To fully leverage CJA, it is important to ensure that the data model on AEP is robust and that the data used is at the appropriate level of granularity. This means that data brought into CJA should be structured suitably for the intended analysis. To achieve this, it is essential to establish a stro...

The Adobe Experience Platform offers a range of tools for manipulating data throughout the entire data value chain. This blog post provides a high-level overview of Data Prep (Mapper), Data Distiller, CJA Derived Fields, and CJA Component Settings.

This blog post provides a detailed framework for decision-making when it comes to using derived fields in CJA. It covers key concepts to consider when manipulating data and creating custom derivative fields.

Unleashing the true potential of Customer Journey Analytics (CJA) requires an understanding of derived fields functionality. In this blog post, we explore some of the most compelling use cases of derived fields in CJA. Read on to learn how to tap into the transformative power of derived fields.

This blog post explores the fundamental role of user-defined filters in Customer Journey Analytics (CJA). By utilizing filters, you can effectively sift through vast amounts of data to identify relevant information and eliminate noise. Additionally, this post delves into the benefits of layering seq...

This blog post discusses how to handle "No Value" entries in CJA. It covers available methods for administrators to mitigate them in the Data View component settings and at the user level in workspace projects.

Skillful configuration of the data view component and global filter settings is critical for building effective Data Views that enable insights into customers' journeys. In this guide, we will review Customer Journey Analytics (CJA) data views component and global filter settings.

Understanding Data Views is pivotal to getting the most out of your Adobe Experience Platform analytics data. In this guide, we will discuss the basics of Customer Journey Analytics (CJA) data views setup and how they can benefit your company.