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Silvio6
Level 6
June 5, 2026
Question

Update Profiles node times

  • June 5, 2026
  • 2 replies
  • 20 views

Hi, how much time takes Update Profile node in uptade a profile attribute? Thanks!

    2 replies

    SatheeskannaK
    Community Advisor
    Community Advisor
    June 5, 2026

    @Silvio6 Profile update activity should update the profile attribute in a few secs/mins but not in real-time.

    I would suggest to keep a min ~5min wait before using that attribute anything in the journey.

    “Profile updates are not guaranteed to be immediately available downstream in the same journey. Avoid placing an action that reads a field directly after the Update Profile action that writes it, as the updated value may not yet be reflected.”

    https://experienceleague.adobe.com/en/docs/journey-optimizer/using/orchestrate-journeys/about-journey-building/update-profiles#guardrails

    Thanks, Sathees
    SupratikSe
    Level 2
    June 8, 2026

    Hi ​@Silvio6 ,

     

    Adobe documentation states that the update is sent to Platform “fast but not immediate/within a second” and that it normally takes a few seconds, sometimes more, with no guarantee.

    The practical implication is that you should not assume the updated attribute will be available in the very next step of the same journey. Adobe docs explicitly warns that if a later action reads the same field right after the Update Profile action, the new value may not yet be reflected.

    A few other important technical points from Adobe’s documentation:

    • The activity updates the Profile Store in real time, but it does not update the dataset itself.
    • In test mode, the profile update is applied immediately to the test profile.
    • Adobe recommends using an error/timeout path and avoiding designs that depend on the updated value in the immediately following node.