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Facebook WCA Integration - Have I got it right?


Level 3

I am trying to use an Audience Manager segment for retargeting purposes within Facebook. To achieve this I followed the steps outlined here:


I believe everything is set up correctly (am I missing something here?). A custom audience has been set up in Facebook using this audience, and it has been assigned to a live Facebook Ad Campaign - yet the Facebook ad platform is saying that no impressions have been served up.


Have I got something wrong with my set up below?





ECID version 5.2




Destination has been set up as follows


Base and Secure URL's are both:[segID]=%ALIAS%&nosc...

In reality, MY_PIXEL_ID is the fb pixel id... I've just hidden it for this post.




Segment used for this WCA integration is collecting data and is configured as follows




In a support case I submitted to Adobe, I was told "There is no issues at destination level. I checked using AAM APIs and the URL is firing correctly and segments are qualifying for the destination as well ." and supplied with the following evidence of such, where the yellow part is my FB pixel id and the green part is the segment id used for this destination.




Many thanks 🙂

- Michael


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2 Replies



Hi Michael,


Comparing your destination setup to our documentation , I'm not seeing any configuration issues. I can see in the last screenshot there is an error code indicating that Facebook did not accept the customer ID provided in this request. 

Are you able to provide the segment ID & your website URL so we can perform some real-time testing ? If you aren't comfortable providing these details in a forum post, we can continue troubleshooting via a customer care ticket. Let me know how you would like to proceed here.



Curtis Oliver  |  Technical Support Engineer 

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