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Can I create a trait using marketing channel?


Level 1

I am trying to to build a trait of visitors who visited my website through Display ads (Marketing Channel dimension in Adobe Analytics).

Is it possible in Adobe Audience Manager and what is the key value pair for this?

2 Replies



Hi @MiniKeith 

There should be a specific URL which get fired whenever a user visit to your website through Display ads.

If you can check that URL then it will be easy for you to determine what key:value pair can be used to create AAM Trait/Segment. You can find that Key:Value in AAM under signal dashboard as well.


Let me know if that works



Prabhat Upadhyay


Employee Advisor

@MiniKeith This may help as well - https://experienceleague.adobe.com/docs/audience-manager/user-guide/implementation-integration-guide... 


Click tracking enables measurement of visitor engagement throughout your campaign, as it records click-based activity for third-party creatives