Thanks for pointing out the configuration of "override last-touch" as possible explanation. However, I see more Visits than Marketing Channel Instances for every channel. And only Direct & Internal are set to not override the last touch channel. Any other reasons that may explain this?

Hi,We're putting in place a cookie re-write service for all our marketing tools to change the cookie setting from client-side to server-side. Server side cookies are not impacted by ITP and other tracking prevention mechanisms browsers are implementing.Simo Ahava has written a clear step-by-step gui...

We noticed that it is not possible to apply the new Attribution IQ features on a calculated metric. Only original succes events can be used for attribution modelling.As our implementation relies heavy on calculated metrics, this is a big limitation to us. For example: we have a generic impression ev...

Question on mobile app tracking with the SDK: we are currently testing a new app with a limited test audience. During this test period, we were monitoring KPI's by day.As you can see in the screenshot, we have less "launches" than "unique visitors" on some days. Can someone explain why this could be...