Hi Adobe Audience Manager Community,
I’m working on setting up audience segments for my website, MyBalanceNow, which helps users manage Target cards, gift cards, and check their balances. I want to ensure I’m leveraging Adobe Audience Manager effectively to build precise audience segments and improve targeting.
Here are a few challenges I’m facing:
How can I structure traits and segments to identify users engaging with specific features, like balance checking or exploring gift card options?
What’s the best way to use first-party data for more accurate segmentation?
Are there any recommended practices for integrating AAM with other Adobe Experience Cloud tools to enhance my audience insights and targeting capabilities?
I’d also appreciate any tips on avoiding common mistakes when building traits and segments or on setting up look-alike models for expansion.
If there are specific resources, guides, or community discussions related to these topics, I’d love to explore those too!
Thanks for your time and advice. Looking forward to your guidance!
Best regards,
