Assistance Required for Adding Hyperlinks in SMS Beta | Community
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Nikhil70326
Level 2
June 8, 2026
Solved

Assistance Required for Adding Hyperlinks in SMS Beta

  • June 8, 2026
  • 2 replies
  • 18 views

I am trying to add a hyperlink to a text value in SMS Beta, but I am unable to find any helper function that supports this use case.

Could you please help me understand how to achieve this?

For example, I would like the text "UpdateInstance" to redirect users to www.google.com when clicked in the SMS.

Please let me know the recommended approach for implementing this in SMS Beta.

Regards,
Nikhil N

      Best answer by Pulkit_Jain_

      SMS does not support clickable hyperlink text (like “UpdateInstance”). You can only send plain URLs, optionally shortened using AJO’s URL Helper.

      Example: UpdateInstance: {{url originalUrl='https://www.google.com' type='TRACKED'}}

      This is the only supported way to include links in SMS.

      2 replies

      SatheeskannaK
      Community Advisor
      SatheeskannaKCommunity Advisor
      Community Advisor
      June 8, 2026

      ​@Nikhil70326 hyperlink to a text value is not possible in SMS. Because SMS messages are strictly plain text, mobile networks cannot render HTML anchors or rich hyperlinks. 

      If you’re looking to achieve something hyperlinked text instead of raw URLs like above, you should consider switching from SMS to RCS (Rich Communication Services) in AJO.

      https://experienceleague.adobe.com/en/docs/journey-optimizer-learn/tutorials/configuration/channel-configuration/sms-mms-channel/set-up-rcs

      Thanks, Sathees
      Pulkit_Jain_
      Adobe Employee
      Pulkit_Jain_Adobe EmployeeAccepted solution
      Adobe Employee
      June 9, 2026

      SMS does not support clickable hyperlink text (like “UpdateInstance”). You can only send plain URLs, optionally shortened using AJO’s URL Helper.

      Example: UpdateInstance: {{url originalUrl='https://www.google.com' type='TRACKED'}}

      This is the only supported way to include links in SMS.

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