Hi,We're putting in place a cookie re-write service for all our
marketing tools to change the cookie setting from client-side to
server-side. Server side cookies are not impacted by ITP and other
tracking prevention mechanisms browsers are implementing.Simo Ahava has
written a clear step-by-step guide on how to set this up for Google
Analytics. But it depends on a function in the analytics.js script to
prevent the analytics calls from refreshing the cookie (and thus
prolonging it's expire date):...
Thanks for the the mention trucallinglife. Indeed the same issue as we
have (see my question on the Analytics forum: Calculated Metrics and
Attribution IQ)We have an implementation that is aligned across all
domains of the organization (+20 different domains). Where we set a
succes event "impression" on every step of a form / widget. Combined
with the eVar that captures the name and number of that step, we create
"conversion metrics". But these are all calculated metrics.At the moment
our solu...
We noticed that it is not possible to apply the new Attribution IQ
features on a calculated metric. Only original succes events can be used
for attribution modelling.As our implementation relies heavy on
calculated metrics, this is a big limitation to us. For example: we have
a generic impression event for form steps. And create a calculated
metric for our conversions: impressions from form step = laststep of
tool X. We found a work-around by creating segments that mimic the
calculated metric an...
Hi everyone,I'm Jente, web analytics consultant from Belgium. As
consultant, I help organizations of all sizes and industries to get more
value from their web analytics data. This involves guiding
implementations, defining KPI's, enhancing reporting within the
organisation, linking online with offline data points, etc.I've 3 years
experience in working with Adobe Analytics and over 6 years in working
with Google Analytics.Looking forward to be an active member of this
community.LinkedIn: https:/...
Question on mobile app tracking with the SDK: we are currently testing a
new app with a limited test audience. During this test period, we were
monitoring KPI's by day.As you can see in the screenshot, we have less
"launches" than "unique visitors" on some days. Can someone explain why
this could be happening?
