reports. These metrics help filter out non-human interactions (NHI) and bot clicks from reporting data:

      • Estimated CTR: Estimated Clicks relative to total deliveries.
      • Estimated CTOR for email only: Estimated Clicks relative to Estimated Opens.

      Availability date: Late June, 2026

    Thanks,

    David

    David Kangni
    SatheeskannaK
    Community Advisor
    Community Advisor
    June 16, 2026

    @Silvio6 You can look at this information on this document,

    https://experienceleague.adobe.com/en/docs/analytics-platform/using/cja-dataviews/component-settings/overview

    Additionally there was a session about this during the summit to take a look in detail,

    https://experienceleague.adobe.com/en/docs/analytics-platform/using/cja-dataviews/component-settings/overview

    Thanks, Sathees