We noticed that it is not possible to apply the new Attribution IQ features on a calculated metric. Only original succes events can be used for attribution modelling.
As our implementation relies heavy on calculated metrics, this is a big limitation to us. For example: we have a generic impression event for form steps. And create a calculated metric for our conversions: impressions from form step = laststep of tool X.
We found a work-around by creating segments that mimic the calculated metric and apply those segments on a column on which we can then apply a specific attribution model. However, this is additional work that can be avoided.
So, my question for the Adobe Analytics product development team: is enabling attirbution modelling on calculated metrics on your roadmap or not? And if so, any hints for release dates?
Solved! Go to Solution.
Hi @andrey ,
Look at the video I posted above ; I believe calculated metrics can have attribution applied to them but said metrics cannot be used in the Attribution IQ panel, you will have to create your own tables via freeform tables and add the calculated metrics you created.