A/B testing is a powerful technique to optimize various aspects of your e-commerce site. Making tweaks to each iteration of an A/B test can result in millions of dollars of revenue for your organization.

Revenue Impact refers to the influence that changes or interventions have on an organization’s total revenue. It serves as a tangible measure of success and informs decision-making.

In today’s digital landscape, organizations relentlessly search for progressive methods of enhancing customer engagement and driving relevant interactions. Using powerful technologies like Adobe Experience Platform and Journey Optimizer, businesses can streamline their operations and deliver persona...

In the ever-evolving landscape of data management, staying ahead of the curve is key to an organization's success. Now, Adobe Analytics Data Warehouse users can leverage two groundbreaking features aimed at streamlining data accessibility and management.

Displaying your organization's key metrics on a map is crucial if the problem or use case you are investigating relates to location. The Map visualization can be personalized to help you determine which states are driving the highest and lowest amount of revenue for your organization.

Using Observepoint, you can scan your Adobe Analytics implementation to locate and test your tags to ensure they are installed correctly and collect accurate data. 

Using a tree map visualization, you can identify patterns and exceptions in a large, complex data asset.

Combination charts visually highlight differences between data sets and make it easy to see one collection of information presented in relationship with other data.

Running into Low-Traffic values often serves as a roadblock for organizations looking to understand their data. While contacting Adobe Customer Care to change the threshold on a per-variable basis can fix this issue, Data Warehouse can also serve as a solution in some cases.

The AEM DAM offers some metrics of how many times an asset has been used within AEM, under the “Insights” tab. You can also get where it has been used in the “References” tab. You can also use AEM Assets Reporting that enables asset reporting in Adobe Analytics.