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Create real time New Visitor and Return Visitor in Audience Library

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Level 1

Hi All, 

 

I would like to create two audiences: New Visitors and Return Visitors in Audience Library, using Real-Time Analytics Data as an attribute source.

 

This attribute source only allows me to use Dimensions (eVars/Props) and Metrics, not out of the box Adobe dimensions. For example, I want to define a new visitor as "Visit Number =1 " and exclude any visit number greater than 1. But this dimension is not showing in the drop down menu. 

 

Other alternative is, I can create segments in Analytics, publish them into exp cloud and use 'Experience Cloud Audiences' as an attribute source. 

 

My goal is to use real time audience. Has anyone face the same issue in Audience Library and found any workaround?

 

Thanks. 

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1 Reply

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Level 9

Hi @TH07 ,

As the documentation for states Real-Time Analytics Data is raw data which is an attribute data derived from Real-Time Analytics image requests. What this means is that it is pre processed hit based data collected by analytics and the concept of Visit and Visit Number does not exist in this data yet. These fields are made available in the post processed data which can take upto 90 minutes to be made available in Analytics report suite as mentioned in Data availability and latency in Adobe Analytics documentation.

You can go through Adobe Analytics: Data Processing & Latency session recording for better understanding of data types and availability.

So, if you want to use fields like Visit or Visit Number in your audience definition, eal-Time Analytics Data isn't the right option. As you mentioned you can create segments in Analytics, publish them into exp cloud and use 'Experience Cloud Audiences' as an attribute source and use them.

Cheers!