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MiniKeith
September 14, 2023
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Can I create a trait using marketing channel?

  • September 14, 2023
  • 3 replies
  • 2619 views

I am trying to to build a trait of visitors who visited my website through Display ads (Marketing Channel dimension in Adobe Analytics).

Is it possible in Adobe Audience Manager and what is the key value pair for this?

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Best answer by Praupadh

Hi @minikeith 

There should be a specific URL which get fired whenever a user visit to your website through Display ads.

If you can check that URL then it will be easy for you to determine what key:value pair can be used to create AAM Trait/Segment. You can find that Key:Value in AAM under signal dashboard as well.

 

Let me know if that works

 

Thanks

Prabhat Upadhyay

3 replies

P
Adobe Employee
PraupadhAdobe EmployeeAccepted solution
Adobe Employee
September 14, 2023

Hi @minikeith 

There should be a specific URL which get fired whenever a user visit to your website through Display ads.

If you can check that URL then it will be easy for you to determine what key:value pair can be used to create AAM Trait/Segment. You can find that Key:Value in AAM under signal dashboard as well.

 

Let me know if that works

 

Thanks

Prabhat Upadhyay

Tof_Jossic
Adobe Employee
Tof_JossicAdobe Employee
Adobe Employee
September 21, 2023

@minikeith This may help as well - https://experienceleague.adobe.com/docs/audience-manager/user-guide/implementation-integration-guides/media-data-integration/click-data-pixels.html?lang=en 

 

Click tracking enables measurement of visitor engagement throughout your campaign, as it records click-based activity for third-party creatives

R
rich_seabrook
Level 3
December 13, 2023

the channels you see in analytics are post processing rules.

 

you can ask your analytics implementation team to tell you what key-values the marketing channel processing rules use, or ask your paid media team what tracking they are using, or search pageurls in workspace to see what parameters are being added

 

then you can easily find those key-value pairs in dataexplorer (searching in c_pageurl)

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