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JenteDR
JenteDR
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Re: Marketing channel instances not equal to visits...why? - Adobe Analytics 23-03-2021
Thanks for pointing out the configuration of "override last-touch" as possible explanation. However, I see more Visits than Marketing Channel Instances for every channel. And only Direct & Internal are set to not override the last touch channel. Any other reasons that may explain this?

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14.1K

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0

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Prevent cookies from updating (ITP 2.1.) - Adobe Analytics 04-07-2019
Hi,We're putting in place a cookie re-write service for all our marketing tools to change the cookie setting from client-side to server-side. Server side cookies are not impacted by ITP and other tracking prevention mechanisms browsers are implementing.Simo Ahava has written a clear step-by-step guide on how to set this up for Google Analytics. But it depends on a function in the analytics.js script to prevent the analytics calls from refreshing the cookie (and thus prolonging it's expire date):...

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1.1K

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0

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1
Re: Attribution IQ & Calculated Metrics - Adobe Analytics 09-08-2018
Thanks for the the mention trucallinglife​. Indeed the same issue as we have (see my question on the Analytics forum: Calculated Metrics and Attribution IQ​)We have an implementation that is aligned across all domains of the organization (+20 different domains). Where we set a succes event "impression" on every step of a form / widget. Combined with the eVar that captures the name and number of that step, we create "conversion metrics". But these are all calculated metrics.At the moment our solu...

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7.5K

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0

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Re: Record Event, once per visit per eVar value - Adobe Analytics 07-08-2018
Too bad that there's still no reaction from the Adobe team after so long. Remains a great suggestion!

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6.7K

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0

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Calculated Metrics and Attribution IQ - Adobe Analytics 07-08-2018
We noticed that it is not possible to apply the new Attribution IQ features on a calculated metric. Only original succes events can be used for attribution modelling.As our implementation relies heavy on calculated metrics, this is a big limitation to us. For example: we have a generic impression event for form steps. And create a calculated metric for our conversions: impressions from form step = laststep of tool X. We found a work-around by creating segments that mimic the calculated metric an...

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2.5K

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2

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4
Re: Introduce Yourself! - Adobe Analytics 15-01-2018
Hi everyone,I'm Jente, web analytics consultant from Belgium. As consultant, I help organizations of all sizes and industries to get more value from their web analytics data. This involves guiding implementations, defining KPI's, enhancing reporting within the organisation, linking online with offline data points, etc.I've 3 years experience in working with Adobe Analytics and over 6 years in working with Google Analytics.Looking forward to be an active member of this community.LinkedIn: https:/...

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15.0K

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1

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Mobile App tracking: less launches than unique visitors - Adobe Experience Cloud Mobile 30-11-2016
Question on mobile app tracking with the SDK: we are currently testing a new app with a limited test audience. During this test period, we were monitoring KPI's by day.As you can see in the screenshot, we have less "launches" than "unique visitors" on some days. Can someone explain why this could be happening?

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2.2K

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1

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1