AJO dynamic content and personalization in emails | Community
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Bo.Dedeurwaerder
Level 1
June 8, 2026
Question

AJO dynamic content and personalization in emails

  • June 8, 2026
  • 2 replies
  • 21 views

We are currently using dynamic content in our emails and would like to take this a step further.

Litmus gives the possibility to use personalized dynamic content in emails, such as a countdown, a personalized image based on the customer, and so on.

Next to that, an integration with Adobe with NiftyImages is possible to be able to display dynamic and personalized visuals in emails, such as countdowns, personalized images, location-based content, etc. 

 

Can Adobe AJO also supports this kind of dynamic content?

 

 

    2 replies

    SatheeskannaK
    Community Advisor
    SatheeskannaKCommunity Advisor
    Community Advisor
    June 8, 2026

    ​@Bo.Dedeurwaerder 

    AJO supports dynamic personalization, but it's important to distinguish between build-time (send-time) and open-time personalization.

    What AJO Does Natively (Build/Send-Time) Using its visual rules builder and Handlebars syntax, AJO personalizes content at the moment of send using AEP/AJO profile data:

    • Personalized images swapped based on user attributes or segments
    • Location-based content — text, offers, and imagery tied to profile location
    • Conditional layouts — full structural changes using if/else, audience, attributes logic
    • AEM Dynamic Media — image templates auto-populated with profile data

    Since AJO compiles HTML at dispatch rather than at open, tools like NiftyImages or Litmus are still required for:

    • Live countdown timers — real-time ticking GIFs rendered at open
    • Scratch-offs & live polls — interactive widgets pulling live data at the moment of open
    Capability AJO Native Third-Party Solutions
    Dynamic Personalization Send-time profile personalization Open-time image personalization
    Countdown Timers Static countdown graphics Live updating countdowns

     

    AJO excels at segment-driven, behavior-based personalization. For real-time countdowns, scratch-offs, or live data at open, pair it with an open-time tool like NiftyImages or Litmus.

    Thanks, Sathees
    DavidKangni
    Community Advisor
    DavidKangniCommunity Advisor
    Community Advisor
    June 9, 2026

    ​@Bo.Dedeurwaerder ,

     

    You can leverage Integration in AJO.

    The Integrations feature allows you to connect third-party data sources directly to Adobe Journey Optimizer. By simplifying how you pull in external data and composable content, this feature makes it easier to deliver personalized, dynamic messaging across all your channels.

     

    Thanks,

    David

    David Kangni
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