Topic: Advertising Analytics

My Paid Social marketing channel isn't getting any attribution anywhere irrespective of first/last touch. I have limited access so I need to understand the right questions to ask my developer.  1) Is the marketing channel configuration done properly for paid social?2) Given that the priority is very...

There's more to creatives than meet the eye!

Avoid flopping your performance marketing!

Hey - I am setting up new marketing channel processing rules, and I am hoping to find a way of validating that my rules for Display View Through's are working the way I expect. Assuming I see a display ad for company x, and instead of clicking on the ad, I visit company x's website directly... is th...

Let your data tell the full story. No cliff-hangers!

Prevent your ads from Fallin' like Alicia Keys, so your audiences will never get over you inspired by Celine Dions' always coming back to me now. 

There are multiple ways to visualize your data for the best storytelling to compel business decisions using Adobe Analytics Workspace!