An effective approach for comprehending audience behavior and enhancing your campaign involves delving into your Adobe Analytics workspace at the tracking code level, this enables digital campaign analysis to the creative level. Employ key dimensions for analysis, identifying optimisation opportunit...

Know what to expect and what to look for in your Adobe Analytics dashboard by aligning your thinking hat with the campaign media buying otimisation.  How to do this? Save the most updated Media PlanHave the Content Plan Ready so you understand how it looked like on Audiences' POV During your analyt...

Performing Adobe Analytics checkpoint within 24-48 hours of campaign activation is only the beginning. As a proven tip, to ensure you are maximising the use of Adobe Analytics to your performance marketing advantage, conduct regular analytics checkpoint every two weeks. Two weeks is sufficient time ...

Checking Adobe Analytics within 24-48 hours after launching a campaign has proven to be effective in avoiding ad fatigue. Analytics data are indicative of whether your ads are being served to the right audiences, your targeting is suitable, or your messaging is best-in-class.  Analytics checkpoint...

I am an Adobe Analytics enthusiasts and your fellow life-long learner in this community. I am excited to partner with @Jagpreet_Singh and the rest of other Adobe Community Advisors for Tuesday's Tech Bytes! I will lead the discussion on Adobe Analytics Tips & Tricks, Best Practices, Success Metrics,...

There's more to creatives than meet the eye!

Avoid flopping your performance marketing!

You can help your ads become more intelligent!

Despite our best efforts in tracking campaign performance and digital analytics, some leads still fall in the cracks and become organic leads that may be interpreted as having nothing to do with your digital campaigns.

Hi NECAdln, that is expected for multiple reasons. Primarily the different methodologies of social media, the sampling process in analytics, drop off of users from social before loading the webpages among others. This post may help: https://experienceleaguecommunities.adobe.com/t5/adobe-analytics-bl...