There's more to creatives than meet the eye!

Avoid flopping your performance marketing!

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Despite our best efforts in tracking campaign performance and digital analytics, some leads still fall in the cracks and become organic leads that may be interpreted as having nothing to do with your digital campaigns.

Hi NECAdln, that is expected for multiple reasons. Primarily the different methodologies of social media, the sampling process in analytics, drop off of users from social before loading the webpages among others. This post may help: https://experienceleaguecommunities.adobe.com/t5/adobe-analytics-bl...

I believe ad platforms will include this is the report dashboard since it is within attribution window. 

Hi CerenFi, My quickest turn around is to customise the UTMs for each recommended article. 

Let your data tell the full story. No cliff-hangers!