Hi Roshang, This is not uncommon and is indicative of user activity on your site depending on the additional dimension you've added for the deep dive (additional filter). The 6.4k exits vs 11k visits mean there were more sessions initiated than sessions ended during that period.   Typical Reasons in...

Tracking for success during the early phases of Adobe Analytics, especially when accustomed to traditional standard metrics, there is a prevalent inclination to monitor everything. Yet, the central insight here is that successful tracking necessitates selectivity—eschewing the tracking, measuring,...

As for the winning strategy? Ensure Visibility of Website Analytics Recognizing that media managers prioritize media buying performance, it is pivotal to communicate the campaign's influence on website analytics. This knowledge empowers agency partners and media managers to assess and optimize campa...

An effective approach for comprehending audience behavior and enhancing your campaign involves delving into your Adobe Analytics workspace at the tracking code level, this enables digital campaign analysis to the creative level. Employ key dimensions for analysis, identifying optimisation opportunit...

Know what to expect and what to look for in your Adobe Analytics dashboard by aligning your thinking hat with the campaign media buying otimisation.  How to do this? Save the most updated Media PlanHave the Content Plan Ready so you understand how it looked like on Audiences' POV During your analyt...

Performing Adobe Analytics checkpoint within 24-48 hours of campaign activation is only the beginning. As a proven tip, to ensure you are maximising the use of Adobe Analytics to your performance marketing advantage, conduct regular analytics checkpoint every two weeks. Two weeks is sufficient time ...

Checking Adobe Analytics within 24-48 hours after launching a campaign has proven to be effective in avoiding ad fatigue. Analytics data are indicative of whether your ads are being served to the right audiences, your targeting is suitable, or your messaging is best-in-class.  Analytics checkpoint...

I am an Adobe Analytics enthusiasts and your fellow life-long learner in this community. I am excited to partner with @Jagpreet_Singh and the rest of other Adobe Community Advisors for Tuesday's Tech Bytes! I will lead the discussion on Adobe Analytics Tips & Tricks, Best Practices, Success Metrics,...

There's more to creatives than meet the eye!

Avoid flopping your performance marketing!