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Understand AAM-AEM Integration and Content Personalization

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Level 4

To understand the technical setup and workflow of how Adobe Audience Manager (AAM) and Adobe Experience Manager (AEM) integrate for content personalization based on segments available in the cookie, consider the following questions: What are the key components and configurations required to set up AAM and AEM integration, and which APIs or connectors are used for the integration? How are segment data and user IDs transmitted from AAM to AEM, and in what format (JSON, XML, etc.)? How does AEM read segment information from cookies stored in the user's browser, and which specific cookies store AAM segment information? How does AEM retrieve segment data from the cookie, and what JavaScript methods or AEM services are used in this process? Can you provide an example of the cookie structure containing AAM segment information? How does AEM use segment data to personalize content, and what logic or rules are applied to match content with user segments? Can you describe the workflow of how a personalized content request is processed in AEM? Finally, how does AEM match segment data with user IDs, and what identifiers are used for this matching process?

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